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Grazia are very active online and on social media.  They have 57k followers on Instagram, 382k followers on Twitter and 387k followers on their UK page on Facebook.  Much like their magazine, the posts and articles on their social media platforms are all to do with fashion and news that interests ABC1 women.   They use their Facebook page to post links which direct users to their website where they can read full detailed articles.  They have several different pages on Instagram; Grazia UK, Grazia Germany, Grazia Middle East etc.  each of these pages on Instagram posts photos and articles according to the interests of the demographics they are targeting.  For example, on their UK page they'll post about people such as Kate Middleton and give information about the clothes she wears, whereas on their Middle Eastern page they'll promote modest, Middle Eastern fashion.

On the official website, they provide links to fashion, beauty & hair, celebrity, life, competitions and shopping.  among some of the articles they post on their web page are ones such as this one about female authors. This suggests that much like ShortList is targeted at intelligent men, Grazia is for women who are stylish and also intelligent.

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Grazia’s uses it’s style and layout to promote their values of being stylish and trendy.  All throughout their magazines they use photos of celebrities and glamorous looking women to capture their audiences attention.  They use this technique based on a stereotype that women aspire to be tall, slender and beautiful.

The style of font used by Grazia is similar to the models they use in the sense that it is tall and thin.  We know that this connotes perfectly with femininity because we see men’s magazine such as ShortList and Empire use thick and bold font.

Colours used in Grazia are mainly feminine colours like yellow and pink.  This advert of a Dior perfume makes a strong use of pink.  The diamond like shape of the product also gives it a rich feminine look, coinciding with the demographic it is aimed at.  Another colour which is used regularly in Grazia is black. Black is a colour that would be associated with smart, sophisticated women who have executive and office jobs and these are the type of women Grazia hope to draw in.

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The target audience for Grazia magazine is women aged 25-45 years old and is in the demographic group ABC1.  72% of women who read Grazia magazine are in full-time employment and the median age of these readers is 32.  According to the media pack the words ‘savvy, affluent, confident, busy and modern’ are the words used to describe the women who read Grazia. This shows that Grazia understand the people who are reading the magazine and know what articles they will read.  This article on the right titled ‘fashion charts’ is a prime example of what Grazia woman would read as it is aimed at women who have a decent income and like to be stylish.

Although Grazia magazine focuses heavily on fashion and beauty, many other articles are written such as a political interview with the Prime Minister. From the articles Grazia magazine write, we can understand that it is targeted at educated, independent women.  We especially know that they enjoy fashion and beauty, but they also like to be updated on celebrities often. We also know where the majority of readers like to buy their clothes because they give outfit inspiration from high street stores such as Topshop, this also tells us how much they spend on certain clothes, for example buying a top from Topshop would be around the price range of £20-£30, and a pair of jeans cost about £40.

Grazia doesn’t just appeal to women of one background.  Being an internationally acclaimed magazine they try to appeal to a wide range of ethnicities.  They achieve this however by featuring celebrities of a particular nationality or ethnicity based on the country or region where they are selling each respective edition.  So for example, in a UK edition they’ll have Jennifer Aniston whereas in their Indian edition they’ll have actresses such as Deepika Padukone.  It can be argued that they alienate women  who may be ABC1 but are overweight as the magazine only shows images of slender women.

Advertisements in Grazia suggest that they appeal to women who are very conscious of their health and appearance.  The three adverts pictured here clarify this point.  It also tells us again that they aim to appeal to ABC1 women, as they are the ones who are most likely able to afford brands like Dior.

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Grazia is a famous women’s lifestyle magazine first founded in 1938.  80 years later, it has become internationally recognised and even has more readers than Vogue and Elle.  Since Grazia release a new issue every week, this gives them an edge over competittors like Vogue and Elle because they are giving their audience the most up to date style, gossip and news.  It is for this reason they have a higher reading audience.

It focuses on being high end, stylish and informative.  They achieve this by filling their magazine with latest news, mainly pertaining to issues focusing on women, exploring latest fashion and trends and providing an insight into the lives and style of A list celebrities such as Kendall Jenner and Gigi Hadid.  By featuring stories and photos of celebrities and famously women, Grazia tell us that they appeal to women who have high standards.  This differs from magazines such as Take a Break who look to appeal more to everyday average women.

Priced at £2.20, it is clearly a magazine that we would expect only ABC1 women would buy.