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Manifesto link published on  ISSUU: https://issuu.com/jev0095/docs/manifesto_final1

Sometimes when opened in ISSUU it takes time for the typeface to be recognized. Especially when using Windows Explorer, all others such as Chrome and Safari, read the typeface fasters.

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Contains our Summer Show Budget Proposal, Mock ups of Invites, Posters and Way-finding, as well as our Instagram promotion.

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My 3rd Portfolio Draft for the WORK READY module

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My 3rd Portfolio Draft for the WORK READY module

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Final Manifesto with the ISSUU LINK as the Last Slide

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Final Manifesto with the ISSUU LINK as the Last Slide

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I’ve noticed it’s easier to open this document in a new window, since its a big file and all live links work perfectly there.

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A publication from Behance, made about the Futurist Manifesto. I actually contemplated making my manifesto into zine and having it printed as a zine, however, due to the circumstances, it ended up being a digital pdf. I also considered doing the Manifesto solely black and white with instances of colour such as pink or red printed on a Riso, I picked out a rosé coloured paper that would also look nice with black riso ink. I liked how the imagery on the publication below has that rasterized image. It reminds me of old news papers, or any kind of black and white news paper, being that the futurist movement is an early 20th century phenomenon. I also like how it's mocked up or photograph on a black background, it gives more power to the colourless publication.

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I tried applying 2 different typefaces, as the primal typeface, didn't work for smaller point sizes. So I played around to receive a secondary typeface.

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When creating my assessment PDF, I took into consideration this kind of design for me to upload different development processes.

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Studio Minimal's portfolio was very easy to follow, straighforward with the usage of bright colours. They are emphasizing simplicity, as per their name,  they are also emphasizing using solely typography as an element. Minimalism in the portfolio helps house different project, and is easily modified when a multidisciplinary design wanted to show all of their work.

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The first layout attempt (without text).

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Another long page size with a different background dividing the page segments. The consistency in here is the type on both of the sides being vertical, as well as, the minimal colours throughout the whole portfolio.

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It was made after the feedback we've received from Josie. I've taken into consideration the legibility of the text, point size, modified the colours within the layout, added more examples of my work to clarify the text, and edited some of the text, as well.

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Another publication I've found on Behance, it holds that retro quality with minimal yet bright colours that I've wanted to make before, when the Manifesto was to printed. I can easily see this being a zine, with 3 different typeface solely on this page. It's definitely fun in its execution of photography text and colour.

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Initial design I've done when we've narrowed down the concept of our Summer show proposal to pipes, as we are trying to display the authentic architectural language of the building.

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Development poster mocked up for the Work Ready Portfolio

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I liked the framing of these element in this portfolio, I also like the large rather long page size (which I've applied in my portfolio in order to make it hold more content). It is very minimal, clean and clear. The usage of space is also something I'm aiming at the moment, however, it depends on the project, as much as it does, on the layout of the portfolio, itself.

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Poster proposal with a different color palette, having yellow as a background opposed to having a red background. We've riso printed these posters, and then mocked up them. However, the blue colour didn't really come out as we wanted, it was more of a dark blue.

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My initial idea of printing the Manifesto 

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My initial idea of printing the Manifesto 

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I wanted to have some parts be riso printed and some parts be laser printed. Also, this was the format I wanted to use, where the Manifesto would open as a pamphlet, printed on rosé, paper. This is an Enterior Design Publication, made about the buildings in Moscow. It is also printed in Cyrillic, which I found interesting as I can read Cyrillic. I also like the detail where the pink text is overlaying the front cover.

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One of the initial draft before the feedback

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Building an identity, a self branding processes while creating the portfolio is essential.

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Draft 2 for my CV, I tried out a different phone for the heading but decided that it was too weak, also the blue colour didn't fit, as well, as the pink one.

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Poster proposal 3

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I like how it keeps up with Cyan, Magenta, and Yellow, all throughout the publication, using CMYK, as its colour palette and having a white background. I also like the glossy effect of the printed magazine, which would have a totally different look if I used my rose paper, for the printing of the Manifesto

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Instagram promotion for Project 1 for the Summer Show

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Instagram promotion for Project 1 for the Summer Show

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Our Instagram Mockup

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Our first poster proposal
Risograph printed in 3 colours.
The typeface represent the pipes around the Cass Building.

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https://www.behance.net/gallery/91612183/Portfolio?tracking_source=search_projects_recommended%7Cportfolio

https://www.behance.net/gallery/92866427/Rron-Visual-Identity?tracking_source=search_projects_recommended%7Cportfolio
I like this portfolio cause of its background, having it all in black, which is very interesting. Also having scans inside the portfolio not Mockups is also something I've found to be a good decision. It gives it a 2D (flat) perspective when the portfolio is printed.

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For the CV draft 3, I tried out different colours as a background, however in the end I decided only to 'frame' half of the screen to make the text more visible. I also tried out different typefaces, as my first face is not very legible being both bold and a having a small point size.

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One of my individual final posters for the summer show.
Concept: building blocks, linkage, ties, connection among students.

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Proposal 1

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Finale proposal

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More development based on abract pipes, trying out different colours in the background.

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For my theme, I choose the School of Architecture, and decided to look into linear design as the main component for our summer show promotion. A sign detail such as the outline of the school could play a crucial to a graphic and visual identity we are trying to build.

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Inspiration from the Exhibition we've visited. Art by Dora, a Hungarian artist.

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Regarding the identity and theme of the Dora Maurer exhibition we’ve visited,  I liked to draw attention to a concept set by Dora herself. She mentions movement, perception, displacement and transformation viewed within her work. The perception of colours displayed through a rather geometrical spectar of colors, movement shown through a moving image accompanied by sound. As well as an appearence of the ready made, where a mirror cut in half represents displacement. She also mentions that she’s not a fan of finished work, rather then a work of process. As for the promotional identity of the exhibititon, we’ve only learnt about this exhibition through a website. Every room is filled and categorized within a sistematical approach of a project.

As a reference we used Cream 3: Phaidon  where we’ve compared an exhibition of Angela Burroch to the exhibition we have seen in person.

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Research Workshop Done as a group
Interviews
Questions
1) What is your background and where are you from?
2) What course are you studying?
3) Why did choose to study at the Cass and what is it about the Cass that stood out to you?
4) Did the Cass and your course lived up to what you expected and if not what are your
reasons?
A. Interview one
1) I have studied textiles and Art and Design at GCSE, textile, photography, Foundation diploma
in art and design, specialising in visual communication. I live in Rochester, Kent and have done all
my studies here.
2) Textiles Design BA
3) I chose to study at the Cass because I had heard great reviews from my previous tutors. The
open day gave me a feel for the place and I felt confident talking to the tutors that the course was
right for me. I liked the never ending possibility to explore textiles through different avenues.
4) At first it didn’t, thought I had already learned what we covered in the first year from A levels. As
years have progressed, I have and continue to learn more about how to refine my practice and
identify and work with my style.
B. Interview 2
1) I studied textiles at both A-level and GCSE. I currently live in Essex and commute to university.
2) Textile Design BA
3) I chose to study at the Cass because it could open doors to both interiors and fashion within
the industry. What stood out to me was the course leader who seemed to know exactly what he
was talking about and liked that I would be taught allot.
4) It has and I love the range of facilities which has enabled me to take my style and practice
further to what I expected.
C. Interview 3
1) Im from South London
2) I study Textile Design
3) I chose to study at the Cass because I liked how diverse the university is in the different types
of people that study there. I also liked the location and the fact that it is near to Brick Lane which
has plenty of street art around and the fact that there are lots of galleries that surround the
university. I feel inspired everyday commuting into the Cass by its surroundings.
4) My course lived up to expectations in which I love the wide range of facilities that are available
which has made me more experimental within my practice.

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Concept 1 School of Architecture POWER POINT

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Concept 1 School of Architecture POWER POINT

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School of Architecture-
Linear Component as a literal promotional piece

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The typography development is inspired by drain pipes, water drains, the industrial aesthetics of the Cass Building.

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Alexey Bogolepov Reseach and Reflection 3#

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Alexey Bogolepov Reseach and Reflection 3#

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Alexey Bogolepov photographs seen below are a focal and starting point for my individual research and individual section of the summer show concept. The simplistic and minimalistic approach these photograph exude its quite educational. The colour red, as the colour of passion,  dynamic, force, authority play well within our concept. We do feel the need to emphasize the used of the colour red as a visual identity, that ties back to the history of Sir John Cass, the man the school's named after. The black and white imagery may have been our first idea as we are representing the history of the school, so Alexey's photographs grasp an visual part we are also trying to reach throughout  our testing and development. There is dose of playfulness within these imagery, based on architectural; outlines of the building, as well as seriousness with the colour tone, as it is mostly black and white with the exaction of the linear illustration. The line is an important part of any kind of practice where it is the design, architecture or art. It's been and will away be the most important element of any creative skill and discipline. These images have helped us start a conversation based around the way-findings , they are very literal, visual and easy to navigate.

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The work of Angela Bulloch is heavily contemporary. She is berer of lots of colours, ilumnations lights and 4 d shapes. It is a exhibion of the ready made, a very famous concpet within the world of the contemporry art. The collection of pixel blocks sculptures (relevant to graphic design or any other  modern day creative  discipline), electronics, lights and plastic broadcasts a sense modernism. To me it represent the future of both design and art, the usage of sustainable items, solar energy, luminescence  colours and an myriad of futuristic ideas. The concept of the exhibition and the exhibition itself are connected on some level because the pieces have fit perfectly into the space as they are essentially met to exist there and only there. This exhibition for me is scream the future, and is something I would assume the young population would  be interested to see. Its quite non traditional.  I think it brings a certain dosage of whimsicalness, eclecticism to a very generic use of the ready made in the industry.

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Dora Maurer Exhibition Research and reflection 2#

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Dora Maurer Exhibition Research and reflection 2#

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Dora Maurer's work is quite similar to the photographs of Alexey Bogolepov we've reviewed. The series of unfinished, minimalistic, quite linear and abstract design and artwork give out a dynamic  feeling. It is heavily typography based, and the focal point is movement. It is a collection of very old work done by her, so many of the work lacks colour. Based around asymmetrical and geometrical shapes, it develops further from the linear idea we've been trying to show previously. The usage of shapes as our promotional components is quite popular and can be made by a variety or different processes. We are contemplating the illustration of different 3D shaped that are featured on the poster as we ll as the print invite. The linear installation accompanied by drastic color that would draw attention to the design we are trying to building.

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The concept behind this ideas lies within the history of the school as a Wash-house, later on turned into a public swimming pool for the ladies of the communities. Upon our meeting we've decided on a subtle colour palette; red and baby blue with the exemptions  of  typography written in either black or blue.
History of the School:

Committee for Baths for the Labouring Classes’ was formed in October 1844 as a result of a high profile public meeting organised to address the issue. The group, based in London and made up of notable citizens, aimed to improve the sanitary conditions of the poor through the construction of publically accessible washing facilities.

The Ladies Swimming Bath
and Recreation Hall
1893 to 1938
For several years women and
schoolgirls were only given
access to the swimming baths on
Wednesdays, so that they might
‘acquire the art of swimming’.

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At the start of our project we’ve decided to contemplate and broadcast the concept of our Summer Show promotion through a visual representation of the school’s history. Depicted through black and white imagery and its architectural structure, we’ve intended to pursuit an aquatic based typography of our creation made through the Illustrator software. Our poster design will heavily pay homage to the industrial structure of the Cass building, once again illustrated and designed through a system of linear element (linear design). Depicting both the building’s exterior in an architectural manner, as well as the interior elements such as drain pipes. Inspired by Wes Anderson’s Swimming Pool series, the school’s own history of once being a public pool and washhouse, it generated our idea of the usage of the colour blue. We plan to emphasise the colour red to signify Sir John Cass, himself. We also, plan on using a riso printer, or screen printing to communicate the water based texture our print invites will display. Since our target audience is a variety of young intellectuals and practitioners, we’ve intent to deepen our concept to thoroughly portray the essence and feeling our school exudes and inspires, both through its past and its contemporary present.

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References: Zeka Design, Michelle Mao and Magdiel Lopez

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New Microsoft PowerPoint Presentation (2)

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The Cass History research we've done as a group, revolves around the history of the building, as well as looking into old publications made by the school students and staff. Researching through old students projects and viewing  the past identity and visual languages it posses ended up being  useful. The mere image of the school, as well as the building shows up quite a lot during old publications. Display of student work is more or less shown as well. Architecture is quite dominant.  The last few summer show promotional material evolves to much more colour usage , as well as abstract concept and art. There is much more liveliness brought to the summer show collection of promotional posters, it represent the should as whole with the usage of illustrations, animations, design and architecture.
As our main project revolves around the Cass Summer Show, it is only right to look into the history of the Cass School of Arts, Architecture and Design in order to conceptualise the identity  we intend to portray in our Summer Show pitch. The history of the school starts ruffly 150 years ago and relies heavily on the Art and Crafts programme within a particular university, which later develops into a rather big number of schools, one of them being the famous School of Furniture and Design. Apart from being quite an uncommon course, as furniture design isn’t
instigated or practices in many places, I found it being an utterly interesting start of our research. As the identity and theme could represent history of the school itself. It could play a crutial part of our Summer Cass Show concept, wether we decide to look into the history of the building is still debatable. I immediatelly though of Bauhaus as an irreplaceable and unskippable part of design history itself. The furniture exhibitied in the Wash House slightly remind of the famous Wassily Chair designed in 1925 at Bauhaus by Marcel Breuer.

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I've tried to construct a typeface inspired by pipes in Ilustrator, and make of such elements.

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Both group and individual

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Colourised Version of the pipe typography

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Colourised Version of the pipe typography

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Sketchbooking 2

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Sketch booking 3

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Sketchbooking 5

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Sketchbooking 6

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Sketchbooking 7

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Sketchbooking 6

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I tried making the shapes that I've initially came up with into a bespoke typeface.

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CV Draft 5, the one I've submited for the first feedback, I've changed the typeface and the point size of the text afterwards. I also made it into 2 pages

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A bit abstracted when regarding our initial theme, the History of Cass. I've modified each letter to represent dropping water, a pipe leakage.

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Invite development

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Invite Development

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Posters

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Assessment PDF Reference

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Reference

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Visual and aural exploration

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Visual and aural exploration