# data[].attributes.body
Defines how the ad is structured, different frameworks for different advertising contexts.

# data[].attributes.body
Designed with computer graphics programs

# data[].attributes.body
Present information to the audience in a straightforward manner

# data[].attributes.body
Beyond reality

# data[].attributes.body
Shows the product being used

# data[].attributes.body
Scientific or survey evidence

# data[].attributes.body
Use of word-of-mouth from other customers

# data[].attributes.body
Resembles a 30-second movie with a plot or story suggesting a brand's benefits or features.

# data[].attributes.body
A real life problem is shown in a dramatic presentation and the product advertised represents the solution to the problem

# data[].attributes.body
Within a few years, the costs of digital production will be half of what they are now.

# data[].attributes.body
The rotoscoping process facilitates digitally painting or sketching figures into live sequences, which makes it possible to present both live actors and animated characters in the same frame.

# data[].attributes.body
The most common slice-of-life format contains four components: encounter, problem, interaction, and solution

# data[].attributes.body
A disaster is usually avoided and a happy ending is usually resulted.

# data[].attributes.attachment_link.title
80's John Hancock financial services commercial

# data[].attributes.body
Does not include an encounter where a brand solves a problem faced by consumers or a business

# data[].attributes.body
Allows the viewer to draw their own conclusions about the products

# data[].attributes.attachment_link.title
Subaru Dog Tested I Subaru Commercial I Car Wash

# data[].attributes.body
It is very popular in the business-to-business and service sectors.

# data[].attributes.body
Most buyers believe what others say about a company more than they believe what a company says about itself.

# data[].attributes.attachment_link.title
If "Real People" Commercials Were Real Life - CHEVY Malibu Ad

# data[].attributes.attachment_link.title
Plexaderm Skincare TV Commercial, 'So Powerful'

# data[].attributes.attachment_link.description
Plexaderm is a topical substance that is intended to remove wrinkles and darkened spots under the eye when used properly as suggested.

# data[].attributes.body
Quoting the results generates greater credibility.

# data[].attributes.body
The approach works well in print ads, because buyers take the time to read the claim or findings presented in the advertisement.

# data[].attributes.body
Business-to-business ads often present demonstrations. It allows businesses to illustrate how a product meets the specific needs of another business.

# data[].attributes.body
You are shown how to use the product while hearing about the advantages.

# data[].attributes.attachment_link.title
2019 Kia Sorento | “Conquer Your Mountain”

# data[].attributes.body
Common fantasy themes include sex, love, or romance.

# data[].attributes.body
A fantasy could be anything from a dream vacation to a juicy hamburger.

# data[].attributes.body
Consumers who are highly involved in a particular product category pay attention to an informational ad.

# data[].attributes.body
When a business does not need a particular product, buying center members often pay less attention to the advertisement.

# data[].attributes.body
- Animation
- Slice-of-life
- Storytelling
- Testimonial
- Authoritative
- Demonstration
- Fantasy
- Informative