# data[].attributes.body
producing own product like m1 processor

# data[].attributes.body
Apple Car

# data[].attributes.headline
not go public with new innovations like Kodak did

# data[].attributes.subject
not go public with new innovations like Kodak did

# data[].attributes.body
TOOL science fiction —> Apple car

# data[].attributes.headline
-no accquisition of new customer segments

# data[].attributes.subject
-no accquisition of new customer segments

# data[].attributes.headline
+ Use existing know how to create a more advanced product

# data[].attributes.subject
+ Use existing know how to create a more advanced product

# data[].attributes.body
+ first results/success are shown, better chances to find partners for future products/projects

# data[].attributes.body
+more flexible

# data[].attributes.headline
Characteristic examples mentioned in the presentation

# data[].attributes.subject
Characteristic examples mentioned in the presentation

# data[].attributes.body
negative capability​
inverted power​
chaos pilots​
accelerator skill sets​
uncommon partners​
results first​
the three noes​
yea-sayers​

# data[].attributes.body
TOOL Strategic narrative
TOOL Science fiction
TOOL Comic book
TOOL Organizational Nomenclature
TOOL Decision Bottleneck Map
TOOL Functional Archetypes
TOOL artifact trail​
TOOL experimental design canvas​
TOOL applied neuroscience​
TOOL behavioural database​

# data[].attributes.headline
Characteristic examples mentioned in the presentation

# data[].attributes.subject
Characteristic examples mentioned in the presentation

# data[].attributes.body
negative capability​
inverted power​
chaos pilots​
accelerator skill sets​
uncommon partners​
results first​
the three noes​
yea-sayers​

# data[].attributes.body
TOOL Strategic narrative
TOOL Science fiction
TOOL Comic book
TOOL Organizational Nomenclature
TOOL Decision Bottleneck Map
TOOL Functional Archetypes
TOOL artifact trail​
TOOL experimental design canvas​
TOOL applied neuroscience​
TOOL behavioural database​

# data[].attributes.body
Modern company, radical transformation, management board introduces product on market, huge marketing program

# data[].attributes.body
Traditional company, idea to transform, management board decides to focus on traditional products instead of new ones