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I created an edible couture clothing line for occasions in which shopping would feed our heart and not our physical needs.

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PROTOTYPING 2

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PROTOTYPING 1

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PARTICIPANTS

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FOCUS AND REFRAME

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ECOLOGICAL AGENDA - Landuse and Biodiversity 

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ECOLOGICAL AGENDA - Landuse and Biodiversity 

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1. FOCUS - changing luxury fashion to learn from & respect nature
2. REFRAME - how might we use biodiversity as an advantage in creating new textiles?
3. PARTICIPANTS (info on second picture)
A. Nelsy
B. Juliana
C. Fabian
4. IDEA GENERATION
a. take a look at insects' work systems and apply them to business models that can be imitated in real life economic business.
b. spider web distribution and supply strategy.
c. as African communities do from cow's depositions, build whole businesses from waste.
d. advance on non petroleum based raw materials to avoid the upcoming shortage.
e. work alongside experts to ensure safe environments for cattle and workers to never overexploit them or the land. This will force businesses to create new outcomes and innovate for a change.
f. develop new natural fabrics (not to resemble luxury materials) but produce them to their standards.
g. mix global forms of artisanal work by capacitating craftsmen all over to produce in semi-industrial levels.
h. target the needs of consumers regarding their own geographical conditions and charging shipping depending on the footprint it takes.
i. pop up experiences and shops of products sourced and made 100% locally.
5. IDEA SELECTION (coming the highlighted ideas)
-creating sustainable length (like a spiderweb) from an epicentre that is selected based on criteria regarding labor force, land use, means and wildlife. This place will become a semi-industrial production site that will supply the spiderweb.
6. STORYBOARD (pictures 3 - 4)
7. PROTOTYPING
1a. select 2 herding spots in Colombia (nw/se) that have a perfect climate for sheep to grow better yarn. hire 2 farmers that can be capacitated by experts in 1) sheep care 2) machine usage (engineering) 3) sustainable luxury advising.  select the spiderweb towards nearby major cities.
1b. choosing two latinamerican countries further apart as possibly (argentina/Chile and Perú/Colombia) with good international relationships and great merchandising routes.
1c. I would love to try it in different continents ex: Peru and Afghanistan

2.a How local workers manage new industries in small scale productions and how easy it is to teach them new abilities. also to check on importing new machinery and capacitating professionals.
2b. the importance on diplomatic relationships between countries that are close to each other and the different costumer demands regarding their global location.

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By Giulia Arlacchi

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Ecological Agenda and Climate Change issue

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Ecological Agenda and Climate Change issue

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By Jenna Roberts

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Growing up a new fashion generation

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How may we manage leftover stock to lower landfill waste and hazardous incineration?

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How may we manage leftover stock to lower landfill waste and hazardous incineration?

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The Economic Agenda

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Design Challenge : The Cultural Agenda by Meni Mbugha

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Transparency within all business functions.

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My_Design Challenge 1_The Social Agenda.pdf

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Hazardous Chemicals (6 pages word doc.)

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The ecological agenda, Hazardous chemicals

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Economic challenge - consumption and waste

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Economic challenge - consumption and waste

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How might we give more value to a garment  to prevent it from being thrown away?

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How might we give more value to a garment  to prevent it from being thrown away?

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4/8 Participant 2

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How might we give more value to a garment  to prevent it from being thrown away?

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How might we give more value to a garment  to prevent it from being thrown away?

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8/8 Reflect

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How might we give more value to a garment  to prevent it from being thrown away?

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How might we give more value to a garment  to prevent it from being thrown away?

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6/8 Brainstorm

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How might we give more value to a garment  to prevent it from being thrown away?

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How might we give more value to a garment  to prevent it from being thrown away?

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3/8 Participant 1

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How might we give more value to a garment  to prevent it from being thrown away?

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How might we give more value to a garment  to prevent it from being thrown away?

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7/8 Storyboard

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How might we give more value to a garment  to prevent it from being thrown away?

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How might we give more value to a garment  to prevent it from being thrown away?

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5/8 Participant 3

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How might we give more value to a garment  to prevent it from being thrown away?

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How might we give more value to a garment  to prevent it from being thrown away?

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1/8 Agenda

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How might we give more value to a garment  to prevent it from being thrown away?

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How might we give more value to a garment  to prevent it from being thrown away?

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2/8 Questions

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Storyboard

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Participants say Hi

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5/ 7                                                  Idea Selection

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5/ 7                                                  Idea Selection

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Idea Generation

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Meet the Participants

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How might we ensure our products' raw materials help alleviate negative effects of climate change?

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Design Challenge - Addressing Climate Change through promoting Sustainable Fashion and Processes

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Design Challenge - Addressing Climate Change through promoting Sustainable Fashion and Processes

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1/7
Agenda - Ecologocal
Issue - Climate Change
How might we ...?

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7/8 How might we activate textile waste management?

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7/8 How might we activate textile waste management?

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2/8 How might we activate textile waste management?

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2/8 How might we activate textile waste management?

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6/8 How might we activate textile waste management?

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6/8 How might we activate textile waste management?

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5/8 How might we activate textile waste management?

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5/8 How might we activate textile waste management?

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8/8 How might we activate textile waste management?

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8/8 How might we activate textile waste management?

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4/8 How might we activate textile waste management?

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4/8 How might we activate textile waste management?

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3/8 How might we activate textile waste management?

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3/8 How might we activate textile waste management?

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1/8 How might we activate textile waste management?

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1/8 How might we activate textile waste management?

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Design Challenge - We love the Planet  7 Prototyping

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Design Challenge - We love the Planet  7 Prototyping

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My idea was to find an effective way of educating and guiding consumers towards more sustainable fashion choices

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Design Challenge - We love the Planet 6 Storyboard

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Design Challenge - We love the Planet 6 Storyboard

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My idea was to find an effective way of educating and guiding consumers towards more sustainable fashion choices

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Design Challenge - We love the Planet 4 -5 Idea Generation/Selection

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Design Challenge - We love the Planet 4 -5 Idea Generation/Selection

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My idea was to find an effective way of educating and guiding consumers towards more sustainable fashion choices

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Design Challenge - We love the Planet 3 Participants

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Design Challenge - We love the Planet 3 Participants

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My idea was to find an effective way of educating and guiding consumers towards more sustainable fashion choices

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Design Challenge - We love the Planet 2  Reframe

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Design Challenge - We love the Planet 2  Reframe

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My idea was to find an effective way of educating and guiding consumers towards more sustainable fashion choices

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Design Challenge - We love the Planet 1 Focus

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Design Challenge - We love the Planet 1 Focus

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My idea was to find an effective way of educating and guiding consumers towards more sustainable fashion choices

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Summary: My idea was to get hand embroidery artisans together and create illustrated Shirts for a new campaign of a luxury fashion brand. People working on the project would benefit immensely and get good attention for their work while we educate people about climate change and let our craftsmen thrive.
:)

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Design Challenge: Environment - Consumption & Waste by Luna Mazzolini

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Design Challenge: Environment - Consumption & Waste by Luna Mazzolini

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AIDEE CABRERA

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Design Challenge: Cultural Agenda

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The Ecological Agenda

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Design Challenge: Cultural Agenda / Consumption & Waste 

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Design Challenge: Cultural Agenda / Consumption & Waste 

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I looked at how the wide ranging cultural influence of luxury brands can be used to promote transparent, closed loop textile production. The theory being that social influence can be used to promote positive change and educate consumers through the power of marketing and social media.

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I chose the cultural agenda..but probably my work digressed into the social one. The issue was 'wellbeing'...and it took a wider meaning! :)

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I chose the cultural agenda..but probably my work digressed into the social one. The issue was 'wellbeing'...and it took a wider meaning! :)

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Ecological Agenda - Water Stress
How might we use recycled water in textile production?

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How might we influence culture to consider and care for the wellbeing of humans and animals?

Storyboard - Design Name Idea: "Plant to Product - an exploration into the making of our clothes"

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Social Agenda/ Modern Labour Slavery

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Cultural Agenda / Consumption and Waste Problem
https://wordpress.com/post/peigilearninglog.wordpress.com/1268
Please follow link to find the project

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Cultural Agenda / Consumption and Waste problem

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Cultural Agenda / Consumption and Waste problem

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Cultural Agenda/Climate Change "GOAL 13" – Fashion Upcycling + Integrated Info & Awareness Campaign responding to the question of "What changes should there be in apparel design capable of contributing to mitigation and adaptation facing climate challenges?"

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-Regina Palacios

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Ecological Agenda

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How might we raise awareness to the main population that everything they do has a direct impact on the environment and on people. Such as buying cheap clothing.

Persona 1

Jose
age 21
Occupation: Student
Location: Sapin

Single
Fashion, Arts
Instagram/addiction to smartphones.
At university
Eating outside with friends, and in fabrics
Traveling to the countryside
People of his same age and his family
Not using technologies that much
mobile, Ipad, computer
Be sustainable and help more people be it too.
Happier: If sustainability would be more importan to everyone

Persona 2

Cristina
Age 50
C.E.O of a fast fashion brand
Spain

Married
Golf and skiing
likes fancy restaurants , dislikes loosing its time
all day working
Gifts and travels with her family
traveling
friends she made at university
getting work done and seeing her family.
all day with her phone
not a fixed goal, just improve professionally, earn more money

Hve a more relaxed lifestyle

Persona 3

Sofia

Age 50
Works at a factory
Spain

Married
Loves tacking care of her children and traveling to the countryside

Likestraditions, religion/ dislikes unfairness

Working with her family
money- everything for her family
coocking
old friends
challenges-- make everything on time
not much, smartphone
breed successfully her family

have better job conditions

IDEAS

1. Reduce the level of product manufactured and decrease the amount of time a employee works a day

2. Learn that money is not important, family is more important(maybe having a coach that guides employees through this lifestyle change) .( reducing benefits but having more time and an overall better product)

3. Hire more people and improve working conditions

4. Reduce benefits( reduce products(waste and consumption)) reduce working hours

5. Reduce packaging

6 produce less but better quality, increase prices but, offer a better product overall

Learn which are the priorities of each employee and adjust their timetables

Story board:
the boss decides to reduce their stock, produce lees, but better quality, employees may have to work less hours , but still have decent wages and more free time. At the beginning hire new people to support the sustainability conversion of the company and reflect that on manifestos and publicity. Make people understand how important their product is.

Prototyping:
Make some polls to the demographic your product is targeted and analyze if they would appreciate this change, and how could you make them see the importance and meaning of it.

We would like to learn if society is prepared for this changes, and if they would compromise to pay more instead to pay less but having an overall worse impact on the world.

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How might we educate consumers on their over consumption and encourage them to buy less?

Persona 1

Name: Mathilda

Age: 26

Occupation: Legal Secretary

Location: London

Single, living with 2 other women

Enjoys Netball on weekends and likes socialising with friends

Likes her job, living in London & eating out, cycling to work / Dislikes that she sometimes works long hours, air pollution in London

Spends her time at her office, or at local bars, restaurants. Enjoys weekend shopping trips but can’t fit more clothes into her wardrobe so has a one in one out policy

Daily Challenges; traffic in london, she can’t always get to the shops as she works long hours, would like to cook but doesn’t have time

Has an iPhone, and work laptop

She wants to work hard to climb the ladder at work. Life in London is fun but she worries about her spending habits and the air pollution on her daily cycle to work.

Name: Greg

Age: 30

Occupation: High St Fashion Brand Store Manager

Location: London

Lives with girlfriend

Enjoys drinking & socialising with friends. Also enjoys DIY

Likes living in London and having a good social life / Dislikes cooking

Spends time at work, he works shifts so tries to prioritise spending time with his girlfriend at home. Hangs out with friends at the weekend.

Mostly interact with customers during the day, or friends in the evening and weekend.

Daily Challenges: managing his staff, spending enough time with girlfriend

Has iPhone, iPad & Xbox

Now that hes a manager he maybe wants to get a role in the head office so he doesn’t have to deal with customer all the time, freeing him up to have more normal hours and see girlfriend and friends.

Name: Preeti

Age: 23

Occupation: Machine worker

Location: Bangladesh

Married with 2 children

Enjoys playing with her children and seeing films at the cinema

Likes spending time with her children and family, dislikes working long hours and being too tired to cook and clean when she gets home

Money is tight so only spent on food and shoes for children. She takes waste scraps home to make them clothes.

During the day she interacts with the other mostly female garment workers, in the evening she sees her husband and kids

Daily Challenges: Leaving work on time, she often works over time without being compensated. Spending enough time with her children and keeping her home clean.

Her husband has a mobile phone for work but she doesn’t use it. She has a sewing machine at work

She wants to work better hours so she can take care of her children and clean her house. She wants to be paid a fair living wage in Bangladesh, and for her kids to finish their education and get good jobs.

Story Board  - return items to store to get a voucher,

1. At the store that Greg works, he is asked to supervise the clothing donations in return for vouchers.

2. Its a bit more work but Greg likes the new challenge and it opens his eyes to how much would have otherwise been thrown away

3. Mathilda hears about the stores voucher system, she never know what to do with worn clothes and normally doesn’t have time to go to a charity shop or find out where a recycling centre is

4. Mathilda receives a voucher from Greg and feel pleased she did something positive with her clothes.

5.  Greg packs all the clothes up to be sent to a warehouse in Bangladesh the the items are sorted to either be recycled or broken down and reused.

6. Hopefully as a result Preeti isn’t worked as hard because the campaign will encourage people to buy less.

Testing the recycle for voucher idea

Survey consumers outside shops to see if they would return their items to store in exchange for vouchers

This will give us an indication of how many people might participate but also tell us how many people already realise their over consumption is an issue.

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Design Challenge- Social Agenda Sheet1.pdf

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learn if there is a real target market for the circular economy on the high street and in luxury brands.

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1. Liam works as part of the finance team, working with business wanting to create the digital platform monitoring consumption. He shares the link to his personal social media of the app/ website.

2. Irina, a nurse, finds app and searches through; she is interested in seeing her development & trends of consumption.

3. In further information header in the app, Irina finds impactful photographs and videos on the consequences of over consumption.

4. Katia has taken these images and videos, in her assigned documentary travels. Videos/ photos of stacks of clothes in landfills, talking to people affected by this, interviews with garments workers. It is apparent that pressure to produce faster, impacts the environment and workers in supply chain.

5. Irina and Katia are using the app and notice their consumption trends, finding out habits that they never realised where leading to negative impacts. They are becoming considerate when purchasing and asking questions to understand the value of items purchased. Liam also decides to monitor his consumption and becomes worried of what he finds and used q & a/ articles to start changing his purchasing habits.

6. They all carry on using the app to monitor their consumption. They also find the information interesting and encouraging – spreading knowledge gained and the app/ website.

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DESIGN CHALLENGE: THE CULTURAL AGENDA - CONSUMPTION & WASTE

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DESIGN CHALLENGE: THE CULTURAL AGENDA - CONSUMPTION & WASTE

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How might we reconsider business practices so that they promote a circular economy that reduces waste?  RE- NEW FOR YOU: Customers exchange the brand's clothes they no longer want for vouchers to buy new clothes. Used clothes are repaired and resold in the RE-NEW section of the shop, at a lower price point. This evokes a cultural change in business and consumer behaviour.

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Focus

Ecological

Hazardous chemicals & pollution

Reframe

How might we ... reduce our plastic pollution?

How might we ... collect and reuse plastic waste?

How might we ... create an alternative use for plastic waste?

How might we ... raise awareness of plastic pollution with customers and fund schemes to reduce /clean up plastic waste?

Identify participants

1

Mary, 56, female, works in the factory making clothing, Brazil

Married

Interests are reading old romantic novels and bakes cakes

Likes crochet and knitting dislikes tv

Spends time in there garden

Spends money on her grandchildren

Enjoys gardening and flower shopping

Interacts with a group of friends she goes out for meals with

Has a mobile phone she uses to talk to her friends

Wants to spend more time with her family

2

Melissa, 32, female, works in conservation to help animals lives, in Rome

Hobbies dog walking, reading online health magazines

Love minimalist traveling & being zero waste hates animal exploitation

Spends time at animal shelters and festivals

Spends money on traveling and durable clothing

Enjoys socialising and dancing

Interact with old uni friends and work colleges

Challenges trying to promote healthy lifestyle on others, loves ethical fashion but it’s difficult to find

Wants to help others be healthier live a zero waste lifestyle with a low carbon footprint

3

Chris, 26, male, digital marketing & graphic freelancer, London

Single

Sports, going out with friends

Likes going for runs  dislikes plastic waste

Spends time in gym and at home in his studio

Enjoys being vegan cooking healthy food, going on long walks hiking with friends

Has a large group of friends and a family who lives in the country

Daily challenges posting content to a late instagram following

Techno geek has iPhone iPad Mac for all his work

Wants to promote a healthy vegan fitness lifestyle and further his freelance career

Ideas Generation

1  - Chris to build an app for people to meet up and pick up plastic, people take images of the plastic to send back to the companies to urge them to change there products

2 - Chris create a campaign highlighting plastic pollution and Melisa to create a fb group for people to advice people on zero waste

3 - to collaborate Melissa zero waste blog with tips and videos of how to swap plastic for natural alternatives

4 - Mary to help do video clips of inside of factories showing how they recycle plastic and share on social media

6 - Chris promote a vegan campaign to lower carbon footprint

7 - make a campaign to fund recycling approach local councils to add more recycling areas

8 - Chris to make app encourage schools as communities to start teaching kids on recycling

9 - Mary to organise community garden / park clean up and share online

10 Have a garment with meaningful slogan on it. Create a campaign raising awareness of plastic Pollution with a hashtag #saynotoplastic. Have influencers do blog posts on it, they m upload picture on social media with the hashtag. The profits from the garment go to schemes to fund plastic clean ups and education on recycling and reducing plastic consumption.

Storyboard

1

Melissa to make organic zero waste t-shirt .

2

Chris to create a campaign raising awareness of plastic Pollution with a hashtag #saynotoplastic.

3

Melissa buys tshirt does a blog on it uploads picture on social media with the hashtag.

4

The profits from the tshirt go to schemes to fund plastic clean ups and education on recycling and reducing plastic consumption.

5

Mary, Chris and Melissa all meet up on

The launch of their first plastic meet up.

6

They all feel great they are involved in helping people clean up the planet.

Prototype

1

Market research make a temporary instagram account and try out the hashtag

2

Do a couple designs for tshirts and add them to a Facebook page of potential customers to pick the best one

3

Organise a mini clean up meet event on Facebook see how many people would be interested in going

We would hope to find out how popular the hashtag would be for people to be involved

We would hope to find out what slogan / design would sell best

We would want to se how many people are interested and why type of conversations are happing in the discussion. See where people are from and what area to best do it in a park or beach.

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Social agenda > Wellbeing (human & animal)Challenge opportunity: Changing fashion to honour equality for all involved in its practiceReframe: How might we monitor practices at certified factories to ensure they are adhering to the social requirements of the certifying body on an ongoing basis (and not just during 3rd party audits)? Idea developed: An app through which workers could anonymously report violations directly to the certifying body who could then flag the worst performing factories for random site inspections

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Social agenda > Wellbeing (human & animal)Challenge opportunity: Changing fashion to honour equality for all involved in its practiceReframe: How might we monitor practices at certified factories to ensure they are adhering to the social requirements of the certifying body on an ongoing basis (and not just during 3rd party audits)? Idea developed: An app through which workers could anonymously report violations directly to the certifying body who could then flag the worst performing factories for random site inspections