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The website Playbill.com quotes Armstrong speaking about American Idiot stating, "the thought was always sort of that it would be staged or we'd create a film or something" (Jones, 2010). This gives a star image that Armstrong has always had an diverse interest in terms of his career direction

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Armstrong opening businesses relating to music (Record label and guitar shop) strengthens his musical star-image showing his passion lies in music.

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Armstrong has also starred in a number of documentaries about Green Day such as Heart Like a Hand Grenade (Roecker, 2015). He also executively produced the documentary Turn It Around: The Story of East Bay Punk (Redford, 2017). As the majority of documentaries Armstrong is involved in relates to music, this strengthens his star image as someone who really cares about and has a passion for music. He also appears as someone who is proud of his origins as he is a part of the East Bay punk scene.

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In 2015, Green Day was inducted in the rock and roll hall of fame, a prestigious status that holds the world's greatest bands in recognition including The Beatles and The Rolling Stones. This cements Armstrong's star image as a professional and established musician.

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Armstrong has also starred in the musical a few times further solidifying his presence in the broadway scene developing a new star image

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Armstrong co-wrote a broadway musical that is based on his lyrical primarily from the Green Day album American Idiot. This subverts his punk rock image in a way as musicals are typically not associated with the punk genre.

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In 2010, Armstrong and Green Day collaborated with the video-game company Harmonix to create Green Day: Rockband in which players perform Green Day songs with instrument shaped controllers. This can impact Armstrong's punk rocker star image as it can be considered as selling out.

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This is emphasised even further as Armstrong places a song called Ordinary World in Green Day's latest record Revolution Radio (2016). This slow acoustic song is also featured in the film. Armstrong brings his new 'family-based' lifestyle into his punk rock band's music.

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Armstrong's lead role in the film Ordinary World is particularly interesting as the synopsis reads "an ageing punk rocker copes with life after rock" (IMDb.com). This plot and character closely relates to Armstrong's reality meaning he is blurring the lines between his personal star image and his professional star-image to portray him as a more family friendly person as opposed to the punk rocker he once identified strongly with.

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Armstrong in Ordinary World

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Armstrong in The Simpsons Movie

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Armstrong has acted and appeared in several films, most of which are family-friendly films such as Ordinary World (Kirk, 2016) and The Simpsons Movie (Silverman, 2007). Starring in these family friendly films builds upon Armstrong's 'family-man' star image.

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Armstrong subverts his punk rock star image by creating an acoustic folk covers album with musician Norah Jones. This gives Armstrong the star image of an extensive music lover but also a more calming persona than his punk rock image gives him.

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https://www.youtube.com/watch?v=0R_rhdglVBk

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https://www.youtube.com/watch?v=NUTGr5t3MoY

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https://www.youtube.com/watch?v=Ee_uujKuJMI

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The website newbeginningsdrugrehab.org explains why there is a common reoccurrence between substance abuse and musicians. Some reasons include their environment, "playing at night, surrounded by the drunk and high" (newbeginningsdrugrehad.org/N.D) and their wealth and fame as it is an expensive habit. Armstrong then creates the stereotypical star image of a musician as he is a self admitting substance abuser.

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Armstrong speaks very differently about recreational drugs when relating it to his younger years in earlier interviews prior to his on-stage meltdown. In this interview he speaks about the ways in which he smoked marijuana including through a "gravity bong" and explains how the name Green Day was created based on the drug. He does also explain that he gave up the drug once he had children. The video both gives him the star image of an 'ex' punk rocker but also a family-man.

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https://www.youtube.com/watch?v=kG-1ibZOJzk

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Armstrong writes about politics within his songwriting, most prominently in Green Day's 2004 album American Idiot. Radio X writes about the album stating it "deals with themes of fear and xenophobia and accuses the mass media of using propaganda to stir up paranoia and hysteria" with lyrics such as "Don't wanna be an American idiot, Don't want a nation under the new media, And can you hear the sound of hysteria? The subliminal mind-f*** America" (Radio X, 2019). Armstrong writing about politics in his music self manages his left-wing star-image.

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Armstrong is part of the punk rock band Green Day. Their lyrical themes of their music range from coming of age occurrences in their 1994 album Dookie to political story-telling in their 2004 album American Idiot. The style of their music very much contains punk elements including distorted guitars, loud, brash vocals, and fast tempo. Being the frontman of the band, Armstrong conveys the star image of a punk-rock

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Andrew Tolson writes about the idea of how celebrities 'be themselves', in this he states celebrities have "a process of image management" and some initiate their own "self-management" (Tolson, 2001, p.444). Armstrong, self-manages his image by frequently uploading posts of his family to his personal instagram, portraying him as a 'family man'.

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Armstrong is featured spending time with his family in this footage taken from the video 'The Diary of Blink 182 and Green Day' from the two bands Pop Disaster tour in 2002. It includes footage of Armstrong buying a pet fish with his son. He talks about the impact of him touring with Green Day on his children saying "one thing they're gonna remember is me not being around, so that's really scary for me" (YouTube, 2011).

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https://www.youtube.com/watch?v=jpxT_tQE7WY (1min, 27secs)

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Armstrong frequently posts about his family on his personal instagram account including: ones of him and his wife (left), birthday post for his son (right), and family trips and days out (below).

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As Graeme Turner writes, "[a] celebrity can spin-off into many related sub-industries through endorsements, merchandising and so on" (Turner, 2004, p.7). Armstrong has spun-off from the original thing that brought him celebrity status (music) but as opposed to just doing product endorsements, he has taken it a step further and opened his own businesses.

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Armstrong's endorsements and statements about particular politicians can be identified as quite significant. As Phillip Drake and Michael Higgins writes in their chapter within the book Framing Celebrity, "with the rise in influence and power of celebrities...the political sphere has become intertwined with celebrity and the value that celebrity endorsement can bring to political causes" (Drake & Higgins, 2006, p.88). Armstrong can also be compared to other celebrities that Drake and Higgins references when speaking about political endorsements, for example "the rock star Bono, band of U2... [told] the UK Labour Party conference that Tony Blair and Gordon Brown were the 'Lennon and McCartney' of politics" (Drake & Higgins, 2006, p.89).

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The Guardian's article quotes Armstrong about his addiction. The online news outlet states the addiction "started with marijuana and hard partying" (Michaels, 2013). Armstrong then developed alcoholism which started with drinking before performing on stage. He states, "it started with two beers. Then it went to many more after that" (Michaels, 2013). Armstrong almost tries to disavow his rockstar image by looking back at his addiction in a negative light.

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https://www.youtube.com/watch?v=g9zogQOmQVM

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This article uploaded by The Guardian  talks about Armstrong's struggle with substance addiction.  It was an addiction that "put the band's plans on hold" (Michaels, 2013). The article also references the infamous performance at iHeartRadio music festival in September 2012 which caused Armstrong to come foreword about his addiction. Having an addiction is quite a stereotypical aspect of a rockstar, this builds upon Armstrong's image as one.

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Oakland Coffee Works is a coffee company founded by Armstrong along with his bandmate Mike Dirnt in 2015. The Financial Times reported it as having the world's first fully compostable 12 oz. coffee bags and fully compostable single-serve coffee cups. This gives Armstrong a star-image that shows he is someone who cares about the environment.

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In April 2015, Armstrong opened a guitar shop in his  home city Oakland, California. This was reported by Oakland local media outlet East Bay Express.

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Armstrong frequently speaks out about politics on television and online interviews later in his career especially since Green Day released the album American Idiot in 2004. In this video taken from an interview with Green Day on Channel 4 news, Armstrong expresses his dismay about the outcome from the 2016 Presidential election.

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It was confirmed this year that Billie Joe will be appearing on Morrissey's newest album. This was considered highly controversial amongst Armstrong's fanbase considering his embrace of the left wing side of politics whereas, as The Guardian writes, "Morrissey's embrace of the right over the past decade has been uncomfortable for some fans to stomach".  This collaboration subverts Armstrong's left-wing

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https://www.youtube.com/watch?v=Q28GvpToNYw&t=74s

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This video shows Green Day performing their song 'Bang Bang' at the 'American Music Awards', a mainstream music award show held annually . Already a politicised song, Armstrong replaces the original lyrics of the bridge to the chant "No Trump, no KKK, no fascist USA".

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https://www.youtube.com/watch?v=eSZ0KzA9e1s (2mins, 13secs)

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Armstrong does the same here but 4 years into the future during the 2016 presidential election, expressing his disapproval of then candidate Donald Trump, "no more racism, no more sexual assault, no more Trump". Whilst doing this he also addresses his support for Hilary Clinton, "I am proud to say, I am most definitely with her".

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Billie Joe uses his personal social media accounts to portray his political views and to perhaps convince his fanbase to vote for his ideal presidential candidate. For example he tweeted during the 2012, Presidential Election to "Vote for Obama!".

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Billie Joe Armstrong is extremely overt when it comes to discussing his political views. In this consequence of sound article, it speaks about Armstrong's response to a Green Day fan who is a Donald Trump support using a quote from Armstrong stating "I have no problem telling ignorant f***s like you to go to hell" (Schatz, 2018). Being outspoken about his political views gives Armstrong a passionately left-wing star image.

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In a 2010 interview with Out magazine, Armstrong isn't quite as confident with the bisexual label as he used to be with site stating "he's not sure if he'd still call himself bisexual...I don't really classify myself as anything" (Krochmal, 2010). Out magazine is one that is based around LGBT lifestyle and issues.

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Billie Joe confirms the meaning of the song in a Rolling Stone 2014 interview, "it was a song about questioning myself" (Fricke, 2014).

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Billie Joe Armstrong has written about his bicurious sexuality in his song 'Coming Clean'  from the 1994 Green Day Album 'Dookie'. This builds upon his self-image as a bisexual celebrity. Being a punk-rock song, it juxtaposes stereotypical punk-rock themes by referencing sexuality.

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The website mom.me is one that seems to be catered for the 'mother audience' by having sections on their site such as 'being pregnant' and 'baby names'. The site directly quotes Armstrong from a 1995 interview stating "I think I have always been bisexual...I think people are born bisexual" (mom.me, 2017). Being on a family-focussed this tells me that Armstrong's life appeals to the family demographic.

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There are very little sources that speak about Billie Joe's bisexuality. It is unusual that there are very little online discussions about Billie Joe's sexuality as being 'in-the-know' in terms of celebrities is, according to Martin Shingler, "a feature of the gay subcultures of Europe and America" (Shingler: 2012, p.145) especially when discussing the idea of homosexual celebrities.  This being said, both sources in which Armstrong had interviews with discussing personal aspects of his sexuality (Out and Advocate magazine) are sources that specifically talk about LGBT subjects and lifestyles.