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https://thesmartlocal.com/reviews/malaysia/uniquely-malaysia/malaysia-products/mamee/

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https://www.tryandreview.com/food/dried-snack-foods/mamee-monster/product/chicken-flavour-noodle-snack-mamee-monster#:~:text=your%20reviews%20(16)&text=Mamee%20is%20everybody%20childhood%20snack,become%20salty%20and%20more%20tasty.&text=You%20can%20eat%20it%20crushed,the%20size%20is%20also%20small!

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1. Describe each promotional activity and in detail, how it works.

2. Consumer learning theories that apply to build awareness and help consumers learn about the new product

3. Consumer Persuasion: how persuasive messages are designed to communicate the desired information to consumers. (communication objectives, choice of media and message encoding)

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In what way are we doing direct marketing?

Why would it work with our consumers (based on their psychology)?

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In what way are we doing personal selling?

Why would it work with our consumers (based on their psychology)?

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In what way are we doing public relations?

Why would it work with our consumers (based on their psychology)?

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In what way are we doing sales promotion?

Why would it work with our consumers (based on their psychology)?

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In what way are we doing advertising?

Why would it work with our consumers (based on their psychology)?

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Value Proposition to highlight to consumers

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Value Proposition to highlight to consumers

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Demographics
Age: 3 to 25 years
Gender: male and female
Income:
Marital Status:

Psychographics
Interests:
Attitudes:
Values:
Desires:
Specific Behaviours:

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1. Create awareness and identity to establish that your company exist.

2. Expand customer base

3. Establish as the local favourite snack that people would think of when they come to Singapore or share with their friends and family

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- Using social media to promote as it is to attract younger demographics
- Use hashtags and influencers. we are also intending to send care package (to our brand influencers who are within the target consumers)
- Marketing over mobile games
- ads in social media platforms (tiktok, IG, Youtube, FB ads)
- Heavily advertise in local supermarkets (posters, samplers)
- Give out as free gift, to our current brand name
- Give free gift like tumblers to promote buying in quantity (eg. buying full set of flavours)

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Ramen pieces to be used as toppings

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Using ramen flavours that we are famous for, we would apply the same flavours to our fish skin snacks

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A recreation of the famous Mamee snack that we grew up with. It comes in generic chicken flavour and is famous for being unhealthy. Our flavours will include Chicken rice, laksa, rendang, Char siew

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When you are craving for something to munch on you will think of our product as it fulfills your cravings and has familiar tastes that brings you comfort and nostalgia.

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We would like to position ourselves as a healthier version of the well known snack Mamee. By using healthier ingredients such as wheat noodles and organic spinach/broccoli