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-Tencel is the brand name used for a type of Lyocell fabric and Modal material.
-It is a cellulose fibre, made by dissolving wood pulp.

-Produced by environmentally responsible processes

-Made from plant materials

-Requires less energy and water than cotton

-Biodegradable and compostable

-Closed-Loop production process

-Can be combined with fibres such as cotton, polyester, acrylic, wool and silk to enhance the aesthetics and functionality of fabrics.

-50% more absorbent than cotton

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A fabric pattern that is achieved with a resist dyeing process that involves tightly binding individual or bundles of yarn in the desired pattern before dyeing.

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Indonesian technique of wax-resist dyeing. Patterned areas on the fabric are covered with wax and then dyed. The dye cannot penetrate the areas covered by wax, leaving behind a pattern when the wax Is later removed

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A dyeing process which involves gathering together sections of material before submerging into dye to produce coloured patterns in fabrics, as the dye fails to penetrate the tied sections.

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A dyeing technique that involves submerging fabric into a bucket or vat of dye to change its colour. It can be used to change the colour completely or create a striped or ombre/gradient effect.

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Effortless Femininity

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Embellished Buttons
-'emerging as a must-have detail'
-complements the oversized collar trend
-Zara's gem-button cardigan sold out within 5 days of launching online

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Display to promote sustainability

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'Bring it to me' to allow ease of shopping for the customers

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Personalisation area

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Interactive display

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Promoting sustainability by showing how much plastic is wasted every year.

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AR/interactive display

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Display showing how the Flyknit shoes are made from sustainable/recycled material.

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Personalisation in Nike

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Shoe personalisation in Nike

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Garment Technologist
-works closely with designers, pattern cutters and buyers
-acts as a communicator between brand and factory
-responsible for making sure the vision of the product is aligned
-responsible for the correct fit  and performance of the garment
-instructs on garment measurements and construction to enable the production of prototypes

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Evening-wear

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Branded buyer

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What is a Fashion Trade Show and why is it ESSENTIAL to getting you GREAT JEANS

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Cottagecore trend

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Cottagecore

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-As consumers adjust to a new way of living post-lockdown, the trend for dressing "smart on the top, casual on the bottom" has grown in popularity in light of the new Zoom era.

-A number of designers backed the feminine detail within their Spring 2021 collections, proving the trend will remain important next year
-ASOS and Stradivarius have both dropped separate collars within their accessory assortments, which highlights an easy way to enter the trend at a lower price point.

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Pantone Colours - From WGSN Article. I will use these shades to build my range.

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Crop Tops, Victoriana Blouses and Elasticated Waists are all predicted to trend for S/S21, as well as a lot of relaxed silhouettes that give the consumer a sense of escapism.

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Key trends that will feature in my range:
-Pastel colours (Burberry, Prada, Alessandra Rich)
-Vintage Femme (Erdem, Alessandra Rich, Genny)

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Pastel colours -
Application: trench coats, midi & maxi dresses, blazers, skirt & trouser co-ords, tailored trousers
Micro Trends: ribbed knits, puff sleeves, sheer fabrics, silk & satin, barely-there tints