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Ludovic Mornand.(2020, July 28). THE MELBOURNIAN COFFEE, AUGMENTED REALITY EDITION. Retrieved from https://packagingoftheworld.com/2020/07/the-melbournian-coffee-augmented.html

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Agency: Studio Blackthorns
Creative Director: Ludovic Mornand
Location: France
Project Type: 366 Cans Challenge
Client: The Melbournian
Packaging Contents: Cold brew coffee
Packaging Substrate / Materials: Aluminium can
Printing Process: Digital printing

The Lyon & Melbourne based agency has created a conceptual can for an Australian coffee brand, using a black and white video of Melbourne CBD from sunset to sunrise. As everybody knows, Australians love coffee especially in Melbourne, Victoria. The brand is called "The Melbournian" and the cold brew is a double shot espresso "for the early birds". The idea was to trigger an augmented reality animation showing a time-lapse video of Melbourne skyline at daybreak, by making reference to the morning routine of a Melbournian city-dweller.

Videos are great for storytelling and we wanted to create something unique so that each Melbournian can see their own life through the can. We then rendered a series of 3D visualisations in which the packaging literally comes to life on can.

This project is a part of Studio Blackthorns' #366CansChallenge for 2020.

What's Unique?
French creative design agency Studio Blackthorns is experimenting on augmented reality cans. The technology enables users to view animated can designs in real-time using a mobile application. We are really excited about turning this concept into reality that's why we keep on working to make the cans move using AR, providing an immerse animated experience through the use of consumer's mobile device.

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The Melbournian Coffee, Augmented reality Edition

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Agency: Studio BlackthornsCreative Director: Ludovic Mornand Location: FranceProject Type: 366 Cans ChallengeClient: The MelbournianPackaging Contents: Cold brew coffeePackaging Substrate / Materials: Aluminium canPrinting Process: Digital printingThe Lyon & Melbourne based agency has created a conceptual can for an Australian coffee brand, using a black and white video of Melbourne CBD from sunset to sunrise.

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Staff Writer.(2021, September 17). Beanbuds Launches AR Solution to improve online shopping. Retrieved from https://martechvibe.com/news/beanburds-launches-ar-solution-to-improve-online-shopping/

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UAE startup BeanBurds has included augmented reality (AR) to improve the online shopping experience for coffee connoisseurs. With this latest AR innovation on BeanBurds.com, customers can view products in real time, from wherever they are.

A complete 3D visualisation enables shoppers to picture how products such as coffee machines might look in their homes before purchase. It takes the guesswork out of online shopping, especially when it comes to buying coffee machines and setting up a coffee bar at home. It also enables contactless and safer shopping, as shoppers get to see products close up.

Salem Ahmed, Founder and CEO of BeanBurds said, "At BeanBurds, we always think of how we can deliver exceptional coffee experiences by identifying customer pain points and fixing them with innovative solutions. I believe AR has immense possibilities in the food and beverage industry. We are excited to launch this feature and exceed customer expectations."

Also Read: A Touch of Reality: AR, VR, and MR are Transforming Marketing

Launched in 2020 during the onset of the pandemic to support local coffee roasters, BeanBurds provides coffee lovers in the UAE a one-stop online shopping platform. BeanBurds also has a virtual barista powered by Artificial Intelligence that helps coffee enthusiasts match their personal preferences with the right coffee from a wide range of varieties by several local roasters across UAE such as Coffee Planet, Emirati Coffee Roastery, RoR Roastery, Nightjar Coffee Roaster, Nusantara Coffee Roasters, Saraya Specialty Coffees, Golden Beans to name a few.

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BeanBurds Launches AR Solution To Improve Online Shopping

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UAE startup BeanBurds has included augmented reality (AR) to improve the online shopping experience for coffee connoisseurs. With this latest AR innovation on BeanBurds.com, customers can view products in real time, from wherever they are. A complete 3D visualisation enables shoppers to picture how products such as coffee machines might look in their homes before purchase.

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Taylor Soper.(2017,December 4). Starbucks teams with Alibaba for augmented reality experience at epic new Shanghai. Retrieved from https://www.geekwire.com/2017/starbucks-partners-alibaba-first-augmented-reality-experience-epic-roastery-shanghai/

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Starbucks is going bigger and geekier with its second Roastery location.

The coffee giant on Tuesday will open the Starbucks Reserve Roastery in Shanghai, a 30,000 square-foot retail location that the company describes as the "first fully immersive coffee wonderland in China" and its "most ambitious project ever."

The Roastery includes Starbucks' first-ever in-store augmented reality experience, built in partnership with Chinese tech giant Alibaba. Using a custom Roastery smartphone app, customers can walk around the store and point at different features with their smartphone to learn more information. The app incorporates a digital menu and also lets customers unlock virtual badges.

Back in 2014, Starbucks opened the first Roastery in its hometown of Seattle, with Chairman Howard Schultz calling it the "Willy Wonka of coffee."

The Shanghai Roastery, located in the company's fastest growing country, is double the size of the original and is Starbucks' largest retail space worldwide. It features three coffee bars offering multiple brewing methods; a 3D-printed tea bar; an Italian bakery, Princi; and a ceiling built with 10,000 handmade wooden hexagon-shaped tiles. There's also a two-story, 40-ton copper cask with more than 1,000 hand-engraved Chinese stamps that tell the story of Starbucks and coffee.

Alibaba will also sell Roastery-branded merchandise and coffee, along with Roastery tasting experiences, on its Tmall marketplace. Starbucks previously partnered with another Chinese tech giant, Tencent, for social gifting integration on WeChat.

China represents Starbucks' fastest-growing market with more than 3,000 stores across 136 cities, and 600 alone in Shanghai. The company opening one store every 15 hours in China, where there are nearly 700 million smartphone users.

In July, Schultz hinted that Starbucks would partner with more Chinese tech companies "based on the fact that the consumer in China is well more advanced than the U.S. consumer in terms of being a digital native."

The in-store AR integration is the latest digital innovation to come from Starbucks, which has become much like a tech company than a simple brick-and-mortar coffee retailer. It is also another example of Starbucks tying together a physical store experience with new technology - Starbucks CEO Kevin Johnson talked about this at the GeekWire Summit in September.

"One, you must be focused on experiential retail that creates an experience in your store that becomes a destination for the customer," Johnson explained when asked about what physical retailers must consider in 2017. "And number two, you have to extend that experience from brick-and-mortar to a digital-mobile relationship. So our approach to this is investing in elevating the experience we create in our stores, and investing in the digital-mobile connection we have with our customers."

Johnson, a respected veteran tech executive who replaced Schultz as CEO last year, also talked about the company's investment in new VR and AR technology at the Summit. He noted that Starbucks uses virtual reality to enhance its store design process.

"Our designers can now walk a store and see what it will look like before we start deploying capital to actually build it," Johnson said.

How @Starbucks uses VR to design stores: "Designers now can walk a store, see what it's going to look like" -Kevin Johnson, CEO #GWSummit pic.twitter.com/YpXIDe2YBM

- GeekWire (@geekwire) October 10, 2017

The company has also experimented with AR on its cups. Johnson added that Starbucks is experimenting with virtual reality content - for example, taking customers to the company's coffee farm in Costa Rica so they can learn more about the coffee-making process.

He also noted that the Roastery stores - Starbucks plans to open more locations next year in Milan and New York City; and in Chicago and Tokyo in 2019 - can act as a testbed for new technology.

"You'll see us invest in taking the innovation we get from the Roasteries and propagate it throughout all our Starbucks stores around the world," Johnson said.

Starbucks is not the only retailer to use VR and AR as ways to engage customers and ultimately sell more products. IKEA lets people envision what furniture will look like inside their home; Lowe's debuted an app that helps people navigate its stores; Walmart lets people engage with in-store signage to create an "adventure"; and Chinese online grocery site Yihaodian planned to open 1,000 augmented reality supermarkets back in 2012.

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Starbucks teams with Alibaba for augmented reality experience at epic new Shanghai Roastery

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Starbucks is going bigger and geekier with its second Roastery location. The coffee giant on Tuesday will open the Starbucks Reserve Roastery in Shanghai, a 30,000 square-foot retail location that the company describes as the "first fully immersive coffee wonderland in China" and its "most ambitious project ever."

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Kelli Lee.(2020,September 11). AR Coffee Shope Scene. Retrieved from https://www.behance.net/gallery/104119481/AR-Coffee-Shop

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This personal project was created as an experiment as I was learning Adobe Dimension and Aero.

Using models sourced from various sources (Adobe, SketchFab, my own personal models) I quickly put together this scene in Dimensions and rendered the scene with custom lighting, materials and background.

Here is the rendered result:

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This personal project was created as an experiment as I was learning Adobe Dimension and Aero. Using models sourced from various sources (Adobe, SketchFab, my own personal models) I quickly put together this scene in Dimensions and rendered the scene with custom lighting, materials and background.

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Jon Fingas.(2017, December 5). Starbucks offers AR tours of its lavish Shanghai coffee shop. Retrieved from https://www.engadget.com/2017-12-04-starbucks-augmented-reality-tours.html

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It's the drink giant's latest use of tech to draw you in.

Sponsored Links

In this article: alibaba, android, ar, augmentedreality, coffee, drink, food and drink, food-and-drink, foodanddrink, gear, ios, mobile, restaurant, shanghai, smartphone, starbucks, starbucksreserveroastery

Starbucks

Starbucks has a long, long tradition of using tech to bring you into its coffee shops, and that will be truer than ever with the latest supersized Reserve Roastery location in Shanghai. The beverage behemoth will use a mobile app to offer guided augmented reality tours of the coffee-making process when the restaurant opens on December 6th. Point your phone at equipment like the roaster or cask and you'll get an explanation of what happens as beans eventually turn into your venti latte.

The chain is offering virtual badges for participating in the tour, and you'll get a "unique Roastery filter" to mark your trip. We're not sure who's excited to show that they've visited a Starbucks (even if it's a very elaborate one), but it at least means you'll have a virtual record of your trip.

There's no mention of whether or not you'll see this AR experience in other Reserve Roasteries (we've asked about future plans), but it's reasonable to expect that this won't be available at your corner Starbucks any time soon. This is more about turning your visit into a mini event and encouraging you to linger a while longer. As it is, we could see other restaurants following suit if this catches on.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.

Popular on Engadget

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Starbucks offers AR tours of its lavish Shanghai coffee shop | Engadget

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It's the drink giant's latest use of tech to draw you in. Sponsored Links In this article: alibaba, android, ar, augmentedreality, coffee, drink, food and drink, food-and-drink, foodanddrink, gear, ios, mobile, restaurant, shanghai, smartphone, starbucks, starbucksreserveroastery Starbucks has a long, long tradition of using tech to bring you into its coffee shops, and that will be truer than ever with the latest supersized Reserve Roastery location in Shanghai.

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Amalia Rosdiana.(2021, July 9). Fore coffee Augmented Reality. Retrieved from https://dribbble.com/shots/16007025-Fore-Coffee-Augmented-Reality

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Fore Coffee Augmented Reality designed by Amalia Rosdiana. Connect with them on Dribbble; the global community for designers and creative professionals.

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Behzaad Habibi.(2020, March 26). The crisp shirt, the local coffee barista & dual monitor desk. Retrieved from https://www.linkedin.com/pulse/crisp-shirt-local-coffee-barista-dual-monitor-desk-behzaad-habibi?trk=public_profile_article_view

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Predictions for 'the future of work' post Covid-19

1. Fast-forwarding 10 Years: In 10 years Conferences, Events and Announcements would mostly only be virtual, 4D Experiential, through Augmented Reality & through Digital Platforms. WFH and Lockdown scenarios will force companies today to fast-forward into how we will operate, interact and engage 10 years from now - Today. Our medium to exchange information, conduct business, exchange ideas and build the future will steadfast into social, interactive and virtual experiences.

2. New Untested Platforms of today will become mainstream: 'Necessity is the mother of invention' - More so in these times. As a Technology Marketeer I am on the look out for the 'new' 'unique' 'exciting' platforms that will help me hit my deliverable in this unique 'lockdown' scenario. I know almost everyone in my network is doing the same. Very soon, a new Platform (possibly undiscovered and unrecognized as a mainstream product today) will lead the way! The next 12 months will give the world a new unicorn that will have the Billion Dollar potential (Mark this).

3. BCP Presentations will look very different: Technology investments and shifts that will drive further automation with lower down times will get higher attention in IT budget allocations. This will drive a whole new level of human skills that will create different jobs in the future. Automation will become part of BCP planning in an enterprise and become as important a discussion in the future as Security is today. I can't wait to see if an Enterprise in the future will present a BCP Document to an Exec that has 'Automation' investments and readiness missing.

4. Productivity will improve (and tested): It will be an understatement to say that people will get more productive post Covid-19. However, the lines between home and work will unfortunately continue to blur (not everyone will complain - some may even wear this as a badge of honor) and expectations to deliver higher in shorter periods will become the new normal.

5. Trust will finally supersede 'traditional' management style: A lot of old school management practices where manager's were never truly comfortable of having their teams work remote, work from home or work outside of office will become a thing of the past. Covid-19 will build trust between teams because the tools that exist today to keep teams connected will finally be put to test thus building the long overdue trust that should be the underlining foundation of all teams!

6. Prioritizing Heart over Mind and People over Profits for a post Covid-19 world: This time will pass. We will get over the line. There will be light at the end of this long dark tunnel. Make no mistake, we will get through this Pandemic. The real question on everyone's mind should be what memories and legacy we leave behind as a race, as people, as organizations and as leaders when this is all over. The impact that this will have on people, their families and their future is going to be unprecedented. There are not going to be any easy answers or solutions. Leaders are going to be in an unenviable spot to make difficult choices. However, the organizations that mitigate this impact taking care of their people when the chips are this down will be the ones that truly are built to last and have a culture that will place their hearts over their minds and their people over profits!

I'm clearly missing my crisp white shirt, picking up a coffee from the local barista and starting my day at office in front of a dual screen monitor. But I'm confident that the world we will return to (hopefully very soon) will be one where despite the Covid-19 challenge we are Stronger, better Skilled, clearer Collaborators and Future Ready!

Behzaad Habibi [26th March, 2020]

At the time of writing this, the world is fighting 465,274 confirmed cases, 21,116 reported deaths with 113,610 people recovered from Covid-19

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The Crisp Shirt, the Local Coffee Barista & the Dual Monitor Desk

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Predictions for 'the future of work' post Covid-19 Fast-forwarding 10 Years: In 10 years Conferences, Events and Announcements would mostly only be virtual, 4D Experiential, through Augmented Reality & through Digital Platforms. WFH and Lockdown scenarios will force companies today to fast-forward i

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Ayub Dawood.(2021, September 15). Augmented reality offers a closer look at coffee beans for Emirati aficionados ordering online. Retrieved from https://me.mashable.com/tech-1/15083/augmented-reality-offers-a-closer-look-at-coffee-beans-for-emirati-aficionados-ordering-online

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Shoppers who used to hop from store to store at malls before the pandemic are now scrolling through endless choices on their laptop or smartphone, as e-commerce has replaced retail in the new normal. But while established apps and new e-stores are competing to attract consumers with fast deliveries, discounts and innovative features, online shopping does come with its fair share of limitations.

To address concerns about getting the size and look right, digital apparel portals have unlocked virtual changing rooms and visualisation tools, that allow buyers to pick outfits more accurately. To introduce a similar precision into the food and beverage market, a startup in the UAE is using augmented reality, to assist buyers who don't wish to rely on assumptions.

Coffee lovers who are picky about the beans that go into their daily cup of rejuvenation, can walk through a virtual set up to get a closer look at special blends on offer. The company BeanBurds, also uses the tech to unveil its coffee machines for netizens to check out from the comfort of their rooms.

Although imagination plays a great part in setting up coffee bars at home or picking the right place to install a machine, tech-assisted visualisation can make a significant difference. The portal also has the option to paint a 3D portrait, which can be modified by the shoppers to make sure that the gadget does blend into the aesthetics of their household.

The startup was launched amid the pandemic when contactless service had already become a priority, and the demand for e-grocers was surging. But BeanBurds took things to another level, by adding an AI barista, which takes stock of a customer's preferences, to craft a personalised blend.

Use of AR for an online coffee store, is similar to the recent deployment of virtual reality by Dubai-based Emirates airlines, which guides passengers through the aircraft and destinations, before they book a flight.

Image: Shutterstock

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Augmented reality offers a closer look at coffee beans for Emirati aficionados ordering online

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Shoppers who used to hop from store to store at malls before the pandemic are now scrolling through endless choices on their laptop or smartphone, as e-commerce has replaced retail in the new normal. But while established apps and new e-stores are competing to attract consumers with fast deliveries, discounts and innovative features, online shopping does come with its fair share of limitations.

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Natasha Fish.(2018, January 12). Mixed reality: Starbucks’ AR-boosted coffee Roastery, China. Retrieved from https://www.stylus.com/mixed-reality-starbucks-arboosted-coffee-roastery-china

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Coffee behemoth Starbucks is tapping into the idea of 'mixed reality' brand experiences - the merging of real and virtual worlds, including augmented (AR) and virtual realities (VR) - with its fully immersive 3,000 sq ft flagship Reserve Roastery in Shanghai.

Coffee consumption in China has nearly tripled in the past four years, according to the United States Department of Agriculture. Looking to engage with the country's swelling coffee-loving demographic, Starbucks is giving coffee a new dimension through the in-store integration of AR technology. Accessible through a custom-designed Roastery digital web-app platform or on Alibaba's Taobao app, visitors are invited to take an educativetour into the world of coffee roasting via their smartphones.

Encouraging self-steered exploration, as discussed in Rise of the Exploratorium, users simply point the camera of their mobile device at the Roastery machinery (such as the two-storey copper cask), unveiling animated images and video content detailing what happens to the coffee beans. Users unlock and collect digital badges for participating in the tour to receive a custom Roastery filter that can be shared on social media - see also Social to Store.

The AR platform also provides a digital menu displaying details of the coffee bars and brewing methods, and alerts consumers using mobile payment platforms Alipay and WeChat Pay when their order is ready.

The digital experience also extends to Alibaba's online marketplace, Tmall, where consumers can purchase Reserve coffee and Roastery merchandise or register for specially curated in-store coffee-tasting experiences.

For more on AR and VR, see Retail Tech: Future-Shaping Tools & Trends in 2017/18.

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イノベーションフォーラム

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Mixed Reality: Starbucks' AR-Boosted Coffee Roastery, China | Stylus

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Coffee behemoth Starbucks is tapping into the idea of 'mixed reality' brand experiences - the merging of real and virtual worlds, including augmented (AR) and virtual realities (VR) - with its fully immersive 3,000 sq ft flagship Reserve Roastery in Shanghai.

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Belinda Lanks.(2019,November 20). The AR-infused cafe of the future. Retrieved from https://magenta.as/the-ar-infused-caf%C3%A9-of-the-future-efcdad5f427d

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Huge, in partnership with BRASH coffee roasters, unveils a new and improved mobile order-ahead and pickup experience for customers.

Mobile ordering seems like a dream. You place your morning coffee order using a phone app, walk into your favorite café to find your java waiting, and make it into the office for your first meeting of the day without waiting online or talking with another person before your dose of caffeine. But how often does it work that smoothly? If your experience is like mine, you show up at your allotted pickup time only to huddle with other mobile-app customers, touching each cup placed on the counter to see if it's yours, or staring at your phone while you wait for the barista to yell your name above the atmospheric din.

Huge, in partnership with BRASH coffee roasters, decided to fix the order-ahead pickup problem in its newly relaunched café in Atlanta. Leveraging computer vision and projection mapping, the coffee house brings the ease and convenience of mobile ordering into the physical retail space. Customers can not only order ahead through the café's app but will also be visually cued when their drink is ready: Their names are projected onto the counter around their respective orders. "It's one seamless experience," says Huge Associate Product Director Neil Caron, "starting with the digital touch point of your mobile app and ending while you're in the café."

The frictionless user experience extends to the baristas behind the bar, who no longer have to interrupt their workflow at the espresso machine to monitor new orders coming in. Instead, they'll be subtly prompted by a Bose Audio AR in-ear headset to check an iPad for the exact order. At the same time as the order appears onscreen, a ceiling-mounted projector creates a circle (indicating the drop zone for the coffee) along with the customer's name and order facing the barista. A camera hooked up to a computer running an object-detection program recognizes when the barista places a prepared drink in the circle, and the orientation of the projection flips toward the customer for easy reading. After the customer picks up the order, the circle closes.

"The user can walk up and grab their coffee without any awkward moments," says Huge Executive Creative Director Rich Bloom. Those awkward moments include asking the barista if they've received the order, and if so, where it is in the queue. And it leverages technology to solve that problem in an unobtrusive way, without resorting to screens - the all-too-common signal that digital tech is in the room.

The Huge team turned to AR to give customers a moment of delightful discovery. Scattered around the café are coasters with QR codes that, once scanned, generate a web-based AR experience that visualizes where the coffee beans came from and the real-time weather conditions in El Salvador where the coffee is being harvested.

Huge first opened the café in 2015 to serve as an R&D space where the agency could test and showcase its innovative retail concepts to clients, including Lowe's, Arby's, and SK-II. "Usually ideas stop at the proof-of-concept stage," Huge VP of Technology Brian Fletcher says. "The café lets us push technology further and get it in front of people for real." For Capital One, for instance, Huge used research borne out of the café to show the bank how it could integrate screens in its own cafés to encourage customers to have conversations around their finances. "The Huge Café showed Capital One that we had been putting our money where our mouth was, and that we were in earnest about driving actual value," Fletcher says.

Even the bathrooms in the café will get a digital upgrade with Hooha, the world's first smart-tampon dispenser that provides a free tampon to customers when they send it a text message. Developed by Huge Associate Director of Social Marketing Steph Loffredo and launched at SXSW in February, the dispenser is far more reliable than old-school coin-operated models, because it's equipped with two sensors, one that detects when stock levels are low, the other that detects whether a tampon was successfully dispensed as a way of preventing the classic "jammed" scenario.

Fletcher says that the Huge team will continue to build out its object-detection capabilities by using machine learning to teach its computer model to recognize other food items as the café expands its menu. "What we have right now are very simple but very powerful building blocks that we can use to eventually scale this up in the future," he says.

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Huge, in partnership with BRASH coffee roasters, unveils a new and improved mobile order-ahead and pickup experience for customers. Mobile ordering seems like a dream. You place your morning coffee order using a phone app, walk into your favorite café to find your java waiting, and make it into the office for your first meeting of the day without waiting online or talking with another person before your dose of caffeine.

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Bryan Griffen.(2019,November 13). Augmented reality and the same factory. Retrieved from https://www.teaandcoffee.net/feature/24937/augmented-reality-and-the-smart-factory/

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How manufacturers use mixed reality tools to troubleshoot, increase efficiency and train employees. By Bryan Griffen

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Salem Ahmed.(2021, September 14). UAE startup BeanBurds uses Augmented Reality to transform online shopping. Retrieved from https://techxmedia.com/uae-startup-beanburds-uses-augmented-reality-to-transform-online-shopping/

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UAE startup BeanBurds has launched augmented reality to transform the online shopping experience for coffee connoisseurs. BeanBurds sells specialty coffee beans, coffee makers, equipment, and accessories, as well as anything else required to make the ideal brew at home. Customers may now examine items in real time from wherever they are thanks to the latest AR innovation on BeanBurds.com. Before purchasing a product such as a coffee maker, consumers may see how it will appear in their house thanks to a comprehensive 3D simulation. It takes the uncertainty out of internet shopping, especially when it comes to purchasing coffee equipment and establishing a home coffee bar. It also allows for contactless and safer purchasing because customers can examine items up close.

BeanBurds, a one-stop online buying portal for coffee aficionados in the UAE, was launched in 2020 at the start of the pandemic to assist local coffee roasters. BeanBurds also has a virtual barista powered by Artificial Intelligence that helps coffee lovers match their personal preferences with the right coffee from a wide range of varieties from local roasters in the UAE, including Coffee Planet, Emirati Coffee Roastery, RoR Roastery, Nightjar Coffee Roaster, Nusantara Coffee Roasters, Saraya Specialty Coffees, and Golden Beans, to name a few.

Covid-19 has permanently transformed the way we shop. More consumers are purchasing online than ever before, from ordinary grocery to house purchases, and this trend is expected to continue when the pandemic is gone. Many organisations have faced obstacles as a result of the crisis, but it has also brought opportunities; those who invest aggressively and timely in their internet enterprises are more likely to become market leaders.

To find out why shoppers believe augmented reality shopping is the next level of online shopping support that helps them make smarter buying decisions, download BeanBurds' mobile app here (link).

With the goal of being a world leader by the Union's golden jubilee in 2021, the UAE is spending time, money, and resources in technological innovation and advancement.

BeanBurds is paving the path for other companies to contribute to the country's goal, deliver value to customers, and become market leaders.

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UAE startup BeanBurds uses Augmented Reality to transform online shopping

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UAE startup BeanBurds has launched augmented reality to transform the online shopping experience for coffee connoisseurs. BeanBurds sells specialty coffee beans, coffee makers, equipment, and accessories, as well as anything else required to make the ideal brew at home. Customers may now examine items in real time from wherever they are thanks to the latest AR innovation on BeanBurds.com.

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Kalina Nedelcheva.(2019, February 19). Costa Coffee Taps Virtual Reality to Educate Its New Staff. Retrieved from https://www.trendhunter.com/trends/barista-training-program

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Costa Coffee boasts a new feature for its comprehensive barista training program. To enhance experience and participation, the beloved coffee chain includes a virtual reality-based component. This gives the business the opportunity to inspire new hires and "ensure education is consistent," as well.

The VR component is dependent on the Google Cardboard headset, which renders this experience not too expensive. As of right now, the updated barista training program relates tips on making an Americano, as well as a Black Forest Hot Chocolate.

Costa Coffee has plans on developing this feature further to include a "journey from bean to cup with footage from sustainable coffee farmers in Peru," as well as "a tour of the Costa Coffee Roastery in Basildon." All of these experiences are catered to provide new hires with more information about the business and excite them of the possibilities.

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Costa Coffee boasts a new feature for its comprehensive barista training program. To enhance experience and participation, the beloved coffee chain includes a virtual reality-based component. This gives the business the opportunity to inspire new hires and "ensure education is consistent," as well.

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Sladjana Aleksic Davitkovic.(2017,October 16).COFFEBI. Retrieved from https://coffeebi.com/2017/10/16/experiments-virtual-reality-barista-training/

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According to dailycoffeenews.com,once you have a coffee company, the necessary thing is the training of your employees and a considerable investment in it is important. No matter who is being trained, the staff in a company's café or baristas, the equipment, space and time for the training is usually very expensive and demanding.

Google's Daydream Labs conducted an experiment trying to prove the idea that virtual reality can be a solution for less time and money waste concerning the training, since the trainees can learn everything they need for coffee making just having a headset and a computer-generated, digital environment.

The newly made experiment included a virtual model on how to prepare a shot of espresso with professional equipment, so that the novice can learn how to perform this task. The beginners were asked to use both VR model and YouTube videos in order to learn how to pull a shot.

The trainees had a chance to go through the training process as many times as they needed before making a latte in the real life. The results showed that those who watched YouTube videos had to go through the learning process three times, while for those who used VR equipment twice was enough. The equipment included La Marzocco GB5 espresso machine and a Mazzer Super Jolly grinder, while the coffee was Toby's Estate Coffee. The virtual model included some feedback for touching buttons since the creators of this VR model relied on help from professionals to set up the training and provide step-by-step instructions.

Although Google VR Software Engineer Ian MacGillivray informed public that neither group achieved excellence in making a great coffee, the "hands-on" practice in VR was better in knowledge transferring than YouTube videos.

The final results were that VR trainees had much more confidence while approaching the real task, but for both groups further improvement is a necessity, so as to prevent them from burning themselves as well as to make a great final product.

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Experiments in Virtual Reality Barista Training - CoffeeBI

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According to dailycoffeenews.com,once you have a coffee company, the necessary thing is the training of your employees and a considerable investment in it is important. No matter who is being trained, the staff in a company's café or baristas, the equipment, space and time for the training is usually very expensive and demanding.