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Use of the camera and editing are clear indicators that it is a hip hop video. Techniques such as low angles, fish eye lens, on beat rapid cuts and graphic overlays are often seen

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Performance styles in Hip-Hop videos are very provocative and feature heavily barely clothed women and men dancing and rapping along. The performer directs the lyrics to the camera and this is a key convention very common among hip hop videos

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Rap videos are usually located/set in a lavish and exuberant location with to boot expensive and luxury items (for example champagne).  On the other hand a frequent location is also a generic 'urban' area for example the city streets these are both conventional locations for a hip-hop video.

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Conventions are the generally accepted rules with in a field and these 'rules' help solidify that field as a genre or movement and also help to create an identity for it. In music videos the conventions relate to performance style, props, camera techniques, editing techniques and all other elements of the video.