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1. We think Samyang could expand vertically and globally since their spicy noodles are popular globally and could benefit by adding on more products.
2. Lego could prevent ending up like Toys R' Us because they are taking initiatives to create various shopping experiences for different regions.

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Katie F., Ashley F., Hannah G., Alexa V.

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Katie F., Ashley F., Hannah G., Alexa V.

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1. American girl dolls is a retailer than can expand vertically and globally.
2. The increase in stores will help Lego due to their larger presence in a larger market.

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Holly Gouveia, Whitney Fredrick, Holden Silver

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Holly Gouveia, Whitney Fredrick, Holden Silver

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1. Petsmart could do really well by expanding in the way Lego did. They have the opportunity to make their store interactive and can connect with almost everyone who has a pet.
2. It is not just the increase in stores that will prevent them from turning into Toys R Us but the way the stores are designed. An experiential adult toy store like the one they have implemented in China is perfect for that market.

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Paige Sbragia, Diego Cuevas, Jonathan Weldon

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Paige Sbragia, Diego Cuevas, Jonathan Weldon

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1. We think Disney has the potential to expand both vertically and globally. Though Disney is already a part of many countries, we think they have the brand power to grow vertically and create different customer experiences.
2. We believe that the increase in stores will help the brand awareness and popularity and keep them out of bankruptcy.

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Jamie Granick, Maggie Griffin, Nicki Ott, Becca Wise

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Jamie Granick, Maggie Griffin, Nicki Ott, Becca Wise

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1. Target could expand vertically and globally. We think this because they have all needs within one store. They should increase their online presence first, then see how it does to potentially move elsewhere within brick and mortar.

2. Yes. Increasing stores will create publicity and relationships with their customers. However, they should think about using omnichannel so that they do not go under like Toys "R" Us.

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I think the increase in stores will not help Lego. I feel that Lego needs to take a more modern approach to acquiring customers. Increasing the number of stores will not increase the demand for legos but only the supply. They need to make moves that make more people want to buy Legos, not moves that only make more legos to be bought.

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1)We believe that Target and Walmart are able to help Lego

2) Nowadays, Kids are more likely to play games on Ipad or Iphone.

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andrea lemus, vernon jones, lizeth callejas

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andrea lemus, vernon jones, lizeth callejas

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Coca- Cola can expand globally, because the brand is known all over the world and people can relate to it. M&M store can expand as well because its a company that is known and they have many other candies to choose from.
by putting Legos in many stores won't prevent them from going like Toys 'R' us. Legos should keep in mind the new generations are more into technology and they should relate more into it.

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1. Warby Parker; Currently they're in US and Canada,  however they have the opportunity to expand globally because of their success thus far in their current locations.
2. We think that the increase in store won't necessarily help them, but the innovation will prevent them from ending up like Toys R Us.

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1) LaLa, this Mexican Brand. Has succesfully expanded in Mexico.

2) Lego has to focus on the in-store experience, open stores with with virtual reality, augmented reality, more live interaction of the product with the consumer.

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1. Globally, Whole Foods could expand because people are concerned with eating healthy.
2. The increase in stores will help prevent LEGO from ending up like Toys R Us because with more stores comes more sales and the brand is getting expanded.

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1. Other toy companies could expand vertically in order to prevent going bankrupt.
2. I think the increase can help if they ensure that they focus on specific markets and trends in the areas that they move into.