# data[].attributes.body
must be appropriate and fit the idea the product or service wants to convey

# data[].attributes.body
must be memorable and draw consumers in

# data[].attributes.body
must be well thought out and use multiple steps when creating

# data[].attributes.body
use of specific colors must be taken into consideration

# data[].attributes.body
simplicity is important

# data[].attributes.body
provides incentive for consumers

# data[].attributes.body
it differentiates the brand

# data[].attributes.body
keep it simple

# data[].attributes.body
make it timeless

# data[].attributes.body
make sure the message is clear

# data[].attributes.body
“What Makes a Good Logo?” JUST™ Creative, 27 July 2009, justcreative.com/2009/07/27/what-makes-a-good-logo/.

“Vital Tips For Effective Logo Design.” Smashing Magazine, 26 Aug. 2009, www.smashingmagazine.com/2009/08/vital-tips-for-effective-logo-design/.

“What Makes a Good Logo Design? - How to Create Professional Logos.” Inkbot Design, 19 Apr. 2018, inkbotdesign.com/good-logo-design/.

Gilliland, Nikki. “What Makes an Effective Brand Slogan?” Econsultancy, 31 Aug. 2018, econsultancy.com/what-makes-an-effective-brand-slogan/.

“7 Slogan Writing Tips: How To Make a Good Business Slogan & Tagline.” VerticalResponse Blog, 10 July 2018, www.verticalresponse.com/blog/7-tips-to-creating-a-memorable-slogan/.

Taube, Aaron. “Psychologists Discovered The Secret To Creating A Really Great Slogan.” Business Insider, Business Insider, 27 June 2014, www.businessinsider.com/what-makes-slogans-work-2014-6.