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Advertisement structures – advertisement structures are a series of techniques that are used in adverts to show professionalism this can range from realistic narrative to talking heads which bring the audience in and connects with the audience to sell that product.

Realistic Narrative: A realistic narrative would be based of realistic events; it contains the use of realistic characters, locations and storylines.

Anti-realistic narrative: an anti-realistic narrative will have the freedom to indulge in the inclusion of aliens, monsters and other beastly CGI effects.

Talking Heads: This is very self-explanatory and means when the characters on screen are talking to one another or talking to the camera.

Stand alone and celebrity endorsement: Very similar to talking heads except this is just where there would be one person talking to the camera or the producers would hire out celebrities to help boost the products sales.

Parody and Dramatic: Parodic advertisement are those that make fun of themselves and/or other products and brands.

In the 2016 Coca-Cola advert “Brotherly Love” they use realistic narrative and dramatic effect to show the brothers bond. The advert starts out with the younger brother playing video games; the older brother then comes over and pushes the younger brothers hat over his eyes distracting him from playing the game and then does it again to annoy him, in the second clip we also see another clip where the older brother is annoying his brother by kicking his foot under the dinner table, the final scene is the younger brother going to take a drink of Coca-Cola when these bullies come up to him and tease him by taking the bottle off him; the older brother then comes over and grabs the bottle of coke making the bullies scared and they run off; showing the older brother sticking up for his younger brother. There are advantages and disadvantages to this, one advantage would be that Coca-Cola brings people together; whether that’s because it’s two peoples favourite drink and they make friends because of that or it’s just a drink that people drink and you can bump into people buying the same product however the disadvantage is that people may think they don’t have this brotherly love and those people who don’t have siblings can’t relate to this advert. They use really good editing to create snappy clips to get to the point, they also use really good lighting to show how happy the advert is; half way through the advert they use rain and a dreary look to show how unhappy the younger brother is and then around the end of the advert, it is sunny and bright outside to show happiness when the older brother sticks up for his younger brother, the advert creates impact as it could give anyone who is being bullied some hope and those who don't get on well with their brother some hope that they can start talking to their brother more often.

In the 2009 advert for Pepsi Max called “Job Interview” they use Talking heads to show a job interview and how stressful they are, they do this to relate and connect with the audience, they also use anti-realistic Narrative to say that Pepsi Max will help you get a job however this isn’t true but it’s a way to make the audience buy Pepsi Max. In the first scene it shows the boss of the company interviewing a man for a job and they all go crazy because they are panicking about the job interview; they all then run out of the office building, the boss then looks in the corridor to see only one person waiting for an interview this is to show Pepsi Max can give a boost of confidence. I really like the Camera shots and audio that are taken because it really shows off panic and the end scene shows the guy jumping in the air with his friends in slow motion because he got the job, it really sells off the idea that Pepsi Max will give you a boost of confidence and the audio is really good because when one of the panicked employers puts his head inside a fish tank you can hear the water which would have been added in post-production and really shows detail in the advertisement, this also has disadvantages however, for instance it won’t relate to people who aren’t looking for a job or people who are still in school and studying a subject and/or career; it also doesn’t make people that don’t have a job feel any better because they feel like they can never be that confident, i believe the impact for this advert is it gives people who don't have a job hope.

In the 2009 L'oreal advert that Cheryl Cole acted in, they use stand alone to sell the product and get straight to the point to try and make you buy the product and most people did because Cheryl Cole spoke about it making it popular for women to buy. Cheryl also has a line at the end of the advert where she say’s “come on ladies; because we’re worth it” this shows she is only really talking to women which means it won’t relate to men and they won’t buy the product because of this, The camera angles are also really well shown; as it does close ups of her hair to really show that celebrity look which just persuades more people to buy it because they want to be like Cheryl Cole, the advantage to this advert is that it makes women want to buy this product because Cheryl Cole maybe an inspiration to them and they want to be like her but the disadvantage is that it only appeals to women really and throws men off the product however I do believe that the effect is that it makes women buy this product because they used a celebrity to promote their product.

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Advertisement Techniques are tools used to attract attention, spark interests, explain ideas, trigger emotion, create desire, initiate action and influence of what people think, feel and remember.

Hidden Messages/Subliminal Messages - These are messages hidden in an advertisement to sell the product, these can be in background colours or what a character may where, for example the Cadbury's advert uses the colour purple to sell their product.

Overt Messages/ Catching Tagline or Slogan - A message at the end of the advert that will sell the product, an example of this would be McDonald's and there famous Slogan "I'm loving it" this would get people to go to McDonalds because they used a Slogan which relates to the audience; loving food.

Emotional Responses - This is when an advert gets the audience to feel emotions such as fear and/or concern, this technique is used to make people feel like they have to buy the product or otherwise they feel concerned and worried.

Solution to the problem - This is a technique people use in advertisement to make people buy it more often and solve their problems, a popular one includes any product that cleans your sink because people don't want Germs in their sink.

Social Position: They consider social Position as they aim to appear to a different social classes. look at examples such as Iceland adverts and compare them to Marks and Spencer adverts.

In a 2009 British commercial for Cadbury, they use Subliminal messages to attract the attention of the audience, the message is the purple background which is used to sell Cadbury's dairy milk chocolate and if the audience is thinking of the colour purple they would most likely start thinking of Cadbury's making them want it, this sells the product and is a smart way of doing so. They also use their Slogan "A Glass and a Half Full Of Joy" this is too make the audience think about the chocolate when they next get a glass of water or milk and is also very catchy; this makes people think about Cadbury's more. The way the advert is edited as well makes you laugh almost because of how the advert's music links up with the children moving their eye browns. There is an advantage of this as when people find out that the colours have a hidden meaning then people have respect for that advert adding those small details however there is a disadvantage and that is not everyone will understand the colour scheme making people only focusing on the children moving their eye brows, but because of this next time someone see's another person moving their eye brows it will make that person think of Cadbury's.

In the 2012 British anti-smoking advert, they make a cigarette look like lungs being burnt this raises awareness of the results of smoking this also makes people concerned about smoking which uses emotional response to make people fear smoking and not want to smoke any more, the editing is also really well used in this advert because the cigarette looks gross and it makes people even more scared of the advert and to stay away from smoking. The advantage is it makes people concerned about smoking and possibly will make people stop smoking but on the other hand it can also make addicts think about smoking even more and the more they think about it the more they will want to buy cigarettes, it does really impact the audience however and really makes them see the bigger picture and the realism of smoking.

In the 2009 advert for Iceland, they really show Social position in the advert with £1 signs being all over the store this isn't the best type of advert however because it's relating to lower class people but this also well made because it includes solution to a problem as well because anyone that may think shopping is too much money can now go to Iceland for cheap prices to it makes more people go to Iceland and solve their problem if they don't earn as much money as everyone else or don't have a full job that pays as much, this fits really well because it makes watchers want to get Iceland food as it looks good and is cheap to get. The advantage is it makes people want to buy more as it's so cheap but of course this doesn't work on everyone as some people can afford to buy more expensive food, the impact is that it makes people feel relieved they won't have to spend so much on shopping.

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The ASA stands for Advertising Standards Authority and it's a company in charge of making sure that consumers not only just enjoy the advertisement they are watching but can trust it as well, this company looks at advertisement proposals every week to make sure they are putting the right advertisements on TV.
The basic Principles of ASA is:
1. To be legal, decent, honest and truthful.
2.Prepared with a sense of responsibility to consumers and to society.
3. In lines with the principles of fair competition generally accepted in business.
The ASA take action very fast and seriously they can have advertisements withdrawn or changed before it even raises complaints they have 10,000 advertisements a week spot checked to make sure the advertisement is doing it's job and is perfect. The ASA can quickly change an advertisement if it raises complaints under the codes.

An example of them taking action is when a anti-bullying advertisement tried to make it onto TV but the problem was that it didn't really impact consumers and it was a little to graphic for the ASA so they wouldn't let it air on TV until it was changed.

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A face to face interview is when two people are talking and one of them people interview the other, this helps get that persons opinion and take it into consideration, It's also a better way to know someone and understanding that person a bit more personally, the disadvantage of this however is it takes up more time and someone could be really shy to pitch their opinion.

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Focus groups is a group discussion that discuss multiple people's ideas and opinions, this saves a lot more time and can get a lot more opinions and idea's, the disadvantage of this though is that someone maybe shy and feel like they can't pitch or discuss their idea's and could be quantitive which is just yes and no answers.

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Advertisers target their audience by suggested video's on Youtube or suggesting pages on Facebook.
The benefits of this could be selling their product more and people will see that product more often.

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"The Broadcasters' Audience Research Board (BARB) is the organisation that compiles audience measurement and television ratings in the United Kingdom. It was created in 1981 to replace two previous systems whereby ITV ratings were compiled by JICTAR (Joint Industry Committee for Television Audience Research), whilst the BBC did their own audience research" - Wikipedia. https://en.wikipedia.org/wiki/Broadcasters%27_Audience_Research_Board. Barb stands for Broadcasters Audience Research Board it gets data from the audience that watch TV to see ratings.

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"JICPOPS stands for the Joint Industry Committee for Population Standards and is supported by the advertising industry including the Institute of Practitioners in Advertising, The Incorporated Society of British Advertisers, The Market Research Society, BARB, JICREG, PAMco, RAJAR, Route and UKOM.

JICPOPS was set up in 1998 to ensure there are compatible population and household universes for British media research currencies - BARB, JICREG, PAMco, Route, RAJAR, UKOM and so on. Their areas are grossed up from 9000+ postcode sectors and there are 16 age within sex counts for each, as well as households. The figures are updated annually in July. 2002 is the first year for which counts have been produced for the whole of the UK (ie including Northern Ireland).

The data is compiled, under the eagle eye of the JICPOPS technical committee, by CACI, which sells its own and JICPOPS data" - http://www.jicpops.co.uk/
Jicpops are the houses for Barb's and mean that

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Ofcom is the communications regulator in the UK. It manages the TV, radio and video sectors, fixed-line telecoms, it's Government approved regulatory in the UK.

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A Rate Card is a document containing prices and descriptions for the various and placement options available from a media outlet

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The target audience for this would be 15 - 30 years old that are interested in biking but also like energy drinks which would mainly be males but could appeal to females

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.This is a governmental system that categorises social class in occupation based on their job type, this allows them to market products accurately to each specific social class basing on their media consumption. The government uses this to their advantage so that audience is happy and anything that is sold off is sold to the right person.

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Psychographics divides the market into groups based on social class, lifestyle and characteristics it is based on the assumption that what the individual buys reveals their characteristics. This is a good system to use as it means they can sell more of that product and sell it a lot faster.

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Demographics is the information used in media marketing to classify an audience on race, gender, age and other characteristics. This will speed up the sales of a product if they have a specific target audience because that target audience will want to buy that product and it also helps be more efficient and organised when it comes to marketing

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Age is used to help target a product to the right age for example if someone wanted to sell a toy they would be targeting 3 - 10 year olds so that they can get the best result to sell that product.

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Gender is another characteristic that is used in marketing so that a product is sold to an accurate group of people and can be sold as a product faster this is why people usually targets a section of an audience.

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The target audience for this would be 15 - 30 years old that like biking but it would mainly appeal to males because there aren't many females who like monster energy drinks and bike.

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Budget list

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. Legria Camcorder
. DM-100 Mic
. Tripod
. Monster

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Some of the technical restraints is things such as people not being able to get to the filming location due to it being so many different locations. Another restraint would be the media makeup not doing a very good job with the makeup or the chance of it raining and ruining the makeup.

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M1 – You have successfully explained the structure and techniques of television advertising with detailed illustrative examples and have general good use of subject terminology.

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D1 - You have used appropriate techniques to extract comprehensive information from written sources.

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M2 – You have successfully originated and developed an imaginative idea for a television advertisement, with only occasional assistance.

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https://prezi.com/p/iou6aigtqwpt/

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M2 – You have presented a detailed media production report which conveys information and explains your conclusions with clarity.

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D4 - You have deployed and managed appropriate technology to pitch your media production proposal with creativity and flair to a near-professional standard.

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M5 -  You have employed appropriate forms of address in your media production pitch to communicate your ideas effectively.

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M3 -  You have produced an imaginative television advertisement to a good technical standard, with only occasional assistance.

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M4 – You have explained your television advertisement production work with reference to detailed illustrative examples and have displayed strong usage of subject terminology.