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useful websites I have look through: https://padlet.com/sch75/qg5m4mz39x2t

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Task 1:
http://www.chilleesys.com/scp/assets/plassmann.pdf
Task 2:
https://faculty.fuqua.duke.edu/~moorman/Marketing-Strategy-Seminar-2015/Session%203/Keller.pdf
Task 3:
http://www.ijemr.net/DOC/NeuromarketingIdentifyingAndSatisfyingConsumersLatentWantsAReview(13-15).pdf

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1.Plassmann.H,Ramsoy.T.Z and Milosacljevic.M(2012) Branding the brain: A critical Review and Outlook,Consumer Psychology.22,PP18-36.

2.Keller,K.L(1993). Conceptualizing, measuring, and managing customer based brand equity.Journal of Marketing,57(1)PP1-22.

3.Krishnan, K. H., Anand, J. J. and B, S. (2016) Neuromarketing: Identifying and satisfying Consumers’ Latent Wants- A review. International Journal of Engineering and Management Research. 6(5), pp 13-15.