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Disney uses the same logo and typography when promoting their products, as well as a house scheme consisting of mainly blues and other neutral colours. The Disney Castle shown at the opening of their films has been was used as the premise for the Disney World resorts for continuity and links in with the idea of young children's fantasies. This also links in with the slogan 'Where dreams come true', appropriate for their primary target audience of younger children and has very positive connotations.

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Columbia Pictures Intro 2010 - HD [1080p]

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ESPAÑOL- He aquí la versión de la intro más reciente de Columbia Pictures (2010) en Alta definición (HD 1080p). ¡Disfrútenla! -ENGLISH- Here is the lastest Columbia Pictures intro (2010) in High Definition 1080p Enjoy! :D

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Marvel Studios (Marvel Comics) Intro (HD)

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The new Marvel Studios Introduction Scene as seen in Captain America The Winter Soldier.

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Paramount Pictures 100th Anniversary Logo (2012) [HD 1080p]

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About Paramount Pictures 100th Anniversary: The only major studio still located in Hollywood, Paramount Pictures celebrates its 100th year in show business in 2012. Adolph Zukor, Jesse L. Lasky and Cecil B. DeMille are credited as Paramount's principle founders, with Queen Elizabeth being the studio's first feature film in 1912.

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Universal Pictures - Intro|Logo: New Version (2013) | HD

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(C) 2013 Universal Studios Home Entertainment. Source: Les Misérables - Blu-ray (2013).

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The graphic designer Wally Olins originally coined the term corporate identity, the term meaning the visual elements a company uses to promote themselves. It is more than just a logo; it must aesthetically convey the qualities and values it wishes to be associated with and recognised by through communication media. This can be done through images, typography, slogan/ language and music.