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Word Limit

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2.23 billion

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Projected to surpass over 111 million in 2019

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45% - 18-24 (Will overtake FB)

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Number of accounts - 1.8 billion users every month, 8-10 people are 18-49 year olds 

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Number of accounts - 1.8 billion users every month, 8-10 people are 18-49 year olds 

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16-50. Wide range of ages, for everyone.

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1. If you don't have an account, the engagement is limited.
2. Posts tend to be filtered - real/ideal.
3. Links in description do not work, you have to add it in the bio.
4. Pressure to be consistent due to algorithm.

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1. IG TV / Stories to promote products and repeat posts.
2. Filtered posts are attractive and aesthetically pleasing.
3. ADs to promote business
4. Hashtags and locations boost marketing.
5. Direct communication with consumers/audience.
6. Businesses can buy followers to make an account have engagement with real followers.

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Good for staying in contact with old friends and family members, reaching out. Good for businesses and self-employed businesses to try and promote themselves.
The event pages and company pages are really unique, clear and consise and easy to use and it makes it stand out from the rest of the social media’s.
It’s a good “people” social media.

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190 million daily users for 2019

More US users - 79 million
60 million daily users.

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Pros - increase brand awareness, potential to go viral, audience engagements, reviews and tutorials. YouTube   Is connected to every social media platform

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Short and Easy
Accessible
Supports high end editing - you can import photos

Only lasts 24 hours (also a con) - doesn't clog up but people cant see it after the 24 hour period.

Good for one to one engagement

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Cons - third party usage (reduced control of your brand), negative comments and trolls, excessive advertisements.

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Hard to tell if people are actually watching

Not as established in terms of businesses  - informal

disappears after 24 hours

If was advertising for uni would almost have to have a face - 1 or 2 people who run the account.

The discovery page - personally we don't look at it

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326 million

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37% 18-29
25% 30-49

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Cons:
Not image-oriented, which can appeal more to a younger audience.
Data and privacy issues?
Maybe the fact that it has so many layers and it is so huge.
It is losing people’s interests - predictable?

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more users
more accessibility
more ad space

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more users
more resources required to create content
longer boring tweets
potential formatting issues