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Year 13 Media - FINAL MUSIC VIDEO COMPLETE

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Year 13 Media - FINAL MUSIC VIDEO COMPLETE

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This is the inside right of our digipack. We used our artists eye for this and incorporated the glass, to show the insecurity of our artist. We did not think that the eye would link to our music video, but as we added the broken glass we found that it linked in with being insecure and we found that when the CD was going to be there is was going to look effective together.

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This is the inside left of our digipack. We wanted to make this very girly and natural, including many different pictures of our artist, with selfies, images and screenshots from out music video. As well as this we wrote the acknowledgments, in the same font as the songs on our back cover and our artists name on the front cover. The images link with our target audience as we felt by doing this we could help them relate to our artist and feel more involved, in not just the music video but the digipack as well.

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This is the front cover of our digipack. We decided that we wanted to have many different pictures of our artist to show her in this way, and we felt that this stood out and was a good front cover to show her like this. The fonts show the meaning of the words, so "confidently" we wanted to put in a bold font. a confident font, and then the same with "Insecure" the cracked fonts show that even though it is bold there are cracks in it which we portrayed as insecure.  The font for our artists name, is very girly as we wanted to still show it is a girly song and link with our target audience of girls. The yellow colour brings it down slightly and links in with the colours of the pictures in the front cover.

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This is the back cover of our digipack. As we had colour on the front we wanted to have it a bit more plain on the back as we did not want to have the back cover over shine the front cover. We wanted to incorporate different parts of the front cover, so they link together, which is why we used the two outside pictures of the front cover and de-saturated them to link with the front cover and the music video, with the two sides of confident and insecure. The songs in the middle is the same font as our artists name as we wanted to still have the girly touch but slightly more. The bright pink colour also breaks up the neutral colours of black and white, so makes the songs stand out as they are in a bright, different colour.

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Our music video was the first thing that we had designed before our magazine advert and our digipack so we wanted a clear idea and clear focus on what we wanted to portray in the music video as this was going to be the basis for constructing our digipack and music video.  This is where we got the idea of the two sides of our artists personality, of being confident and insecure and we showed this through our editing techniques by desaturating  some of the clips and then leaving some of the other clips normal, showing the contrast within the music video.

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When designing our magazine advert we wanted to make sure it linked to our digipack and music video, so incorporating different parts of both of these to make our magazine advert. As our title is "Confidently Insecure" we wanted to show both sides of this in our magazine advert, so the picture of our artist looking in the mirror shows how she is confident and confidently looking into the mirror, whereas the close up of our artist shows how she is worried and looking scared, so portraying she is insecure. Below is our Magazine advert

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Our digipack cover is called "Confidently Insecure". We found that this was an effective title and represented all our ancillary products correctly. We wanted to show the different sides of our artists personality, and by choosing two completely opposite words was the most powerful way we could demonstrate this. This links in with Levi-Strauss's Binary opposites theory which helped us to show the two different sides of our artist, showing this through the help of M-I-S and edititng. Below is our Digipack cover.