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L4 Buying JET Assignment 3 Candidate Authentication Form

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Gantt Chart Plan & Padlet Plan

My initial thought for the assignment was for it to be complete by the 2nd of October, leaving plenty of time to check over both the timeline and report.

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However as you can see from the images above, the timeline took longer to complete than expected (3 days). My first thought was that the report was going to take longer, but looking back at the timeline I spent too much time deciding on a template and how it visually looks

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https://www.canva.com/design/DAEI6C6I-qE/DrWAw2Z2gIiYyTV22anCjA/view?utm_content=DAEI6C6I-qE&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton

Im unable to download my timeline. this link will need pasted into a web browser.

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Julian Triana Assignment 1 L4 Buying Basketball Shoes

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·         Kickz-st, 24/5/2017,Kickz.com, ‘EVOLUTION OF BASKETBALL SHOES’,[online],https://www.kickz.com/blog/2017/05/24/evolution-of-basketball-shoes/

·         MARIA RAMOS, 31/1/2020, reviewthis.com, ‘Basketball Shoes Through The Years: A Design History’, [Online],https://www.reviewthis.com/basketball-shoes-through-years-design-history/

·         NIKE NEWS,15/1/2019,news.nike.com,Sneakers, ‘Breaking Down the Nike Adapt BB’,[Online] https://news.nike.com/news/nike-adapt-bb

·         NIKE NEWS,05/11/2018,news.nike.com, Sneakers, ‘A Visual History of the Nike Air Force 1’, [Online],https://news.nike.com/news/nike-air-force-1-visual-history

·         JD Official, blog.jdsports.co.uk, ‘Air Force 1: The History Behind the Icon’, [Online] https://blog.jdsports.co.uk/air-force-1-the-history-behind-the-icon/

·         Kickz-rb, 27/5/2015,Kickz.com, ‘HISTORY OF THE NIKE AIR FORCE 1’, [online], https://www.kickz.com/blog/2015/05/27/history-of-the-nike-air-force-1/#:~:text='Air%20in%20a%20box'.,heel%20for%20cushioning%20and%20support.

·         FILIP TRIVIC, 25/5/2020, basketballnetwork.net, ‘BEFORE AIR JORDANS – The first signature shoes in the NBA’,[Online],https://www.basketballnetwork.net/before-air-jordans-the-first-signature-shoes-in-the-nba/

·         BRENDAN BOWERS, 7/2/2013, bleacherreport.com, ‘From Chuck Taylor to LeBron X: Year-by-Year Evolution of NBA Sneakers’, [Online], https://bleacherreport.com/articles/1519230-from-chuck-taylor-to-lebron-x-year-by-year-evolution-of-nba-sneakers

·         chucksconnection.com, ‘The History of the Converse All Star “Chuck Taylor” Basketball Shoe’, [Online],https://www.chucksconnection.com/history1.html

·         Morgan Baylis, 1/7/2020,stockx.com, ‘Chuck Taylor: A Brief History’,[Online],https://stockx.com/news/chuck-taylor-a-brief-history/

·         Stephen Albertini, 24/6/2019, grailed.com, ‘Chuck Taylor's Enduring Legacy: A History of the Converse All Star’ ,[Online],https://www.grailed.com/drycleanonly/chuck-taylor-all-star-sneaker-history

·         Molly Isabella Smith, 14/6/2020,mrporter.com, ‘A Brief History Of The Converse Chuck Taylor All Star Sneaker’,[Online],https://www.mrporter.com/en-us/journal/fashion/history-converse-chuck-taylor-all-star-sneaker-icon-1276662

·         Andrew Martin, May 7, medium.com, ‘The Puma Clyde: The Story of the First NBA Player Shoe Endorsement Deal’, [Online],https://medium.com/sportsraid/the-puma-clyde-the-story-of-the-first-nba-player-shoe-endorsement-deal-93ffced659b2

ADAM TSCHORN, 14/2/2019,latimes.com, ‘Timeline: Highlights from a century of signature kicks’,[Online],https://www.latimes.com/fashion/la-ig-sneakers-basketball-sneaker-timeline-20190214-htmlstory.html

·         AARON DODSON, 15/11/2018,theundefeated.com, ‘How the ‘Concord’ Air Jordan 11 became sneaker culture’s grail’,[Online],https://theundefeated.com/features/how-the-concord-air-jordan-11-became-sneaker-cultures-grail/

·         Gerald Flores,17/5/2020, esquire.com, ‘Marcus Jordan, Victor Oladipo, and Tim Hardaway, Jr. Rank Michael Jordan's Off-Court Looks’,[online], https://www.esquire.com/style/mens-fashion/a32555024/michael-jordan-style-the-last-dance/

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Buyers Administration Assistant skills needed

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Brand I like (with products)

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Supply Base

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- Based around an hypothesis
- whats in the report

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- first signature shoes and the importance of a signature shoe
- first shoe to have player input in design (clydes)
- jumping subcultures
- Streets brought back the AF1

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- Use Canva
- Clear and concise
- Not too many colours
- try not to focus on the tech side
- dont use to many shoes

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- Technology
- mention how the foamposite was made
- reference 3D printer
- Retail experience (adidas shop)
- Basketball Lab
- Colaborations\famous people
- (off-white)
- Celebritys
- backup hypothesis througout if possible
- touch on sustainability

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-  Is the hypothesis correct
- backup point

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- Converse all stars

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- The Jabbar (adidas)
- The Blazer and Bruin (Nike)
- The Clyde (Puma suedes)

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- Air Jordan 1
- Reebok Pumps
- Air Jordan 3

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- Foamposite
- Jordan 11
- Air Max Uptempos

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- Adidas Laceless shoe
- Nike Adapt BB
- Back to the future shoe
- hyperdunk

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The great grandfather of basketball shoes the chuck taylor

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- introducing Nikes first basketball shoe
- Forst player endorsed shoe

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- Begining of the dominance of the jordan line
- The supser star and hip hop culture

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- crazy designs
- big push in technology

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- continued push in tech
- drawing up ideas form the past

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- I have a first draft for my headings and introduction completed. I had the idea of creating a hypothesis\question for the base of the report and try to see if I’m correct

hypothesis “Sports\Athletic shoes are not just a high performance shoe”

- I’ve written notes around what will go into each heading, which I’ve put into my padlet to help me with the timeline and report

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After speaking with Marianna in regards to the focus of my report (football boots) she raised a good point, that the report may end up turning something very technical when the assignment is based around how the item will progress in the future. I have another topic in mind, I saw a book from the library that gave me the idea

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After considering my first choice, I wanted to keep theme of sports and footwear, so I’ve decided to base my report around basketball shoes\sneakers. The book that gave me the idea is called “The Dunk Book “it’s filled with different Nike Dunks with different colourways. Looking at this book also led me to think about coming up with another hypothesis

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At the moment I’m currently writing up my timeline but I’m struggling to find a timeline I’m happy with for my information

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Completed the information for the timeline and look of the timeline. Like my previous entry I found arranging the information to be a bit of a task more infact than the research as I wasn’t happy with the templates available. In the end i opted for a more simplistic design

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I’ve completed my timeline and happy with It’s design. I spent too much time with how it looks.

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I’ve edited my introduction slightly, it will also include a brief breakdown of key moments affecting basketball shoes today

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The time line breakdown is done, the points included are:

·         First player endorsed shoe

·         First design input

·         How the consumer\street changed the game

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Future progression has been done, i chose to focus on technology and initially retail experience and customisation but im now just focussing on tech and sustainability

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First draft of the conclusion is done. only a couple of references to do (there were alot of references to do)

Moved the gantt chart to my padelt, after review. it makes sense as the padlet is my plan for the assignment

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Wording has been checked, now submitting the assignment

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Just been set the second assignment that contains:
- Brand report
- Trend Report
- Frabric Report

For my brand report im initially looking to focus around these trends (i need to choose)

- Sports wear
- Athlesiure
- Smart Attire trends
- Hip-Hop
- Vintage Clothing

Some ideas for brands
- Nike
- Urban Outfitters
- Monki
- Zara
- bershka

From looking at the brief in the powerpoint i can get the following task completed by 21/10/2020

- Mind Map to evidence the role of the Buyer within the team

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- Mind map completed in XMind, ive kept it to two branches: essential skills and buyer responsibilities.
- ive added more descriptions for the responsibilities as the essential skills are more self explanitory
- ive also done the headings for the brand report

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- Placed the mind map into a word documentment with the refernces I used for the information
- its ready for submitting

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- I was wrong about the completion date of my mindmap, this was due to overcomplecating the mind map and putting too many entries into it

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- After considering the brands and trends from the entry on the 19th ive decided to base my report on:

- Brand: Nike
- Trends: Sports wear\Athlesiure and Hip-Hop

Ive chosen Nike because they are the top sportswear brand in the ill be able to get alot of data for the assignments. Furthermore, in terms of popularity of trends Sports wear\Athlesiure is very high, whether its mixing leggins, trainers and demin or even a full tracksuit the Sports wear\Athlesiure is everywhere.

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- Started the brand report, i wanted to decide the template and overall look at the begining because in the previous assignment i spend too much time editing it
- decided to go with the same colour scheme as the timeline (white and green)
- Lastly ive started with the SWOT analysis, ill hopefully have this completed in the next few days

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- SWOT analysis completed, i had to put it over two pages as it didnt fit on one. I was abit unsure but decided to keep it on two otherwise it would have looked really squashed

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Managed to get a few things done during this period:

PEST

Competition brand staple product images

Brand Report Intro

Template for the Trend Report (Kept the same template from the brand)

Intro for the trend report

Like the swot the pest is done over two slides. The brand staples is used to show Nikes competition and there main products also to add some more images to the report. Im happy ive began the trend report early i want to get both assignments done with a few days to spare for checking

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Started the trend report trend reserach im going to look at three trends and see if they fit in with
Nike.

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completed my part of the fabric board. i struggled to find consistent images for weave types however i did find this site that explained the pattern without any need for the description

https://www.mwwatermark.com/filter-cloths-101-common-weave-patterns/

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Completed the following points during this time:

Brand report:

about the brand

instore reserach

competition part 1 (fashion and price)

Trend Report

ss21 utility trend images

Nike mood board

I found the competition part based on fashion and price to be abit challenging and annoying. As this is my own opionion and producing a sort of line graph out of nothing with no real data to go on didnt make much sense as i dont represent the majority . This made me want to do another slide on the most successful brand based on figures.

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Was announced that we need to self isolaste for 10days due to covid. this is annoying as i prefer coming to online work

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unfortunatley ive started to feel unwell due recurring kidney problems which is affecting my sleep

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completed the competition part 2 mood board, found it alot easier to do because i was writing about reall stats. however im still struggling with how im feeling

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sleep deprevation is affecting the pace of my work decided to take a few days rest to see if that helps

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completed the following tasks:

Four marketing 4's, i found alot of info on this which is what i wanted because for both reports

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Focussed more on the trend report today and completed the following tasks

Description for the SS21 colour pallete

Details and trim

Even though i completed the Pantones part of the report i couldnt help thinking that the deep green didnt go with the light blues and greys ive chosen. However after looking at a colour wheel, these colours are complementary

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- Im starting to feel better today and have been able to get more work done. below are the tasks that have been done

Fabrics used for the line

product description

References

More report images added

Spelling checked on trend report

I am currently have writers block when completing the conclusion for the trend report, ill hopefully be able to make some progress tomorrow. i know i just need to provide evidance that i have hit customer profile with the line provided

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- completed the conclusion for the trend report. think i was over complecating what i need to say
- just need to do my refreneces. The assignments took longer than i wanted them to take due to me not feeling well

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Split into two sections, essential skills and responsibilities. I found this task to be verry easy due to the fact ive had to do plenty at uni

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All of the references below gave me short bullet points laid out in a job description style format which helped not having to waid through a sea of information. And the book Buying: From Trend Forecasting to Shop Floor expanded on the points from the websites which helped with descriptions

Fashion Capital, 2002,Fashion Buyer Job Profile,[Online] https://www.fashioncapital.co.uk/profiles/fashion-buyer-job-profile/

Wayup, 2020, What is a Fashion Buyer?, [Online]https://www.wayup.com/guide/what-is-a-fashion-buyer/

Aileen Yu, 18/01/2019, Fashion United, Fashion careers: What does a fashion buyer do?, [Online],https://fashionunited.uk/news/fashion/fashion-careers-what-does-a-fashion-buyer-do/2019011841092

Targetjobs, 2020, RETAIL BUYER: JOB DESCRIPTION, Typical buyer responsibilities and Key skills for retail buyers, [Online], https://targetjobs.co.uk/careers-advice/job-descriptions/278865-retail-buyer-job-description

Prospects, 2020, Job profile Retail buyer, Responsibilities: As a retail buyer you'll need to and Skills You'll need to show evidence of the following [Online],https://www.prospects.ac.uk/job-profiles/retail-buyer

David Shaw, Dimitri Koumbis, Bloomsbury Publishing, Fashion Buying: From Trend Forecasting to Shop Floor, 2nd Edition, Chapter 1: The Fashion Buyer, Pages 2-7, [Book]