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Here are examples of real media text which have used the synergy to create a branding for the artist through cross media products

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Jessie J - WILD (Official) ft. Big Sean, Dizzee Rascal

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Jessie J - WILD (Teaser) ft. Big Sean, Dizzee Rascal

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Another example of an artist that uses cross media products and synergy across all her media texts to connect them together is Jessie J Wild as you can see on right hand side its pretty evident what her cross media products is. She uses her cold white head and white and black colour scheme across all her media products its the first thing you can see in all media products. She keeps the colour scheme throughout and makes it recongnisacke
Another thing is her big bold earnings she wears,connecting them with the artist

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Daft Punk ft. Pharrell Williams - Get Lucky (Official MTV Video)

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Daft Punk - Random Access Memories Unboxed

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Random Access Memories, in stores now: iTunes: http://smarturl.it/RAMiTunes Amazon (CD/LP): http://smarturl.it/ram-amazon Direct (CD/LP): http://www.myplaydirect.com/daft-punk Music video by Daft Punk performing The Unboxing. © 2013 Daft Life Limited under exclusive license to Columbia Records, a Division of Sony Music Entertainment

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The album cover of Daft punk album "Random Access Memories" is a fusion between two helmets one gold and one silver with there signature font with the albums name written in the top left hand corner. These two helmets relates to all Daft Punks video media texts the album cover the album teaser trailer , th MTV version music video and the original Get Lucky music video, this is prime example of cross media products. The two helmets represents the two artist in Daft Punk as they wear it constantly in the music video and becomes iconic as the audience can spot it straight away and connects to one another.
The theme is futuristic, robotic and is held up throughout all the media texts produced by Daft Punk as you can spot robotic hands in he