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Example of my executive summary in my presentation

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Example of my conclusion in my presentation

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I have decided to use a vinyl instead of drawing the bees on fully . This will keep it consistent , I have updated the spread sheet to show this change.

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Bee Vinyl to make sure that the bee is consistent .

Amazon. (2021). Manchester Bee Sticker. [Image]. Available at: https://www.amazon.co.uk/Colour-Manchester-Sticker-Bedroom-Mancunian/dp/B07KMBYBBS [Accessed 25.05.21].

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full colour manchester worker bee vinyl decal sticker car

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Full Colour Manchester Worker Bee Vinyl Decal Sticker Car, Van, Laptop, Bedroom Mancunian

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Full Colour Manchester Worker Bee Vinyl Decal Sticker Car, Van, Laptop, Bedroom Mancunian: Amazon.co.uk: Kitchen & Home

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Updated the table fixture so the merchandise is more in a triangle design so there is height at the top of the table that which it was missing before.

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After feedback and proof reading I have updated my conclusion ready for me to add into my presentation.

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After taking on the feedback I have proofread and changed bits of my executive summery and i am know confident that it is good enough for my presentation.

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First draft waiting on feedback

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My first draft of my executive summary, I sent this to my tutor for feedback and from this I will update and add to it ready to be proof read again.

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I have also done the same on my social media mock up so it stays consistent.

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Have changed my design slightly so that it focuses more on the window message and shows the exclusive gift bag people will be getting to tease them ready for the launch.

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I decided just to focus on doing a Instagram mock up on the phone then have enlarged it to the side to make it easier to read , I will add the same messaging to my email design to keep it consistent across all platforms.

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I have came in on budget which is great seeing my window is effective but not overly expensive to create.

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I created a email to create buzz around the opening of the new store . I have looked into how Olive and Frank layout there emails and the tone of voice they use . So i wanted to keep it white with just images and a causal talking to a friend tone to it .

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I have added in all my items and the quantities needed , the price and the delivery charge if there is one . I will then do the sums on excel to give me the totals once I set my budget.

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For my window I will be having a closed back which will have honeycomb planters attached to it using the fittings provided . I will then hang a banner with a quote printed onto it . I will use Bee vinyl for the bees so there consistent then use a black paint pen to create the dots behind the bee to give it a slight personal feel . The insulation will be done by team members . The 2 large plants will go by the entrance

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Patch Plants. (2021). Plant Pot .[Online].Available at :https://www.patchplants.com/gb/en/plants/kentia-palm-17/. [Accessed 22.05.21].

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Patch Plant . (2021). Kentia Palm. [Online]. Available at : https://www.patchplants.com/gb/en/plants/kentia-palm-17/?variant=146&utm_source=google&utm_medium=cpc&utm_campaign=[S]%20[UK]%20Smart%20Shopping%20-%20Indoor%20Plants%20-%20Nationwide&utm_content=Ad%20group&gclid=Cj0KCQjw16KFBhCgARIsALB0g8LzRELMUIl_Wwz3kytPztCQ-vjC-E6r20vQ2kv1GNTLZk3jNqEx53QaAmXfEALw_wcB [Accessed 22.05.21].

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Postery.(2021). Poster Hanger Oak. [Online]. Available at:https://www.postery.com/uk/poster-hanger-oak?gclid=Cj0KCQjw16KFBhCgARIsALB0g8JOuS53FRFuc3f8rttK2upDjKxUQxu2tWGTMis1nxxowSdRPX0z-c4aAiHOEALw_wcB [ Accessed 22.05.21].

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Costing up my window display , I have set a budget of £2000 as I feel this would class as a lot for my brand seeing they are a small independent business.

Etsy,(2021). Honeycomb 7 piece.[Online]. Available at : https://www.etsy.com/uk/listing/466811835/honeycomb-7-pcs-set-live-moss-laser-cut?gpla=1&gao=1&utm_source=google&utm_medium=cpc&utm_campaign=shopping_uk_en_gb_valentines_day_Home+and+Living&utm_custom1=_k_CjwKCAjwtJ2FBhAuEiwAIKu19ndsBNQfFMTN3giBU3AoO680VhYk3EHT_1bR3Rmg8yJxJrDmSaP_gRoCFDcQAvD_BwE_k_&utm_content=go_1713594935_75506742468_333502272699_pla-303628061699_c__466811835engb_121792356&utm_custom2=1713594935 [Accessed 22.05.21].

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I have added darker planting near the front to help create better depth and only a slight change but feel that it works better.

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Have moved the planting on the wall slightly to fill the space better and to create a break so the message board stands out a bit more. I have also moved the bees so they look like they are sitting on the edge of the banner.

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added a banner on which my quote or message will be on and have added a bee and bee honeycomb shaped botanical planters that relate to this.

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I spoke to my tutor regarding my concerns and he mentioned adding more botanicals so I decided to add a live plant wall to the backdrop in honeycomb shapes to really add to the local feel . I then decided to get rid of the mannequin as I felt like this wasn't needed that the banner was enough . I decided to keep the message on the banner as it related to the local area and I also added the bees to the window as they work well with the honeycomb planting and the packaging and branding used within the store.

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I don't know if the window needs the plant in front of it and maybe I need to add more plants on the inside . Also I am unsure weather to keep the mannequin or to just have the sign and add some bees .

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I have moved the logo from above the door and moved it more to the side to replicate what I have done on my packaging and branding . I have added in the 2 big trees at the side , will see how this looks once I've added in other elements

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After emailing my tutor with my concept board he pointed out some areas I didn't know about so I will be making changes to my concept board due to this . I also need to add more depth .

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I'm wanting to keep my window and concept simple as this is how my brand visual merchandise and show there website . They also want to make women feel empowered , this is one of there values  so I wanted to take these elements and add into my window . I also want to use botanicals to reflex that this is a sustainable brand.

I wanted to get this feeling across in my concept board .

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I have used this website to gain images of different plants .

Patch Plants. (2021). Indoor plants. [Online]. Available at :https://www.patchplants.com/gb/en/ [Accessed 21.05.21].

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Indoor plant and houseplant delivery | Buy online | Plant pots and planters | Patch

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Patch makes plants easy. We are loved by 500k happy customers. Why go anywhere else?

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Looking at different quotes said by powerful women to uplift .

OkDolls!.(2019).23 quotes empowering girls. [Online]. Available at :https://okdolls.com/okdoll-blog/empowering-quotes-for-girls/#coco [Accessed 21.05.21]

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Empowering girls to understand they have the inner strength and passion to change the world can seem overwhelming - for them and us.

Girls search for reference points to understand who they are and who they can become and its during this that the influence of role models is powerful. Introducing her women that have faced adversity, shown courage and who share those experiences is a way for her to see how it might be done.
Everyone stands to gain from welcoming empowering and positive messages to reach our girls.
I've compiled a list of inspiring women and their quotes to inspire our girls. Scroll to read or click their name to jump to their section:

My round up of 23 empowering quotes from strong women all girls need to hear

Malala Yousafzai (12 July, 1997 - )As a teenager activist, Malala who spoke out publicly against the prohibition on the education of girls that was imposed by the Tehrik-e-Taliban Pakistan. She survived an assassination attempt at age 15 and in 2014 awarded the Nobel Prize for Peace in recognition of she efforts on behalf of children's rights.

Arianna Huffington (15 July, 1950 - ) is the founder of The Huffington Post, a news and blog site. The founder and CEO of Thrive Global, a corporate and consumer well-being and productivity platform. She has been named to Time Magazine's list of the world's 100 most influential people and the Forbes Most Powerful Women list.

Gabrielle Bonheur "Coco" Chanel (19 August 1883 - 10 January 1971) was prolific French designer and businesswoman. The founder and namesake of the Chanel brand, she was credited with liberating women from the constraints of the "corseted silhouette" and popularising a sporty, casual chic as the feminine standard of style.

Julia Child (15 August, 1912 - 13 August, 2004) was an American chef, author and television personality. She had a large impact on American households and housewives not only for her popular books bring French Cuisine to the US but also her television show.

Because of the technology in the 60s, the show was unedited, causing her blunders to appear in the final version and ultimately lend "authenticity and approachability to television."

Oprah Gail Winfrey (29 January, 1954 - ) is an American media executive, actress, talk show host, television producer and philanthropist. She is best known for her talk show The Oprah Winfrey Show, which was the highest-rated television program of its kind in history. She has been ranked as the most influential woman in the world

Emma Watson (15 April, 1990 - ) an English actress most well known for her role as Hermione Granger in the Harry Potter film series. In 2014 she was appointed as a UN Women Goodwill ambassador and helped launch the UN Women campaign HeForShe, which calls for men to advocate gender equality

Anna Eleanor Roosevelt (11 October, 1884 - 7 November, 1962) was an American political figure, diplomat and activist. She served as the First Lady of the United States from March 4, 1933 to April 12, 1945 during her husband President Franklin D. Roosevelt's four terms in office.

She is the longest serving First Lady of the United States and served as United States Delegate from 1945 to 1952. She was called her the "First Lady of the World" in tribute to her human rights achievements.

Erin McKean (1971 - ) is an American author and lexicographer, interested in theory and practice of compiling dictionaries. This was a quote from her blog, A Dress A Day, has been widely shared on social media. She is a founder of Reverb and previously the editor in chief of US Dictionaries for Oxford University Press and Principal Editor of The New Oxford American Dictionary.

Joanne Rowling (31 July 1965 - ), better known by her pen names J. K. Rowling and Robert Galbraith, is a British novelist, screenwriter, producer, and philanthropist. She is best known for writing the Harry Potter book series which has won multiple awards and sold more than 500 million copies making it the best-selling book series ever.

Her books became the basis of the Harry Potter movie franchise which Rowling was a producer on the final films. She is the UK's best-selling living author and recently lost her billionaire status after giving away much of her earnings to charity.

Michelle Obama (17 January, 1964 - ) is an American lawyer, university administrator and writer, who was First Lady of the United States from 2009 to 2017 and the first African-American First Lady. As First Lady, she served as a role model for women with a focus on empowering girls. As well as an advocate for poverty awareness and education.

Jane Austen (16 December 1775 - 18 July 1817) was an English novelist known primarily for her six major novels, which interpret, critique and comment upon the British landed gentry at the end of the 18th century. Austen's plots often explore the dependence of women on marriage in the pursuit of favourable social standing and economic security.

Maya Angelou (4 April, 1928 - 28 May, 2014) was an American poet, singer, and civil rights activist. A prolific author she is best known for her series of seven autobiographies, which focus on her childhood and early adult experiences.

The first, I Know Why the Caged Bird Sings (1969), which tells of her life up to the age of 17 and brought her international recognition and acclaim. She was active in the Civil Rights Movement and worked with Martin Luther King Jr. and Malcolm X.

Amelia Earhart (24 July, 1897; disappeared 2 July, 1937) was an American aviation pioneer and author.Earhart was the first female aviator to fly solo across the Atlantic Ocean.

She set many other records, wrote best-selling books about her flying experiences and was instrumental in the formation of The Ninety-Nines, an organization for female pilots. She was also a member of the National Woman's Party and an early supporter of the Equal Rights Amendment.

Dame Jane Goodall (3 April 1934 - ) is a British anthropologist and primatologist, and currently the world's leading authority on chimpanzees.

She is the founder of the Jane Goodall Institute and the Roots & Shoots programme, and she has worked extensively on conservation and animal welfare issues. In April 2002, she was named a UN Messenger of Peace and is honorary member of the World Future Council.

Florence Nightingale (12 May 1820 - 13 August 1910)was an English social reformer and statistician, and the founder of modern nursing. She came to prominence while serving as a manager and trainer of nurses during the Crimean War, where she organised care for wounded soldiers.

She was a pioneer in the use of infographics and graphic representations of statistical data and laid the foundation of professional nursing with the establishment of her nursing school at St Thomas' Hospital in London.

Marie Curie (7 November 1867 - 4 July 1934) was a Polish scientist who conducted pioneering research on radioactivity. She was the first woman to win a Nobel Prize, the first person and only woman to win the Nobel prize twice, and the only person to win the Nobel Prize in two different scientific fields. She was also the first woman to become a professor at the University of Paris.

Rosa Parks (4 February, 1913 - 24 October, 2005) was an American activist in the civil rights movement best known for her pivotal role in the Montgomery bus boycott. The United States Congress has called her "the first lady of civil rights" and "the mother of the freedom movement".

Parks' willingness to become a controversial figure inspired the black community to boycott the Montgomery buses for over a year, the first major direct action campaign of the post-war civil rights movement.

"Always go with the choice that scares you the most, because thats the one thats going to require the most from you." - Turia Pitt

Ella Fitzgerald (25 April, 1917 - 15 June, 1996) was an American jazz singer sometimes referred to as the First Lady of Song, Queen of Jazz, and Lady Ella. In 1958 she the first African-American woman to win a Grammy Award. The singer would go on to win 13 Grammys in total and sell more than 40 million albums.

Melinda Gates (15 August, 1964 - )is an American philanthropist and a former general manager at Microsoft. In 2000, she co-founded the Bill & Melinda Gates Foundation the world's largest private charitable organisation. She has consistently been ranked as one of the world's most powerful women by Forbes.

Augusta Ada King, Countess of Lovelace (10 December 1815 - 27 November 1852) was an English mathematician and writer. Most well known for her work on Charles Babbage 's proposed mechanical general-purpose computer, the Analytical Engine.

She was the first to recognise that the machine had applications beyond pure calculation, and published the first algorithm intended to be carried out by such a machine. As a result, she is sometimes regarded as the first to recognise the full potential of a "computing machine" and one of the first computer programmers. An empowering message for all girls

Mary Abigail Wambach (2 June, 1980 - ) is an American retired soccer player, coach, two-time Olympic gold medalist and FIFA Women's World Cup champion. A six-time winner of the U.S. Soccer Athlete of the Year award.

She currently stands as the highest all-time goal scorer for the national team and holds the world record for international goals for both female and male soccer players with 184 goals. A fantastic role model to empower girls on the sports field.

Hillary Rodham Clinton (26 October, 1947 - ) is an American politician, lawyer, writer and public speaker. She was First Lady of the United States from 1993 to 2001, the United States senator from 2001 to 2009.

She was the Democratic Party nominee for president of the United States in the 2016 election, the first woman nominated by a major U.S. political party. She received more than 65 million votes, the 3rd-highest count in a U.S. presidential election.

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23 Empowering quotes all girls need to hear today

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Empowering girls to understand they have the inner strength and passion to change the world can seem overwhelming - for them and us. Girls search for reference points to understand who they are and who they can become and its during this that the influence of role models is powerful.

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Looking at ideas and different formats I can put them into.
I feel i would like to get a positive quote in there somewhere as this is one of Olive and Franks main values is empowering women . I also want to keep it quite clean and simple as a brand this is how they do thing , I have found this when looking at there website layout and pop ups.
I want to play with the idea of including planting or botanical somewhere to give the clear message of sustainability. I also want to include a little bee somewhere as a nod to the surrounding area.

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Another bold and positive message what people need at the moment after what people have been through .

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Straight to the point and playful. The MADE being in neon makes it stand out and also advertises the brand

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This window has added doodles and a little bit of green colour to the text this makes it feel natural . They have also added @ at the bottom of where to find them on social if your search that. The messaging reminds people of good times and they will be back soon . Adding a bit of comfort to the customer.

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I like the idea of a simple window with a quote , so I have been looking into different ways brands have used this within there windows .

The below image is a funny cheeky tempting message that makes you stop and want to read it .

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They have also used vinyl flowers around the window edge to create another level of depth , along with placements of larger paper flowers within the display. The hints of green leaves vinyl's makes you feel like there moving in the wind.

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This brand has created a brightly coloured rainbow run of flowers falling . This makes you know its a spring summer window . The flowers are made of tissue paper which means this window can be recycled afterwards. The window catches your eye and draws you in .  They have kept the main displays and the bottom of window white to really bring out the colours . In the middle of the window are little displays of product. But there main focus is on the flowers and how they make you feel which is happiness and new beginnings for me.

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The brand has also carried on the nature feel with pops of yellow with there bicycle they have displayed in front of the store. This creates a moment before customers enter the store to take a picture and post it on Instagram , they have also used the brands name on the bike which creates free advertisement when people do post it on social media.

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This brand has made there windows up of flowers and natural elements to create a scene within the window . Its very muted and earthy tones with bright pops of yellow which is the brands colour . The open back of the window allows you to see into the store which I like.

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Starting to develop a social media mock up for Instagram to advertise my store opening.

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I feel that my brand would benefit from having a app to offer to there customers and to reach a wider audience however at the current time I feel my brand would not have the spare finances to launch a app and open there first store . As they have a website and use social media a lot to gain interest and sales I feel like a app can be a future goal for my brand to aim for once they have made profit from there store opening and with promising revenue this could be there next step after that . By opening a store they are offering a new kind of experience to there customer that will be more beneficial to the brand at the moment. As a small independent brand I feel the next step should be opening a store only. Due to the enormous cost it takes for making a app this isn't going to be possible to achieve along side opening a store.

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This is very personal as this is from the founder and she words it like she is empowering all her friends . The message is uplifting and positive which is exactly what Olive and Frank is all about .

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Letting customers know that items have been restocked is informative and the message is to the point and clear. Again emojis have been used this creates a playful feel.

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relating the phrase on the t-shirt to the post connects the two. Wishing the reader well and hopes they have a good weekend , emoji used again and the talking to your friend theme carries on.

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The causal talking to your friend tone of voice carries on into there Instagram post . They use emoji within there posts like you would do on a end of a message to your friends. Again just simple messaging is used.

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relating to the current situation and reminding customers its ok not to be ok and that we can do things at our own pace. making the customer feel like the brands understands and that they are always there for them . Using encouraging words and phrases to give this impression.

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I want to share a few of my favourite items makes it sound like the owner is talking directly to you . Making it feel more personal.

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reminding customers how important self love and care is . They mention what the product is made from , letting the customer know they are buying sustainably and that the fit is similar to there other t-shirts … making the customer know there are other similar products enticing the customer to look further.

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Looking at Olive and Franks emails they keep it very clean and simple . They have a white background with pops of colour from the pictures . There tone of voice is very causal almost like there talking to a friend.

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Details adding in my presentation talking more about the incentive and what's included.

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This will feature on the Manchester collection table . This is a range i have designed especially for the store that can only be purchased within the store . It will include

T-shirt with bee symbol available in 3 colours .
Tote Bag
Local honey

There is a pos to advertise that this is an instore exclusive and it will show the bee to represent that it is the Manchester collection.

As part of the store launch I will be offering the first 30 customers a chance to get a free tote bag filled with 1 of the t-shirts and a jar of honey .

I will annotate this when it is added into my presentation to make it clear to readers.

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They also have a Facebook site showing there posts and have the option to see some of there products and pricing . You can also get on to there twitter and see what posts have been posted on there too .
With Olive and Frank highly relaying on social platforms to build there brand they do use every site to there advantage and make sure that they are reaching every customer base on Facebook , Instagram and Twitter .

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Bag : Imitation Kraft paper
Imagery and font : Soya Ink
Swing Tag : Kraft card
Attachments : Twine/Jute
Tissue Paper : Recyclable
Stickers : Biodegradable

Thegreenlabelcompany.(2021). sustainable labels. [Online] Available at: https://greenlabels.co.uk/sustainable-labels [Accessed 18.05.21]

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Sustainable Labels - the GREEN LABEL company

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Sustainability is vital to our business and the health of the planet. The idea of sustainable labels means that the raw materials come from a trusted source. We want to be confident that: Sustainable label materials are sourced responsibly and are replenished not depleted.

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I have looked into imitation Kraft bags . Imitation Kraft paper is made from recycled fibres and is more environmentally friendly than pure Kraft paper . This will also be recyclable after use.
Recycled Tissue Paper is eco friendly and made from recycled materials that are sourced sustainability . It can be reused or recycled again . It is also bio gradable and compostable and is made from 100 % consumer waste.
The stickers I use within my packaging will be biodegradable made from bagasse fibre which comes from the steams of the sugar production. The stickers have a matt finish to them .

Eco-craft,(2021).

100% Recycled Hairy Manilla Tissue. [Online] Available at : https://www.eco-craft.co.uk/recycled-tissue-paper-375-x-500mm-hairy-manilla.html [Accessed 18.05.21].

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JavaScript seems to be disabled in your browser. For the best experience on our site, be sure to turn on Javascript in your browser.

100% Recycled Hairy Manilla Tissue Paper (375 x 500mm)

DIMENSIONS: 375 x 500mm

THICKNESS / WEIGHT: 18gsm

RECYCLED CONTENT: 100% Recycled

ENVIRONMENTAL: Recyclable, Biodegradable & Compostable

ORIGIN: UK / EU

PACK QUANTITY: 480 sheets

Product Overview

100% recycled Tissue Paper, Hairy manilla (Kraft brown) colour.

Acid Free

Ideal for eco-friendly packaging. Packed approx. 480 sheets.

COLOUR VARIATIONS:
Please note: Most of the recycled fibre used in our card and paper stock is made from 100% post consumer waste, and a few of the colours can vary slightly from batch to batch. This is most likely to effect Hairy Manilla which is made from 'low grade' (the greenest) post consumer waste. We therefore cannot always guarantee a perfect colour match from order to order.

COLOUR SPECIFICATION:
Hairy Manilla (Brown Kraft) 18g - 100% recycled.

You may also be interested in:

This product is made from material that can be recycled. Please recycle this product.

This product is made from recycled paper. (Guaranteed minimum of 75% recycled content, most colours are 100% - see specification)

Is Sample

Yes

Thickness/Weight

18gsm

Card/Paper Dimensions

375 x 500mm

Pack Quantity

Approx. 480

Colour

Hairy Manilla (Kraft Brown)

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100% Recycled Hairy Manilla Tissue Paper (375 x 500mm)

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JavaScript seems to be disabled in your browser. For the best experience on our site, be sure to turn on Javascript in your browser. 100% Recycled Hairy Manilla Tissue Paper (375 x 500mm) DIMENSIONS: 375 x 500mm THICKNESS / WEIGHT: 18gsm RECYCLED CONTENT: 100% Recycled ENVIRONMENTAL: Recyclable, Biodegradable & Compostable ORIGIN: UK / EU PACK QUANTITY: 480 sheets Product Overview 100% recycled Tissue Paper, Hairy manilla (Kraft brown) colour.

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I have created a board to show the feel and look of the collection that will be included in the store. I will then add this to my InDesign and describe the collection .

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Using this technique to help me with planning my time and getting pieces done and how I will achieve this .

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Showing how and what items should be styled on the mannequins . As they don't sale bottoms I feel torso mannequins are the right choice to show off the different tops and jackets they sale.

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Final block statement planogram , all the other rails will be like this with 4 units out of each item.

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I've started adding the block statement t-shirts onto the rail . Still need to add the last t-shirt in and some signage on the floor and some planting before it is finished.

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Getting the rail in to place along the wall . I am using white rails as this is what Olive and Frank use when they do there pop up events.

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Showing the Manchester exclusive range for the store . Includes t-shirts and tote bags . There is also honey to buy from a local company that produces it in Manchester with Manchester bees. I have also included the social distancing sticker on the floor to show that this will be around the store on the floors .

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I will be selling local honey to go along side the Manchester collection, this adds to the localisation feel of the store but also helps supports a local company.

The Finest Honey. (2021). Raw Manchester Honey. [Website] Available at : https://www.thefinesthoney.co.uk/raw-manchester-honey-3-p.asp [Accessed 15.05.21]

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Honey From Rescued Bees 227g/8oz Hexagonal jar of Manchester RAW Honey. Raw honey has not been treated in any way. It hasn't been heated or

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I have displayed bags to create a feature . x1 bag is a bag Olive and Frank currently stock. and the other 2 are what I have designed for the store , for customers to buy instead of having a paper bag.

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Looking at the stages it takes me to create my cash desk area. I have gotten my brick wall and concrete floor in which my store will have to go with the raw element I am creating . I have also added a reclaimed wood cash desk and I have added the Olive and Frank logo to the background . Next I will start adding the bags .

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Wanting to show my feature wall behind the cash desk and my Manchester localised table near front of store.

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Also relooked at my fixture layout as I felt like I needed to show where the cash desk and fitting rooms were compared to the fixtures. I also forgot to show the feature wall and hanging wall that will also be in store . I have moved around some of the fixtures as I felt it made it flow better and opened up the site lines more.

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Relooking at my layout , I feel like my Manchester collection needs to be nearer the front to grab the attention of the customers .

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Slight change to the concept board as I felt like the logs were getting lost so I have moved these away from the botanicals so they stand out more.

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Have created more depth to my concept board after feedback I got . I have also tried to add more textures and tones to it . I have also filled the space better and feel my concept idea comes across stronger.

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Looking into the best way to create mood boards.

Kovalchenko, A. (2016). Interior design mood boards. [Online]. Essenziale. Available at : https://essenziale-hd.com/2016/05/17/interior-design-mood-boards-get-started/ [Accessed 13.05.21].

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L'Essenziale - Interiors and Lifestyle Blog

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A mood board, or an "inspiration board" as it is often referred to, is a collection of items or ideas pertaining to a specific topic. In the case of interior design, mood boards are great tools to bring all of your ideas for your home together. It allows you to see everything in one place and even help you eliminate ideas that don't quite work with the rest. Many creative professionals, including interiors designers, use mood boards. You can create a mood board yourself or work with a professional interior designer to help you draw up your ideas. In either case, here are 4 basic steps to getting started.

Step 1: Tactile or Digital?
Simply put, would you rather spend your time staring at a computer screen to collect ideas or do you want a big corkboard in front of you that you can touch and move items around? The choice is up to you, but the ultimate goal with this is to be true to yourself and create something that you will find useful.

Step 2: Start with an Inspiration
Your inspiration can be anything from a photo of your favourite beach, a colour palette, or a room scene you found on your favourite blog. The point of this piece is to set the tone for overall direction. You may also find that during the process your original inspiration does not always work with what you're gravitating towards in the end. That's okay; it's a part of the process.

Step 3: Collect Photos, Quotes, Samples & More
At the start, the best part of a mood board is that there are no rules in what you put on your board as long you choose things that you love and that they lend to your vision. A great way to go about this is to use magazine cutouts, sketches, quotes, single words or phrases.

Another great way to hone in on your vision is to take advantage of samples. For a room redesign or remodel, look for companies that offer free samples. Whether it is free fabric samples, free flooring samples, or free paint samples, they will paint a fuller picture and allow you compare and contrast items in person. There are a lot of online companies who offer samples. For example, offers up to 6 free floor samples and has a team that is committed to helping you find a floor that fits your vision.

Step 4: Edit & Finalize
At a certain point in the mood board process, you will want to take a moment to step back and find the areas where you can edit. Editing includes removing the pieces that don't quite fit with the overall theme or replacing items that just aren't quite right. The goal of this step is to bring more cohesion to your mood board and finalize a plan of attack for your home project.
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Interior Design Mood Boards: How to Get Started

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A mood board, or an "inspiration board" as it is often referred to, is a collection of items or ideas pertaining to a specific topic. In the case of interior design, mood boards are great tools to bring all of your ideas for your home together.

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Olive and Frank don't have a store but I have looked at the pop up shops they have done in the past and have seen they use rails to display there products along side small tables , as they are a sustainable brand I wanted to use planting around the store

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Olive and Frank are a small brand and only make a limited number of quantities of each item so my store is not massive. I have put the jackets near the t-shirts and out the tracksuits and hoodies opposite , these all work together . The Manchester collection which is limited to the store will be near the cash desk to act as add on sales. Short sleeved slogan tees are what the brand are known for so they are near the front , the tracksuits and hoodies are near the front as casual wear is a trend.

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Notes on how to merchandise your products within a store setting and things to think about when doing in store merchandising.