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Rhetoric
Audience
Occasion
Context
Purpose
Rhetorical triangle
Speaker
Persona

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Danimals demonstrates credibility by using famous actors who people respect and watch. Danimals marketed on disney channel which is a famous and well respected network, thus gaining credibility. The audience is typically children who want to have a "cool treat" in their lunch. Danimals made their advertisements very cool by using these actors who all children know to ultimately cause kids to ask their parents to purchase Danimals.

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Danimals created a clear idea that since famous actors like Danimals, so will the consumer. They also use specific examples of how their product tasted. For example they used a smooth slide to explain how smooth their yogurt tasted,

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The speaker of this commercial is the cartoon monkey and famous teen starts (on behalf of the company), which shows the intended audience. The audience is clearly younger people, which is represented by the use of cartoon characters. The goal of the speaker is to sell danimals so they use the rhetorical device of allusion (famous actors) to sell the product.

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Selling their yogurt drinks

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Every commercial had a different reason to be aired. One week it would be because of a new product, while another week it would be because one of their sponsors has a new show coming out. For instance, one of their sponsors was the High school musical trilogy.

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Their audience was targeted towards kids around the age of 5-12, because the commercials were shown on Disney channel.

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The use of famous actors also appealed to children. When children see people they idolize using products, they are often more likely to buy that product as well. The use of allusions usually has a bigger impact on children than other people because of how much children look up to actors they see on shows.

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They wanted to publicize their yogurt brand through their commercials and teaming up with various Disney shows/movies.

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The Monkey

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These commercials had a very upbeat and humorous tone. At least from my age perspective I could look back at these commercials and realize how weird they are.

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https://www.youtube.com/watch?v=eG_g3OjRFTU&list=PLzAnQg_AsHcuHIbFIQF2F5l-DyNczSMhX&index=5

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Danimals used imagery to relate to their clientele. Many of the commercials took place inside school settings, with the actors wearing relevant clothing styles. They also brought out humor in their commercials appealing to Pathos. An example fo this is their danimals crush commercial, in which they had the spouse twins going down a slide and riding their bikes on rocks to make people laugh. They also used connotation like "great" and "wonderful" to describe their product. Danimals also used the marketing technique " you can be the lucky winner" in which one could win a cruise or a jungle gym for their school. This brought out the emotion in kids by wanting to take their family on a cruise or win a jungle gym, ultimately selling more danimals.

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The relationship between society and this campaign was the utilization of current Disney superstars and the allure of large rewards. During this time the High School Musical movie franchise was extremely successful. They used the main characters played by Vanessa Hudgens, Zac Efron, and Corbin Bleu from the movies in their commercial to grab their main audiences attention, kids.  Another example of this was using the Sprouse twins to advertise the new line of Danimals Crush Cups. The Sprouse twins at the time starred on Disney's hit show The Suite Life of Zach & Cody. They also showcased Bella Thorne and Ross Lynch two stars on their respective Disney Shows to help continue and elevate the campaign. The main highlight of many of these advertisements was the insanely high reward low risk giveaways from college money to a paid trip to the Carribean.  In the high school musical commercials they enticed the opportunity to win a movie party with Zac Efron and Corbin Bleu. Society prizes there celebrities and loves free stuff making this string of commercials deeply embedded in its values.

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Danimals produced products for one main group of people, which was children. One way that they connected with children is having stars from Disney Chanel in their commercials, which made children more interested in it. They also distributed prizes on danimals boxes that only appealed to children, such as meet n greets with cast members Of popular movies and TV shows and parties.

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Growing up, we probably all have seen the Danimals commercials. Every commercial featured a famous Disney star, which grabbed our attention. This included the Sprouse twins, Bella Thorne, Ross Lynch, the cast of High School Musical, etc. However, the Sprouse twins starred in an assortment of Danimals commercials. They offered everything from a Caribbean vacation to hang out with them in Hollywood, plus a $10,000 prize bonus. This seemed like every kid's dream come true. Most of these sweepstakes involved a hidden ticket in the product, similar to Willy Wonka and the Chocolate Factory. Of course, this caused their product to sell crazy with every kid's hope of finding the special ticket in the package. In addition, the commercials are filled with saturated and bright colors, which captures the viewers attention. These commercials also take place in friendly settings such as schools, volleyball courts, etc.