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In other words, there is a difference between cheap and affordable:

Cheap SEO in Auckland - no return on investment and probably worse rankings in the medium term

Affordable SEO in Auckland - a good return on investment and long-lasting results

What We Will Do for Your Website
We've already outlined some of the main elements of the SEO services we provide in NZ. Here's the jargon-free explanation of each and why they are important.
Improving Usability, Navigation, and User Experience
This is often overlooked but, from our experience, the usability of your website is crucial to ensure you rank well in Google.

An example is whether or not your website is fully responsive. In other words, does your website work properly on both mobile phones and computers/laptops?

Another example is the speed of your website. Does it take forever for your pages to load?

Security is another example. Google has started telling its users whether or not websites are secure. It does this on search results pages and also in its internet browser, Chrome. Is Google telling potential visitors to your website that it's not secure?

Navigation is an example too. Can visitors quickly find what they are looking for or is your website overly complicated or difficult to use?

Then there is user experience. Does your website offer information overload, are there loads of pop-ups or ads that get in the way, or are there features on your site that don't work?

Addressing issues like those above is an essential part of SEO. A website audit by one of our experts will highlight any areas that are potentially hurting your site's rankings.
Optimising Page Titles
Every page on your website has a title. They aren't always displayed on the page as page titles are not the same as the headings and sub-headings (more on headings in a moment).

There are two main ways you can see the page title of a particular page on your website. The first is to view that page in your browser on a computer or laptop and then hover your mouse over the tab on the address bar. This displays the page title.

The second method is to search for the page in Google as Google displays page titles on its search results pages.

So, how do we optimise page titles? There are a couple of things we do. The first is to make sure they are the right length. Just like Goldilocks prefers, they should be not too short and not too long, but just right.

We then make sure the right keywords are included in your page titles.
Optimising Meta Descriptions
As mentioned above, Google displays page titles on its search results pages. It also displays meta descriptions, i.e. the description that appears below the title of each website on a search results page.

This is a grey area of SEO as Google doesn't use meta descriptions as a direct factor when deciding how to rank pages. As a result, not every SEO company in Auckland will focus on them.

However, our experience shows that optimising meta descriptions does help with overall SEO efforts, not least because meta descriptions help users decide to click through to your website rather than one of the other sites listed on a search results page.

What do we do with meta descriptions? Again, we turn to Goldilocks and the not too short, not too long, but just right approach. We also use keywords and make the meta description as compelling as possible.
Optimising Headers on Your Pages
Now we are on the actual content that appears on your page. We start with headers, i.e. the headings on your page.

Headers should include keywords. There is also a headers' hierarchy that should be followed.

In other words, there is a main header, known as a H1 header. There should only be one of these on the page.

The second level down is known as a H2 header. You can have multiple H2 headers.

For sub-headings below H2, we use H3 headers.

Sounds a bit complicated but in simple terms, coding the headings and sub-headings on your page according to the above demonstrates to Google the page has a proper structure, plus it helps Google better understand what the page is about.
On-Page Content
This part of SEO mainly focuses on the text on your website pages. For content to be SEO optimised, it needs to have a few features:

It needs to include keywords

Those keywords need to be in the right places and have the right mix of primary and secondary focus keywords

You need to have enough content on the page, i.e. the word count has to be high enough

The content needs to be easy to read

The content has to be relevant to the keywords

The content has to be well written with no spelling mistakes or grammar problems

If the content on your website has any of the above problems, we will work to resolve them.
Adding Image Alt Tags
The primary purpose of an image alt tag is to provide a description of the image to help people with sight challenges better understand the content on the page.

This is reason enough to ensure they are optimised, but there is an SEO benefit too. So, our SEO services in NZ include optimising image alt tags and including keywords where we can.

Why Invest in SEO?

Your website looks stunning, stylish and professional. It has been designed to impress. But if your website does not rank well in the search engine, then it's as good as invisible.

In fact, websites that rank on the first page of a search engine results page (SERP) grab 95% of all website traffic. So a successful SEO strategy and a first-page ranking are crucial to the success of your business.

SEO offers unmatched ROI compared to any other digital marketing strategy. According to a study by Search Engine Journal, 50% of businesses felt that organic search delivered the highest ROI.

Moreover, search engine optimisation paves the way for returns for the long run, even after your SEO campaign or investment has ended.

With SEO, you can always do something to increase your online visibility even if you've been at it for years. For instance, by targeting long-tail keywords, by adding a blog or improving your on-page technical SEO for existing pages.

But SEO is not a short-term strategy. You see results only when you commit for the long-term. It calls for at least 3 to 6 months of work before you can even begin to see even decent ROI.

Google is known to make hundreds of changes to its search algorithm in a year. In that light, poor quality SEO campaigns or badly designed strategies won't deliver the results you seek. For example, publishing poor quality content, stuffing your content with keywords and buying backlinks won't do much to boost your search rankings.

When you want long-lasting, quality results, you must invest in a well thought out SEO campaign.

At BWG, we have seen the kind of results our SEO strategies have brought for our clients, improving their traffic, conversions and sales. We know how to boost your website's rankings and give you an edge over your competitors, using the right blend of technical SEO, content and link building strategies.

Our Auckland-based SEO specialists will carry out a full audit of your website, find the most feasible keywords to target, ensure your website has an improved profile across devices.
Our Most Popular SEO Services in Auckland

Technical SEO - We remove incorrect techniques incorporated by previous SEO agencies to ensure Google spiders can crawl your website effortlessly.

Content Writing - We start with a competitor and semantic keyword research. We then create long-form content for the target keywords for all crucial pages.

Mobile SEO - We ensure that your website offers a seamless experience on mobile devices in every aspect from display to speed to performance.

Link Building - Our Auckland-based SEO specialists put in place an outreach campaign to authority websites to earn links for high-quality content pages on your website.

On-Page SEO - We ensure Google understands the topic and theme of every page on your site implicitly by cleaning up HTML, optimising the metadata and other key on-page aspects.

Local Search - We ensure your business appears in a consistent manner on all directory sites and ensure Google can properly display your website in local searches.

Conversion Rate Optimisation - As part of this service, we make sure that you make the most of your incoming traffic from organic, PPC and social channels.

SEO Audits - An in-depth assessment of your on-page and off-page search engine ranking factors provides the clues that will help create a successful SEO strategy for your website.

Our SEO Process
No matter the industry you are in or the products you offer, there are some essential principles that every SEO campaign must adhere to. The most important components of a good SEO strategy are technical, on-page, links, content and citations.

Although the techniques are the same, the difference lies in the focus and the amount of time that go into creating a strategy for each business. Here is a look at the process our SEO specialists in Auckland will follow for your SEO campaign:

However, there's a difference in the process behind the SEO strategy for a website offering services compared to an online store.
SEO Audit
Each SEO campaign begins with an in-depth SEO audit, which digs deep into your website as well as the SEO elements that are missing. The technical part of the audit looks at the website and any elements that might be coming in the way of rankings, user experience, conversions and brand appeal.

The SEO aspect of the site audit involves creating a plan for your campaign. We identify where you need to be, what you need to get there and what's not working with your existing SEO campaign. This provides the benchmark against which we compare the work being done over the next several weeks and to measure the success of the strategy.

A good SEO audit is critical to the success of your campaign. And that means focusing on what's important and steering clear of everything else. Our SEO specialists in Auckland focus on things that matter to the success of your SEO campaign, the elements that will boost your rankings. Once things are in place, we can then look at other less important elements.
Technical SEO and On-Page SEO
Once the SEO audit has been wrapped up, we will have a complete strategy in place including keyword research, link building, content, structure and addition pages to be added. The next step is to implement your SEO strategy.

The first thing we do is to resolve any technical issues that show up during the audit. Next, we move on to making on-page changes, which are crucial and pave the way for the rest of your SEO campaign.

A lot of time, thought, research and brainstorming go into choosing the keywords to target and which pages these keywords will go on to. We will chart out our recommendations and discuss with you explaining why we've chosen these keywords.

Our aim is to improve your ROI and so we will focus on feasible keywords that will generate results for you rather than simply going after large volume keywords. At the end of the day, we want to improve your sales. So there's no point in simply generating huge traffic if that does not bring sales or leads.
SEO Content
Once the target keywords have been identified and the new pages mapped out, it's time for our SEO content writers in Auckland to take charge. Our content writing team has years of experience in creating original, useful and engaging SEO content that converts visitors.

The type and amount of content to be created varies. For instance, e-commerce websites do not need the same amount of content as service-based websites.

If the SEO audit reveals that there's an opportunity to add new pages that can help target specific keywords and generate traffic, we will create the new content and publish the new pages at the earliest.
Inbound Links and Website Authority
Generating inbound links and improving your site authority are two critical aspects of our SEO process. Our Auckland based specialists will design a strategy right at the start of your campaign to map out the link profile we want to build for your website.

The competitor research during the initial audit will give us the benchmark. That's where we'll aim to reach with your SEO campaign to start with.
Schema Markup
Schema is an important aspect of SEO even in 2021. Schema markup enables you to display "rich snippets" in Google. It is code that our Auckland-based SEO specialists place on your site to help search engines to understand your content better so they can display the most relevant content to their users.

It's important to completely mark your website to display reviews, additional information about products and to improve traffic by getting featured on the results page.

The biggest hurdle with schema is the complexity of incorporating it on WordPress websites for each individual page. Creating optimised code and adding it to each individual page is a time-consuming process. At the same it, it's difficult to implement it to one single page. We have in place a systematic process for adding schema on WordPress, Magento and Shopify.
Reporting
Things don't just end with executing your strategy. Here at BWG, we believe that reporting is as important an aspect of a good SEO campaign as the other elements. After all, with SEO, most of the work is invisible, so without our clients knowing what we have done, it's difficult to explain the value of your investment. We aim to be as transparent as possible at every stage of the process. That's why we will showcase the results to you.

Our SEO reports will contain a worksheet that'll explain what was done over the course of the previous month, where every hour was spent, what assets we created for your SEO campaign, and what results they have helped deliver.

The report will list every link that was built, every technical change that was made, every citation that was created and all the content that was written.

Another important reason why we give so much importance to reporting is that it helps you to visualise the returns on your investment. By comparing the results month to month and year on year, you get the full picture of how your website has evolved.

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SEO Agency Auckland | Affordable SEO Services NZ | BWG

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In other words, there is a difference between cheap and affordable: Cheap SEO in Auckland - no return on investment and probably worse rankings in the medium term Affordable SEO in Auckland - a good return on investment and long-lasting results What We Will Do for Your Website We've already outlined some of the main elements of the SEO services we provide in NZ.

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