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◼ Manage complex customer relationship across the channels (both digital & traditional)
◼ respond to and initiate dynamic customer interactions.
◼ extract value from big data to make better decisions faster.

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 Steps to Create a Digital Marketing Strategy

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 Steps to Create a Digital Marketing Strategy

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Determine what wants accomplish.

Understand the digital sales funnel.

Create buyer personas.

Determine where to find users are all funnel stages.

Implement specific guidelines to reach goals.

Incorporate automation and personalization.

Look for holes in the digital marketing strategy.

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🔴Search engine optimization(SEO)
🔴Search engine marketing(SEM)
🔴Pay-Per-Click advertising(PPC)
🔴Social media marketing(SMM)
🔴Content marketing
🔴Affiliate marketing
🔴Email marketing
🔴Phone marketing
🔴Radio marketing
🔴TV marketing

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Five steps to Evaluate Digital marketing Strategy

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Five steps to Evaluate Digital marketing Strategy

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Evaluate your digital marketing goals

Reexamine your largest customer profile

Take a look at your digital presence

Evaluate your messaging strategies

Check your digital marketing ROI

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According to the Digital Marketing Institute, "Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses.

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🔵 Increase sales
🔵 Reduce bounce rate
🔵 Reach the right audience
🔵 To engage with your audience
🔵 To motivate  audience to take action
🔵 To take Return on investment

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1. Skills and training

2.  Time consuming

3.  High competition

4.  Complaints and feedback

5.  Security and privacy issues