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https://www.youtube.com/watch?v=oQCGZaqbcbw

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https://books.google.com.au/books?hl=en&lr=&id=ZV-GPw5BYq0C&oi=fnd&pg=PA21&dq=viral+marketing+videos&ots=xrQCvsbJkd&sig=0B3eczkDDW8-C3dX_0Ab0zGawt0#v=onepage&q=viral%20marketing%20videos&f=false

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4wd is still a male dominated hobby with more females that enjoy it then meats the eye. There isn't many manufacturers of 4wd's that market to women.

investigating the best ways to get the message across through reading articles like in the pages of MS which was one of the first female catered magazines. They would only allow advertising that portrayed women in the right way.

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Rather Be (feat. Jess Glynne) - The Magician Remix

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Rather Be (feat. Jess Glynne) - The Magician Remix

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- chels with dusty walking along the beach with car in the back ground
- chels and carina in the car driving along the beach
-shot of the car going through the s bend out at degrey river
- aerial shots with drone and the car driving
- Dusty and chels going for a drive down the 6 mile road together
- car dirty and the girls dressed up walking into the esplanade.

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- spoil bank sunset
- degrey
-Turner river
- bhp access line
-6 mile road
26 mile mudflat crossing

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this week i am looking into the way car ads are made to convey the message they are trying to get across and the all round make up of the ad (camera angles, sound, music). this will help in the way my video is made up to promote a 4wd to women.

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At the start of the ad, they have dramatic music with the words popping on to the screen hard and fast to emphasise  the info they want to get accross about the Land Cruisers history. Each bit of text comes into view with the beat of a drum to really drive home the what a big deal the 60th anniversary is.

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Toyota Land Cruiser 60th Anniversary Commercial

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men doing the hard work in what is consider to be a mans car

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Penny wells the host of top of down under, shows that 4wd just isn't for men and gets the job done!

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This week i have been looking at the way companies advertise their cars to their targeted audience. you can see in the Mazda 2 ad that the message they try and get across is that all though the Mazda 2 is small car the lady owner still manages to sneak off and have some fun with one of her girlfriends. From a logistic point of view this does not work as the show the owner of the vehicle going off for a surf. Where is she to put her surf board? also shows that you don't need know man to have fun.

The Holden Barina ad, gives off the theme that in your barina you can be super woman saving the day by mixing a cake by doing a couple of hot laps. seems to be very sexist as it also give off a vibe that the woman should have made the cake to start with.

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In the pages of MS - how woman are portrayed in advertising.

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In the pages of MS - how woman are portrayed in advertising.

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https://s3.amazonaws.com/academia.edu.documents/29768654/taasalibrary78.pdf?response-content-disposition=inline%3B%20filename%3DIn_the_pages_of_Ms._sex_role_portrayals.pdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAIWOWYYGZ2Y53UL3A%2F20190728%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20190728T054702Z&X-Amz-Expires=3600&X-Amz-SignedHeaders=host&X-Amz-Signature=809a8f6b745de4a8048c68a8a6d6d8d272af27953cf7ab2851bb194f249951b6

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ladies sneaking out from work to go for a surf in her little mazda. no where to put a surfboard no roof rack installed logstical nightmare.

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Holden showing that the barina is a "girls" Car.

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Holden "Barina Girl" TV ad (1999) ft. song "Superfreak"

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toyota hilux ad targeted towards males

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Banned Toyota Hilux Hunting commercial- New Zealand

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I have made contact with a lady i follow on Instagram that is part of the target audience i am trying win over with my video. I want to market a 4wd to women as no one does it is always marketed towards men.
http://marketingspread.co.za/2017/05/17/toyota-hilux-parks-itself-in-the-premium-space-with-kipling-inspired-commercial/

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- Toyota Hilux   - Baseball   - fishing
- Port Hedland  - S.A.F.E.  - Rovers
- PMG  - ARB   - Swans
- JBL Speakers - Quit Line
- Beyond Blue - Are you ok? Day
- Hedland Baseball Assoc
- Smirkey's Sports - FMG
- The Pier Hotel - LG TV's
- PlayStation 4  - American bulldogs
- suzuki - Spotify Premium
- sherrin Footballs - Burley Footballs
- Apple products - YIC - BHP
- Modern pirate hair products
- HP Spectre laptop
- West Coast Eagles - Perth Heat
- Perth Scorchers
- Dusty Bulldog jerky co
- TJM Bullbars  - Lightforce HTX
- Diet Coke - Powerade  - Red Bull
Franklin - sex  Athena Blue Photography
- DJI Drones - DJI osmo Pocket
- Easton Baseball bats
- PCYC - Great nothern Brewing co

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I am very excited to start studying digital media! i have a passion for video making and taking photos of my travel and week end adventures whilst I am fishing.

I have previously done something similar to this assessment whilst i was at school. I believe this assessment is a great way to learn new skills and also perfect others I already have.

I have decided that i would like to promote 4wd to women as they aren't represented in the market.