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Choose one of these videos and analyse the way in which alcohol and drinking culture has been represented. Do this by adding a comment below the video

1. What is the genre?  Advertisement/TV commercial

2. Who has made it? WKD ("wicked")

3. What is the likely agenda of producer regarding drinking/alcohol (if any - eg what ideas are they promoting) Alcohol is socially acceptable

4. What is the purpose of the text? (eg to entertain etc) To attract customers/make them buy product

5. What aspects of alcohol/drinking have been selected (and combined to create this representation)? (Think: who, what, where, when, why).  Pub, young men, listening to music, playing billiards, watching sport on TV, socialising and relaxing, drinking

6. What specific contexts are given (eg historical, social, geographic)? Britain, nowadays

7. What aspects have been excluded? (look at your ideas from earlier). Accidents, dangers

8. How is alcohol/drinking represented? Eg as a cause of something, a symptom, an everyday habit, a luxury etc etc. Normal everyday habit for men

9. Impact: how does the media text make the viewer feel about alcohol/drinking? (not your own personal opinion of drinking) Drinking can make me happy, make me relaxed, helps you meet people. It's good. I want to do it!

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1. What is the genre? - film

2. Who has made it?

3. What is the likely agenda of producer regarding drinking/alcohol (if any - eg what ideas are they promoting)

- expressing a real phenomenon (people trying to forced themselves in a community for being accepted) / satirising a social issue
4. What is the purpose of the text? (eg to entertain etc)

- satire? borrow children's behavour to mock today's adults/ entertain
5. What aspects of alcohol/drinking have been selected (and combined to create this representation)? (Think: who, what, where, when, why)

-  children, drinking alcohol, act wickd, take place in a house (dark environment), dare, challenge, bullying
6. What specific contexts are given (eg historical, social, geographic)?
- contemporary phenomenon, USA
7. What aspects have been excluded? (look at your ideas from earlier)
- health issues, violence etc....

1. How is alcohol/drinking represented? Eg as a cause of something, a symptom, an everyday habit, a luxury etc etc

drinking can be a real man, also be accepted by others, social issue

1. Impact: how does the media text make the viewer feel about alcohol/drinking? (not your own personal opinion of drinking)

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Paula brainstorm: alcohol and drinking may:

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Paula brainstorm: alcohol and drinking may:

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1. harm yourself if drink too much
2. drunk driving
3. domestic violence

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Create a meme which you feel best represents drinking culture and upload here

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The Fastest Meme Generator on the Planet. Easily add text to images or memes.

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Funny you ask. Why yes, we do. Here you go: imgflip.com/ai-meme (warning, may contain vulgarity)

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Insanely fast, mobile-friendly meme generator. Caption memes or upload your own images to make custom memes

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Add some images/words/text; What comes into your mind when you think of alcohol and drinking culture?

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Choose one of these videos and analyse the way in which alcohol and drinking culture has been represented. Do this by adding a comment below the video

1. What is the genre? Advert

2. Who has made it? WKD ("Wicked" = bad. Slang = cool)

3. What is the likely agenda of producer regarding drinking/alcohol (if any - eg what ideas are they promoting) To make money and sell their product

4. What is the purpose of the text? (eg to entertain etc) To persuade

5. What aspects of alcohol/drinking have been selected (and combined to create this representation)? (Think: who, what, where, when, why). Young men. Pub. Having fun. Watching sport on TV. Playing billiards.

6. What specific contexts are given (eg historical, social, geographic)? British, contemporary

7. What aspects have been excluded? (look at your ideas from earlier). Negative aspects. Drunkeness, anti-social behaviour, violence

8. How is alcohol/drinking represented? Eg as a cause of something, a symptom, an everyday habit, a luxury etc etc. Postive, sociable, cool, a little naughty, a male activity, it's OK to have a drink with your friends, not a problem

9. Impact: how does the media text make the viewer feel about alcohol/drinking? (not your own personal opinion of drinking) it's fun and a lttle rebellious, i want to do it too