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I fee that my ancillary products have been successful as they address both the target audience and the artist's main elements. This is because throughout the video the beanie hat and red lipstick was always noticeable on the artist and therefore has to be linked through to the promotional package aswell. By doing this the target audience are able to identify the artist from these two elements and will be attracted to the ancillary products by recognising the red lips as her key signifier.  Therefore, I feel the target audience can recognise my promotional package as linked products to one another and also the music video as they all include the two main effective key visual elements and combine all of them together.

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I fee that my ancillary products have been successful as they address both the target audience and the artist's main elements. This is because throughout the video the beanie hat and red lipstick was always noticeable on the artist and therefore has to be linked through to the promotional package aswell. By doing this the target audience are able to identify the artist from these two elements and will be attracted to the ancillary products by recognising the red lips as her key signifier.  Therefore, I feel the target audience can recognise my promotional package as linked products to one another and also the music video as they all include the two main effective key visual elements and combine all of them together.

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Ellie Goulding was one of the main artist which influenced my ancillary products this is because she is a indie/ pop artist and is also the artist of the song Explosions. Therefore I feel she was a good influence in allowing me to compare my products to her products. Therefore  I analysed her website and as you can see from the screen grabs I used some ideas from her website. Such as the "Live Dates" she has displayed on her homepage, therefore I decided to display my tour dates for my artist as this will be beneficial for the target audience.  Also Ellie Gouldings latest music video was also available to watch and so I felt it would be good to embed my music video onto the hompage so that people viewing my site would be able to also access the music video.

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Ellie Goulding was one of the main artist which influenced my ancillary products this is because she is a indie/ pop artist and is also the artist of the song Explosions. Therefore I feel she was a good influence in allowing me to compare my products to her products. Therefore  I analysed her website and as you can see from the screen grabs I used some ideas from her website. Such as the "Live Dates" she has displayed on her homepage, therefore I decided to display my tour dates for my artist as this will be beneficial for the target audience.  Also Ellie Gouldings latest music video was also available to watch and so I felt it would be good to embed my music video onto the hompage so that people viewing my site would be able to also access the music video.

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The website also shows how it links to both the music video and the digipak. This is because in the digipak and website we decided as a group to use 3 main colours which are red,black and white. Through doing this it combines all three of them together so they are easily identified to the artist. The use of black and white also links to the theme of the music video as it is a very emotional music video due to the storylines going on. By using black and white on the digipak it insinuates the sadness from the music video and then also allows the red lips to stand out which is what we were aiming for as a group. The colour red also symbolises power which implies that the artist is a strong character and can overcome any sort of situation which may have been implied through the music video.

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The website also shows how it links to both the music video and the digipak. This is because in the digipak and website we decided as a group to use 3 main colours which are red,black and white. Through doing this it combines all three of them together so they are easily identified to the artist. The use of black and white also links to the theme of the music video as it is a very emotional music video due to the storylines going on. By using black and white on the digipak it insinuates the sadness from the music video and then also allows the red lips to stand out which is what we were aiming for as a group. The colour red also symbolises power which implies that the artist is a strong character and can overcome any sort of situation which may have been implied through the music video.

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As you can see from this screenshot this was my initial idea at the beginning of the planning stage which was posted on the blog and it was very effective throughout the music video and my ancillary products.                                                                                                                                                                   Also below are images of my final digipak which show the two main key visual elements. The red lipstick is used throughout the whole of the album indicating how important it is and is a key signifier for the artist. 

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As you can see from this screenshot this was my initial idea at the beginning of the planning stage which was posted on the blog and it was very effective throughout the music video and my ancillary products.                                                                                                                                                                   Also below are images of my final digipak which show the two main key visual elements. The red lipstick is used throughout the whole of the album indicating how important it is and is a key signifier for the artist. 

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I think that I have been very effective with the combination of visual synergy through the use of the two main key elements. I planned to use synergy in my production pieces through our key visual element which was the bright red lipstick and the beanie hat. This is because our genre is inide/pop and therefore this appearance will allow the target audience to be more intrigued into listening to her music. Also the artist is wearing the beanie hat and red lipstick throughout the whole music video and they go well with each other.

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I think that I have been very effective with the combination of visual synergy through the use of the two main key elements. I planned to use synergy in my production pieces through our key visual element which was the bright red lipstick and the beanie hat. This is because our genre is inide/pop and therefore this appearance will allow the target audience to be more intrigued into listening to her music. Also the artist is wearing the beanie hat and red lipstick throughout the whole music video and they go well with each other.