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What is Gucci? A Brief History of the Fashion Brand

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Are you wondering what is the best brand in the world? of course it's GUCCI! GUCCI reinvents an entirely modern approach to fashion in an sophisticated way. Under the new vision of Creative Director Alessandro Michele, the Maison has redefined luxury for the twenty-first century, cementing its position as one of the world's most desirable luxury fashion houses. Eclectic, contemporary and romantic, GUCCI products represent the pinnacle of italian craftsmanship that is unmatched for its quality and attention to detail. GUCCI is part of the Kering Group, a global leader in apparel and accessories with a strong portfolio of luxury, sports and lifestyle brands

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First GUCCI was founded in 1921 by Guccio Gucci. GUCCI became a worldwide-known brand. in 2019

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Social media marketing as a must in their branding strategy. According to the Business of Fashion, GUCCI's strategy is about finding the right balance between fashion-oriented products and classic, staple pieces. The Italian company stays true to its brand heritage - producing timeless, always-in-style articles - while adapting key pieces to keep up with the latest trends

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Gucci has been a luxury brand that has been able to launch consecutive successful collection by imparting a cohesive message within its advertisements, campaigns, collections and in-store experiences