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"And so we are almost primitively sentimental about days. We love them in a panic. We win every day, but we have always already lost."
-Ben Ratliff

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"We want to make it something to live around, rather than have it live around us"
-Ben Ratliff

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This video of a live performance of "Purple Rain" by Prince is one of many videos and recordings that can be searched and looked for on the internet, the reason why I bring this up is because of this huge variety of videos help further drive the concept of Endless Inventory.

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One of Ratliff's examples which perfectly captures this concept of endless inventory is none other than Prince who is loved and adored by many. In this picture we see this aspect that Ratliff covers many times, which is this aspect of collecting but not just music, everything, from shirts to posters, and so forth in an attempt to not only show their admiration for the artist but as well as an attempt to give life to their work .
Source: BBC

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The concept of endless inventory by Ratliff can be best understood by his words, early on in the chapter when he describes this concept as friend stating that " If we can't completely read their signs, they will never cease to be interesting. We want to try to know everything there is to know about what can't be completely known"(Every song Ever;114). In this sense, Ratliff encapsulates how the concept of endless inventory is one of wanting/seeking meaning in an artist and therefore as a result ending up with a collection of the artist as a way to make the artist's music and experiences have a life of their own. This concept, however, does have restrictions, for example, Ratliff in this chapter reminds the reader of how artists like Mariah Carey and Marc Anthony don't necessarily fit into this concept due to the nature of how their music is produced, opting for a more individual-based release with no connection to any of their previous songs compared to such artist like the grateful dead who's songs are interconnected. I agree with Ratliff when speaking about endless inventory, many artists still to this day fall under this concept through the way that their music conveys meaning.

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In Ratliff's reading, he touches on one aspect of what makes an artist fall under this concept of endless inventory by the use of collecting and recording the performances of the artist, as a form of creating a timeline/catalog. In this picture you can see the aspect,  by how the audience is recording this moment on their phones and cameras and therefor allowing that moment to live on.
Source: SBS.com.au

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Like Ratliff's example of Prince, Coldplay is known world wide by many. Like many other artists similar to Prince, Coldplay fits perfectly due to their extensive library of songs and performances.

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