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¿Cómo interactuar con la nueva película Black Mirror: Bandersnatch?

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Hay ciertas cosas que debes de saber para poder disfrutar de la interacción

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Chau stalkers

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At a Taylor Swift concert earlier this year, fans were reportedly treated to something they might not expect: a kiosk displaying clips of the pop star that served as a covert surveillance system. It's a tale of creeping 21st-century surveillance as unnerving as it is predictable. But the whole ordeal has left us wondering what the hell is going on.

As Rolling Stone first reported, the kiosk was allegedly taking photos of concertgoers and running them through a facial recognition database in an effort to identify any of Swift's stalkers. But the dragnet effort reportedly involved snapping photos of anyone who stared into the kiosk's watchful abyss.

"Everybody who went by would stop and stare at it, and the software would start working," Mike Downing, chief security officer at live entertainment company Oak View Group and its subsidiary Prevent Advisors, told Rolling Stone. Downing was at Swift's concert, which took place at the Rose Bowl in Los Angeles in May, to check out a demo of the system. According to Downing, the photos taken by the camera inside of the kiosk were sent to a "command post" in Nashville. There, the images were scanned against images of hundreds of Swift's known stalkers, Rolling Stone reports.

The Rolling Stone report has taken off in the past day, with Quartz, Vanity Fair, the Hill, the Verge, Business Insider, and others picking up the story. But the only real information we have is from Downing. And so far no one has answered some key questions-including the Oak View Group and Prevent Advisors, which have not responded to multiple requests for comment.

For starters, who is running this face recognition system? Was Taylor Swift or her people informed this reported measure would be in place? Were concertgoers informed that their photos were being taken and sent to a facial recognition database in another state? Were the photos stored, and if so, where and for how long? There were reportedly more than 60,000 people at the Rose Bowl concert-how many of those people had their mug snapped by the alleged spybooth? Did the system identify any Swift stalkers-and, if they did, what happened to those people?

It also remains to be seen whether there was any indication on the kiosk that it was snapping fans' faces. But as Quartz pointed out, "concert venues are typically private locations, meaning even after security checkpoints, its owners can subject concert-goers to any kind of surveillance they want, including facial recognition."

While this story is unsettling and vague, it would be unsurprising to see a facial recognition system used in this type of application. We're seeing the surveillance tech deployed in Saks Fifth Avenue, Madison Square Garden, schools, airports, supermarkets, fast food joints, and a number of other retailers.

With the surveillance dystopia becoming increasingly pervasive, we've begun to witness some of the backlash, particularly as it relates to tech giants working with law enforcement. Leading the charge are Amazon workers, who this year urged their boss, Jeff Bezos, to discontinue the company's plans for its facial recognition software Rekognition, which is being piloted by a number of police departments in the U.S.

"The technology is in some environments where I'm sure millions of people, in a year, or even in a month, are subjected to it," Donna Lieberman, executive director of the New York Civil Liberties Union, told New York Magazine in October. "Nobody has any idea that it's happening, or what data is being collected, or how it's being stored, or for how long, or who has access to it."

Were you at the Taylor Swift concert at the Rose Bowl in May? Do you think you saw the alleged surveillance kiosk? Are you concerned your photo was taken without your knowledge? You can email me at melanie.ehrenkranz@gizmodo.com. You can also contact us anonymously using SecureDrop.

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Was a Taylor Swift Show Used as Secret Demo for Face-Scanning Tech?

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At a Taylor Swift concert earlier this year, fans were reportedly treated to something they might not expect: a kiosk displaying clips of the pop star that served as a covert surveillance system. It's a tale of creeping 21st-century surveillance as unnerving as it is predictable.

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Mejores campañas 2018

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KFC, Nike, Bodyform, John Lewis: The Drum judges' favourite 2018 campaigns https://t.co/hWC1VNrWKW pic.twitter.com/KElFKF4Dse
— The Drum (@TheDrum) December 10, 2018

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De Discapanch a...

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This cafe in Japan is staffed by severely disabled people through avatar robots. @rumireports has more for #tictocnews #イヴの時間 #分身ロボットカフェ pic.twitter.com/GqU19FXI4x
— Bloomberg Originals (@bbgoriginals) December 8, 2018

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Chinese property developer suspended after racy promotional stunt https://t.co/MXrmIFtNsn

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Chinese property developer suspended after racy promotional stunt https://t.co/MXrmIFtNsn

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Chinese property developer suspended after racy promotional stunt pic.twitter.com/MXrmIFtNsn
— CGTN (@CGTNOfficial) December 6, 2018

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Chinese property developer suspended after racy promotional stunt https://t.co/MXrmIFtNsn

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Chinese property developer suspended after racy promotional stunt https://t.co/MXrmIFtNsn

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Chinese property developer suspended after racy promotional stunt https://t.co/MXrmIFtNsn

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A propósito... "People don't buy what you do. They buy why you do it."

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Dive Brief:

Nearly two-thirds (63%) of surveyed global consumers prefer to purchase products and services from companies that stand for a purpose that reflects their own values and beliefs, and will avoid companies that don't, according to new Accenture research shared with Marketing Dive. Among consumers, 62% want companies to take a stand on the social, cultural, environmental and political issues that they care about the most.

Sixty-five percent of Accenture respondents based purchase decisions on the words, values and actions of company leaders. Consumers are also drawn to brands that are committed to using good quality ingredients (76%), that treat employees well (65%) and that are focused on reducing plastics and improving the environment (62%). A company's ethical values and authenticity influences purchase consideration for 62% of consumers, and 74% said they want more transparency in how companies highlight issues like sourcing products, ensuring safe working conditions and enforcing policies on animal testing.

Two-thirds of consumers think their protest actions, including boycotting brands or calling them out on social media, can make a difference in company behavior. Thirty-six percent reported being disappointed by how a company acted, which betrayed their belief in what the company stands for. Nearly half (47%) stopped doing business with a company in response to a moment of brand disappointment.

Dive Insight:

Historically, brands have opted to stay neutral on hot button issues of the day for fear of retaliation, but the latest Accenture report adds to a growing body of research that shows inaction on current political and social causes is proving increasingly alienating to consumers. Accenture found that a degradation of trust related to purpose can hinder competitiveness for a brand and cost potentially billions of dollars in revenue. But embracing purpose today also steps beyond simply sharing an opinion of a timely issue, and more often demands enacting a meaningful commitment to causes a company's core audience cares about.

The demand for brand purpose is clearly being felt by marketers at the top level as well. The ANA today (Dec. 6) announced that "Brand Purpose" is its marketing word of the year, according to details provided to Marketing Dive. Member marketers surveyed by the trade group noted that their companies have been reorganizing around the concept of purpose, and have seen others do the same. The ANA also recently launched a Center for Brand Purpose to help marketers devise purpose-led strategies and solutions.

It's a trend that's unlikely to cool in the near future. The researcher Forrester recently predicted that CMOs will exploit societal division to energize consumers and drive engagement with their brands in 2019. The opportunity here is high, as separate research from Edelman found that more than half of surveyed global consumers believe brands can do more to solve social problems than governments.

Brands with a high sense of purpose have experienced a brand valuation increase of 175% over the past 12 years compared to the median growth rate of 86%, Kantar Consulting found. To build strong consumer connections and maintain a competitive edge, brands should embrace causes that make sense for the company rather than choosing a purpose that is trending at the moment.

Nike's recent "Just Do It" campaign starring the free agent NFL quarterback and social justice activist Colin Kaepernick has become a bellwether for brands successfully communicating purpose in their marketing while also driving business results. However, as a number of researchers have noted, including Forrester and now Accenture, the purpose-led approach must extend beyond one-off campaigns and statements to read as authentic. Nike, for example, has pledged to donate $5 million to organizations dedicated to ending gun violence, per the ANA news release.

Top image credit: Clem Onojeghuo

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63% of consumers prefer to purchase from purpose-driven brands, study finds

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Nearly two-thirds (63%) of surveyed global consumers prefer to purchase products and services from companies that stand for a purpose that reflects their own values and beliefs, and will avoid companies that don't, according to new Accenture research shared with Marketing Dive.

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Spotify CX

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[gallery ids="1755183,1755181,1755182,1755166"]

As we approach the new year, it's time to be reminded how many times we all listened to "thank U, next" in 2018. How? With Spotify's Wrapped, which is now live on the music streaming app.

For the last few years, Spotify has made it very easy to re-experience all the great music and podcasts its users have enjoyed - using Wrapped, its annual feature that gives listeners insights into what they streamed on the platform over the past 12 months.

Spotify will tell you the number of new artists you discovered, your most-played songs and artists, top genres and, of course, help you share these fun facts to Instagram, Twitter and Facebook, giving them some nice free advertising in the process. On top of that, this year Spotify will be sharing some of its listeners Wrapped data in prominent places around the world, like in Times Square or London's Piccadilly Circus.

Spotify has a special page for artists, too, where they can learn which of their songs were most popular by month, total hours of music streamed by fans and more. Plus, a playlist of 2018's top hits, which, unfortunately, includes seven Post Malone songs.

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Spotify's 2018 Wrapped feature is now live and ready to take you down memory lane

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gallery ids="1755183,1755181,1755182,1755166"] As we approach the new year, it's time to be reminded how many times we all listened to "thank U, next" in 2018. How? With Spotify's Wrapped, which is now live on the music streaming app.

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real?

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Believe it or not this shoe is AR! Great work from our team; our unique capture method allows for photo-realistic 3D objects that react to environment lighting accurately. #madewithunity #unity3d #arcore #arkit #augmentedreality #nike @madewithunity pic.twitter.com/D5QBnfoOtO
— M-XR (@m_xrstudio) December 4, 2018

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Te cobran según la cara

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McDonalds Shanghai does not take card but it does take your face pic.twitter.com/Q5lzAYVbQS
— BBH Labs (@BBHLabs) December 2, 2018

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Brand 2018

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The Brands That Defined 2018

Which brands won 2018, who's on the rise, and key lessons for brands to take into the new year...

For the second year in a row, Amazon is the company that Americans love the most, with a net favorability of 79. Their appeal is strong across all 50 states.

See how your brand performed

The allure of tech and entertainment remains strong for workers.

Tech companies Amazon, Google, and Microsoft are the three most admired employers, with entertainment brands Walt Disney and Netflix trailing close behind. Additionally, a majority of workers are interested in taking a job in either industry. Read more.

PERCENT OF WORKERS WHO WOULD CONSIDER A JOB IN:

Entertainment

64%

61%

Tech

60%

54%

Is your brand attracting talent?

How did your brand perform in 2018?

Request a Brand Intelligence demo to see how your brand performed across key reputation and brand metrics. Brand Intelligence is the most comprehensive brand-tracking platform today, combining survey research data with social media, news, and economic data to guide every strategic decision your organization needs to make.

Request a Brand Intelligence demo to see how your brand performed across the key reputation and brand metric highlighted in this report.

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The Brands That Defined 2018 Which brands won 2018, who's on the rise, and key lessons for brands to take into the new year... For the second year in a row, Amazon is the company that Americans love the most, with a net favorability of 79. Their appeal is strong across all 50 states.

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Dejarias que un hotel postee en tu nombre

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Dejarias que un hotel postee en tu nombre

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La cadena hotelera Ibis ha puesto en marcha una sorprendente iniciativa con la que pretenden aliviar la presión de sus clientes que se sienten obligados a postear sus vacaciones en Instagram. Para ello han lanzado el servicio "Relax we post" con el que animan a sus huéspedes a confiar la gestión de sus redes sociales a un "canguro" del propio hotel.

El servicio nace para dar respuesta a las situaciones de estrés a las que se ven empujados muchos usuarios de redes sociales como Instagram por la presión de tener que publicar en cada momento. Esta presión puede ser tan grande que les llegue a arruinar las vacaciones.

Por ello, la cadena Ibis ofrece a estos clientes una ayuda en forma de "social media sitter", una especie de organizador o "canguro" de redes sociales.

Para hacer uso de este servicio, los huéspedes del hotel deben entregar las claves de acceso de su cuenta de Instagram a un influencer seleccionado en la misma zona por el propio establecimiento.

Así, los clientes pueden irse y disfrutar de las vacaciones tranquilamente sin tener que obsesionarse por buscarlos mejores lugares y las mejores vistas para hacerse fotos y colgarlas en las redes.

"Disfrute de su viaje por la ciudad sin estrés digital", reza el lema de este original servicio que, de momento, se ha puesto en marcha en hoteles de la cadena Ibis en ciudades suizas como Zurich o Ginebra. "Nuestro organizador de redes sociales se ocupa de tu perfil de Instagram para que puedas explorar la ciudad en paz", añaden.

"Déjate servir por influencers y locales seleccionados. "Nuestros profesionales de Instagram proporcionarán las mejores publicaciones en tu perfil mientras disfrutas de la ciudad sin un teléfono inteligente delante de ti", explican desde la cadena hotelera.

El único problema a este servicio lo encontrarán aquellos usuarios que basan sus publicaciones en las selfies. Para el resto, puede ser una buena opción para descargarse de la presión de estar pendiente de la red todo el día.

Para dar a conocer este servicio, Ibis ha lanzado un divertido anuncio. En el video se puede ver a una pareja que pasea por un bucólico lago suizo. Cuando el chico le toma una foto a su compañera, empieza a salir gente del lago gritando los hashtags asociados a la imagen y haciendo "like".

Entonces, aparece otro hombre que le quita el teléfono al joven de la barca y le anima a seguir paseando relajadamente mientras él se encarga de postear la imagen en Instagram. Este es precisamente la función de estos "canguros de redes sociales".

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Un hotel se ofrece a postear en Instagram en tu nombre mientras estás de vacaciones

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La cadena hotelera Ibis ha puesto en marcha una sorprendente iniciativa con la que pretenden aliviar la presión de sus clientes que se sienten obligados a postear sus vacaciones en Instagram. Para ello han lanzado el servicio "Relax we post" con el que animan a sus huéspedes a confiar la gestión de sus redes sociales a un "canguro" del propio hotel.

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Las ONG Comunidad IT y Colnodo lanzaron hoy con la ayuda de Google.org, el brazo filantrópico del gigante tecnológico, una plataforma de educación en línea dirigida exclusivamente a jóvenes latinoamericanos hispanohablantes, que ofrecerá lecciones en diversas temáticas digitales e informáticas.

Esta iniciativa, a la que Google donó US$1 millón para su desarrollo, se llama "Crea en tu idioma" y contará inicialmente con 8 cursos virtuales que abordan temas como fotografía digital, aprendizaje automático, bases de datos y programación.

"Creemos que la educación es crucial para impulsar la innovación, la inclusión social y el desarrollo económico. A través de la tecnología y el empoderamiento técnico podemos ayudar a que más latinoamericanos puedan beneficiarse de la economía digital", dijo a Efe Héctor Mujica, gerente de Google.org para América Latina.

"Crea en tu idioma" cuenta con una página web y sus contenidos también estarán albergados en la aplicación de Comunidad IT, disponible en Play Store y App Store.

Lea también: Google lanza aplicación para pymes y emprendedores

"La digitalización de nuestros cursos es para nosotros un enorme avance. La posibilidad de que nuestros contenidos de formación en software y TI se encuentren disponibles online permitirá a más personas acceder, en cualquier momento y lugar, a capacitarse y forjarse un mejor futuro", aseguró Pablo Listingart, Director Ejecutivo y co-fundador de Comunidad IT.

Estos cursos, que cuentan con entre 5 y 7 lecciones y contenidos audiovisuales, lecturas y evaluaciones, están disponibles desde hoy con una suscripción anual de US$12, según sus creadores

Los cursos ofrecidos serán "Introducción a la Programación", "Aprendizaje automático", "HTML+CSS+JS", "3D Studio Max: Interfaz y creación de elementos básicos", "JAVA", "3D Studio Max: Animación de espacios tridimensionales", "Fotografía: de la cámara a los teléfonos móviles" y "bases de datos".

Según Google, esta plataforma tiene como objetivo busca "democratizar el acceso a la información y la tecnología para instalar conocimientos en temas digitales a los habitantes de la región y, así, brindarles mejores posibilidades laborales".

"Las profesiones de TIC representan un 38 % de las habilidades laborales en demanda y vemos que se espera un déficit de 450.000 profesionales tecnológicos en la región. Esta es una oportunidad para seguir empoderando a las personas", resumió Mujica.

Por su parte, Julián Casasbuenas, Director de Colnodo, aseguró que sus cursos virtuales abordan diferentes temas y fueron diseñados para todos los públicos, desde poblaciones étnicas hasta funcionarios públicos. "Con Crea en Tu Idioma, buscamos que a través de una amplia oferta formativa muchas personas y organizaciones fortalezcan sus competencias digitales para aprovechar al máximo las oportunidades que ofrecen las TIC", puntualizó.

La relación entre el gigante tecnológico y estas dos ONG se remota a 2015, cuando ambas ganaron un estímulo de Google para desarrollar sus iniciativas educativas.

La argentina Comunidad IT es una asociación civil cuyo objetivo es brindar formación humana y tecnológica para la inserción laboral, mientras que la colombiana Colnodo es una organización sin fines de lucro que desde 1993 promueve el uso estratégico de las TIC para contribuir al mejoramiento de la calidad de vida de las personas.

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Google y dos ONG lanzan plataforma de educación virtual en español | ELESPECTADOR.COM

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Las ONG Comunidad IT y Colnodo lanzaron hoy con la ayuda de Google.org, el brazo filantrópico del gigante tecnológico, una plataforma de educación en línea dirigida exclusivamente a jóvenes latinoamericanos hispanohablantes, que ofrecerá lecciones en diversas temáticas digitales e informáticas.

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"Nos quedamos cortos de lo que nuestros huéspedes merecen y lo que esperamos de nosotros mismos".

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"Nos quedamos cortos de lo que nuestros huéspedes merecen y lo que esperamos de nosotros mismos".

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Este viernes la Comisión de Bolsa y Valores de Estados Unidos publicó un incidente de seguridad registrado en una de las firmas asociadas a la cadena de hoteles Marriott. Cerca de 500 millones personas que registraron una reserva para hospedarse en Starwood* habrían sido afectadas.

En concreto, terceros lograron acceder a la base de datos del hotel y tener acceso a información como nombres, correos electrónicos, direcciones postales, números de teléfono, números de pasaporte, cuenta de Starwood Preferred Guest, fecha de nacimiento, sexo, información de llegada y salida. Sumado lo anterior, los atacantes incluso lograron conocer los números de tarjetas de pago y las fechas de vencimiento de las mismas de parte de estos millones de afectados.

Lea también: ¿Sabía que empresas pueden pedir números de tarjetas y códigos de seguridad por teléfono?

Para el caso de los números de tarjetas de pago, Marriott aseguró que estos, para el momento del ataque, se encontraban cifrados, Es decir que quienes intentaron conocerlos debían tener dos llaves para acceder a los mismos. Lo inquietante es que la cadena hotelera no sabe si los atacantes finalmente lo consiguieron.

Dentro de los resultados que arrojó la pesquisa adelantada por la firma de seguridad contratada Marriot se descubrió que el acceso no autorizado a la red de Starwood tenía un registro que data desde el año 2014.

Le puede interesar: Delincuentes quieren hacerle daño por internet, aquí le enseñamos a defenderse

"Lamentamos profundamente que este incidente haya ocurrido", dijo Arne Sorenson, presidente y director ejecutivo de Marriott. "Nos quedamos cortos de lo que nuestros huéspedes merecen y lo que esperamos de nosotros mismos. Estamos haciendo todo lo que podemos para ayudar a nuestros huéspedes, y utilizamos las lecciones aprendidas para avanzar mejor ".

Vale la pena decir que la cadena hotelera ya hizo la respectiva denuncia a las autoridades competentes que actualmente se encuentran apoyando en la investigación.

Un golpe histórico a la seguridad de los datos personales

No por exagerar expertos en tecnología aseguran que la humanidad actualmente atraviesa la denominada era de la información, un escenario donde los datos pueden cobrar un valor político y económico. 2018 ha sido testigo de lo anterior al registrar uno de los mayores escándalos digitales en el último tiempo, el de Facebook y Cambridge Analytica.

Le puede interesar: ¿Qué viene para Facebook tras el escándalo de Cambridge Analytica?

A modo de recuento, esta red social confesó que esta firma accedió a la información de cerca de 87 millones de personas para asesorar la campaña presidencial de Donald Trump. A lo anterior se suma el cierre de la también plataforma social Google+ al descubrirse que una brecha de seguridad ponía en riesgo los datos de medio millón de personas.

Estos son tan solo dos ejemplos de cómo en este año los datos de las personas se han puesto en riesgo, pero ninguno se compara en número a la significativa filtración de datos de 500 millones de clientes de Marriott.

Le sugerimos leer: Por problemas de seguridad, Google cierra temporalmente su plataforma Google+

Dentro de su compromiso, esta cadena hotelera aseguró que comenzará a comunicarse, vía correo electrónico, con los huéspedes afectados cuyos e-mails se encuentren en la base de datos de reservas del Starwood.

*Las marcas de Starwood incluyen: W Hotels, St. Regis, Sheraton Hotels & Resorts, Westin Hotels & Resorts, Element Hotels, Aloft Hotels, The Luxury Collection, Tribute Portfolio, Le Méridien Hotels & Resorts, Four Points by Sheraton y Design Hotels. Las propiedades de tiempo compartido de la marca Starwood también están incluidas.

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Marriott detrás de una de las filtraciones de datos más grandes de la historia | ELESPECTADOR.COM

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Este viernes la Comisión de Bolsa y Valores de Estados Unidos publicó un incidente de seguridad registrado en una de las firmas asociadas a la cadena de hoteles Marriott. Cerca de 500 millones personas que registraron una reserva para hospedarse en Starwood* habrían sido afectadas.

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Análisis con base científica por parte de la secretaría de salud de la Nación para debate en la mejor eleccion

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Natura firmó compromiso Global por una nueva economía de los plásticos 

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Natura firmó compromiso Global por una nueva economía de los plásticos 

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Nike retail: "Imagine the website, live"

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Nike retail: "Imagine the website, live"

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Nike's huge new flagship looks like the future of retail

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According to John Hoke, Nike's Chief Design Officer, the future of retail will be a mix between the digital and the physical. That idea is also reflected in the merchandise that's stocked in the Speed Shop: Nike staff changes what's on the floor based on what items are selling best online in the zip code.

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Influencers influenciados

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New York (CNN Business) Who would be willing to pay upward of $500 for Payless shoes?

Hoodwinked social media influencers, that's who.

Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called "Palessi" in a Los Angeles mall and invited influencers to the grand opening. The store was stocked with Payless shoes in disguise.

"I would pay $400 or $500," a woman says in a TV ad, holding a pair of $19.99 sneakers. Another shopper calls the Payless shoes "elegant and sophisticated."

The stunt even included a sleek website and an Instagram account.

A shopper gasps in disbelief when the secret is revealed. "Shut up, are you serious?" she says.

About 80 influencers attended over two nights, according to Payless. They shelled out a total of $3,000. One shopper spent $640 for a pair of boots, which represented an 1,800% markup. Payless, however, returned their money and let them keep the shoes. Payless said the influencers were paid a small stipend to attend.

Payless said the social experiment was meant to remind shoppers that Payless' affordable shoes are fashionable too.

"The campaign plays off of the enormous discrepancy and aims to remind consumers we are still a relevant place to shop for affordable fashion," Payless CMO Sarah Couch told Adweek.

A study published in 2008 tested the idea that price affects perceptions of quality. Subjects were given inexpensive wine to drink, but those who were told it was more expensive described it as more flavorful and pleasant to drink.

This type of marketing, in which real customers are shocked or surprised in order to create viral buzz, has been tried plenty of times.

Dove soap started the trend in 2013 with its "real beauty" ads that showed women sketches of themselves drawn by an FBI artist. Heineken created an ad in 2017 called "Worlds Apart" that put together individuals with opposing political view points.

Burger King created an ad in 2017 that dealt with high school bullying, and Coca-Cola and Procter and Gamble earned praise for their "Remove Labels" and "Always Like a Girl" advertisements.

Payless has been struggling against online competitors such as Amazon-owned Zappos and buzzy startups like Allbirds. It filed for bankruptcy in 2017 and reemerged from it four months later after shuttering nearly 700 stores.

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Payless fools influencers with a fake store

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New York (CNN Business) Who would be willing to pay upward of $500 for Payless shoes? Hoodwinked social media influencers, that's who. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called "Palessi" in a Los Angeles mall and invited influencers to the grand opening.

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Experiential Economy

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'We are in an experiential economy:' Why CoverGirl is opening its first store https://t.co/yvmqgT65HT
— The Brandtech Group (@brandtechgroup) November 27, 2018

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Chinese social media responds to D&G ‘chopsticks’ controversy

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Chinese social media responds to D&G ‘chopsticks’ controversy

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Dos horas después de la infamous campaña de D&G, sale este vídeo súper emocional.

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Chinese social media responds to D&G 'chopsticks' controversy - Global Times

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Chopsticks have become a rallying cry of sorts on Chinese social media in response to Italian design brand Dolce & Gabbana's controversial promo video featuring the traditional utensils that many in China perceived as being racist.

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Dolce & Gabbana cancels China show amid 'racist' ad controversy

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Dolce & Gabbana cancels China show amid 'racist' ad controversy

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Lo que pasa cuando no entiendes ni conoces el significado de símbolos culturales.

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Written by Stephy Chung, CNN, Oscar Holland, CNN

Contributors Serenitie Wang, CNN

Dolce & Gabbana was just hours away from welcoming guests to a huge fashion show in China. Now, amid accusations of racism, the event has been postponed, according to the luxury brand's official Weibo account.

The fashion house has found itself embroiled in controversy over a series of videos released on social media. By the time the postponement was announced, a number of celebrity invitees had already said they would not be attending the show, which was due to take place in Shanghai Wednesday evening.

Three 40-second spots, aired on the Italian brand's Instagram, Facebook and Twitter profiles, as well as its Weibo account in China, show an Asian model struggling to eat Italian food with chopsticks. The videos were created to promote "The Great Show," which is billed by the fashion house as a "tribute to China."

The first "episode," published Sunday, features a model in a sequined red dress attempting to eat an entire pizza. She prods the pizza with chopsticks to the sound of stereotypical Chinese music, before a narrator offers seemingly patronizing advice such as "don't attempt to use the chopsticks as knives" and "just use your chopsticks like pliers."

In the second and third episodes, the same model attempts to eat a cannoli and a bowl of spaghetti. The narrator seems to mispronounce the brand's name, with some interpreting this as mocking the way Chinese people say "Dolce & Gabbana."

What was, perhaps, an innocent attempt to play on Chinese culture has infuriated some social media users. The topic was trending on Weibo hours before the show was due to start.

In a post being shared online, an account purporting to be University of California student Coco Qiu, describes the video series as "extremely racist" and created with the "intention to spark public attention, and perhaps rage, for the purpose of advertisement and profits." The post describes the move as "both pitiful and disrespectful."

Some segments of Chinese social media reacted in good humor to the controversy. A parody video, which shows a Caucasian man attempting to eat soup with a knife, has been widely circulated on Weibo.

A number of those celebrities announced that they would withdraw from the event.

An agent of singer Karry Wang, a Dolce & Gabbana "brand ambassador," had confirmed that the star would not be attending the show. The modeling agency China Bentley also announced that 24 of its models were pulling out over the controversy.

Social media outcry was further exacerbated by a screen capture of racist comments alleged to have been made by D&G co-founder, Stefano Gabbana, in a direct message on Instagram. Both Gabbana and the luxury brand have since posted messages saying that their accounts had been hacked, with the Italian designer pasting the words "not me" over images of the alleged exchange.

"We are very sorry for any distress caused by these unauthorized posts," the accompanying message reads. "We have nothing but respect for China and the people of China."

Models and staff from the event have since responded by posting images of their event badges with "not me" written in red capital letters.

It is not the first time that the brand has courted controversy in Asia. In 2013, over 1,000 protestors descended on one of Dolce & Gabbana's Hong Kong stores after security guards attempted to stop locals -- but not customers from overseas or mainland China -- from taking photographs. The brand later apologized over the row.
Dolce & Gabbana did not respond to CNN's requests for comment.

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dolce & gabbana cancels china show amid 'racist' ad controversy - cnn

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Dolce & Gabbana cancels China show amid 'racist' ad controversy

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Written by Stephy Chung, CNN, Oscar Holland, CNN Contributors Serenitie Wang, CNN Dolce & Gabbana was just hours away from welcoming guests to a huge fashion show in China. Now, amid accusations of racism, the event has been postponed, according to the luxury brand's official Weibo account.

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Mc ganador

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An invite-only marketplace for people who don't like paying a premium for brands. Members can shop from the world's best factories - buy a handbag from the same factory as Prada, a yoga mat from the same factory as Manduka, or bedsheets from the same factory as the Ritz Carlton.

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This VC-funded anti-brand already has a 100K-person wait list

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This VC-funded anti-brand already has a 100K-person wait list

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Imagine walking into the Italian factory that makes leather bags for Celine, and asking them to make you a black leather tote bag. You want the same exact high-quality materials, the same meticulous craftsmanship, similar designs. The only thing that is missing is the big logo. If you paid the bag maker fairly for the materials and the labor, the bag would run you about $250, which is a tiny fraction of a $4,000 tote you would pick up at a Celine boutique.

Italic, a new members-only marketplace that launches today, wants to sell you that Celine-quality bag without the outrageous price that comes along with the logo. Founder and CEO Jeremy Cai scoured the globe to find the factories that make products for the best luxury brands in the world and delivers a curated array of exclusive products from those same factories at reasonable prices. Unlike other direct-to-consumer startups, Italic doesn't design products or even buy inventory from these manufacturers, leaving this up to product designers at the factories.

Among its 100 introductory products at launch, Italic will sell a $95 cashmere scarf made at Burberry's factory, a $75 quilted wallet made at Prada's factory, a $245 bucket bag made at Givenchy's factory, and-my favorite item of the bunch-a $225 black pebbled fanny pack made at Cartier's factory. New items will launch every month. Members pay an annual fee of $120 to gain access to the products, and can only purchase two items a month, but Italic is waiving this fee for anybody who signs up in 2018.

The products themselves don't rip off the specific designs of other luxury brands-instead, products are crafted by makers at the factory who have years of experience making products for other companies. Parsing the Italic website, there are lots of designs that are on trend but aren't reminiscent of any particular brand. The fanny pack, for instance, reflects the current, slightly ironic craze for this '90s-style bag that brands like Gucci and Louis Vuitton are playing into. A leather jacket is designed with the cropped moto look that is so in vogue, with unfussy silver hardware. Yet none of the items crib a specific design element of a particular brand, like the structured silhouette of Celine totes or Prada's creative use of industrial nylon in backpacks and belt bags.

"We're not trying to create a cohesive design language where everything must adhere to one specific aesthetic," says Cai. "We're not a product development shop. We're trying to replicate what a retailer does at scale, but instead of working with brands, we're working with manufacturing partners. The goal is to give customers lots of options."

At the start, the majority of Italic's offerings will be luxury accessories, like scarves and bags, since these products have the highest markups and best demonstrate the company's value proposition. But eventually, Cai hopes to expand into a wide range of other categories, like toothbrushes and skincare. In each case, Italic will locate the very best manufacturers and make the same high-quality product without any branding.

Over the past several years, new startups like M.Gemi, Everlane, and Cuyana have said they use the same factories as luxury brands, but they generally don't go so far as to name which brands they are specifically referring to. Italic, on the other hand, boldly names the specific brands that also make products at these factories. (That said, Italic doesn't actually provide identifying details about these factories, like their names or locations, so the factory owners don't damage their relationships with the luxury brands in question.)

"We're a little controversial in that we say 'here is a handbag made in the same factory as Prada,'" Cai says. "But because you're buying it from the source, and there are no logos on any of our products, you can get it for a fifth or a tenth of the price that you might normally expect to pay. We think this is a powerful value proposition to someone who likes nice things but doesn't like paying the premium for a logo."

Instead, Cai and his team locate what they believe are they best factories in the world and connect them directly to customers through the Italic marketplace. Italic has its own inspection process, rather than just relying on third-party inspectors, and the company sends its own employees to learn about the the factory's treatment of workers, environmental certifications, and quality. Cai says that Italic has turned down the vast majority of the more than 200 factories they have visited this year.

On the back end, the company created a software system that helps manufacturers track their inventory and sales through the Italic platform in real time. This is important, because these factories have often never sold directly to customers before. On the website, Italic curates a selection of products to sell, photographs them, and puts them on the Italic website for members to purchase. The company takes a commission from the factory which will fund its operations.

Cai, who is in his twenties, is a Thiel Fellow, which means that he received a $100,000 scholarship from Peter Thiel's foundation to drop out of school and pursue a big idea. He describes Italic as an "e-commerce moonshot" because it could disrupt the way that consumers engage with brands. That is, Italic could chip away at luxury fashion houses, allowing customers to go directly to the source of their products. He's spent several years tinkering with this business idea and building out a team of executives who have worked at brands like Calvin Klein, Patagonia, Snap, and Wayfair. He's also generated $13 million in funding from institutional investors like Comcast Ventures, Global Founders Capital, and individual investors such as the founders of Away luggage.

One of Cai's biggest challenges was convincing these factory owners that he had their best interests in mind and wanted to help them make more money. Many luxury brands squeeze manufacturer's margins while selling the product at 8 or 10 times what they cost to make, pouring this money into elaborate photoshoots, fancy stores, and shareholder's pockets. Cai, on the other hand, is interested in finding ways to increase the amount that the factory makes on each item, while still selling them at prices that customers would think is great value. Cai, and his investors, believe this could be a winning business proposition for Italic as well, since the company will attract a much wider market than a typical luxury brand charging significantly more for each item.

While the idea of shopping directly from the factory is a relatively novel concept here in the U.S., it's an idea that has been popular in China. Several Chinese companies, like Biyao, NetEase YanXuan, and Xiaomi Mijia Youpin, all operate on a similar model of going into top factories and selling brandless versions of products. The model has been successful with the Chinese market, which is remarkable since Chinese consumers tend to be more logo conscious than American ones. "People love logos there, it's almost like America in the '90s," says Cai, whose family is from China. "And yet companies like these have really exploded."

In his initial customer research, Cai has found that people's attachment to a specific brand name varies a lot from person to person. Some people will only buy their sheets from luxury bedding maker Frette, but don't care whether their leather bag has a fancy logo on it, as long as it is durable. Another person will drop $4,000 on a Celine bag, but will buy drugstore aisle makeup as long as it looks good. Cai's goal is to provide a wide variety of products so that there's something on the site for every kind of consumer.

While there's been a resurgence of logomania over the last few years, with brands like Gucci and Louis Vuitton plastering logos on products, a 2015 report by Goldman Sachs found that millennials prefer clothing without logos and branding. Italic is a direct response to this trend. "We're cutting out the brand, which is the largest middleman of all," Cai says.

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This VC-funded anti-brand already has a 100K-person wait list

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Imagine walking into the Italian factory that makes leather bags for Celine, and asking them to make you a black leather tote bag. You want the same exact high-quality materials, the same meticulous craftsmanship, similar designs. The only thing that is missing is the big logo.

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It's like a "Black Mirror" episode. Everybody in Beijing will be assigned a personalized rating under a lifelong points system https://t.co/yNYclTSOAP

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It's like a "Black Mirror" episode. Everybody in Beijing will be assigned a personalized rating under a lifelong points system https://t.co/yNYclTSOAP

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It's like a "Black Mirror" episode. Everybody in Beijing will be assigned a personalized rating under a lifelong points system https://t.co/yNYclTSOAP
— Bloomberg (@business) November 22, 2018

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It's like a "Black Mirror" episode. Everybody in Beijing will be assigned a personalized rating under a lifelong points system https://t.co/yNYclTSOAP

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It's like a "Black Mirror" episode. Everybody in Beijing will be assigned a personalized rating under a lifelong points system https://t.co/yNYclTSOAP

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It's like a "Black Mirror" episode. Everybody in Beijing will be assigned a personalized rating under a lifelong points system https://t.co/yNYclTSOAP

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Happy #Thanksgiving! We're thankful for you all! ❤️

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1,492 Likes, 24 Comments - Target (@target) on Instagram: "Happy #Thanksgiving! We're thankful for you all! ❤️"

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It’s here! This year’s Christmas ad, as launched by our Partners, featuring the wonderful @EltonOfficial 🌟🚀 #EltonJohnLewis 🎹 https://t.co/x2ZxO4ghDy

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It’s here! This year’s Christmas ad, as launched by our Partners, featuring the wonderful @EltonOfficial 🌟🚀 #EltonJohnLewis 🎹 https://t.co/x2ZxO4ghDy

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It’s here! This year’s Christmas ad, as launched by our Partners, featuring the wonderful @EltonOfficial 🌟🚀 #EltonJohnLewis 🎹 pic.twitter.com/x2ZxO4ghDy
— John Lewis & Partners (@JohnLewisRetail) November 15, 2018

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It’s here! This year’s Christmas ad, as launched by our Partners, featuring the wonderful @EltonOfficial 🌟🚀 #EltonJohnLewis 🎹 https://t.co/x2ZxO4ghDy

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It’s here! This year’s Christmas ad, as launched by our Partners, featuring the wonderful @EltonOfficial 🌟🚀 #EltonJohnLewis 🎹 https://t.co/x2ZxO4ghDy

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It’s here! This year’s Christmas ad, as launched by our Partners, featuring the wonderful @EltonOfficial 🌟🚀 #EltonJohnLewis 🎹 https://t.co/x2ZxO4ghDy

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Ya no hace falta ser una celebridad ni tener millones de seguidores para cobrar por un post, la nueva tendencia son los "nano-influencers".
La democracia parece haber llegado a las plataformas digitales, y es que hace unos años, las marcas solo cortejaban con personajes famosos con un imponente número de seguidores en sus redes sociales, sin embargo, ahora los departamentos de marketing recurren al "nano-influenciador", una persona "común" que no goza de tanta exposición con un número de seguidores tan bajo como 1.000.

"Todos los que están en Instagram tienen a ese amigo que es realmente popular y está acumulando 'me gusta' y comentarios y tiene un gran contenido", explica el director ejecutivo de una agencia de marketing de influencers de servicio completo a The Guardian.

"Es probable que nunca hayan trabajado con una marca antes, pero son realmente buenos en las redes sociales, por eso los contratan", agrega.

Además, para las marcas es mucho más fácil tratar con las personas comunes que con los populares y, claro está, más barato también. Por lo general, los nano- influencers no requieren efectivo, solo un producto gratuito.

Eso sí, lo que carecen de alcance (por lo general, un "nano" tendrá entre 1.000 y 5.000 seguidores) lo compensan con intimidad, o la personalización en tiempo real de la marca. Es mucho más probable que alguien reserve un almuerzo en un restaurant o unas vacaciones con la sugerencia de un amigo exigente, que con una celebridad aleatoria que no es cercana.

Los nano-influencers son a las redes sociales lo que a la vida real esos amigos puestos al día en temas específicos a los que recurrimos en busca de una recomendación genuina.

"No es a lo que me dedico, por ahora es un hobby", dice Adriana Ruz, ayudante de dirección cinematográfica de profesión y bloguera, youtuber y aficionada a la belleza y moda por devoción a El País.

En su cuenta de Instagram, con casi 2.500 seguidores, se mezclan consejos sobre productos para el cuidado de la piel, maquillaje e incluso sus desayunos, siempre con una estética minimalista.

El objetivo de las marcas es hacer publicaciones más genuinas en las redes sociales. "Las empresas tienen la necesidad de buscar publicaciones más creíbles, genuinas y orgánicas en las redes. El posteo del famoso ya no rinde tanto: muchas invierten verdaderas fortunas, pero quedan muy lejos del impacto esperado", afirma Gastón Abramoff, CEO y fundador de Waip, una app pionera que permite que las marcas se promocionen con sus propios consumidores.

Además, según Mavin, un ecosistema de influencers global basado en blockchain, " Los nanoinfluenciadores son más poderosos por sus 'engagement rates' (o tasas de participación). Pueden tener un puñado de seguidores, pero llegan a lo profundo de sus nichos de mercado.

Según una encuesta de Digiday, los nano-influencers a menudo pueden involucrar hasta el 8,7% de sus audiencias, mientras que el porcentaje de participación es solo de 1,7% para las celebridades que tienen más de un millón de seguidores".

"Cualquiera con cierta creatividad y dedicación puede trabajar como influencer. No sé si vivir, pero sí ganar algo de dinero. La idea es que las personas sigan haciendo lo que hacen en su vida de forma natural y que les paguen por eso. En general, se trata de personas con menos de 10.000 seguidores que tienen un impacto del 8% (medido en grado de interacción, comentarios, likes, etc.), contra 2% de una celebrity. Con la misma inversión, una compañía tiene una participación cuatro veces mayor", asegura Abramoff.

¿Entran los nano-influencers y salen los populares del mercado? Es probable que no, sin embargo ahora la gente común de las redes también tendrá chance de ganar algo de dinero con sus posteos, todo gracias a su creatividad.

Especialízate con la Diplomatura de Estudio Internacional Empresarial en Transformación Digital que presenta CENTRUM Católica, deja tus datos en el siguiente formulario para recibir más información:

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¿Adiós influencers? Ahora las marcas apuestan por gente común | MercadoNegro

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Ya no hace falta ser una celebridad ni tener millones de seguidores para cobrar por un post, la nueva tendencia son los "nano-influencers". La democracia parece haber llegado a las plataformas digitales, y es que hace unos años, las marcas solo cortejaban con personajes famosos con un imponente número de seguidores en sus redes sociales, ...

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La inspiradora historia del enfermero de California que regresó al hospital entre las llamas y no ve razón para que lo llamen héroe

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De vuelta en el hospital evacuado, Allyn Pierce vio que estaban llegando personas afectadas por las llamas y el humo en busca de asistencia médica, y entre todos armaron un centro de emergencia en el estacionamiento

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NutriScore

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El Ministerio de Sanidad implantará un sistema de cinco colores en el etiquetado de los alimentos, según ha anunciado este lunes la titular de la cartera, María Luisa Carcedo. El modelo por el que opta el Gobierno es el Nutriscore y tasará los alimentos en función de su contenido en grasas saturadas, azúcar, sal, calorías, fibra y proteínas para que los consumidores "comparen con otros productos y tomen una decisión informada", ha asegurado la ministra.

La iniciativa, que se enmarca en la estrategia de prevención de la obesidad, llega después de que cinco multinacionales del sector de la alimentación desarrollen su propio modelo de tres colores, similar al propuesto por Sanidad, y que llevarán a algunos países de la Unión Europea antes de que acabe el año. La medida está ahora pendiente de que acabe la redacción de un Decreto Ley que está preparando Sanidad y que, tras ser aprobado por el Gobierno, deberá ser convalidado por el Congreso.

El etiquetado que recoge el modelo Nutriscore. Ministerio de Sanidad

El código Nutriscore, que se instauró en Francia hace seis meses, consiste en un gráfico en el que el verde oscuro y el verde claro identificarán a los alimentos más saludables; mientras que el naranja y el rojo lo harán con los de menor calidad nutricional. El amarillo queda para los alimentos con una calidad media. Además, lo hace atendiendo al contenido por 100 gramos, a diferencia del sistema que proponen las multinacionales que calcula sobre porciones, algo que según la Organización de Consumidores y Usuarios (OCU) podía inducir a error.

La OCU se congratula por la iniciativa del Gobierno, que valora mejor que el etiquetado propuesto por la industria, aunque espera que este atienda a más criterios y refleje "información adicional para los consumidores que la necesiten por salud", como la presencia de aditivos o el grado de procesamiento del producto.

Sanidad, que asegura que ha estudiado otros modelos, sostiene que al querer llevar Nutriscore a las etiquetas sigue las recomendaciones de las sociedades científicas y de la Organización Mundial de la Salud OMS. La investigadora en nutrición de la Universidad de París 13, Pilar Galán, recordó en una entrevista en la agencia Efe que "es una obligación informar de manera comprensible a los consumidores sobre la calidad nutricional del alimento que va a consumir". Galán aseguró que este modelo es el favorito de los españoles "tanto en la intención de compra como en confianza". La propia Carcedo ha defendido Nutriscore frente al resto de modelos, que ha asegurado, "no han sido implantados por las administraciones".

Más allá de las etiquetas

El Ejecutivo de Pedro Sánchez también tiene intención de prohibir la venta de "alimentos con perfiles nutricionales poco saludables" en los colegios. Lo hará c on el objetivo reforzar la Estrategia NAOS (Nutrición Actividad física, y Prevención de la Obesidad) también y necesitaría desarrollar la ley de Seguridad Alimentaria y Nutrición. Carcedo ha avanzado que los contratos de adjudicación a proveedores, servicios de catering, cantinas y maquinasde vending deberán contar con criterios de calidad nutricional además de los de seguridad que ya se exigen. Y para ello desarrollaran en coordinación con las autonomías un protocolo al que atenerse que seguirá las recomendaciones de la UE y la OMS. "Es necesario que los espacios públicos de todo tipo se conviertan en centros promotores de la salud", ha señalado Carcedo.

La publicidad de alimentos y bebidas dirigida a los menores de edad también será objeto de regulación. Sanidad advierte de que esta influye en las preferencias de los niños y niñas. Por ello, limitaran estos anuncios dirigidos a los menores de 15 años. Y que, además, tendrán que ceñirse a los criterios éticos del Código PAOS regulación, que desde 2005 reduce la presión de venta sobre población infantil de estos productos con el objetivo de limitar la incidencia de la obesidad infantil.

En España, según un estudio publicado en mayo de este año por la Iniciativa Europea de Vigilancia de la Obesidad Infantil de la OMS, en torno a un 40% de los menores sufren sobrepeso y de estos un 19% de los niños -casi uno de cada cinco- y un 17% de las niñas sufren son obesos. Solo Chipre supera estas cifras.

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Los alimentos mostrarán su calidad nutricional con discos de colores en el etiquetado

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El Ministerio de Sanidad implantará un sistema de cinco colores en el etiquetado de los alimentos, según ha anunciado este lunes la titular de la cartera, María Luisa Carcedo.

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Uber comienza a dar servicio de helicóptero

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Pizza Hut, usa lenguaje inclusivo en sus comunicaciones

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Pizza Hut, usa lenguaje inclusivo en sus comunicaciones

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Criticados por dar los informativos como si fueran robots, los presentadores de televisión en China hacen frente ahora a la competencia de robots virtuales.

Lea también: Inteligencia artificial: desde detectar cáncer hasta prevenir deforestación

La agencia de noticias Xinhua presentó esta semana una pareja de presentadores virtuales de informativos televisivos, un paso calificado como una "exclusiva mundial" por esta agencia estatal, y que refleja los esfuerzos realizados por Pekín en materia de inteligencia artificial.

Uno de los hologramas lleva un traje oscuro y corbata roja, el otro una chaqueta y una corbata grises y ambos leen en la pantalla el texto introducido en el sistema informático.

"Es mi primer día en la agencia Xinhua", asegura uno de los personajes digitales, cuya imagen tiene un gran parecido con la de un joven presentador chino de carne y huesos. Uno de los robots habla en chino, mientras que el otro lo hace en inglés.

Según la agencia, estos robots virtuales fueron creados con la colaboración de Sogu, una empresa de Pekín especializada en el reconocimiento de voz.

"A partir de ahora es oficialmente un nuevo miembro de la redacción de Xinhua", aseguró la agencia, que destacó que estos robots virtuales tienen la ventaja de que pueden trabajar las 24 horas del día.

Sin embargo, ambos presentadores virtuales no disponen de una gran inteligencia artificial ya que solo leen el texto que introducen en su sistema, a diferencia de otros robots que son capaces de reflexionar y tomar decisiones de forma autónoma.

Lea también: "Las nuevas tecnologías son claves para nuestras sociedades"

China desarrolló un plan para convertirse en la principal potencia mundial en materia de inteligencia artificial, pero este proyecto quedó suspendido tras las acusaciones de plagio tecnológico del presidente estadounidense, Donald Trump.

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En China ya hay noticieros presentados por robots | ELESPECTADOR.COM

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Criticados por dar los informativos como si fueran robots, los presentadores de televisión en China hacen frente ahora a la competencia de robots virtuales. Lea también: Inteligencia artificial: desde detectar cáncer hasta prevenir deforestación La agencia de noticias Xinhua presentó esta semana una pareja de presentadores virtuales de informativos televisivos, un paso calificado como una "exclusiva mundial" por esta agencia estatal, y que refleja los esfuerzos realizados por Pekín en materia de inteligencia artificial.

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Las protestas que comenzaron este miércoles fueron organizada por representantes locales y residentes del barrio de Queens en Nueva York (EE.UU.), lugar donde tiene previsto instalarse la nueva sede de Amazon.

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¿Por qué protestan en Nueva York por la llegada de Amazon?

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Las protestas que comenzaron este miércoles fueron organizada por representantes locales y residentes del barrio de Queens en Nueva York (EE.UU.), lugar donde tiene previsto instalarse la nueva sede de Amazon.

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Caption this! We'll choose our favorite and give you a shout-out in our story on Friday. Follow @FuturismCartoons for more comics!

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16.8k Likes, 577 Comments - Futurism (@futurism) on Instagram: "Caption this! We'll choose our favorite and give you a shout-out in our story on Friday. Follow..."

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Earlier this week, Disney Parks, Experiences and Consumer Products Chairman Bob Chapek shared the first details on the innovative new ride system planned to bring the adventurous "Guardians of the Galaxy"-inspired attraction to life at Epcot.

According to Bob, building an adventure this big will require a ride system and ride vehicles unlike anything our guests have experienced before. What guests will encounter can best be described as a one-of-a-kind storytelling coaster that connects the adventure of a storyline with the thrills of a coaster.

"On most coasters, the vehicles point straight ahead throughout the ride," Bob explained. "But on this attraction, each individual cab will be programmed to direct your eye to the story happening around you.

That means instead of whizzing by the action, you'll be fully immersed in the story from the minute you launch."

The attraction will be one of the world's longest enclosed roller coasters when it opens in Future World at Epcot. Earlier this year, 960 trucks' worth of concrete poured the foundation of this mammoth attraction, which will be housed inside a building so large that the volume of four Spaceship Earth attractions could fit inside it!

The attraction will open in time for the 50th anniversary of Walt Disney World Resort in 2021. Keep checking the Disney Parks Blog for future updates.

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Epcot's Guardians of the Galaxy Attraction to Feature 'Storytelling Coaster' Ride Vehicle

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Earlier this week, Disney Parks, Experiences and Consumer Products Chairman Bob Chapek shared the first details on the innovative new ride system planned to bring the adventurous "Guardians of the Galaxy"-inspired attraction to life at Epcot. According to Bob, building an adventure this big will require a ride system and ride vehicles unlike anything our guests have experienced before.

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You can now play Atari games on your Tesla! 🙌 pic.twitter.com/58ANMz3lsZ
— UNILAD Tech (@UNILADTECH) November 13, 2018

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Victoria Secret solo quiere súper modelos para sus desfiles

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Victoria Secret solo quiere súper modelos para sus desfiles

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Victoria's Secret is failing and flailing, despite the fact that their televised fashion show continues to air. Sales for the lingerie store have been declining since 2016 and millennials, who increasingly opt for comfort rather than '80s-era ideas of sexy leather and lace, have been turning away from the brand. And after reading a new interview in Vogue with chief marketing officer of L Brands, Ed Razek, I'm pretty sure I know who's at fault for the brand's falling out with young women.

The 70-year-old Razek, who is part of the casting team that chooses the models for each show, gave some bizarrely out-of-touch answers in the interview, lambasting critics as being "haters" who want too much diversity in the show and describing trans models as "transexuals." He comes off as a complete joke and absolute asshole and is clearly the reason the company is stuck in 2005.

First, he accuses Rihanna of copying Victoria's Secret using pregnant models, even though Rihanna's casting of fully pregnant Slick Woods in her lingerie show doesn't compare at all to VS casting skinny, fit, barely visibly pregnant models.

By the way, we've had three pregnant models walk the show. Everybody had the conversation about Savage [x Fenty] having the pregnant model in the show. We watch this, we're amused by it, but we don't milk it.

Then he fully admits that even though VS has considered the whole plus-size thing, it's not who they market to.

I think we address the way the market is shifting on a constant basis. If you're asking if we've considered putting a transgender model in the show or looked at putting a plus-size model in the show, we have. We invented the plus-size model show in what was our sister division, Lane Bryant. Lane Bryant still sells plus-size lingerie, but it sells a specific range, just like every specialty retailer in the world sells a range of clothing. As do we. We market to who we sell to, and we don't market to the whole world.

Because their specialty is skinny people, okay? And VS is just not going to give into the haters (but apparently not consider all the customers they're losing in not expanding sizes.)

I don't think we can be all things to all customers. It is a specialty business; it isn't a department store. I'm always asking myself: If we do that, what is the reason we did it? Why did we include that person? And did we include them to shut up a reporter? Did we include them because it was the right thing to do or because it was the politically correct thing to do?

And Razek seems to think Victoria's Secret "diversity" efforts have been astounding. But he's not going to get too diverse, considering this show is a fantasy, and nobody wants to see anyone who isn't a size 2 blonde woman, okay?

So it's like, why don't you do 50? Why don't you do 60? Why don't you do 24? It's like, why doesn't your show do this? Shouldn't you have transsexuals in the show? No. No, I don't think we should. Well, why not? Because the show is a fantasy. It's a 42-minute entertainment special. That's what it is.

Razek just can't seem to understand why people "skinny-shame" VS models. They're fit, you see!

Yes, they are aggressively physically fit, but the operative word is fit. Should they apologize for being fit? This is their profession, and this is the penultimate [sic] expression of their profession. And it can make models. It made Heidi's [Klum] career.

If Victoria's Secret is really looking to appeal to more customers, and especially to appeal to younger generations who are disinterested in their bodies being judged and curated by old men, they should consider booting Razek!

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Victoria's Secret Doesn't Want Plus-Size or Trans Women Walking the Runway

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Victoria's Secret is failing and flailing, despite the fact that their televised fashion show continues to air. Sales for the lingerie store have been declining since 2016 and millennials, who increasingly opt for comfort rather than '80s-era ideas of sexy leather and lace, have been turning away from the brand.

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Nueva marca emergente en Crossfit NOBULL

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Nueva marca emergente en Crossfit NOBULL

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Watch the full Black Friday video now! You're the only one standing in your way. #IAMNOBULL #JustTheHorns

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10.4k Likes, 178 Comments - NOBULL (@nobullproject) on Instagram: "Watch the full Black Friday video now! You're the only one standing in your way. <link in bio>..."

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The Walt Disney Company’s new direct-to-consumer streaming service will be called Disney+, launching in the U.S. in late 2019: https://t.co/fqv1HFHtqw https://t.co/ut3ojyusB1

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The Walt Disney Company’s new direct-to-consumer streaming service will be called Disney+, launching in the U.S. in late 2019: https://t.co/fqv1HFHtqw https://t.co/ut3ojyusB1

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The Walt Disney Company’s new direct-to-consumer streaming service will be called Disney+, launching in the U.S. in late 2019: https://t.co/fqv1HFHtqw pic.twitter.com/ut3ojyusB1
— Disney (@Disney) November 8, 2018

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The Walt Disney Company’s new direct-to-consumer streaming service will be called Disney+, launching in the U.S. in late 2019: https://t.co/fqv1HFHtqw https://t.co/ut3ojyusB1

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The Walt Disney Company’s new direct-to-consumer streaming service will be called Disney+, launching in the U.S. in late 2019: https://t.co/fqv1HFHtqw https://t.co/ut3ojyusB1

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The Walt Disney Company’s new direct-to-consumer streaming service will be called Disney+, launching in the U.S. in late 2019: https://t.co/fqv1HFHtqw https://t.co/ut3ojyusB1

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Mc del Obelisco 1 - 0 Superfinal de la Libertadores
— McDonalds Obelisco (@McDelObelisco) November 10, 2018

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Here's The Real Problem Behind Victoria's Secret's Dramatic Fall

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Here's The Real Problem Behind Victoria's Secret's Dramatic Fall

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El jueves de la semana pasada, las acciones de la empresa matriz L Brands cayeron un 12%. En lo que va de año, han perdido casi un 50% de su valor. Los millenials no ven la marca como "real y auténtica", ¿Victoria's Secret se confió demasiado en creer que conocía a su consumidor?

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Victoria's Secret has lost its sexy, but don't blame it solely on the rise of competition like American Eagle Outfitters' Aerie brand.

The No. 1 U.S. lingerie label, known for its "Angels" and the glitzy annual fashion show broadcast worldwide during the December holiday season, on Thursday reported a 1% decline in comparable sales in the five weeks ended July 7, after lower demand for its bras and the Pink label targeting college-age customers offset gains in its beauty products. That drop extended a streak of mostly declining comparable sales the chain has reported since 2016.

Worse yet, when stripping out online and other direct sales, store-only comparable sales fell 6%. Victoria's Secret, more than half of parent company L Brands' sales, had almost 1,200 stores in the U.S. and Canada at the end of the fiscal month of June. In contrast, smaller sister chain Bath & Body Works reported a 10% jump in June comparable sales.

shares slumped 12% Thursday, wiping out about half of their value this year.

What got investors in a sell-off mood? The decline came even after Victoria's Secret extended its semi-annual sales, typically a big traffic-and-sales driver, by two weeks after what the company described as a "soft start with negative traffic levels." Not only did the longer sale period fail to drive traffic and sales, but the deeper discount levels used to lure demand also led margin to decline "significantly," L Brands said. Excess merchandise also foreshadows additional discounts down the road: Inventory-per-square foot jumped 20% at the end of the month.

Why has the once-hot brand suddenly fallen from grace? In its heyday, Victoria's Secret was so hot and held such promise that L Brands, once a big specialty apparel retail empire, decided to get rid of its apparel chains from Express to The Limited to focus primarily on Victoria's Secret and Bath & Body Works, brands the company said would make it less subject to the cycles of the fashion business.

The Columbus, Ohio-based company, in reporting yet another disappointing quarter for Victoria's Secret, in May blamed the brand's shortfall - following "record performance" in 2015 - on decisions it made in March 2016 to discontinue its "non-core" categories of swim and apparel businesses, which together had 2015 sales of $525 million. It also counted among culprits the discontinuation of its catalog, which L Brands said had 2015 circulation of nearly 250 million, as well as a decision to substantially reduce the direct mailing of panty and bra promotions, such as free panty offers (even without a purchase).

As consumers increasingly seek labels with a more authentic pitch - and brands like Aerie, from American Eagle Outfitters, have responded with images of real people - Victoria's Secret, with its touched-up and glamorized images of supermodels, may be showing signs of losing touch with the times.

While still the No. 1 U.S. lingerie brand, Victoria's Secret has seen its share of the market slip by 2 percentage points, to 28.8%, over the past five years through 2017, compared with the 0.4 percentage point gain, to 2.3%, that Aerie posted over the same period, according to Euromonitor.

But those figures don't indicate what may be the bigger problem facing the brand: Even lingerie is a fashion business, and Victoria's Secret has failed to deliver on that front. In my store visits in recent years, I've noticed the disappearance of some products that I thought were spot-on and would help drive demand. The salespeople I talked to also questioned the logic behind replacing some popular, comfortable and trendy sports bras with some bland-looking lines, in one example.

In another example, a saleswoman recently showed me how a new lace panty line with mesh panels may rip more easily. She also pointed me to some very subtle design changes of the popular Body by Victoria line that she said were disappointing to the collection's loyal buyers.

"I don't know what's going on with Victoria's Secret," a customer who identified herself as Aischa Simon King said in a Facebook post on July 1. "It seems that the company has gone downhill over the past few years. VS used to sell the cutest clothing and shoes and their bras were the best and the only bras I would ever wear.... I was really disappointed that I could no longer buy VS clothing and now it seems they have drastically changed the style of my favorite bra."

Forget about all the other excuses. Having the right product will be the ultimate savior of the brand.
Related on Forbes: What Nike is doing to stay ahead. Related on Forbes: Brick-and Mortar Retail is far from dead

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Here's The Real Problem Behind Victoria's Secret's Dramatic Fall

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Victoria's Secret has lost its sexy, but don't blame it solely on the rise of competition like American Eagle Outfitters' Aerie brand. The No. 1 U.S.

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En los últimos tiempos los streaming han ido subiendo su popularidad como la espuma. Y no es para menos, pues se ha presentado como una alternativa bastante confiable.

MUSE, por su lado, ha sido participe de este crecimiento aún así existan gigantes de la industria como Spotify, Apple Music o Tidal. Lo gran diferencia es que en esta plataforma no tendremos que invertir un solo céntimo. Y lo mejor, es que tampoco existe la fastidiosa publicidad entre canciones.

Según los creadores, esta alternativa ha sido posible gracias a Youtube. Sucede que cuando busquemos alguna canción en MUSE, inmediatamente la buscará en Youtube para después reproducirla. Aún así, es increíble el trabajo de organización, administración y programación que han hecho los desarrolladores de esta plataforma.

En la actualidad, MUSE cuenta con versiones descargable de Windows y Android, y también existe una versión para web. Para empezar a escuchar música, lo único que necesitaremos es crear una cuenta y empezar a seguir a tus artistas favoritos.

Una de las primeras cosas que percibirás al ingresar a MUSE, es el abanico de posibilidades que tenemos para la navegación. Entre géneros musicales, estados de ánimo y rankings del momento. Además, también tendremos la posibilidad de tener las letras de las canciones y los videoclips.
Pruébala cuando gustes desde aquí.

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MUSE: El streaming musical gratuito ya superó las 35 millones de canciones - TEC

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En los últimos tiempos los streaming han ido subiendo su popularidad como la espuma. Y no es para menos, pues se ha presentado como una alternativa bastante confiable. MUSE, por su lado, ha sido participe de este crecimiento aún así existan gigantes de la industria como Spotify, Apple Music o Tidal.

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Renault entra en segmento de transporte personal electrico

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Renault entra en segmento de transporte personal electrico

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SEAT se pasa a los patinetes eléctricos con el eXS: 25 km de autonomía para el mercado Europeo/

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You can now print a picture of yourself or your mates before you drink your pint 🍺😂

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Mercado Negro Publicidad & Marketing - Perú

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La campaña "Avisos que combinan", de Ripley, ganó en las categorías de Mejor estrategia OOH y Mejor campaña sector retail en Premios TOTEM 2018.

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On This Date: In 1991, Harry Potter made his Quidditch debut, playing Seeker for Gryffindor. pic.twitter.com/6QvdakihQ9
— ESPN (@espn) November 9, 2018

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https://twitter.com/businessinsider/status/1060892694053093376?s=08

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China created what it claims is the first AI news anchor — watch it in action here https://t.co/BIqyTlyPps https://t.co/eXrfwvAoqT

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China created what it claims is the first AI news anchor — watch it in action here https://t.co/BIqyTlyPps https://t.co/eXrfwvAoqT

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China created what it claims is the first AI news anchor — watch it in action here https://t.co/BIqyTlyPps pic.twitter.com/eXrfwvAoqT
— Business Insider (@BusinessInsider) November 9, 2018

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China created what it claims is the first AI news anchor — watch it in action here https://t.co/BIqyTlyPps https://t.co/eXrfwvAoqT

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China created what it claims is the first AI news anchor — watch it in action here https://t.co/BIqyTlyPps https://t.co/eXrfwvAoqT

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China created what it claims is the first AI news anchor — watch it in action here https://t.co/BIqyTlyPps https://t.co/eXrfwvAoqT

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Esta publicidad de Nesquik es el mal encarnado en una pieza gráfica. Escribí sobre eso en mi FB: MalcomidosOficial y en el IG que inauguré hace unos días bajo el nombre solesbarruti. pic.twitter.com/UveuV34dAP
— Soledad Barruti 🧚🏽‍♀️ (@solebarruti) November 5, 2018

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El servicio de streaming gratuito de Apple con el que espera competir con Netflix

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La compañía de Cupertino destinará 1 billón de dólares para comprar contenidos. Este servicio, que saldrá en 2019, sería gratuito pero exclusivo para usuarios de la marca.

EDICIÓN 1905

PORTADA

Apretón tributario con la nueva Ley de Financiamiento

El país se juega su estabilidad económica y el gobierno su iniciativa política. Pero no será fácil: tendrá que enfrentar las críticas de su partido y de la oposición.

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El servicio de 'streaming' gratuito de Apple con el que espera competir con Netflix

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La compañía de Cupertino destinará 1 billón de dólares para comprar contenidos. Este servicio, que saldrá en 2019, sería gratuito pero exclusivo para usuarios de la marca.

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¿Qué hace que una ciudad sea ‘inteligente’?

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¿Qué hace que una ciudad sea ‘inteligente’?

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Por: Redacción Tecnósfera

07 de noviembre 2018 , 12:25 p.m.

Un estudio realizado por TigoUne y la Universidad EAFIT de Medellín a 485 menores entre los 9 y 16 años de 43 colegios públicos y privados en las principales ciudades del país r eveló que el 32 % de ellos ha tenido contacto con desconocidos en internet y el 17% se ha encontrado presencialmente con las personas que conocieron en la red.

El informe, que recogió datos de Bogotá, Medellín, Bucaramanga, Cali, Barranquilla, Pereira, Cartagena y Manizales, además, arrojó que el 71% de los encuestados
ha experimentado algún tipo de estafa y/o pérdida de su información.

Entre los menores encuestados, el 12% afirmó haber experimentado en
el último año ciberacoso, el cual se presenta con mayor fuerza en los niños entre 13 y
16 años, y el 36% admitió que realizó acciones en contra de alguien por internet.

También, el estudio encontró que más del 40% de los menores manifestó haber tenido contacto en internet con información relacionada con formas de suicidarse, así como con mensajes de odio donde se atacan a grupos o personas específicas.

Frente a estas cifras, la vicepresidenta de Asuntos Corporativos de TigoUne, Ana Marina Jiménez, expresó lo siguiente: "Es cierto, los adolescentes conocen mejor las plataformas o las redes que los padres o profesores. Pero somos los tutores los que tenemos el conocimiento y la experiencia para aconsejar, sobre comportamientos y valores".

REDACCIÓN TECNÓSFERA

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El 32% de los niños y adolescentes conocen personas por internet

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Un informe encontró que 32% de los menores conocen personas por internet | Novedades Tecnología | ElTiempo.com

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Una compañía británica cambia la historia y por primera vez fabrica zapatillas de ballet con colores que combinen con las bailarinas que no sean de piel blanca https://t.co/S4JgLEGg31

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Una compañía británica cambia la historia y por primera vez fabrica zapatillas de ballet con colores que combinen con las bailarinas que no sean de piel blanca https://t.co/S4JgLEGg31

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Una compañía británica cambia la historia y por primera vez fabrica zapatillas de ballet con colores que combinen con las bailarinas que no sean de piel blanca https://t.co/S4JgLEGg31
— CNN en Español (@CNNEE) November 8, 2018

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Una compañía británica cambia la historia y por primera vez fabrica zapatillas de ballet con colores que combinen con las bailarinas que no sean de piel blanca https://t.co/S4JgLEGg31

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Una compañía británica cambia la historia y por primera vez fabrica zapatillas de ballet con colores que combinen con las bailarinas que no sean de piel blanca https://t.co/S4JgLEGg31

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Una compañía británica cambia la historia y por primera vez fabrica zapatillas de ballet con colores que combinen con las bailarinas que no sean de piel blanca https://t.co/S4JgLEGg31

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Unfolded, it's a tablet. Folded, it's a phone that will fit in your pocket. https://t.co/mmlIVtiBMS

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Unfolded, it's a tablet. Folded, it's a phone that will fit in your pocket. https://t.co/mmlIVtiBMS

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Unfolded, it's a tablet. Folded, it's a phone that will fit in your pocket. pic.twitter.com/mmlIVtiBMS
— FORTUNE (@FortuneMagazine) November 8, 2018

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Unfolded, it's a tablet. Folded, it's a phone that will fit in your pocket. https://t.co/mmlIVtiBMS

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Unfolded, it's a tablet. Folded, it's a phone that will fit in your pocket. https://t.co/mmlIVtiBMS

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Unfolded, it's a tablet. Folded, it's a phone that will fit in your pocket. https://t.co/mmlIVtiBMS

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Tinder prepara su primera campaña publicitaria “single life style”

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Tinder prepara su primera campaña publicitaria “single life style”

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https://twitter.com/TechCrunch/status/1060338131503927296

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Tinder is prepping its first marketing campaign that will promote the "single lifestyle"  https://t.co/owyxYMffjK

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Tinder is prepping its first marketing campaign that will promote the "single lifestyle"  https://t.co/owyxYMffjK

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Tinder is prepping its first marketing campaign that will promote the "single lifestyle" https://t.co/owyxYMffjK
— TechCrunch (@TechCrunch) November 8, 2018

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Tinder is prepping its first marketing campaign that will promote the "single lifestyle"  https://t.co/owyxYMffjK

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Tinder is prepping its first marketing campaign that will promote the "single lifestyle"  https://t.co/owyxYMffjK

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Tinder is prepping its first marketing campaign that will promote the "single lifestyle"  https://t.co/owyxYMffjK

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Time to celebrate an icon in style. Magic. 

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Time to celebrate an icon in style. Magic. 

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Clásicos apoyando a clásicos. Como un cobrandring puede ser tan podersoso.

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Disney's Mickey Mouse 90th Anniversary Polaroid Collection

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Disney Mickey Mouse has brought magic and play to people all over the world. We're celebrating his 90th anniversary with a custom Polaroid camera and special edition instant film.

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Lenovo Retakes #1 Spot in Global PC Market, Beating HP And Dell

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Lenovo Retakes #1 Spot in Global PC Market, Beating HP And Dell

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No es por nada, pero... :)

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After losing the top spot to HP last year, Lenovo is again leading the worldwide traditional PC (desktop, notebook, and workstation) market with over 24% of the nearly 67.4 million units shipped in the third quarter (July-September), while the Palo Alto computer maker dropped to the #2 position (~23%) and Dell (17%) remained in third place, according to IDC.

The growth of the Chinese tech giant, +5.8% year over year, is primarily due to its regained traction in the commercial market and to its joint venture with Fujitsu - Lenovo acquired most of the Japanese company's PC and laptop business last May.

Apple dropped at 5th place, while Acer moved up at 4th position, after Mac sales declined over 11%, year over year.

The Cupertino company was the only top 5 manufacturer to underperform the overall market due to the aging Mac lineup which just got refreshed today during an hardware event in Brooklyn, New York.

The worldwide demand for PCs (see table below) remained steady last quarter with nearly 67.4 million units, marking a small decline of 0.9% year-on-year, and mostly driven by Windows 10 PC hardware upgrades.

Source: IDC Quarterly Personal Computing Device Tracker, October, 2018

Jean Baptiste "JB" Su is Vice-President and Principal Analyst at Atherton Research, a global technology consulting and intelligence firm advising clients plan, build and deliver successful go-to-market strategies. You can follow him on LinkedIn (https://goo.gl/z5zGlx) or Twi...
Author: Jean Baptiste is a Vice-President and Principal Analyst at Atherton Research, a global technology intelligence firm advising clients deliver successful go-to-market strategies.

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Lenovo Retakes #1 Spot in Global PC Market, Beating HP And Dell

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After losing the top spot to HP last year, Lenovo is again leading the worldwide traditional PC market with over 24% of the nearly 67.4M units shipped in the 3rd quarter, while the Palo Alto-California computer maker dropped to the #2 position (~23%) and Dell (17%) remained in third place.

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Apple HomePod owners are more receptive to ads on their smart speakers than Alexa and Google users

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Apple HomePod owners are more receptive to ads on their smart speakers than Alexa and Google users

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Cuando los asistentes digitales se convierten en otro canal para comunicar productos y servicios.

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More than a third of Apple HomePod owners in the US would be open to hearing ads on their speaker, according to new Survata data seen by Business Insider.

The idea of ads on smart speakers has been an unpopular concept to date.

But Google and Amazon aren't making money from their speaker hardware so ads look inevitable at some point.

There is a war among Silicon Valley companies to own voice technologies, and one front in that battle is smart speakers.

It's still new territory, but Amazon, Google, and Apple are all duking it out with smart speakers powered by their digital assistants. Amazon's Echo series is far and away the most popular, mostly thanks to its cheap price.

One worry is that these firms see speakers as a good way into people's houses, and it won't be long before they switch on advertising services. Amazon and Google especially don't appear to be making money off their hardware.

But how receptive are smart speaker owners to advertising? According to Survata data seen by Business Insider, it depends on who you're asking.

Previous studies have shown that most smart speaker owners don't want ads on their speakers at all.

Survata's September survey of 2,000 smart speaker owners in the US offers a little more nuance and produced one surprising finding: Apple HomePod owners are more likely to be receptive to audio ads than anyone else.
According to the Survata data:

35% of HomePod owners would be interested in hearing about sponsored products or services on their speaker.

Only 22% of Google Home owners said the same.

And just 17% of Amazon Echo and Echo Dot owners are receptive to ads on their speaker.

More than a fifth of HomePod owners thought ads would have a positive impact on their experience, versus just 12% for Google Home owners, and 7% for Echo owners.

This shows there is still a large chunk of people who don't want to hear ads on their smart speakers, suggesting it'll be an unpopular move if anyone introduces sponsored content any time soon. It's also unlikely Apple would venture into the sponsored content territory, given it has shied away from targeting ads at users.

And one caveat with the data: HomePod owners are also in the minority. If there were as many HomePod owners in the US as there are people who own an Amazon Echo, the percentages might look different.
Read more: Spotify is giving away free Google Home speakers to subscribers
We asked Survata to explain that anomaly, and analyst Dyna Boen responded: "While adoption of Apple HomePod has thus far lagged behind Amazon Echo and Google Home, and thus makes up a smaller percentage of the sample, we still are seeing that these users are saying sponsored content 'very positively impacts their smart speaker experience' at a statistically significant level."

Boen said it was possible to speculate that HomePod owners might be more open to advertising because of Apple's heritage in designer hardware and music. An Amazon Echo owner might be more likely to expect ads relating to items you can buy on Amazon, and are more of a hard sell.

"People may be anticipating a more succinct linkage between sponsored content and the vast variety of products they sell," she said. "In other words, they expect Amazon to figure out how to translate '1-click' sales online to the equivalent action on a smart speaker."

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Apple HomePod owners are more receptive to ads on their smart speakers than Alexa and Google users

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More than a third of Apple HomePod owners in the US would be open to hearing ads on their speaker.

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Nueva opción para las campañas publicitarias del 2019

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13 de agosto 2018 , 02:53 p.m.

Desde hace varios meses, Facebook ha estado buscando estrategias que le permitan obtener rentabilidad de WhatsApp, la aplicación de mensajería instantánea más usada en el mundo que fue adquirida por la compañía de Mark Zuckerberg en 2014.

La plataforma ya había anunciado que comenzaría a cobrarles a las cuentas corporativas por el envío de mensajes de servicio al cliente y de publicidad mediante WhatsApp Business, una nueva 'app' enfocada en la comunicación entre empresas y consumidores.

Según WhatsApp, el cobro se situará entre los 0,5 y los 9 centavos de dólar por mensaje dependiendo del país.

Sin embargo, la compañía también estaría buscando alternativas de monetización mediante el servicio de mensajería en la aplicación principal. De acuerdo con un informe de The Wall Street Journal, en 2019 la aplicación comenzará a mostrar anuncios en los Estados, la función que permite publicar texto, fotos y videos con una duración de 24 horas.

Al igual que en las 'Historias' de Instagram, que ya muestra anuncios, los avisos estarían impulsados por el sistema de publicidad de Facebook.

Matt Idema, director de operaciones de WhatsApp, le dijo a The Wall Street Journal que la publicidad que se compartirá allí ayudará a los usuarios a familiarizarse con las empresas de WhatsApp. Idema agregó que han recibido comentarios positivos de los anuncios de Instagram Stories por lo que esperan los mismos resultados dentro de WhatsApp. Alrededor de 450 millones de personas en el mundo usan los Estados del servicio de mensajería.

TECNÓSFERA

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WhatsApp comenzará a mostrar publicidad en 2019

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Lo hará mediante su función de Estados, según un informe de The Wall Street Journal. | Novedades Tecnología | ElTiempo.com

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on november 6, 1983 will byers went missing. today, we honor him by dressing up, eating eggos, sending memes, and watching stranger things. #strangerthingsday pic.twitter.com/mcSp07Opms
— Stranger Things (@Stranger_Things) November 6, 2018

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¿Romanticismo o acoso? Campana del departamente de turismo de hong kong

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¿Romanticismo o acoso? Campana del departamente de turismo de hong kong

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https://www.youtube.com/watch?v=DsiUbHMw_Ho

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Esta campaña se ha convertido en el blanco de las críticas en las redes sociales al presentar como romántica una historia que recuerda inevitablemente a una actitud de acoso.

La historia sobre la que versa estas líneas pretendía presentarse como un romance, pero ha acabado siendo identificada por muchos como un caso de acoso.

La última campaña creada por Steve Chan Chi-fat para el Departamento de Turismo de Hong Kong para promocionar la región de Sham Shui Po ha desatado la polémica.

Esta comienza con una chica buscando su pasaporte para poder realizar un viaje cuando descubre que se lo han quitado. En su lugar hay un mensaje que da comienzo a toda una carrera de pistas para poder recuperarlo.

Detrás de la desaparición del pasaporte se encuentra el ex novio (o novio ya que no queda muy claro) de la chica. Una argucia orquestada para recuperar a su amada que muchos han identificado con claras señales de acoso.

Tras el lanzamiento de la campaña las redes sociales se inundaron de comentarios negativos contra la acción promocional. Muchas usuarias han identificado en las actitudes del ex novio (o novio) de la protagonista las mismas que en sus parejas y que consideran negativas y claramente abusivas.

Las críticas se han producido también a nivel internacional. The Independent no ha dudado en calificar este anuncio como uno de los mejores candidatos para alzarse con el dudoso honor de "peor anuncio del sector turístico del año".

El vídeo de la campaña se lo mostramos a continuación. Tómese su tiempo para juzgar el contenido.

Especialmente desde la perspectiva de la protagonista y cómo se sentiría si su ex pareja (o pareja) le quitase el pasaporte para impedirle salir del país para recuperar su amor. Si encuentra el romanticismo en alguna parte, no dude en avisarnos.

Si no visualiza correctamente el vídeo embedded, haga clic aquí.

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¿Romanticismo o acoso? Juzgue usted mismo esta controvertida campaña | Marketing Directo

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A esta campaña le llueven las críticas en las redes sociales al presentar como romántica una historia que recuerda inevitablemente a una actitud de acoso.

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Agencia de publicidad demanda a influencer

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Agencia de publicidad demanda a influencer

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Aunque se firmen todos los parametros no siempre se cumplen

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Una agencia de relaciones públicas ha decidido demandar al instagramer Luka Sabbat por no promocionar adecuadamente las Snap Spectacles.

Luka Sabbat, de apenas 20 años, es una estrella de muchísimo relumbrón de Instagram, donde siguen sus andanzas la friolera de 1,4 millones de personas. Sabbat, que además de instagramer es estilista y empresario, orna su currículum con otro dato que, aunque huérfano de prestigio, da cuenta de su irresistible popularidad: el bueno de Luka salió con Kourtney Kardashian entre finales de septiembre y octubre de este año.

Por sus características Luka Sabbat es el tipo de persona a la que las marcas están dispuestas de extender cheques de muchísimos ceros con tal de vender las bondades de sus productos.

Sin embargo, parece que las cualidades de Luka como influencer no son tan deslumbrantes como pudiera parecer a priori, tanto que una agencia de relaciones públicas ha llegado al extremo de interponer una demanda contra él por no ejercer de manera suficientemente satisfactoria de prescriptor (la profesión con la que tiene a bien ganarse la vida), según recoge Business Insider.

Luka Sabbat fue fichado por la agencia que se ha querellado contra él para hacer publicidad de las gafas de Snapchat "Snap Spectacles", un gadget que toma fotografías y las carga directamente en la app de la famosa red social.

Por contrato Luka Sabbat estaba obligado a publicar fotos y "stories" con las gafas de marras en Instagram.

Las instantáneas deberían haberse publicado con motivo de las Fashion Week de Nueva York, Milán y París y haber estado provistas de un link "swipe-up" para comprar las gafas. Todos los posts habían sido previamente concertados entre la agencia y el instagramer. Y por publicarlos Luka Sabbat iba a embolsarse en un principio 60.000 dólares (de los cuales 45.000 fueron abonados de manera directa al influencer).

¿El problema? Que Luka Sabbat publicó una única foto con las "Snap Spectacles". En la instantánea el instagramer aparece sentado a la mesa, con un plátano cómicamente emplazado junto a la oreja y ataviado con las gafas. Sin embargo, l a fotografía está tomada desde tan lejos que las "Snap Spectacles" no son en realidad reconocibles como tales y se prestan a ser confundidas con gafas de sol corrientes y molientes.

Al parecer la foto no había sido concertada para colmo de males con la agencia.

En vista de que Luka no se había atenido a lo previamente acordado, la agencia solicitó al instagramer los 45.000 dólares que le había abonado previamente en concepto de adelanto. Aun así, y pese a que Luka admitió que no había cumplido con lo establecido en el contrato, se negó a devolver el dinero a la agencia.

Ante la negativa de Luka de reembolsar los 45.000 dólares, la agencia ha interpuesto ahora una demanda contra él en la que le reclama el abono de 90.000 dólares. Si los deberá desembolsar o no, deberá dictaminarlo ahora un tribunal.

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La "desgana" de este instagramer haciendo su trabajo se salda con demanda | Marketing Directo

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Una agencia de relaciones públicas ha decidido demandar al instagramer Luka Sabbat por no promocionar adecuadamente las Snap Spectacles.

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Campana con inteligencia artificial de New Balance

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Campana con inteligencia artificial de New Balance

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Como parte de la campaña internacional de lanzamiento de la línea de zapatillas Fresh Foam Cruz Nubuck, New Balance España ha llevado a cabo una original acción en el centro de Madrid consistente en detectar, utilizando inteligencia artificial, a mujeres "excepcionales" entre los viandantes de la zona y hacerlas sentir como auténticas 'trendsetters' de la moda. Un trabajo desarrollado por la agencia Wilbytes y gestionado por Roldós Media, que ha contado con la colaboración de Callao City Lights.

La acción se realizó el pasado 26 de octubre, en la plaza del Callao. El objetivo era elegir a mujeres diferentes e innovadoras, por su apariencia y modo de vestir, en línea con el posicionamiento de la nueva línea de zapatillas. Mujeres que no siguen el estilo de la mayoría y que marcan su propia dirección estética.

Para ello, varias cámaras estuvieron captando al público de la zona, imágenes que iban siendo analizadas en tiempo real mediante un sistema de detección de patrones de ropa desarrollado para la ocasión. En el momento en el que el sistema detectaba a una mujer que destacaba de alguna manera por su apariencia, un grupo de 'paparazzis' se acercaba para tomarle fotografías, como si fuera una auténtica 'celebrity'. Mientras, todo el proceso se retransmitía en directo en la pantalla gigante de Callao City Lights, incluyendo además información sobre por qué cada mujer seleccionada era una excepción respecto al resto de viandantes. Las elegidas fueron acompañadas hasta el VIP NB Lounge ubicado en la plaza, donde recibieron un par de zapatillas Fresh Foam Cruz Nubuck como premio a su distinción y excepcionalidad.

Para esta acción, el equipo de innovación de Wildbytes ha desarrollado un 'software' específico basado en el denominado 'machine learning' o aprendizaje automático. Una tecnología que permite que un ordenador aprenda a tomar decisiones basadas en datos y entrenamiento, es decir, acumulando experiencia, de forma muy similar a como aprendemos los seres humanos. En este caso, el aprendizaje fue sobre los estilos de moda más comunes en el centro de Madrid.

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Original acción con inteligencia artificial de New Balance en Callao - Noticia - Bienes Duraderos - MarketingNews.es

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Bienes Duraderos: Como parte de la campaña internacional de lanzamiento de la línea de zapatillas Fresh Foam Cruz Nubuck, New Balance España ha llevado a cabo una original acción en el centro de Madrid consistente en detectar, utilizando inteligencia artificial, a mujeres "excepcionales" entre los viandantes de la zona y hacerlas sentir como auténticas 'trendsetters' de la moda.

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Francis Ford Coppola Goes From Wine To Weed With New Cannabis Lifestyle Company

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Francis Ford Coppola Goes From Wine To Weed With New Cannabis Lifestyle Company

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Utilizar una tendencia de consumo que se está percibiendo como "cool y natural". Creo que es muy interesante que para lo que muchos es algo prohibido, para otros es una oportunidad de negocio y se arriesgan a apostar. Además, utilizan toda una plataforma de marca premium para darle aún más fuerza.

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It's officially lights, camera, cannabis for legendary filmmaker-turned-winemaker-turned-hotelier Francis Ford Coppola.

Following in the footsteps of Constellation Brands, which owns multiple major vineyards in the area and announced a $4 billion minority investment in Canopy Growth, Coppola's new venture is a pursuit independent from The Family Coppola, anchored in Sonoma County with Hideaways around the world. Named for an original Sanskrit term for marijuana, Coppola's cannabis endeavor will operate under Sána Company LLC.

The company said its intention is to "give life to a progressive vision for pioneering the highest-quality, sun-grown cannabis products through sustainable farming."

Since California legalized the recreational use of marijuana earlier this year, the wine and weed industries are ever-aligning from the launch of Rebel Coast's cannabis infused Sauvignon Blanc to the growth of TSO Sonoma's signature Elevated Events .

"Wine and cannabis are two ancient and bounteous gifts of Mother Nature, linked by great care, terroir and temperateness," Coppola said in a statement. "Expertise making one applies to the other. As with growing grapes, location matters, and The Grower's Series reflects California agricultural expertise creating a true blend of art and science."

His latest "cannabis lifestyle brand" coined as The Grower's Series, is in partnership with Humboldt Brothers, a sustainable cannabis farm tucked deep in the Emerald Triangle and includes three limited-edition, organic strains, "hand-selected to offer distinct and memorable experiences."

Cultivated and curated by co-founders Johnny Deim (CEO) and Brett Todoroff (Chief Farming Officer), the duo selected a sativa-dominent strain, an indica-dominant strain and a hybrid - all grown on separate plots of land at different elevations to showcase the region's diverse microclimates. Each one-gram container of flower are packaged together in a wine bottle-shaped tin, topped with a version of Coppola's signature label and an embossed pot leaf. Each box will retail for $99 and comes with a branded pipe and rolling papers.

Coppola and Humboldt Brothers celebrated the launch of its collaboration at a special edition of The Herb Somm's Thursday Infused dinner series at a private residence in San Francisco on October 25. Selling out in just hours, the evening featured canna-chef Holden Jagger's inventive, infused cuisine along with a showcase of additional brands including Kurvana, Utopia and Rosebud Woman. Jamie Evans, the woman behind The Herb Somm, first met the Coppola team last August while speaking at the Wine & Weed Symposium in Santa Rosa.

"Having spent over ten years in the wine industry and now running a business in the cannabis industry, I think it's incredible to see such an iconic family get into the space," explains Evans. "There are so many synergies that exist between the two industries, especially in Northern California. The more support we can get from leaders like Francis Ford Coppola, the closer we get to breaking the stigma of cannabis nationwide."

The 2018 Grower's Series is available for pre-order via Chill for home delivery in late December when it will also hit shelves at select California dispensaries.

I am an Aspen-based freelance journalist, known as 'the nation's first-ever marijuana style writer' when I started at The Cannabist in 2014. Since then, I've written about the ever-evolving legal world of weed culture in The Aspen Times, Curbed, The Denver Post, High Times, ...

Katie Shapiro writes about cannabis from her home base in high country. Follow her on Twitter @kshapiromedia.

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Francis Ford Coppola Goes From Wine To Weed With New Cannabis Lifestyle Company

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Officially coined as The Grower's Series, the line is partnership with Humboldt Brothers and includes three limited-edition strains packaged together in a wine bottle-shaped tin.

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How Taylor Swift, Snapchat, And Millennial Marketers Are Changing The Political Game

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How Taylor Swift, Snapchat, And Millennial Marketers Are Changing The Political Game

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Justo hablábamos de esto la clase pasada. Mientras unos damos por muerto Snapchat, otros lo utilizan como plataforma para propaganda (a favor o en contra de determinado partido).

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Capturing the youth vote can make the difference in a candidate's victory or defeat. Historically, 18-29-year olds have performed below expectations. In 2018, voter registration has skyrocketed. The question is whether the actual number of votes cast by 18-29 year-olds will match this expectation.

The initial signs are promising. According to The Institute of Politics at Harvard Kennedy School , the demographic comprised of Gen Z and millennials will be making it to the polls in high numbers this midterm election; especially in comparison to only 17.1% of 18-24-year-olds who voted in the 2014 midterms . In their latest survey, they found that 40% report they will "definitely vote" with student debt elimination, affordable health care and the labor economy driving interest.

In this current divisive political atmosphere, celebrities, brands, and political campaigns have all galvanized voters to register for the midterm elections. They've utilized millennial marketing tactics to make registration easier for digital natives. Here are three ways that marketing and community engagement activations have led to this historical voter registration.

Influencers encouraged their communities.

Celebrities have always had a voice in politics. Now with the rise of social media, it is easier than ever to encourage action by leveraging content and communities. This was most noticeable when Taylor Swift claimed her political voice. She posted her viewpoints to her 112 million Instagram followers and directed them to Vote.org which received 400,000 new registrations nationwide for people under the age of 30 in 72 hours.

Kamari Guthrie, Director of Communications at Vote.org, elaborates on this historical moment: " Taylor had such an impact because her message was genuine and heartfelt. When fans see their role models engage on important issues, they follow suit. Influencer marketing -- from both sides of the aisle -- has become a power for good this political season."

Social media influencers also tapped into their communities to promote voting. Monique Coleman of High School Musical fame partnered with Firework app to encourage Gen Z'ers to get involved in politics. She did so with the " America To Me" campaign and asked users to express patriotism through video content creation. She also produced her own short, catchy videos titled "One bad day can equal four bad years" and "If you want change, you have to work for it." Coleman explains: " I am very passionate about using my platform to motivate and inspire youth. The "America To Me" Challenge allowed me to engage with users in a way I wouldn't be able to on my own."

Influencers setting the stage for crafting content and galvanizing communities leads to a trickle effect with fans energizing their own friend circles and driving voters to register and then, hopefully, to the polls.

Social media platforms formed strategic partnerships.

Snapchat and Instagram are the social media platforms most used by the 18-29-year-old demographic. Because of this, TurboVote worked with both platforms to increase voter registration. Snapchat did so through coding voter registration directing into the User Profile page and sending a custom video message to all users with a link to register.

Jennifer Stout, Snap's Global Head of Public Policy, emphasizes their commitment to voter registration: "Voting is one of the most important forms of self-expression we have, and we're committed to empowering our community to register and vote for their chosen representatives." Snapchat's voting initiative led to over 400,000 Snapchat users registering and 600,000 signing up to receive election reminders.

Snapchat filters and Instagram stickers increase awareness and virality. On National Voting Registration Day, Snapchat created a special filter that will run throughout the election designed for sharing Snapchat selfies to remind friends to vote. Instagram is working with Get to the Polls to help voters find their polling location on election day integrating by using the "I Voted" stickers in Instagram Stories. These integrations propel social media users to create a viral loop for voting by crafting content, sharing to their communities, and then taking offline action.

Mobile communication focused on personalization.

With millennials and Gen Z'ers focused on one-to-one personalized communication, the increase of mobile texting as a way to reach voters emphasizes how constant communication can elevate voter engagement and registration.

Roddy Lindsay, CEO of , a texting-software startup, is working with political clients and sees first-hand how text messaging is having an incredible impact on campaigns like Gina Ortiz Jones', a Filipina-American and former Air Force intelligence officer and Iraq War veteran. She is running for the US House of Representatives to represent Texas's 23rd district and has utilized peer-to-peer texting as a key strategy. Gina's team has been creative with the content they share to spark real conversations. On Halloween, they asked voters if they are voting early with a ghost gif leading to fun and genuine interactions.

"Personalization on social media and mass emails is a good start, and the next phase is humanization: having an authentic conversation with a real person over messaging." explains Lindsay. "Every marketer struggles to reach young people with existing channels -- email, direct mail, voice calls -- and in the political world, there is so much urgency to reach and activate young people. The 2018 midterm elections are the tip of the sphere in terms of the shift to real-time, one-to-one private messaging as the key channel for driving results for marketers."

These efforts in storytelling and technological implementations have already broken voter registration records, but the true test will be at the polls. With this generation polling as more fearful than hopeful , it will be up to them to go beyond a simple swipe up or a tap on the phone to implement change.

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How Taylor Swift, Snapchat, And Millennial Marketers Are Changing The Political Game

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Taylor Swift, Snapchat, and millennial marketing tactics have helped to increase voter registration and turnout. Learn why voter registration is at an all-time high by tapping into influencers, ephemeral content, and personalized communications.

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— Donald J. Trump (@realDonaldTrump) November 2, 2018

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Movistar entendio todo

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¡Sigue en directo el Mundial de League of Legends 2018!

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El Mundial de League of Legends 2018 de Corea del Sur ha comenzado, síguelo en directo con nosotros.

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FOTOS | La gente no es racional. Podrías tener la propuesta más lógica y convincente, pero aún así no obtener respuesta del mercado. Si estás trabajando duro pero ve poco o ningún aumento en las ventas, esto podría atribuirse a una falta de comprensión sobre los comportamientos humanos. Una encuesta de ADN en la que participaron 1,056 personas de 52 poblaciones reveló que las personas son iguales en un 99.9 por ciento. En cada cerebro humano, encuentras el mismo "cableado" que da origen a nuestros pensamientos y emociones.

Los vendedores exitosos entienden el comportamiento humano universal lo suficientemente bien como para usar las palabras de activación adecuadas para lograr las compras en todo momento. Aquí exploramos cinco tendencias humanas comunes y lo que puedes hacer al respecto.

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Los 5 comportamientos de los clientes que puedes 'manipular' para vender más

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FOTOS | Necesitas tratar con las personas tal y como son.

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Es interesante que un producto de consumo masivo se decida a instalar una tienda (alto costo) en Manhattan. Sin embargo, el reto pasa a ser a construir la marca del café y no sólo de Nutella.

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Everyone knows Nutella, that delectable chocolate-hazelnut spread that magically transforms all bread into dessert.

And if you're in the east coast, then you're in luck. Because starting Wednesday, November 14th, NYC's first ever Nutella Cafe will be open for business.

On offer will be pastries like this brioche sandwich, which l imagine is what literal kings eat every morning.

Exclusive to the NYC location, this sandwich is made with two pieces of caramelized brioche and a dollop of Nutella Gelato. It will cost $8.95, which might sound like a lot of moolah for ice cream and bread, but just remember: You COULD make it at home, but you WON'T.

And this Pound Cake Panzanella (aka a "salad") which might feature the first time many people eat such a healthyish breakfast.

If you chop up cubes of sweet pound cake and drizzle it with Nutella, you sure bet people will get themselves to eat breakfast. This will go for $10.95, which TBH I'm willing to cough up in the name of self-care.

And OMG, this baguette that makes me wonder if I've been doing Nutella toast wrong my whole life.

It's a crispy baguette topped with Nutella and hazelnuts. This bad boy (portioned for two) will cost $6.95, so yeah, this better be served using bread imported from Paris.

We don't yet have photos of the NYC space, but to give you a sense of what it may look like, here's how the Chicago Nutella Cafe is laid out:

And if you don't see yourself anywhere near NYC on November 14, you could always shmear yourself a fat slice of toast with Nutella, or try your hand at this no-bake Nutella cheesecake.

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Here's Exactly When NYC's Nutella Cafe Is Opening And What They're Serving

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Starbucks anuncia el diseño para los vasos de navidad

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Starbucks anuncia el diseño para los vasos de navidad

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El año pasado tuvieron problemas porque a un grupo de personas les pareció controversial la taza. Por lo que este año, evitando "insultar" susceptibilidades. La marca se adaptó.

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'Tis the season, folks - Starbucks holiday cups are finally here, and this year there are four festive designs.

Unlike their minimal 2015 cup, which caused offended Christians to boycott the company...

...or their DIY 2017 cup, which some people said had a "gay agenda" (You can't make this stuff up)...

But that's not all. This year, Starbucks is also releasing a 16-ounce reusable red cup that reduces both the amount of waste you produce AND the cost of your drink.

Jon-Michael Poff

Using this cup will get you 50 cents off handcrafted holiday beverages every day after 2 p.m. through Jan. 7.

In fact, you can get a reusable red cup for free tomorrow (Friday, Nov. 2) with the purchase of a holiday drink.

Introducing the limited-edition #Reusable #RedCup! Tomorrow (Nov. 2), get yours for free with the purchase of any holiday drink, and celebrate all season long. ✨ (US + Canada, at participating stores while supplies last.) https://t.co/CucF1ksKNH

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There Are Five Starbucks Holiday Cup Designs This Year, And They're So Festive

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Including four paper designs and one reusable red cup!

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Worldwide viewing of streamed TV content has jumped over 50% to record highs, reveals international media rating measurement service Conviva. Conviva's quarter three 2018 report into the state of the TV streaming industry compares data from this period with figures from quarter three 2017.
Connected TVs the preferred choice for streaming
The report found that the consumption of streamed TV content rose 52% in terms of plays year-on-year, while the number of streamed hours grew 63% globally. Mobile viewing is still rising, up 57% year-on-year, but connected TVs seem to be taking over as the preferred viewing device for streaming video. Connected TVs are now nearly on par with mobile devices when it comes to streaming TV plays. Connected TVs took a 38% share and mobile devices 39%.

With improved picture quality and reduced buffering, connected TVs are seen to deliver the best streaming experience and, as a result, saw a 145% increase in plays and 103% growth in viewing hours. The PC is now a less popular medium for watching streamed TV, however, with PC use for streaming down 18% year-on-year.

With their attractive bundle offerings, virtual multichannel video programming distributors (MVPDs) such as Hulu (jointly owned by The Walt Disney Company, 21st Century Fox, Comcast, and AT&T), Dish Network's Sling and Sony's PlayStation Vue are increasingly popular viewing devices, seeing a 292% rise in plays and 212% growth in viewing hours. Virtual MVPDs now account for more than 75% of all streaming TV in the United States.

Publisher apps, meanwhile, saw a fall in popularity dropping 18% year-on-year in plays.
Live streaming on the rise too
The Conviva report also showed that more people worldwide are watching live streams, likely as a result of a much-needed improvement in quality. Live plays are up 49% year-on-year and viewing time has risen 54% for all live TV content. NFL live viewing rose even faster than the global trend, springing up 72% in plays and 83% in viewing hours.

The rise in live streaming is predominantly a result of the improved quality of live streaming, even in the face of rapidly growing demand. Year-on-year, Conviva found that live streaming showed 42% less buffering occurrences, 34% fewer videos start failures and a 26% improvement in picture quality.
Huge gains for long-form VOD
Long-form video on demand (VOD) content saw the biggest rise year-on-year, with plays growing 111% and viewing hours up 93%. Long-form VOD now makes up over half of all streamed viewing globally and this is expected to continue to rise as connected TV sales grow. It's the one to watch.

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Worldwide Viewing Of Streamed TV Content Jumps over 50% To Record Highs

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Worldwide viewing of streamed TV content has jumped over 50% to record highs, reveals international media rating measurement service Conviva. Conviva's quarter three 2018 report into the state of the TV-streaming industry compares data from this period with figures from quarter three 2017.

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Empresa de transporte público incorporará 20 buses eléctricos

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La empresa De La Asunción Interactiva proporcionará 20 buses eléctricos a la empresa Línea 21. De esta forma se busca empezar a incorporar esta tecnología en la flota del transporte público, con miras a ir reduciendo la dependencia del petróleo.

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Esto pasó en Perú

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La frase 'estoy Chihuán' se ha puesto de moda a raíz de las controversiales declaraciones de Leyla Chihuán: " Lo que gano en el Congreso no me alcanza para mi ritmo de vida". Además, pollerías, sangucherías y otros locales han lanzado promociones y ofertas alusivas al tema y las difunden por las redes sociales.

"La situación ha motivado a que los usuarios creen esa nueva frase a manera de mofa. Hace referencia a 'estoy misio', 'estoy aguja' y todas las variantes de 'no tengo dinero'", afirmó el profesor Jesús Raymundo, conocido como 'Doctor Tilde'.

En las redes también se publican graciosos 'memes' y caricaturas, mientras que algunos cómicos, como Carlos Álvarez, ya sacaron las imitaciones de la parlamentaria. Y no faltan las polladas, anticuchadas y picaronadas 'pro Chihuán', que es una manera de decir 'pro bolsillo' ante alguna dificultad económica.

PROMOCIONES

Las promociones están a la orden del día. Por ejemplo, 'La29Burger' ofrece la 'Promo Chihuán', que consiste en dos hamburguesas 'a lo pobre', y 'Lococino Restobar' tiene en su menú su oferta de salchipapa '2x1 salchiHuan'.

Bitel también se unió a la fiebre en Facebook: "Si estás #Chihuán, todavía puedes adquirir estos equipos a 9 soles". Todas estas ofertas se difunden por las redes.

LEYLA CHIHUÁN SE DEFIENDE

Luego de recibir duras críticas, la congresista Leyla Chihuán afirmó que cambiaron 'el sentido real' de sus palabras.
Aseguró que su motivación de ser parlamentaria 'no es económica'. " Yo tengo lo que tengo antes de entrar al Congreso", asegura la legisladora fujimorista.

LO QUE RECIBE UN PARLAMENTARIO

Se supo que el sueldo de un congresista es 15,600 soles al mes, además de 7,617 para viajes y 2,530 para viáticos, así como movilidad, seguridad y otros.

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Leyla Chihuán: La frase 'Estoy Chihuán' que se pone de moda para ofrecer promociones de 2x1 en pollerías y sangucherías | FOTOS

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En redes sociales vacilan a la fujimorista Leyla Chihuán, quien afirma que lo que gana no le alcanza para su 'ritmo de vida'

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Me pareció buena la campaña que está haciendo la marca la cual soy usuario.

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Los Términos y Condiciones que a continuación se indican regulan el acceso y rigen el uso que se le dé a este sitio web y a cualquiera de los contenidos disponibles por o a través de este sitio web, los cuales pueden ser modificados sin previo aviso. Se recomienda la lectura detenida de estas condiciones para un uso adecuado y correcto de los contenidos y servicios proporcionados por Subaru.

Estos Términos y Condiciones se entregan con fines informativos por lo que bajo ninguna circunstancia, Subaru está suscribiendo un compromiso contractual con los usuarios/visitantes del sitio web.

Los contenidos, textos, videos, documentos, material publicitario, dibujos, material técnico de productos y servicios o de cualquier otro orden, bases de datos, sonidos, programas de software, distintivos corporativos, signos distintivos, marcas, diseños gráficos, combinaciones de elementos, logotipos e imágenes, publicadas en este sitio web están protegidos por derechos de propiedad intelectual y son de propiedad de Subaru.Todos los derechos, incluidos los de propiedad intelectual respecto de las páginas web de este sitio pertenecen a Subaru; los usuarios/visitantes al acceder a dicho sitio, tienen derecho a revisar toda la información que requieran y sólo podrán copiarla o almacenarla en su computador y/o dispositivo, para fines estrictamente personales. Propiedad Intelectual

En virtud de lo anterior queda absolutamente prohibido a los usuarios/visitantes copiar, duplicar, emitir, modificar, transformar, adaptar y/o cambiar en cualquier forma y por cualquier medio, el contenido de las páginas web de Subaru, códigos fuentes diseño, selección y forma de presentación de los materiales y, en general, respecto de la información contenida en el sitio web de SUBARU.
Condiciones de uso
A.- Derechos Reservados
Este sitio web y sus contenidos son propiedad de Subaru Perú (en adelante indistintamente "la empresa" o "Subaru"), por lo que, está prohibida su reproducción total o parcial, su traducción, inclusión, transmisión, almacenamiento o acceso a través de medios analógicos, digitales o de cualquier otro sistema o tecnología creada o por crearse en el futuro, sin la autorización previa y por escrito de la empresa. Asimismo, para publicar contenidos de este sitio web se deberá contar previamente, con una autorización escrita otorgada por la empresa.
B.- Información de usuarios/visitantes y datos personales

1. Mecanismos automáticos: Procesos computacionales que permiten generar registros de las actividades de los usuarios/visitantes dentro del sitio web, sin identificarlos individualmente y mediante los cuales se establecen patrones de navegación y audiencia.

2. Mecanismos manuales: Solicitudes expresas de información hacia los usuarios/visitantes, mediante las cuales se recolectan datos personales tales como nombre completo, documento, nacional del identidad, correo electrónico, dirección y otros, y sólo se recogen dichos datos siempre que el usuario/visitante voluntariamente expresa en la opción definida para estos fines que otorga su consentimiento al momento de completar los formularios de contacto a través del sitio web como por ejemplo: al solicitar cotizaciones, al registrarse para participar en eventos que realiza la empresa , al presentar reclamos, al realizar solicitudes de catálogos, y de test drive, entre otros, a través del sitio web.

Subaru obtiene y registra información de sus usuarios/visitantes a través de los siguientes mecanismos:
En este sentido, Subaru se compromete a realizar un manejo ético y legal de la información recopilada conforme a la normativa sobre protección de datos personales. Los datos personales que se recopilen de los usuarios/visitantes del sitio web no se harán públicos ni se venderán a terceros. Asimismo, los datos personales no serán revelados a las autoridades públicas o de gobierno, excepto en los casos que Subaru esté o estuviere obligado por la ley, las autoridades gubernamentales, o por orden judicial a compartir dichos datos personales. Subaru conservará los datos personales recopilados mediante este sitio web por el período necesario para cumplir las finalidades descritas en cada caso.

Con todo, si la información recopilada requiere ser compartida con socios comerciales o empresas vinculados de la empresa, el usuario/visitante será informado previamente de ello y sólo se compartirá en la medida necesaria y admitida en derecho. Asimismo, Subaru puede trabajar con terceros que proveen servicios a ésta en relación con el sitio web y los servicios descritos. Dichas empresas tendrán acceso a los datos personales de los usuarios/visitantes, los cuales serán utilizados para la ejecución de los servicios contratados por Subaru y de acuerdo a la normativa sobre protección de datos personales.

Los servidores, ordenadores y/o cualquier centro de procesamiento de datos utilizados por Subaru pueden estar ubicados fuera del país. En tal sentido, en estos casos, Subaru trata los datos personales de los usuarios/visitantes (almacenamiento, procesamiento y conservación) a nivel internacional ("flujo transfronterizo") conforme a la normativa sobre protección de datos personales.

Los usuarios/visitantes podrán revocar su consentimiento o ejercer los derechos de acceso, rectificación, cancelación u oposición previstos en la ley remitiendo una comunicación Indumotora del Perú S.A., titular del banco de datos personales, a la siguiente dirección [Jirón Morro Del Solar N° 812, Surco, Lima].
Accesibilidad web
C.- Calidad de los Servicios
Subaru se compromete a brindar todos sus servicios informativos con la mejor calidad posible. La información que se entrega en el presente sitio web, proviene de fuentes que se suponen independientes y confiables. Con todo, no siempre es posible verificar dicha información por lo que la empresa no asume responsabilidad alguna por la veracidad y exactitud de la información que proviene de dichas fuentes.

A.- ¿Qué es la accesibilidad web?
Se entiende por accesibilidad web, el acceso universal a la web, independiente de las circunstancias sociales y demográficas, los dispositivos involucrados y las capacidades de los propios usuarios/visitantes a la hora de acceder a la información.
Bajo este contexto, el Consorcio World Wide Web (W3C) dio forma a la Iniciativa de Accesibilidad Web (WAI), entidad encargada de unificar los conocimientos tecnológicos e investigaciones en temas referentes a la accesibilidad, con el fin de generar pautas de accesibilidad en la web para facilitar el acceso a ésta por parte de personas con algún grado de discapacidad.
B.- Política de accesibilidad de TTI Group Comunicaciones Informáticas y Afines Limitada
Dichas pautas de accesibilidad, están estructuradas en 14 temas que atienden a una cierta cantidad de puntos de verificación que permiten detectar posibles errores en el diseño de una página web, otorgando de esta manera las directrices necesarias para el desarrollo de un sitio web que garantice el total acceso a la información bajo diferentes circunstancias.

Para que la información contenida en el presente sitio web sea accesible para todas las personas, TTI Group Comunicaciones Informáticas y Afines Limitada ha llevado a cabo la implementación de las directrices de accesibilidad establecidas por la WAI, así como también, se han aplicado los estándares del W3C en sus niveles más estrictos.
El desarrollo y el contenido de este sitio web han sido validados por el Test de Accesibilidad Web (TAW) cumpliendo el nivel AAA. Además, cumple con los estándares de programación establecidos por el W3C respecto a la utilización del lenguaje XHTML 1.0 estricto.
Asimismo, se han utilizado hojas de estilo en cascada (CSS) para el formateo visual de la información y se ha separado el contenido del despliegue gráfico de la información contenida en el sitio web, con el fin de permitir el acceso y la correcta visualización de la información bajo distintos ambientes.
Los textos que se presentan en el sitio web, poseen tamaños de fuentes configurables por los usuarios/visitantes y también por las opciones de texto de los distintos navegadores. Asimismo, se ha comprobado la correcta visualización del sitio en las diferentes versiones de los principales navegadores tales como Internet Explorer 8, Mozilla Firefox, Google Chrome, Opera y Safari.
Precios y bonos
C.- Uso de Cookies
Este sitio web puede utilizar cookies para identificar a los usuarios/visitantes que acceden al presente sitio, para recordar las preferencias de los usuarios/visitantes, para proporcionar servicios personalizados, así como también, para hacer un seguimiento de la utilización del sitio web.
La navegación por este sitio web con las cookies activadas en el navegador utilizado por los usuarios/visitantes implica de manera imprescindible la aceptación del uso de las mismas conforme las presentes condiciones. De no aceptar el uso de cookies, el usuario/visitante puede bloquearlas, desactivarlas y/o eliminarlas de acuerdo a los sistemas de desactivación y borrado de cookies del navegador utilizado.

El fabricante y el importador se reservan el derecho a modificar las especificaciones sin previo aviso. Los detalles sobre especificaciones, equipamiento, disponibilidad de colores y línea de accesorios, dependen de los requisitos y disposiciones locales.
Stock de unidades y colores sujeto a verificación de disponibilidad en la Red de Concesionarios Subaru.

Todas las imágenes, fotografías e información de cada modelo y/o versión en este sitio web (www.subaru.com.pe) pueden variar según disponibilidad existente al momento de efectuar una cotización o compra en la Red de Concesionarios Subaru.

Sin prejuicio de lo anterior, precios y bonos mostrados en sitio web (www.subaru.com.pe) pueden variar de conformidad existan condiciones de venta especiales en cada Concesionarios Subaru.

Autorización uso de datos personales
Usted autoriza a que sus datos personales sean incluidos en la base de datos de Inchcape del Perú S.A. y puedan ser tratados para prestarle el servicio de venta y post venta en forma personalizada, enviarle información o publicidad sobre los productos o servicios de Inchcape y su marca (Subaru), empresas vinculadas o afiliadas del Grupo Inchcape, concesionarios autorizados o por terceras empresas relacionadas con el sector automóvil, el sector financiero y asegurador que puedan ser de su interés; así como la realización de prospecciones, encuestas o actividades de marketing. Los servicios antes descritos serán prestados por Inchcape o la red de talleres autorizados. Usted autoriza a Inchcape a transferir, nacional o internacional, sus datos personales a empresas vinculadas o afiliadas al Grupo Inchcape para finalidades idénticas a las antes indicadas. De no proporcionar esta autorización, Inchcape no podrá realizar las actividades descritas precedentemente. Usted podrá revocar su consentimiento o ejercer los derechos de acceso, rectificación u oposición remitiendo una comunicación a la siguiente dirección Jirón Morro Del Solar N° 812, Surco, Lima

En caso de tener alguna pregunta relacionada con las secciones anteriores, o si necesita información sobre sus datos personales o desea tenerlos corregidos, bloqueados o eliminados, o si desea revocar los consentimientos otorgados anteriormente, por favor, póngase en contacto con nosotros.

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Los Términos y Condiciones que a continuación se indican regulan el acceso y rigen el uso que se le dé a este sitio web y a cualquiera de los contenidos disponibles por o a través de este sitio web, los cuales pueden ser modificados sin previo aviso.

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Restaurante aprovechando el pedido de detención preventiva por 36 meses para una política peruana

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Restaurante aprovechando el pedido de detención preventiva por 36 meses para una política peruana

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¡¡¡36!!! Amigos todos, solo por este LUNES 5 DE NOVIEMBRE, el pollo a 36 SOLES. ;)

¡Ah! Señor fiscal José Domingo Pérez, y señor juez Carhuancho, ustedes, desde hoy, tienen POLLO GRATIS DE POR VIDA...

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Voice + IA + AR https://twitter.com/kabaqApp/status/1057647024491905024?s=19

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SERVICIO A LA COMUNIDAD PDFs Clases 1 y 2

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SERVICIO A LA COMUNIDAD PDFs Clases 1 y 2

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Bajenlos HOY que se vence el link!

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UP MBA Branding Digital Clase 1 OCT 18 2018.pdf and 1 more file

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WeTransfer is the simplest way to send your files around the world. Share large files up to 2GB for free.

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Teens: Solo el 30% de su consumo de video es TV...

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Teens: Solo el 30% de su consumo de video es TV...

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Netflix and YouTube combine for over 70% of the time teens spend watching video, as cable TV slumps

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Business Insider France est un site d'information sur l'économie, les technologies, les entrepreneurs, l'innovation, les découvertes et bien plus encore. En texte, en images, en vidéos et en graphiques, de l'actualité essentielle et percutante.

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Future of StoryTelling | Reinventing the way stories are told

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The Future of StoryTelling (FoST) was founded on the belief that stories-in the broadest sense of the word-shape the meaning and momentum of everyday life.

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Conciencia para la seguridad del ciclista - Uber Eat

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Conciencia para la seguridad del ciclista - Uber Eat

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https://www.ogilvy.com/work/smart-spokes/

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Los accionistas de Facebook piden la cabeza de Mark Zuckerberg

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Los accionistas de Facebook piden la cabeza de Mark Zuckerberg

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https://www.marketingdirecto.com/digital-general/social-media-marketing/los-accionistas-de-facebook-piden-la-cabeza-de-mark-zuckerberg

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Designing for Natural Interfaces: Voice
ABOUT THE SERIES
We are standing on the cusp of a fundamental shift in how we interact with technology.

From computer vision to voice searches to brain interfaces, myriads of new technological developments are emerging-raising questions about what's to come as a result.

The 'Designing For Natural Interfaces' lectures aim to detect patterns in the chaos, separate the signal from the noise, and make sense of our fast-changing world.

In particular, the lectures will explore how to design technology that we can use in more natural and intuitive ways-resulting in applications that complement everyday human behaviour.

Held monthly, each lecture is free and will feature a panel of cutting-edge speakers drawn from a wide range of disciplines, from artists and philosophers, to social scientists and technologists.
ABOUT THE LECTURE, 'VOICE'
Talking computers have long been the stuff of science fiction. No longer. Digital assistants like Amazon's Alexa and smart speakers such as Baidu's Little Fish are sweeping the world. In fact, according to some estimates, within three years, half of all online searches will be voice-activated and there will be more digital assistants than people on the planet.

Meanwhile, thanks to recent advances in machine learning, computers are getting better and better at understanding humans. One day soon, we may be able talk to our devices the way we talk to our friends and family. And the devices will talk back.

Voice technology, then, is poised to change the way we interact with technology. And it isn't hard to see why. Ditching the keyboard, disconnecting the mouse and using our voice is much simpler. It should also lead to a lot less "screen time", as we interact with our devices naturally, rather than sit and stare at them.

For most people, too, voice assistants will become little "personal concierges", always on hand to help with tasks or make recommendations. For visually impaired people, voice technology will vastly facilitate how they use machines and devices.

And as our interactions with devices progress from inputting text manually, to using touchscreens, to using voices, the tech necessarily becomes more democratic. "The next billion" is a term used to describe the vast numbers of people, particularly in the developing world, who cannot do simple searches or write emails because they are illiterate. Voice technology will hugely expand their online access.

But do we understand the implications of this rapidly evolving technology? Concerns about data security and privacy issues, in particular, refuse to die down. Ethical questions linger, too. What happens when our computers can listen to us and react to what we say-to have "real" conversations with us? Who determines what our devices can and can't say, and what they should sound like?
SPEAKERS 1. Lucie Greene - Worldwide Director, Innovation Group at J. Walter Thompson
Lucie leads J. Walter Thompson's in-house futures and innovation think tank and their ongoing research into emerging global consumer behaviors, cultural changes, and sector innovation. She also works with J. Walter Thompson's Fortune 500 clients and global lifestyle brands on future strategy.

Lucie is the outward-facing "futurist" for J. Walter Thompson. She's a thought leadership columnist for Campaign, writes for the Financial Times on futures, and has spoken at conferences including CES, SXSW, Web Summit, Cosmoprof, and Ad Week, discussing future trends across multiple lifestyle sectors.
2. Calle Stenqvist - Executive Producer and Co-Founder, Plan8
Calle leads Plan8, a 'music meets tech' production company. They focus on executing great ideas in the intersection of music and emerging technologies, advertising and art with their team of technologists, developers, sound and music producers and visionaries.

Though they're based in Stockholm, Plan8 have engaged in global productions for Google, Apple, Daimler AG, Starbucks, Lexus, IBM and Under Armour, to name a few.
3. Michael Henretty - Project Lead, Common Voice at Mozilla
Michael is a digital strategist and project lead for Mozilla's Project Common Voice-their initiative to help teach machines how real humans speak by crowdsourcing voices from people all over the world. Previously, he developed cross platform social games at Game Closure and worked as a web developer for various companies. He also acts as one of Mozilla's outward-facing thought leaders regarding Common Voice through his Medium channel as well as by speaking at festivals and conferences.
DETAILS
A few days before the event, we'll publish Lecture Notes you can read to get a stronger grasp around the topic of Voice and think of questions and areas of debate you'd like to pursue during the event.

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Designing for Natural Interfaces: Voice - SPACE10

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SPACE10 is pleased to present 'Designing for Natural Interfaces: Voice'-our second event in a new series of lectures that aims to be a leading forum for debate and discussion about the way technology is changing the world. ABOUT THE SERIES We are standing on the cusp of a fundamental shift in how we interact with ...

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SPACE10 is a future-living lab located in the heart of Copenhagen. The purpose is to enable a better, more meaningful and sustainable life for the many people.