# data[].attributes.body
Brand recall

# data[].attributes.body
the brain priotritazes emotional memories, whether they are good or bad

# data[].attributes.body
being in the consummers mind

# data[].attributes.body
they do that bu the use of commercials and advertising

# data[].attributes.body
being in the consumers mind all the time

# data[].attributes.body
we can remeber, because we had the feeling of excitment

# data[].attributes.body
we all remeber eating spoiled food because it gets an emotional reaction out of us

# data[].attributes.body
emotion triggers memory