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A young girl walks into the bar, orders her drink and is offered a plastic straw. She rudely dismisses the straw, disgusted that she would even be asked this. The video rewinds to earlier in the day where she went shopping and used plastic bags, worked out at yoga and used a plastic drink bottle, took her trash out in a plastic bag, got a takeaway coffee, takeaway food, etc. The message on the screen "Don't ignore it just because it isn't obvious" (draft!!)

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As I was scrolling through Facebook this afternoon, I came across this post. This illustration shows a girl picking up plastic straws in the ocean, but leaving and ignoring all of the other types of plastic. This illustration really swayed my thinking of the promotional video I am creating, thinking I am leaving out the rest of the plastic. This has made me develop my thinking of my assignment, to include a section in my video dedicated to the other plastic.

This post has swayed my feelings towards my promotional message. I would rather create a video promoting the collection of other types of plastic as well as plastic straws.

Facebook.com, artist unknown.

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SOURCE ONE

"If we trigger the right emotion, people are motivated and chances are high that they will perform the desired action or complete a task."

I want to trigger the right emotions in my audience - sadness for the marine life, guilt of using plastic straws, and inspired to make a change.

In my promotional video, I will use a serif font as I believe the font looks a lot more emotional where as sans serif looks bold and confronting.

Aliotta, C. (2019). Evoke emotion through typography. [online] Joogpot.eu. Available at: http://joogpot.eu/knowledge/16-webdesign/57-evoke-emotion-through-typography [Accessed Feb. 2019].

SOURCE TWO
"When using typography in web design, you could consider using different fonts for more diversity."

I don't believe I will have enough text in my video to have diverse fonts, but if I was to choose to have a title page or header, I will use a font such as Baskerville. It is still serif so it as the effect i want, but it is different and effective so the audience knows it's a different type of text.

"Typography is the only design used here, resulting in a very clear and straightforward site. The lack of distracting design elements leads the visitor’s attention directly to the content."

In the example this website uses, they display a website in which only typography is showing, no other design elements to distract the text. When I use text in my promotional video, I believe a black or dark screen (grey, brown, dark blue, dark red) will be effective as the mood i'm trying to set is anger, guilt and sadness, with just white or grey text will look effective and will contrast well. The message will not get lost as the contrast is strong and there are no other design elements to stray your vision to.

Usabilla Blog. (2019). 15 Practical Tips How To Use Typography For Emotional Design - Usabilla Blog. [online] Available at: https://usabilla.com/blog/15-practical-tips-how-to-use-typography-for-emotional-web-design/ [Accessed Feb. 2019].

SOURCE THREE

"Serious Blues - Blues are calming and serious You can combine your color scheme with gray, tan, or orange, but you’ll want to keep secondary colors toned down so that you’re not overloading your audience with a chaotic look and feel."

As stated above, dark blue or dark red are two options I will consider when creating my text pages for my promotional video because those colours convey the emotions I want to get across to the audience. Blue creates a sense of seriousness which is what I want the audience to feel. The website also matches the blue with grey text, which is an idea I had as well, as grey text will contrast well.

"RED - ENERGETIC AND POWERFUL"

Red is also a colour I am considering using as it is powerful and energetic, as the website states. I want the audience to feel powerful that they can change their plastic habits.

Quick Sprout. (2019). The Complete Guide to Understand Customer Psychology – Chapter 4. [online] Available at: https://www.quicksprout.com/the-complete-guide-to-understand-customer-psychology-chapter-4/ [Accessed Feb. 2019].

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How does your target audience feel about your product before they’ve seen your video?

I believe young people have mixed emotions about the use of plastic straws. Maybe even a 50/50 ratio of those who use plastic straws with the knowledge of the harm it does, and the other half of young people chose not to use them.

How do you want them to feel after they’ve seen your video?

I want young people to think twice about even touching a plastic straw next time the option is there.

What tone/s or emotion/s will you need to convey to convince your audience of your promotional message?

I believe I will need to make an emotional/sad video in order to convince the audience of my message.

Which colours best represent these emotions? Why?

Blue as it is the colour of the ocean where marine life live, and the colour also represents a sad feeling. I believe darker tones like grey also would work with my message as it is gloomy.

Which fonts best represent these emotions? Why?

The font I am using for my creative journal which is "Fuji" would look great with my message for my promotional video as it is serious, and I believe a typing effect would be effective. Arial is also a good font to use as I believe it will cut straight to the message and get it across well

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1. Gender?

All genders.
2. Age group?

Young people who want to make a difference.
3. Professional status?

Not particular professional status required.
4. How will you capture their attention and convince them of your message?

I think very confronting images and facts will help to get the audience's attention (straw in turtles noses, plastic straws being used, etc).

1. In one sentence summarise the message of your promotion

Plastic straws are killing our universe and ruining the future for our children.

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* What has this mind mapping process shown you about your product?

There are many more alternatives to plastic straws than i first realised.

* Was it difficult to explore your product so deeply? It did get harder towards the end!

* Did you come up with any new ideas that will help you think differently about planning your promo clip?

Definitely the "sensitive teeth" is an idea i didn't originally think of!

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E.J.Schnurr, R. (2018). Marine Pollution Bulletin

This book focuses on reducing marine pollution from single-use plastics. This book has showed me that single use plastics such as plastic straws contribute to 60-95% of global marine plastic pollution.

Terry, B. (2015). Plastic-Free: How I Kicked the Plastic Habit and How You Can Too. https://books.google.com.au/books?id=yS6CDwAAQBAJ&dq=ban+plastic+straws&lr=

This book made me aware of how plastic does harm marine life and to what extent. Plastic straws break down into tiny pieces which resemble food to marine life, some of which will harm while trying to consume.

Linda, G. (2018). Waste Plastic, the Challenge Facing Developing Countries—Ban It, Change It, Collect It?

https://www.mdpi.com/2313-4321/4/1/3/htm

This book takes a different approach on the plastic single-use ban. “Ban it, Change it, Collect it” is the motto of the future of the single use plastics, but this book challenges that. This book suggests that even though the oceans may be fresher, we will lose jobs in factories due to the reduction/loss of single use plastics.

Travis P. W, Patti T (2018). ASSESSING THE USE OF DEFAULT CHOICE MODIFICATION TO REDUCE CONSUMPTION OF PLASTIC STRAWS

https://digital.detritusjournal.com/articles/in-press/assessing-the-use-of-default-choice-modification-to-reduce-consumption-of-plastic-straws/167

This book displays the effects on venues when removed plastic straws from accessible use. Sales were slightly decreased when plastic straws were taken off bars and only given to customers when requested. Although it is only a slight decrease in sales, it shows how serious people are about single use plastics.

Dr. Kandalgaonkar, S.R (2018). Ban on Plastic! A Blessing or A Curse

http://www.ijemr.net/DOC/BanOnPlasticABlessingOrACurse.PDF

This book states a fact which is the hard truth. Single use plastic usage and wastage are both habits from generations. This explains why some people aren’t as on board with the plastic ban, and it may take longer for some people to commit to the plastic alternatives.

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100 ideas in a mindmap about banning plastic straws

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This assignment excites me! I've always wanted to create something like this, but never had any reason to. I love to edit videos together but up until this point I  haven't for any promotional purposes, so I am excited to say the least. Since reading the task I have had ideas buzzing around in my head!

1. Banning Plastic Straws
2. A Metal Straw Replacement
3. Saving The Turtles
4. Do Not Visit Zoo's, They Harm Animals
5. Many Animals are going Extinct Everyday
6. Veganism (Or not? Eating Red Meat)
7. Gambling Addiction
8. Pokies Ruining Lives
9. LGBTQ+ Community
10. Being Gay is Ok
11. Is Social Media Ruining Kids
12. Social Media Improves Business
13. Meet Partners Organically Not Online
14. Music Heals The Soul
15. Listening to Sad Music only makes you Sadder
16. Your Dad is the Best Guy in your Life
17. Travelling is Healthy
18. Men can wear Skirts
19. Thins are better than Crinkle Cut
20. Stop Sexual Harassment on Female Bartenders
21. Fish are Friends not Food
22. Late Night Clothes Shopping for Night Shift Workers
23. Benefits for Night Shift Workers
24. School Dims Creativity
25. More Adult-focused School Lessons
26. Cheaper Fruit
27. Dance Lessons should be Free for Children
28. Sports should be free for children
29. Video games should be a sport
30. Video games are too violent and should be banned
31. All single use plastic should be banned
32. Schools should be stricter
33. It should be easier to buy a house
34. Homelessness
35. Single mothers not getting enough money
36. Single mothers getting too much money(?)
37. Groceries should be cheaper
38. Courts should be stricter
39. More jails needed
40. Should be easier to travel
41. Flights should be cheaper for students
42. We shouldn't be afraid to leave the house after 10pm
43. Rapists death penalty
44. Pedofile death penalty
45. Easier to get into university
46. Gap year should be a necessity
47. Less hate on vegans
48. More education on veganism
49. Sex ed classes actually be useful
50. Teach girls about periods in school
51. Teach kids about rape in school
52. Teach the benefits of social media and how to use it in school
53. Physical lessons in school like how to change a tire etc
54. Teach kids how to buy a house in school
55. Teachers should be getting paid more
56. Stricter charges for homophobia
57. Stricter charges for transphobia
58. Less hate towards sex workers
59. More roundabouts and intersections
60. Should be harder to get car license
61. Kids should be disciplined more
62. Kids spend less time watching tv and playing games
63. Give kids books not ipads
64. Apple breaks old phones so you buy their new one
65. Brainwashing in the media
66. Brainwashing on Tv
67. Brainwashing in video games
68. Brainwashing on social media
69. Simpsons predicting the future
70. Back to the future predicted 9/11
71. More education about huge events in the past that effected our country
72. Animals should be treated as children
73. Moving out of home lessons
74. Save the turtles
75. Recycling is important
76. Shops should provide sizes of bigger women
77. Shops should stock more unisex clothes
78. Transgender is normal
79. Stop making fun of genders
80. Animals should be taken away from owners if treated badly