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" Comprehensive and integrated vision and action which leads to the resolution of urban problems." (Roberts, 2000:17)

Meaning has evolved over time.
Aiming for progressive outcomes.

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"Increasing use of events as a tool for regeneration." (Smith, 2012)

Event-themed regeneration (Smith, 2012)

Cultural events central to processes of urban development (Richards and Palmer, 2010)

Harness creativity

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£2.2 million from the Mayor's Regeneration Scheme, plus £1 million from Camden Council.

Key aim: Improve public space and invest in local business.
(Greater London Authority, 2017)

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Charity offering workspace, courses and collaboration for a growing community of Creatives in the heart of Camden.
https://www.flickr.com/photos/greaterlondonauthority/sets/72157640282506516

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Rejuvenating empty spaces whilst embracing artists and creativity.

Provide stores with make-overs and don't need long-term tenants.

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Redesign of Cobden Junction’s streetscape providing a pedestrian area perfect for public events.

Inclusive events to build a bridge between all in the community.

Camden Create: 2014. Three-day festival celebrating creative businesses of Camden Town. A number of events to tell stories of creative community and a number of pop-ups.

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Workshop exploring how to create mobile phone apps.
Pop-up store's holding events

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Events used to be for visitors but the council are providing for the community too.
(Pugh and Wood, 2004)

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Location: North West London. London borough of Camden.

Offers an eclectic mix of markets, cuisines and live music venues.

Jobs: 23,400

Over 150,000 visitors each week

Good public transport links.

Hub for the arts, media, fashion and music

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آرش علی احمدی

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Camden Town has been a residential area since the 1790s, but it was only the development of the Grand Union Canal and the improved railway transport that turned it into a bustling part of London.

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Hub scheme offers free or subsidised work spaces in underused buildings.
(Camden Collective, 2017)

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A series of situations where players meet, people organize events, assist in urban renewal.
Passers-by and residents = spectators and may be expected to take part in the entertainment.

Sensory perception

Social interaction

Ambient phenomena

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Business improvement district. A defined area where businesses are required to pay an additional tax to fund projects within the district.
(Gov, 2014)

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Camden Town Unlimited - Small Business Winner, Asda Enterprise Growth

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Business in the Community Responsible Business Awards 2014

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The BID was designed to:

cut crime

clean and green

celebrate and promote

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- In Conversation with...
- Driving Down Costs
- Air Quality
- Creative Quarter
- Arts and Festivals

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Cities can create the conditions in which people and businesses can think, plan and act with imagination to develop opportunities.
A city which reflects a brand and has a personality.

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A disposable venue is sometimes opposed by stakeholders.
"Legacy ethocs" - missed opportuntieis to leave a positive legacy. (MacAloon, 2008)

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Camden has become a hub for start-up.
Third highest number of start-ups in London.
Haddock (2015)

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Crime rate of 328.

Almost 20% of residents are on out of work benefits.

Drugs rate of 62.

Only 66% of working age adults are economically active.

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(Richards and Palmers, 2010)

Consider the audience = they are experiencing the event.

Events can make somewhere cool and fashionable.

Leisure is a vehicle for economic development and image enhancement.

Urban entrepreneurialism

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(Florida, 2002)
Economic development driven by lifestyle factors.
Nurturing creativity in Camden itself rather than letting this move elsewhere.

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(London Borough of Camden Council, 2016)

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http://camdentownunlimited.com

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Camden Town Unlimited (2017) Camden Town Unlimited. Available at: http://camdentownunlimited.com (Accessed: 16 November 2017).

Collective (2017) Camden Collective. Available at: http://camdencollective.co.uk (Accessed: 16 November 2017).

Florida, R. L. (2002). The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community and Everyday Life. Basic books.

Gov.UK (2014) Business Improvement Districts. Available at: https://www.gov.uk/guidance/business-improvement-districts (Accessed: 16 November 2017).

Glover, T. D. (2015) “Animating Public Space”, in S. Elkington, & S. Gammon (eds.), Landscapes of leisure: Space, place, and identities. London: Palgrave Macmillan, pp.96-109.

Greater London Authority (2017) Regeneration Project Camden Town. Available at: https://www.london.gov.uk/what-we-do/regeneration/regeneration-project-camden-town (Accessed: 16 November 2017).

Haddock, S. (2015) London's Camden reinvents itself as hub for emerging businesses. Available at: https://www.ft.com/content/2a843076-4a6f-11e5-b558-8a9722977189

Landry, C. (1994) The Creative City. London: Demos.

London Borough of Camden Council (2016) Camden Neighbourhood Profile - Camden Central. Available at: https://opendata.camden.gov.uk/Community/Camden-Neighbourhood-Profile-Camden-Central/6giw-ryt5 (Accessed: 16 November 2017).

McAloon, J. (2008) 'Legacy as Managerial/Magical Discourse in Contemporary Olympic Affairs,' International Journal of the History of Sport, 25 (14) pp. 2060-2071.

Pugh, C. and Wood, E. H. (2004) ‘The Strategic Use of Events within Local Government: A study of London Borough Councils,’ Event Management 9 (1) pp. 61-71.

Richards, G. and Palmer R. (2010) Eventful Cities. Oxford : Butterworth-Heinemann.
(Accessed: 16th November 2017).

Roberts, P. (2000) Urban Regeneration. A handbook. London: Sage.

Smith, A. (2012) Events and Urban Regeneration. New York: Routledge.

Watts, P. (2016) 'Uncool Camden: Will redevelopment ruin London's legendary market?' The Guardian. Available at: https://www.theguardian.com/cities/2016/nov/15/uncool-camden-market-london-redevelopment-market-tech (Accessed: 17th November 2017)

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Redevelopment Project
(Watts, 2016)

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- Is Camden town going to lose it's image?
- How big a role do event's place in Camden, did they used to be more culturally significant?