# data[].attributes.body
Alice

# data[].attributes.body
Megan and Smickey

# data[].attributes.body
Megan S and Nayareen

# data[].attributes.body
The study of how people, organisations or groups interact with others inside their network

# data[].attributes.body
Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. ... Rogers proposes that four main elements influence the spread of a new idea: the innovation itself, communication channels, time, and a social system. This process relies heavily on human capital.

# data[].attributes.body
The model accepts that social networks act as channel for information to flow and influence communities

# data[].attributes.body
The use of the theory as applied to public health has expanded greatly in the past decade

# data[].attributes.body
The theory of learning process and social behavior which proposes that new behaviors can be acquired by observing and imitating others

# data[].attributes.body
People tend to believe things more if it has come from somebody they trust. People rely on the network for support.
Influencers in the social network are key for health promotion.

# data[].attributes.body
Underlying components of the diffusion process is the extent to which various actions, perceptions, communication processes and sources, social norms, and structures sufficiently reduce the potential adopter’s uncertainty regarding the innovation

# data[].attributes.body
Social capital theory contends that social relationships are resources that can lead to the development and accumulation of human capital

# data[].attributes.body
learning is a cognitive process that takes place in a social context and can occur purely through observation or direct instruction.

In addition to the observation of behavior, learning also occurs through the observation of rewards and punishments, a process known as vicarious reinforcement. When a particular behavior is rewarded regularly, it will most likely persist; conversely, if a particular behavior is constantly punished, it will most likely desist.

# data[].attributes.body
Social learning theory combines both cognitive learning theory, which posits that learning is influenced by psychological factors, and behavioral learning theory, which assumes that learning is based on responses ...

# data[].attributes.body
There are studies suggesting that social networks have a role in reducing certain risk behaviours eg smoking or alcohol consumption

# data[].attributes.body
Researchers have been focusing on how to leverage the effect of social networks to promote healthy behaviours

# data[].attributes.body
The networks, norms, relationships, values and informal sanctions that shape the quantity and cooperative quality of a society’s social interactions

# data[].attributes.body
Social networks can both positively or negatively effect individuals

# data[].attributes.body
Considers social networks and cooperation between people to be beneficial

# data[].attributes.body
Everett Rogers, a professor of communication studies, popularized the theory in his book Diffusion of Innovations; the book was first published in 1962, and is now in its fifth edition (2003).[1] Rogers argues that diffusion is the process by which an innovation is communicated over time among the participants in a social system. The origins of the diffusion of innovations theory are varied and span multiple disciplines.