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One example of the creator's appeal to pathos is the mother-daughter relationship portrayed by the two characters. Many of the audience members can sympathize with the two due to this shared connection; whether currently or not, everyone has shared a familial relationship, whether it be with a mother, father, or sibling, similar to the one we see here. By establishing this connection, they appeal to the emotions of the audience.

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Another appeal to pathos was the music in the video, which was very sentimental and dramatic, and changed as the story unfolded.

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The parental figure, most likely the mother, is seen taking family photos from a box and looking at them. She reminisces about the times that have apparently come to pass, evident from the smile on her face. Everyone can look back on memories of times spent with family members, and once again allows the audience to sympathize with the two.

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The characters show joy, sadness, hopefulness, and frustration as the story continues. For example, when they discovered the wall it was an emotional appeal because both characters were obviously very upset. The viewer can easily empathize with the characters.

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The beginning scenes were especially emotional, such as when they said goodbye to older man, possibly the girl's grandfather, which would likely cause the viewer to feel sad or pity the two characters.

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The first part of the advertisement has a hopeful tone throughout. As, the mother and her daughter go through the arduous journey of travelling across the South American cities and deserts to reach the border, there's a constant feeling of hope that they will succeed. That hope is stopped once they reach the wall, turning the tone of hope into a tone of disappointment as they realize their journey was for nothing. That is until they find a door and that disappointment is turned into happiness as they realize they succeeded in their journey. Overall, this gives the advertisement a positive tone, with the lumber company being posed as the source of the journey's success.

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The video creates a tension that builds up to the climax of the "story"  told within it. However, when it comes to the two girls reaching their destination, they are met by a wall. This sudden let down at the climax of the video creates intense emotions in the audience, and then proceeds to appeal to pathos once again when it is revealed that there was a door built into the wall. This commercial is effective due to this rise and fall in emotion.