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Failing to see visible objects when our attention is directed elsewhere

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The focusing of conscious awareness on a particular stimulus, as in the cocktail party effect

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Diminished sensitivity as a consequence of constant stimulation

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The principle that, to be perceived as different, two stimuli must differ by a constant minimum percentage

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The minimum difference between two stimuli required for detection 50 percent of the time.

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The activation, often unconsciously, of ones certain associations, thus predisposing ones perception, memory or response

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Below ones absolute threshold for conscious awareness

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A theory predicting how and when we detect the presence of a faint stimulus(signal) amid background stimulation (noise)

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The minimum stimulation needed to detect a particular stimulus 50 percent of the time

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The study of relationships between the physical characteristics of stimuli, such as their intensity and our psychological experience of them.

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Information processing guided by higher level mental processes as when we construct perceptions drawing on our experience and expectations

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Analysis that begins with the sensory receptors that works up to the brains integration of sensory information

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The process of organizing and interpreting sensory information, enabling us to recognize meaningful objects and events.

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The process by which our sensory receptors and nervous system receive and represent stimulus energies from our environment