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Identify example, and why is an example of that type of innovation (50 words total).
1. Paradigm:
2. Product:
3. Position:
4: Process

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Identify example, and why is an example of that type of innovation (50 words total).
1. Paradigm: Carlsberg (horrible taste though)
2. Product: Tesla
3. Position: Nike
4: Process: Zara

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1. Lego
2. Electrical scooters instead of bikes
3. Ørsted
4. Airbnb, Amazon

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1. Paradigm: Lunar Banking
2. Position: Shaping New Tomorrow + Swapfiets
3. Process: Barber Klingen
4. Product: Segway

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Paradigm: Tesla "We don't sell cars, we sell technology"
Product: Amazon "Amazon Web Services"
Position: Coca-Cola "We sell happiness"
Process: Mcdonald's "No human interaction"

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1. Paradigm: Telenor
2. Product: Soundboks
3. Position: Red Bull
4: Process: Wolt

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1. Paradigm: Cloud / rent based solutions

2. Product: Microsoft 365
3. Position: CSR
4: Process: Cut out the middle man

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1. Kamstrup
2. Uber
3. Banana Cph
4. Nemlig.com

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1) Paradigm: LIDL - obs on danish meet and sustainability and cool shoes
2) Product: Square - online banking only
3) Position: 🤬 -> From heart medicine to sex help medicine
4) Process: Zara and starbucks. TAKT Copenhagen

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1: Donkey Republic - innovating mass transportation
2: Smartwatches
3: Lunar
4: Shein

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1) facebook
2) kindle, moleskin online notebook,
3) netflix
4) amazon

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1. Paradigm - Airbnb
2. Product - Seabreacher
3. Position - Google
4. Process - Revolut

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1. Paradigm: Swatch - changed the watch market from purely practical to a fashionable accessory.
2. Product: ReMarkable Notepad - first writable ebook reader with e-ink display
3. Position: Redbull - from simple energy drink to being associated with active/extreme lifestyle
4: Process: Uber - changing the way mobility is seen by the individuals

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1) Facebook
2) VW
3) Tesla
4) Uber