# data[].attributes.headline
Ensures that the customer bought the right product and reassures them that these can be the outcome with the right use of the product. (Reinforcement)

# data[].attributes.subject
Ensures that the customer bought the right product and reassures them that these can be the outcome with the right use of the product. (Reinforcement)

# data[].attributes.headline
This ad is supposed to keep the product on the customers mind and hopefully they will go to McDonald's and buy one. (Remind)

# data[].attributes.subject
This ad is supposed to keep the product on the customers mind and hopefully they will go to McDonald's and buy one. (Remind)

# data[].attributes.headline
This ad is showing that Fairy dish detergent is more effective and efficient than most brands. (Comparative)

# data[].attributes.subject
This ad is showing that Fairy dish detergent is more effective and efficient than most brands. (Comparative)

# data[].attributes.headline
Two companies trying to gain a competitive advantage over one another for more customer sales. (Competitive) 

# data[].attributes.subject
Two companies trying to gain a competitive advantage over one another for more customer sales. (Competitive) 

# data[].attributes.headline
Coca-Cola is already a well established business trying to sell a new product with demands. (Pioneer)

# data[].attributes.subject
Coca-Cola is already a well established business trying to sell a new product with demands. (Pioneer)

# data[].attributes.headline
This organization runs paid ads for donations of blood for the sick. (Advocacy)

# data[].attributes.subject
This organization runs paid ads for donations of blood for the sick. (Advocacy)

# data[].attributes.headline
Accenture is trying to promote how they can help other companies succeed if they work with them. (Institutional) 

# data[].attributes.subject
Accenture is trying to promote how they can help other companies succeed if they work with them. (Institutional) 