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Enquiry for Store window design that I sent to the company 'Plant Art'

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Enquiry for Store window design that I sent to the company 'Plant Art'

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I am going to be using faceless mannequins in my window. It will feature 2 small child mannequins and one women.

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FREE postage to UK & Ireland on most orders over £100exvat* (*excludes oversized items - showcases, slatwall panels & counters)

Product Description

Details

The Age 4 - 6 Years Matt White Child Mannequin features an abstract head, which lends the mannequin to be used for either boys or girls clothing. This kid mannequin is made of durable high quality of matt white plastic.

This mannequin is supplied with a 30cm x 25cm sturdy glass base, ensuring stability and only comes with support via the foot.

Please note the age is an estimation and we recommend you check the chest, waist and hip sizes to see if it is suitable for you.

Colour: Matt White

Qty Per Pack: 1 Child Mannequin, 1 Base, 1 Foot Stand

Specifications:
Base size: 30 x 25cm

All measurements are approximate.

Question & Answer

Equipashop is a shop fittings and retail supply company. Established since 1985, we have a team with substantial industry knowledge and a product portfolio that you can rely on for all of your retail needs and solutions. Our product portfolio contains more than 2500 products and is continually growing. We specialise in shop fittings such as mannequins and clothes rails.

Here at Equipashop, we promise superb customer service. The introduction of our new office products shows our commitment to meeting customer's needs. Our customers have been asking for new paper bags and packaging which we now stock at great prices. We have every shop fitting, from a clothes rail for your business' stockroom or shop floor, to a mannequin for a display window. With a wide range of options for displays, marketing material, shop floor, stockroom and office, you will find everything you need in one place.With pricing that beats the competition, Equipashop not only aims to bring in the shopfittings you need, but we will make them available at prices you want. For example, check out our new plastic mannequin range.

The retail industry is fast moving and here at Equipashop we know that. We work closely with our suppliers to ensure that our stock levels and products go beyond customer expectation.If you are unable to find what you are looking for, let us know. Having close ties with our suppliers allows us to source the exact item you need for your business. Our delivery options provide you with a quick delivery time that will have your order to you next working day.

We deliver to the UK & Ireland ( world wide delivery available). Our 20,000 square foot warehouse and showroom allows for stock levels that make even the tightest of deadlines possible. Our sales team has been in the retail industry for more than 25 years and has a strong reputation for superior customer service and product advice. The team is more than happy to take your enquiries and find a solution to your problem whether it is the measurements of a mannequin or how to best set-up your shop display.
Read More About EquipaShop

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Age 4 - 6 Matt White Faceless Child Mannequin

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The Age 4 - 6 Years Matt White Child Mannequin features an abstract head, which lends the mannequin to be used for either boys or girls clothing. This kid mannequin is made of durable high quality of matt white plastic. This mannequin is suppli

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I am currently a student at the Fashion Retail Academy, where I have completed Fashion Retail and Business Diploma Level 2 and 3 and where I am currently studying Visual Merchandising. I am employed by Mulberry, England as an Experience Expert with a knowledge and experience of working with luxury goods.

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Poppy Mahendra - Sales Assistant - Mulberry England | LinkedIn

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I am currently a student at the Fashion Retail Academy, where I have completed Fashion Retail and Business Diploma Level 2 and 3 and where I am currently studying Visual Merchandising. I am employed by Mulberry, England as an Experience Expert with a knowledge and experience of working with luxury goods.

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Asda George revolutionises retail planning & VM article

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Asda George revolutionises retail planning & VM article

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Their main goal is to deliver a level of 'inspiration and excitement' for their shoppers

ASDA George creates a new store planogram every 6 weeks

They now use visual retailing where they produce automated planograms, this makes the process a lot quicker

This creates an easier collaoration which means teams can be more productive & creative

Visual Retailing- Founded in 2004 to help retailers optimize their retail planning and vm process.

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How leading UK fast fashion brand ASDA George uses Visual Retailing's powerful software suite to modernise and future-proof its retail processes - gaining unparalleled efficiency, simplicity, and speed.

As the only place where the George brand is sold, one of ASDA's main goals is to deliver a level of 'inspiration and excitement' for their legions of loyal shoppers.

But with hundreds of different sized stores across the UK, it becomes difficult to effectively plan their upcoming collections and merchandise in the same manner across each location.

A modernisation of their whole planning and visual merchandising process was therefore required in order to save time, money and deliver the right level of inspiration to their shoppers.

"We want to give them the level of inspiration and excitement that they require. However, that's very difficult without technology to deliver that to 10,000 colleagues...and display it to the same way that we started out with when we did the design brief" says Mark Matthews, Senior Director Retail, Supply & Central Operations at ASDA George.

However, Matthews adds: "We found with the technology we were using at the time, we weren't able to deliver that for every store." meaning Visual Retailing's technology and expertise was sought after in order to keep things consistent - and most importantly, efficient.

A visual merchandising directive contains clear, concise information on how to merchandise products given a specific floor space. Everything from layout of the store furniture like gondolas to the placement of on-offer products is contained within.

As a 'fast-fashion' brand, ASDA George creates a new store planogram and directive "Generally about every six weeks" according to Suzanne Reynolds, Head of Sales Development.

"Our role is essentially to brief store colleagues on how to merchandise product in the most simplistic way but also in the most commercial way to try and drive performance." says Michael Howard, Sales Development Manager at ASDA George.

However, ASDA George's previous process - without Visual Retailing's help - caused a variety of problems, not to mention a lot of wasted time. One big problem was the lack of ability to customise directives properly for their different sized stores.

"What we used to do was rack all of our products up in a large mock up store, walk around with the senior directors and get sign off for that process. We would then take pictures and brief our store colleagues on how we want to merchandise the products." says Howard.

However, this fell down in the past as "stores would only receive a top store directive so the smaller stores and the mid stores found it very difficult" to interpret the information being sent from ASDA's VM HQ.

It's crucial that visual merchandising directives contain only relevant information in order to avoid confusion and increase compliance - Visual Retailing's software not only makes this possible, it makes it easy.

"Our role is essentially to brief store colleagues on how to merchandise
product in the most simplistic way but also in the most commercial
way to execute and drive performance."

- Michael Howard, Sales Development Manager, ASDA George

Through the use of Visual Retailing's MockShop software, ASDA George can now send completely customised directives for all grades of store. All of the image and product data is contained within and can be accessed and a highly visual layout can be produced instantly.

"Since we moved on to Visual Retailing, we now produce automated planograms...which is absolutely great from a store cluster perspective" Reynolds sums up Visual Retailing's powerful planogram production element.

Sales Development Manager Howard goes further to explain that because their VM team now only receives a directive that's relevant to them "It's so much easier for them to identify the product[s] within". The fact that Visual Retailing also outputs an attractive, user-friendly layout makes it even more useful to their team in executing the directive.

ASDA George can also revolutionise the way they plan their upcoming collections through Visual Retailing's powerful range analysis tool.

The range analysis tool allows ASDA George to create a fully visual overview of all their products and sort by any number of criteria such as price, style, colour to create a collection. This visual output allows for even more detailed planning on cluster level by using an array of helpful tools such as heat-maps.

Because of Visual Retailing's software "the process is so much quicker" when it comes to retail planning. It now allows ASDA George to focus more of their time on identifying new trends and styles to push their brand and inspire shoppers even further.

Now, briefs and planograms can be delivered with unparalleled speed, control, and efficiency.

Delivering planograms and visual merchandising directives - with the help of StyleShoots

To speed up the delivery of their visual merchandising directives even further, ASDA George makes use of StyleShoots all-in-one photography machines. Controlled by an iPad, the machines use top of the line hardware to instantly shoot and upload product images into the Visual Retailing software.

"It very quickly cuts out the garment...for a very clean image that can be used from a layout perspective" adds Suzanne Reynolds, Head of Sales Development, ASDA George.

As well as delivering the directives quicker than ever before, Visual Retailing's software also allows ASDA George to internally collaborate easier than ever.

"If there's an opportunity to do something different with the layout, we will mock it up on the Visual Retailing software" Howard gives as an example of the flexibility MockShop offers.

Having the time to do things differently creates space for more brainstorming and ideation as Kate Bowler, Sales Development Coordinator explains:

"We can do a bit of a focus group and get some opinions going...you can do it all on your screen and because the image quality is so good you don't need to mock it up in real life"

Easier collaboration means teams can be more productive and creative - all helping to work towards ASDA George's main goal of delivering more inspiration and style to their shoppers. Higher sell-through and less markdown then comes naturally.

"If there's an opportunity to do something different with the layout,
I will mock it up on the Visual Retailing software"

- Michael Howard, Sales Development Manager, ASDA George

ASDA George can see the benefits of using Visual Retailing's software to deliver VM directives instantly.

"From the transition over to Visual Retailing, just by reducing the quantity of the paper we've saved over 100,000 pounds per year" Howard gives as an example of a single benefit.

Looking to the future as part of a whole retail ecosystem, ASDA George decided that the Visual Retailing suite of software would enable them to bring all of their internal processes under one software umbrella - a true end-to-end solution.

Now, ASDA George can get closer to their customers in the simplest way possible by delivering not only visually stunning directives, but also performing more effective store cluster analysis and range planning.

"It came from a process of looking at how do we get closer to the customer and how do we make it simpler for our colleagues... the tool that we thought gave us the best scope for now - and for the future - was the Visual Retailing tool" says Mark Matthews, Senior Director of Retail.

Finally, he adds: "We've only just started the journey in terms of what we can achieve."

About George ASDA

Asda Stores Limited is a British supermarket retailer, headquartered in Leeds. The company became a subsidiary of the American retail corporate giant Walmart after a £6.7 billion takeover in July 1999, and was the second-largest supermarket chain in Britain between 2003 and 2014, by market share.

George is one of the UK's most popular fast-fashion retailers, offering quality clothing at affordable prices in more than 350 Asda stores across the UK.

About Visual Retailing

Visual Retailing was founded in 2004 to help retailers optimize their retail planning & VM processes. Our team members come from every aspect of the retail industry.

We are former product developers, buyers, visual merchandisers and salesmen with experience from the field and close ties to the industry.

We're not programmers with a flair for retail. We're industry insiders who speak your language.

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Visual Retailing - ASDA George | Visual Retailing

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How leading UK fast fashion brand ASDA George uses Visual Retailing's powerful software suite to modernise and future-proof its retail processes - gaining unparalleled efficiency, simplicity, and speed. As the only place where the George brand is sold, one of ASDA's main goals is to deliver a level of 'inspiration and excitement' for their legions of loyal shoppers.

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If retailers have multiple store locations with different teams, it can be challenging to successfully replicating VM across all of the stores

Can lead to inconsistency across the brand and impacts brand loyalty and customer trust

A central VM team has to create guidelines that enable store teams to implement brand vision using specific equipment

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Helps with creating easy shopping experiences

VM’s plan the layout based on product segmentation and the best adjancencies to convert customers into purchasers

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Product focus

Should feel easier to shop

Destination shopping should be easy

Destination should be placed next to something else that they’ll be looking for

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What makes a good a good store layout?

Key products at the front of the store
Clear layout
Easy for customers to follow

Transition/primary zone

Clear layout

Key outfits

Big impact when you walk into the store

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Overall visual appearance of the brand as well as help customers navigate the store in the most efficient way

Important to plan product adjancences in store to encourage multiple buys

Delivering best commercial return from space

UPT- Units Per Transaction
ATV- Average Transaction Value

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A drawing to scale, of how to merchandise product in a store to maximise sales. They use these to achieve logical product layouts.

Walled planograms- arms, bar work, figuration, this is the key part

If retailers don't use planograms they run the risk of having product layout inconsistencies between their stores

Organisation- it is essential to organise products so they they can be easily located

Height- products that are eye-level will be first seen by customers so try and keep key products at eye level

Cross-selling

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Must appeal to the customers subconscious using VM principles like colour/ print balance, on trend, inspirational outfits

Key outfits on backwall, front facing, then trousers/jeans in the middle, with shoes on the bottom. Giving you an idea of how to style an outfit and style these products.

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Scent- in house scent to entice customers and create an ambience

Sight and touch- used as part of the buying experience, customer touch and see the fabrics and patterns on clothing which makes them want to buy or not buy the item

Temperature- if a store is too hot or too cold the customer won’t want to shop there. They won’t spend as much time in the store meaning less likely to purchase anything or try clothing on

Sound- retailers play music that suits their brand identity but also that the consumers will enjoy

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Feeling a sense of ownership when you can touch things
It’s better to be able to feel and see fabric in brick and mortar retail compared to digital retail
Senses are a direct route to our feelings and memories .

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"I have racked my brain to think of a retailer that has managed to orchestrate all of the senses. ... [+]
Getty

While brick-and-mortar retailers wring their hands about the sad state of affairs in physical retail, they may be overlooking the most powerful competitive weapon at their disposal and one that e-commerce retailers cannot replicate: their ability to engage shoppers' human dimension through their five senses.

Shedding light on the power of multi-sensory engagement in retail are assistant professor Miralem Helmefalk and Bertil Hultén, Ph.D. at Linneaus University in Sweden. In an article published in the Journal of Retailing and Consumers Services, they write, "For retailers, a visually dominant store atmosphere should be designed more in the direction of a multi-sensory atmosphere in offering shoppers more appealing experiences of the retail setting."

They cite research that demonstrates "a positive effect of multi-sensory congruent cues on shoppers' emotions, through valence and purchase behavior, through time spent in the store and purchase."

In plain English, shoppers engaged through all five senses in the store spend more time there and are more likely to make purchases.

Brick-and-mortar retailers need to do more

With the rapid encroachment of digital e-commerce, brick-and-mortar retailers desperately need more effective tools to compete in the physical world. The bad news in physical retail is undeniable. For example, 7,567 national retail stores have closed so far this year with the final tally expected to reach 12,000 by year end.

And even more alarming, UBS predicts that with each percentage point market share rise in online retail, some 8,000-8,500 stores will need to close. As it stands, e-commerce holds a 16% market share and it is expected to rise to 25% by 2026. UBS expects upwards of 75,000 stores will be forced out of business by then. While estimates of Amazon's share of e-commerce retail vary, closer to 40% than 50%, it still is wielding the biggest hammer to physical retail's coffin.

In the face of these dire assessments about the fate of physical retail, brick-and-mortar retailers have a powerful advantage that no digital upstart can compete with, even Amazon with same-day or next-day delivery. It is their power to engage in the real world by activating all five senses.

E-commerce retailers can't do what brick-and-mortar retailers can

Unfortunately too few retailers are effectively using the power of multi-sensory experiences at retail, believes Darren Coleman, founder of Wavelength Marketing and author of Building Brand Experiences: A Practical Guide to Retaining Brand Relevance. "Retailers would benefit from building brand experiences with all our senses in mind," he shared with me.

With a Ph.D. in branding and as a guest lecturer in corporate brand management at the University of Warwick, Coleman comes bearing plenty of footnotes to back up his opinions.

"I have racked my brain to think of a retailer that has managed to orchestrate all of the senses in a truly unique and personalized way. Not one retail brand has cracked it. So the good news is there's an opportunity there. But I don't know of anyone that has found the right cocktail," he says.

Rather than hitting on all five-sensory cylinders, retailers have tended to focus on one, like the visual, or two, adding scent or music, while ignoring the potential of telling a cohesive brand story with all five senses.

"Senior executives become a bit like a kid in a candy store when they realize its potential. Then they dive head first into using sound or scent without considering how they're relevant to their brand," he says. "The result is disjointed and inconsistent experiences that customers struggle to connect with."

Retailers need to take a step back, get above the fray, and assess what their brand ultimately means and how they can communicate that consistently across all five senses. Such messaging can cement the brand in customers' memories because brands operate in the emotional space.

"The key is to build multi-sensory experiences in retail that trigger an emotional response before the conscious, cognitive and rational parts of the brain kicks in," Coleman says, as he takes me on a tour of retail brands that are taking a multi-sensory approach.

Visual

The visual sense is by far the one that retailers activate most frequently in terms of design, color, style and lighting. But it may still be used ineffectively if the visual cues and clues in the store are not tuned to the ones that will engage the customers most effectively.

Coleman points to Versace that uses bright and bold colors to maximum effect "to convey their ostentatious, confident and extroverted personality," as compared to Armani, which embraces "a more refined, understated and timeless approach."

The visual cues and clues of jewelers Hearts on Fire and Tiffany and Company stores right across the way in the King of Prussia Mall couldn't be more contrasting. Hearts on Fire is dark and mysterious with spotlights aimed at wall-mounted display cases that enhance the diamond's sparkle and fire.

Shopper walks past a Hearts On Fire Co. jewelry store at the King of Prussia Mall in King of ... [+]
© 2017 Bloomberg Finance LP

Tiffany uses standard table height glass cases with bright lighting throughout. But then, when paying thousands of dollars for a diamond ring, maybe it is better to have all the lights on, so customers don't feel like they are being conned.

One of the more important visual cues that too many retailers ignore is when too many products are on display. Too much product detracts, rather than enhances the shoppers' experience and creates a cacophony of visual noise which only adds to the paradox of choice.

Retailers would be better served by judicious editing to give shoppers something to really look at and enjoy. In addition, products that are displayed too closely together tend to be overlooked unless the customer is engaged to touch the product too.

"The consistency of visual execution is key and this can be seen in brands from product design, visual merchandising through to the overall store experience," Coleman advises.

Touch

The tactile experience of shopping-to touch, feel and try on-is a tremendous draw for customers. About 50% of consumers are turned off to online shopping because they can't do that. And it certainly contributes to the large number of returns e-commerce retailers face.

Further the more people touch products while shopping the more likely they are to buy and spend more money when doing it. The psychology behind it is called the "endowment effect," whereby people value things more that they own and touching a product in the store tends to make them feel that sense of ownership.

Not only that, but touching something can activate other senses in the shopping experience. The touch and feel of an iconic Coca Cola bottle brings the taste of Coke to mind. Similarly, the body-shaped bottle of Jean Paul Gaultier perfume invites touch as it consistently fits the personality of this sensual, highly-sexualized brand. Once in hand, a spritz of the cologne on the wrist seals the deal by activating the sense of smell.

Smell

"Smell is the only sense that has a direct line to your brain's limbic system," Coleman shares. "That's important because the limbic system deals with long-term memory and emotion. Brands rely on memories associated with an emotion we feel and this is why scent is so significant when you build brand experiences."

Starbucks is a case in point. Back in 2007 Howard Schultz realized one of the reasons Starbucks' sales were slipping was caused by the loss of the powerful coffee aroma in the stores due to a shift toward sealed packaged coffee and automated espresso machines.

"I believe we overlooked the cause and the effect of flavor lock in our stores. But at what cost? The loss of aroma - perhaps the most powerful non-verbal signal we had in our stores; the loss of our people scooping fresh coffee from the bins and grinding it fresh in front of the customer, and once again stripping the store of tradition and our heritage," Schultz wrote.

And shortly Starbucks will be further activating scent as it welcomes fall with the evocative pumpkin spice scent wafting through the stores.

"The use of fragrance allows retailers to create a branded experience which intuitively tells their brand story," explains Logan Andres, director of products and marketing at ScentAir, a company that provides scent marketing services to retailers such as Under Armour, Ashley Furniture and Piaget.

"If you want customers to become endeared to your store, you have to give them something they can connect with to remember. Scent gives customers this connection," Andres says.

Sound

The right music in-store also influences memory, emotion and movement. "One study identified how 'pulse and tonality' of music activates wide networks in the brain, including the limbic system tied to memory and emotion," Coleman says.

He points to Wrangler jeans activating positive feelings associated with its country-music roots by teaming up with Universal Music Group Nashville to feature music videos in store.

Another brand strategically activating sound is Burberry. Its Burberry Acoustic service allows up-and-coming bands to share their music online or in Burberry stores. "This supports Burberry's positioning which is increasingly aimed at the well-heeled members of the Millennial generation," he shares.

For retailers to use sonic branding effectively they need to think beyond random sound tracks chosen by the store manager in the morning and create a symphony of sound that captures the heart and soul of the brand.

The power of analog connection in a digital world

In summing up the opportunities in activating all five senses in the retail experience, Coleman advises that retailers need a firm fix on what their brand experience and message is in order to have a solid base for building multi-sensory experiences. He further cautions not to go "multi-sensory mad," but to pilot, test and iterate first, then use learnings to implement multi-sensory experiences at scale.

And finally, he stresses the need to think holistically. "The true magic happens when you build brand experiences that orchestrate multi-sensory cues that appeal to a number of senses. The results will be compelling retail experiences which deliver differential value that will be hard for your competitors to emulate, and most especially the digital ones" he concludes.

As people increasingly engage in the world digitally, they are hungry for what Canvas Worldwide's Paul Woolmington calls analog connection.

"Digital doesn't address our emotional needs. Digital meets our more rational needs-it's faster and easier and lets us keep more control-but as human beings we need our emotional beings satisfied, and obviously that need isn't being met by our digital experiences. Therefore, in order to balance that, we're seeking the analog more than ever," Woolmington states and I couldn't agree more.

... Read More

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Retailers Need To Engage Shoppers' Five Senses To Save Physical Retail

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While brick-and-mortar retailers wring their hands about the sad state of affairs in physical retail, they may be overlooking the most powerful competitive weapon at their disposal and one that e-commerce retailers cannot replicate: their ability to engage shoppers' human dimension through their five senses.

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Increased awareness
Customer engagement
Consistent messaging
Impactful campaign

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In this flat lay I put together an outfit using the tonal colour technique. I used the shade beige to bring together this outfit adding a little bit of gold to give the outfit a little bit more definition.

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Here I have put together a pp presentation of some of the Childrens S/S 21 trends I have found on WGSN and how you could style them.

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Keeping the brand image across styling.

• Current trends- trends for other brands and your own
• Designer and brand concept
• Tech styles and prints- no clashing of prints
• Balancing colour- balance colour through the products/ on different mannequins
• Check what is selling and what is doing well in the retail world
• Texture- make sure you’re adding texture for example a plain dress, add a chunky knit over the top
• Silhouette- create a shape, hourglass, use belts on lose dresses, position the model/mannequin, so have them put one hand on hip
• Look at Pinterest for inspiration and art

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The theme I have gone for, for my brand is 'Summer Picnic'. As I'm doing childrenswear I wanted to make my store window theme very fun, so not only the target customer which would be the parents would find the store window and collection eye-catching, the children passing by with their parents would as well.

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They have used tirgger points where public passing by can place hands on the window and recieve information such as the factory, history, denim, craftsmanship and iPhone pocket.
i think this is a really good idea to attract a customer to the brand, they hae thought of something outide the box and what not many brands have done before. they are engaging with the consumer in a personal way by giving them knowledge of the brand and the products.
this entices the consumer to take pictures and share the store window therefore attracting customers to the brand.

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The creative technology agency Knit created an interactive window display for the brand Huit Denim Co. The window displays a jeans collection with 5 trigger points where passers-by can place their hand on. By placing their hand on one of these trigger points they get information about the brand, like the factory, history, denim, craftsmanship and iPhone pocket.

WATCH THE VIDEO:

iPhone pocket trigger point.

Craftsmanship trigger point.

The factory trigger point.

Denim trigger point.

History trigger point.
BEHIND THE SCENES PHOTOS
Image courtesy of Knit

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Hiut Denim Co Interactive Window Display by Knit - Best Window Displays

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The creative technology agency Knit created an interactive window display for the brand Huit Denim Co. The window displays a jeans collection with 5 trigger points where passers-by can place their hand on. By placing their hand on one of these trigger points they get information about the brand, like the factory, history, denim, craftsmanship and iPhone pocket.

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Nike has redesigned the women's floor of its flagship shop in London, introducing plus-size and para-sport mannequins for its sportswear displays.

The sports brand has created a dedicated space for women on the third floor of its huge Oxford Street store.

Mannequins with different body types, including plus size and para-sport mannequins, are intended to better display the range of items for sale, including the Nike Plus Size line.

The move has been welcomed by campaigners, but has been a subject of controversy after The Telegraph columnist Tanya Gold wrote that "the war on obesity is lost".

Nike said the aim was to "celebrate the diversity and inclusivity of sport".

"With the incredible momentum in women's sport right now, the re-designed space is just another demonstration of Nike's commitment to inspiring and serving the female athlete," said Sarah Hannah, Nike's vice president for women in Europe, the Middle East and Africa.

"This is more than a shopping experience, it's a destination to celebrate sport just in time for an incredible summer of football, netball, athletics and more."

The store also features a range of in-store experiences under the House of Innovation title, continuing the brand's aim to "disrupt retail".

The shop floor has a space called The Arena, which is currently featuring Nike's football collections during the FIFA Women's World Cup. Nike designed the home and away kits for 14 of the tournament's national teams.

Nike unveils Women's World Cup 2019 kits

An LED curtain with a shifting display wraps around a footwear zone in the centre of the shop floor, and an Expert Studio area offers services such as sports kit customisations for teams, a leggings adjustment service and bra fittings.

Shoppers can also use the Nike App to reserve items in the size and colour they want.

Earlier this year Nike launched a pair of smart self-lacing basketball trainers that can be tightened by swiping a smartphone, and an app that can scan your feet to give you an accurate shoe size.

Last year the sports giant re-launched its New York flagship store with a facade inspired by Nike shoe sole technology and floors made from re-purposed trainer remnants.

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Nike introduces plus-size and para-sport mannequins to London store

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Nike has redesigned the women's floor of its flagship shop in London, introducing plus-size and para-sport mannequins for its sportswear displays. The sports brand has created a dedicated space for women on the third floor of its huge Oxford Street store.

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Having recently read an article entitled; Sustainability In Retail: Good For Business, Great For Humanity, written by Roy Erez, and this got us thinking about the supply chain for mannequins in retail.

The article starts out with the following paragraph

Consumers, especially younger ones, are seeking brands that publicly champion values that align with their own. They're demanding socially conscious mission statements, checking the political views of executives, and pressing companies to make both their products and businesses sustainable. Their concerns are not limited to materials and packaging. They're looking to buy from companies that focus on sustainability across the entire supply chain and all business operations.

With this in mind we started to analyze, the many conversations we have had with leading retail buyers and heads of VM, in some of the large global brands we work with.

We get asked questions about sustainability a lot, but the reality is that not everyone understand what is involved in developing products that are recyclable and sustainable. When this is allied to the many suppliers who are using smoke and mirrors to bamboozle potential customers, with talk of bio resins, biodegradable materials and processes to try and substantiate their position as ethically sound, it becomes very confusing indeed.

Many retailers now have sustainable champions and departments, whose role it is to look beyond the materials, into the manufacturing, processing and disposal of products. This means that they are getting more knowledgeable about sustainability but what does sustainability actually mean?

In 1987, the United Nations Brundtland Commission defined sustainability as "meeting the needs of the present without compromising the ability of future generations to meet their own needs."

This report says that sustainability should consider a balance between ecological, social and economic aspects (plant, people and profits)

So how should a retailer who is serious about working with ecologically centered suppliers look at this in the mannequin world?

Historically mannequins were made from Fibreglass, they used fossil derived resins from petroleum, with glass matting. This process has been improved over the years, through the use of bio resins, but just because it has the word bio in front of it, it doesn't mean if it is used, it makes the mannequin sustainable.

We need to look further into the origin of this resin and how it is used with a matting (either glass or plant fibre) to provide a structurally sound mannequin. What processes are involved in taking the plant fibre, whether hessian, bamboo etc and spinning it into a usable matting and how bio is the resin, what proportion of the mannequin does it actually affect?

As manufacturing methods moved on, mannequins started to be produced in Plastics, these could be made in Polyethylene, Polypropylene, Polyurethane, Polystyrene, ABS or Polycarbonate. As most plastics use vital fossil based oils in their manufacture, we need to consider the statement that they are sustainable very carefully.

So how can IDW claim to provide sustainable mannequins?

IDW are working with their suppliers, to investigate the possibility to replace traditional hydrocarbon based feedstocks for its Polystyrene material with renewable feedstocks, based on a mass balance approach. This would allow us to increase the use of certified renewable raw materials into classic value chains, reducing greenhouse gas emissions with each kilo of product used, without altering the product material and specifications.

The biggest question any retailer should ask their supplier is how much of your product is derived from bio based materials and where does this come from? This will then start to determine the sustainability of the product.

Once sustainability has been established, it is important to look at the recyclable or decomposition properties of the plastic. In the case of Polystyrene, ABS and Polycarbonate these have been easily recycled for many years, with the material either being re-used or re purposed. In IDW's case we use recycled Polystyrene by incorporating this within our mannequins. It can also be usedin the thermoforming, injection molding, construction industries and many items that can then be ground down and re molded and reused several times.

Other plastics whilst being classed as recyclable can't always offer the same levels or ease of re-use as Polystyrene, ABS or Polycarbonate.

Finally as well as looking at the origin of the material and the reuse of the material, we should also look at the process of manufacture. How is the mannequin made? What are the molds that are used to forge the shape made from?

"And finally there is a whole debate about the use of plastics in general. We think that plastics are not necessarily a problem. On the contrary, they can also present opportunities to solve environmental concerns, but the question is how do we chose to deal with plastics.

Although mannequins are not single-use plastic products and, given the commitments by most of the major fashion brands towards sustainability, should not end up in the ocean or landfills (especially those that can be recycled), IDW also recognizes its responsibility to contribute to global efforts to reduce plastic waste. Therefore, we have recently partnered with Plastic Bank which transforms sensitive coastal ecosystems while uplifting communities in need. The plastics collected by people in coastal communities can be exchanged at Plastic Bank 's chain of stores for income, as well as household staples and access to healthcare and education."

Once all of these elements have been reviewed, then we can start to form a view on the claims from a company that it is offering a sustainable, recyclable and ecologically neutral product. You don't need to be a chemical engineer to understand this, but by asking clear and concise questions and researching all elements of the lifecycle of the product, from source, production and reuse, you can clearly understand which products fit the sustainable ethos of a brand and which products meet the criteria of the brands highly demanding consumers and which suppliers are really working with retailers in partnership to deliver this.

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Article - Sustainable Mannequins - IDW DISPLAY

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Having recently read an article entitled; Sustainability In Retail: Good For Business, Great For Humanity, written by Roy Erez, and this got us thinking about the supply chain for mannequins in retail. The article starts out with the following paragraph Consumers, especially younger ones, are seeking brands that publicly champion values that align with their own.

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GENESIS MANNEQUINS | Manufacturer of Mannequins

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Since the very beginning, sustainability has been an integral part of our company's DNA. GENESIS was the first manufacturer in the world to produce mannequins with innovative ecological materials and processes based on the latest scientific findings.

We are pioneers when it comes to sustainable lifecycle management, innovative manufacturing technologies, and recyclable raw materials in the mannequin business. Every internal and external process adheres to conscientiously selected ecological principles.

For us, sustainability is more than just a trend; it is an approach to business and life. We are motivated to produce the most sustainable product possible and provide dependable services for our clients.

We think green throughout our product's entire life cycle. We continuously work towards innovation in sustainability. This is the only way we can improve and contribute to a brighter future for our planet.

OUR PROMISE

We examine the ecological footprint of every step of our process, to optimize internal procedures, so they remain up to date with the latest scientific and technological advancements. We work with external organizations to inspect and certify raw materials and manufacturing technologies to ensure we are protecting the environment.

To us, sustainability means treating our planet - and all people - with respect. It is about creating a healthy balance between the ecological, economic, and social aspects of life.

Environmentally safe quality is not expensive. GENESIS prioritizes providing a healthy atmosphere, both for the environment and for society.

As a member of SEDEX, we act in accordance with a strict code of conduct to create fair working conditions worldwide. This means we put human rights first, are transparent about production, use non-toxic materials, prioritize recycling, use energy efficiently, and minimize waste. Above all else, it is about authenticity and credibility.

We were the first mannequin manufacturer to test fibers like coconut, hemp, flax, bamboo, old textiles, recycled fiberglass, wood, viscose, and beyond. We can produce mannequins with any of these materials upon customer request and are happy to offer our expert advice in selecting the best option.

Our mannequins are produced with the largest possible percentage of organic material. The material basis is glass-fibre reinforced polyester, which has been replaced by high-quality bio resin by 47%. This resin consists of 100% sustainable raw material and was developed by DuPont Tate & Lyle Bio Products. GENESIS sells the only retail mannequins in the world that include this unique resin.

Sustainability has always been an essential part of our DNA

We develop modern decision-making aids and inspiration for our customers with the help of 3D scans, 3D prints, virtual sculpturing, and visualization. This helps accelerate the mannequin development process and saves more resources, making it more environmentally friendly. Modifications can be made digitally to simplify communication and reduce material waste.

LONGEVITYNANO PROTECTION - for a long lifespan and thorough cleaning

This transparent protective finish consisting of minute ceramic particles can be applied on any mannequin on request. The finish protects the mannequins from dirt and scratches, and is easy to clean. This increases the lifespan of the mannequins and also makes a sustainable contribution to environmental protection.

PPG PAINTSurface Protection

PPG paint is a multicomponent color, consisting of paint, hardener and diluent. Due to its special composition the PPG paint is extremely durable and scratch resistant. After unpacking the mannequin, it only takes one week for the PPG paint to completely harden. In contrast to Nano Protection, the use of PPG paint is a little less diverse. For example, it is not possible to combine PPG with metallic effects, special finishes, or make-up.

This website uses cookies to improve usability. The cookies are neccessary to guarantee the website functions properly. allow essential cookies Furthermore we would like to continousely improve the usability of our website, for this we are relying on tracking- and analytics tools. allow all cookies

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Sustainability | GENESIS MANNEQUINS | Manufacturer of Mannequins

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Since the very beginning, sustainability has been an integral part of our company's DNA. GENESIS was the first manufacturer in the world to produce mannequins with innovative ecological materials and processes based on the latest scientific findings. We are pioneers when it comes to sustainable lifecycle management, innovative manufacturing technologies, and recyclable raw materials in the mannequin business.

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At Hans Boodt Mannequins, we believe that it all starts with a good idea. Whether it's about the design, aesthetics, the usability or the carbon footprint of a product. We are constantly evolving product, product development and implementing innovations in a way that is good for business, people and planet.

The world is changing and we need to partner up to make the needed change happen. We are all now in a transitional fase.

We have made sustainbility one of our key drivers for the future.

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At Hans Boodt Mannequins, we believe that it all starts with a good idea. Whether it's about the design, aesthetics, the usability or the carbon footprint of a product. We are constantly evolving product, product development and implementing innovations in a way that is good for business, people and planet.

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Window Display | Spring Windows of Hermès Maison in Shanghai 2019

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- Logo & brand name
- Communicating  a brand in a physical enviroment
- Logo or slogan througout the store, on bags & packaging etc..
- Draws customers to the brand
- Lower priced brands will not usually brand their products ie. Topshop & H&M
- Designer brands will brand their products ie. Gucci, Hermes, Louis Vuitton

Uniquie Selling Point
- Essence of what makes your produce or science better than competitors ie. sustainability and experience

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A logo helps cinsumers recognise the brand.
- Colour
-Shape
-Font
-Spacing
-Size
Typography
- Layout
- Spacing
- Hyerachy (different fonts)
- Intergration
Re-Branding
- Change the corperate image of the brand
- Marketing strategy, new name, logo and change in design
- Re-connect wiht the customer

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- First carrier bag was made by a lady called Margaret Knight in 1871.
- Walter H. Deubner created the first paper tote bag in 1912. He reinforced a paper bag with cord handles.
Shopping Bags Now
- Must be made form recycled materials
- Used for marketing
- Reinforces the brand values and identity
- Eye-catching and Innoative

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- Pyramid principle
- Largest item in the centre and smaller items on the outsite (corners)

Ambience
- Tapping into customers senses to create a shopping experience
- Increase a customers buying desires
- Music needs to be relevant to the brand
- Lighting needs to be bright so customers can see the products
- Planting so the atmosphere is relaxed and modern

Good shop window needs:
- clear and concise signage
- Eye opening asthetic
- Sends a message to the customer

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Advantages
- Allows you to compare sales from the last year if it fell on the same weekday
- Compare weeks, motnhs and different years
Disadvntages
- Every 5 years or so and extra week mist be added to the year
- Difficult to compare month-over month
Retailers will focus on
- Christmas
- Halloween
- Easter
- Valentines Day
- Summer Sale

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- Closed back windows, everuthing the customer needs to see or know about the brand and products has to be in the window
- Themed windows
- Sculptural Windows
- Combination Windows

Rule of Three
- Claims people are more visually engaged when they see three items
- Reinforce a trend or theme trough 3 different outfits

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- How you percieve your product and business
- How to make a lasting effect on the customer
- Mermorable customer experience
- Increase customer satisfaction and improve the brand to customer relationship
- Emotional connecrtion
- Strengthten brand equity
- Sensory, Affective, Intelectual, Behavioural

Social Medis Voice for Urban Outfitters

Personal Character
Friendly & Warm
Tone
Humble
Honest
Personal
Language
Simple
Savvy
Fun
Purpose
Engage
Sell
Amplify

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- Online stores give you a whole new set of tools for attracting new customers
- Photos must be high resolution and quality and provide detail & show your product in detail
- Show hanger shots with model shots as it shows the customer what the clothing looks like in a different way.

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This is my first email design that I created on Powerpoint. The feedback for my design read that I should change the font of my text and that I should add a 'hero' image aat the strt of the email that will entice customers. I corrected this by adding three images with 'Get Ready For' overlapping it. This made my email design look much more proffesional and eye catching.

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This is my final email design which I altered after recieving feedback. I feel that this email design is a lot more eeycatching and interesting to look it due to there being a lot of imagery.

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The website 'URBN' was an exrtemely helpful website that gave me a lot of information on Urban Outfitters as a whole, it gave me informatin on the store enviroment, their goal and ideas on what their different stores have to offer.

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URBN is a portfolio of global consumer brands comprised of Urban Outfitters, Anthropologie, Free People, BHLDN, Terrain, Menus & Venues, and Nuuly. We are passionate, creative and entrepreneurial. We create unique retail experiences with an eye toward creativity and a singular focus on pleasing our customer.

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URBN is a portfolio of global consumer brands comprised of Urban Outfitters, Anthropologie, Free People, BHLDN, Terrain, Menus & Venues, and Nuuly. We are passionate, creative and entrepreneurial. We create unique retail experiences with an eye toward creativity and a singular focus on pleasing our customer.

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Four Critical Qualities that Nobody Talks About

With the unveiling of the new Slack logo which has caught a lot of buzz, I decided to expound on some of the qualities of a great logo that nobody talks about. Let me preface this by saying this isn't another article about logo design. While any of these 'rules' can potentially be broken, they do offer insight into what is a very important...

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Four Critical Qualities that Nobody Talks About With the unveiling of the new Slack logo which has caught a lot of buzz, I decided to expound on some of the qualities of a great logo that nobody talks about. Let me preface this by saying this isn't another article about logo design.

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This video of a pop-up store features
- Neon

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Bloomsbury article on their sensory retailing approach.

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Fashion Business Cases. London: Bloomsbury Academic, 2019. Bloomsbury Fashion Central. Web. 16 Dec. 2020. .

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I used the image in this webiste to use for inspiration for my pop up store.

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US lifestyle brand Urban Outfitters has opened its latest store in the trendy Brooklyn district of Williamsburg. Called Space Ninety 8, the discreetly branded five-storey, 37,000 sq ft space is a hybridised retail venue that features emerging local brands, the work of neighbourhood artists and a restaurant in addition to the chain's usual proposition.

According to John Hauser, Urban Outfitters' chief officer of brand experience, the emphasis on discretion is to signal that the store, inspired by the success of Space 15 Twenty (the brand's similar concept in LA) has additional features and a more localised approach than its other stores.

A key feature is the Market Space - a collection of three shop-in-shop product showcases. One is currently hosting Local Made, featuring 40 Brooklyn-based designers and makers. The second and third floors house the women's and men's lines. The latter contains a short staircase leading to The Gorbals - the New York outpost of the LA restaurant of the same name. A bar is due to open mid-April, with a restaurant following in early May. A roof deck delivers views of the Manhattan skyline.

A wide staircase ascends diagonally between the floors, and an open layout creates a space that will be used for a variety of special events, complemented by Gallery 98 - a basement art-gallery space for pop-up installations. Sportswear label Adidas Originals is the first to use the space in collaboration with local artist Jason Woodside, offering special collections such as World Cup designs.

For more on the value of local-centric retail destinations, see Specialise to Survive in our Future of the Store Industry Trend, Retailer-Restaurants, Hybrid Retailing, and our blog posts Dover Street Market, NY and Gap & Starbucks Localise Stores.

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イノベーションフォーラム

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Urban Outfitters' Local Hybrid Store | Stylus

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US lifestyle brand Urban Outfitters has opened its latest store in the trendy Brooklyn district of Williamsburg. Called Space Ninety 8, the discreetly branded five-storey, 37,000 sq ft space is a hybridised retail venue that features emerging local brands, the work of neighbourhood artists and a restaurant in addition to the chain's usual proposition.

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Introduction to brand building through social media article

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Introduction to brand building through social media article

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Amsterdam - With 47 stores across Europe and Asia, there seems little holding back the ​international ​expansion of American lifestyle retailer Urban Outfitters. As the doors of it's latest pop-up venture open in Rotterdam, the Netherlands, FashionUnited takes a moment talk to the man behind the brand's visual ​artistic ​direction,​ Creative Director​ Stephen Briars, to learn more about Urban Outfitters continual store concept evolution, and how the brand ha​s managed to ​hold onto its appeal 45 years after its first store opening in Philadelphia.

"I think the great thing about Urban Outfitters is that it is quite a travelling concept​. ​The store concept has evolved along the way," explains Briars. "From the basis of our store logo, ​to the store design, ​everything we do with the brand logo is easy to change season to season. Most brands are locked into having the same logo for almost a lifetime, but not us." Briars believes that Urban Outfitters flexibility with its store concept is one of the key reasons behind its ongoing success as it gives the brand the freedom to adapt itself from location to location, season to season.

Urban Outfitters looks to "simplicity" for store interiors

"For the store interiors we look to simplicity, as you can see here - you can see the scaffold, the exposed concrete and the raw wood," he adds, gesturing to the pop-up store's interior. "We have some very clean concrete buildings, but then we have some stores, like our one in Brussels which has an old 19th century interior, so we can play with this. Design-wise we can look at the building and see what goes well with it. If it's a concrete box then we can do something very theatrical with it if we want. And if it is more detailed than we can clean it down."

Over the years, Urban Outfitters has evolved to be more "clever" with the buildings it uses as stores and the space available inside to create the ideal store experience for customers. "From the beginning of a store plan we are working out how the design is going to look and the fixtures and the layout. Our brand's main appeal is to women, so that usually comes first and occupies two-thirds of the store. But when we were laying out this store it was done in such a way that we hope appeals to the local Rotterdam customers​,​"​ he adds, explaining how the store flows from women's wear to men's wear, with accessories and homeware tastefully blended in between.

Urban Outfitters remains flexible with store concepts

"However, a store like this has a very different sensibility in terms of how much the brand is willing to invest in it compared to a store that have a twenty year lease on it. So we have that flexibility as a brand to do something like this and we can take elements of our flagship stores and put it in here and then take elements of a pop-up and then push it into our permanent stores as well. So its great every time because every store is like an experiment."

When looking at what collections to introduce to Rotterdam, Briars looked to Amsterdam and its stock mix before making an educated guess as to what will sell well in the pop-up. "We decided on this mix for the opening, but it may be that we see certain brands have certain strengths and others do less well," he explains amongst the brand offering, which features mainly in-house brands for women, alongside brand such as Cheap Monday, Levi's and Calvin Klein.

"We have deliveries coming in every week so as soon as we start to take in money we will see what works and what doesn't work, which is the same of all our locations. It can be really surprising to see how some brands work in certain cities and some don't do anything to it. But all stores seem to be very much in a Nike, Adidas and Calvin Klein moment." Briars believes that the unique, carefully curated product mix, covering women's wear, men's wear, accessories, footwear, jewellery, homeware, is what helps set Urban Outfitters apart from other retailers on the high street.

"Urban Outfitters is a company based on outfitting - the thread going right back to the 1970s to now"

"Urban Outfitters is a company based on outfitting. It was an unusual thing to do in the time, when most department stores just offered all the jeans and blouses," points out Briars. "It was about curating looks and how to pull the trends together and really suggesting fashion trend to our customers - which in 2015 is very common place. We are still doing the same trick but in another way. That's the thread that you see going right back to the 1970s to now."

Although Urban Outfitters has existed for 45 years this year, it still resonates with millennials today - something other fashion retailers around the world struggle with. Briars believes this is because the brand has adapted to connecting to a new demographic whilst remaining connected to older customers. "We know are attractive to a certain age group, who will grow up one day and think this isn't for me anymore, which is why we developed Anthropologie. So every 5 years or so you change your customer and Urban Outfitters is reinventing itself with the new generation."

But the new generation who is shopping at Urban Outfitters have different perceptions of how a store's interior should look - and what sort of new technologies it should include to improve the store experience. "We are at an age when the customer walking into our store was born with technology in their hand - very different to how it was 5 to 10 years ago," notes Briars. "I remember 5 years ago we would have meetings about our stores and at the end someone would ask how the website was doing and we talk about it for 5 minutes. Now it's so odd to think how it's changed, since​ our​ websites are such a formidable driver of the brand today."

"Technology will come into our store concepts but it will be done in a very Urban Outfitters way"

Briars reveals that Urban Outfitters is looking into future technological advancements to enhance the in store experience, such as beacons, smart mirrors, rfid tags and such. "But we need to find the right way to implement this technology," he stresses. "We are not a sports brand that will have huge video screens - that does not fit into the low-fi mindset of Urban Outfitters. We will make the use of these technological advancement in the right way for us. There is a pressure to do it in a very cookie cutter way and I think as soon as you do that you become a very different type of brand. So technology will come into our store concepts but it will be done in a very Urban ​Outfitters ​way."

However, when it comes to technology enhancing the in store shopping experience, Briars is a firm believer in the simpler, the better. "Something as simple as click and collect can really help people engage in the store environment, that in effect is one of the simpler things to use to get people to come into the stores. Urban Outfitters is a very store environment brand, to do that on a flat screen is very difficult, so anything that brings people into a store as well is a good technology."​

After the pop-up opening in Rotterdam, comes another pop-up event in Austin, although on a somewhat larger scale. Briars says the brand looking to create a small community, including a Urban Outfitter store, Anthropologie, a library and a cafe to create yet another new store experience to entice customers. "By creating a community feeling through extra additions like a library or cafe, not only are we promoting our lifestyle, but we are also creating a new retail environment for customers to discover and enjoy," notes Briars, "Although it is not without its difficulties."

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Urban Outfitters: "Every Store is like an Experiment"

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Amsterdam - With 47 stores across Europe and Asia, there seems little holding back the ​international ​expansion of American lifestyle retailer Urban Outfitters.

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A new survey from PayPal indicates retailers are lagging in the crucial area of mobile commerce.

According to 2019 global mobile commerce survey research conducted by Ipsos and commissioned by PayPal, 78% of consumers have ever used a smartphone to make a purchase or payment online. However, only 63% of retailers have a "mobile-optimized" site or app.

Across almost all consumer generations, mobile commerce is common. Almost nine in 10 (87%) Gen Z and millennial consumers have made a smartphone purchase or payment, as have 80% of Gen X and even 65% of baby boomers. Only among consumers older than baby boomers (born before 1946) is engaging in mobile commerce somewhat uncommon (49%).

When asked what aspects of mobile commerce drive them to participate, respondents who engage in mobile shopping were most interested in saving time and ease of use. The top responses were ease of using device for making payments (44%), ease of using device for shopping (44%), saving time while shopping (43%), and saving time while paying bills (40%).

Among all consumer respondents, the clear number one barrier to mobile commerce is slowness/effort barriers - such as slow page loading, long forms, apps not loading, etc. (61%). Other popular barriers are security/trust issues (51%), and payment problems (35%). Interestingly, women (55%) were much more likely than men (48%) to see security/trust issues as a barrier to mobile commerce.

When asked what mobile payment methods they currently use, mobile shopper respondents had three clear favorites: PayPal (53%), credit card (44%), and debit card (41%). Google Pay and bank transfer tied for a distant fourth place with an 11% usage rate each.

Among all consumers, mobile payment by smartphone or tablet is the most popular way to make a payment online (44%), followed by laptop/notebook (30%), and desktop (21%). Preference for mobile online payment is most pronounced among Gen Z and millennials (53%), followed by Gen X (43%), baby boomers (28%), and older consumers (17%). Women (48%) prefer mobile payment more than men (39%).

This study was conducted across 11 markets with approx. 22,000 consumers and 4,602 business respondents. Markets included were U.S., U.K., Germany, France, Italy, Spain, Australia, Brazil, Mexico, India and Japan.

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Consumers are ready for m-commerce, but are retailers?

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A new survey from PayPal indicates retailers are lagging in the crucial area of mobile commerce. According to 2019 global mobile commerce survey research conducted by Ipsos and commissioned by PayPal, 78% of consumers have ever used a smartphone to make a purchase or payment online.

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I used this website to gather information and research on the brand Urban Outiftters.

'URBN is a portfolio of global consumer brands comprised of Urban Outfitters, Anthropologie, Free People, BHLDN, Terrain, Menus & Venues, and Nuuly.'

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This is extra research and planning that I have done. See below powerpoint document.

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This image is some of the research I did for Bricks & Mortar

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Coal Drops Yard Images (see below Powerpoint)

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Coal Drops Yard Images (see below Powerpoint)

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On Wednesday 4th November, I went with a small group to Coal Drops Yard which is located in Kings Cross. I had never been to Coal Drops Yard before so I had no idea what to expect.
When visiting the shops situated there, I found them all quite quirky and different to the shops I would usually visit. Despite this, I was very happy that I visited and most definitly want to return after lockdown.
The interior of the shops were very aesthetic and modern. I found that a few of the shops had a coffee shop situated inside which I have only seen in 'Hotel Chocolate'. I thought this was a fun way too bring customers into the store as everyone loves coffee.
The thing I loved the most about these stores was the use of planting in-store. Most stores would have palms and pampuss grass as decor and one of the stores in particular sold many plants and suculants and they made a beautiful display of it (see 3rd slide).

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this was my final sketch for my window design that I ended up basing my window off of.