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Brand mantra: fun and community.

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Brand mantra: Luxury, classic, unique.

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APPLE:
CORE BRAND VALUES, POD,POP AND BRAND MANTRA
(ARPA)

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Quality, exclusivity british

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Brand mantra: ultimate driving machine

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Brand mantra: Luxury, Tradition.

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Baranda mantra: Smart innovative technology

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DEVELOPING A MENTAL MAP & A BRAND MANTRA

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DEVELOPING A MENTAL MAP & A BRAND MANTRA

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Choose one brand and develop its mental map with primary and secondary associations and its brand mantra.