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Elderly people would stay in Tring as it is quite a popular area with the grey market as there are attractions for them to visit and Tring Park for people to go walking in.

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3) a developing hotel in Tring I think it would attract couple and the grey market due to its surroundings e.g. parks and Ashridge, as well as being in a quiet location.

4) conflict with local people due to the increased visitor numbers which current infrastructure may not be able to support e.g. roads (increased traffic)

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Elder people (Grey Market) due to the history that Tring has and the surrounding villages that also exist, such as the Rothschild family and their influence within the local area.

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i think the best way for upper market hotel developers to develop a hotel in a place like Tring would be to have self-catering apartments as this way the local businesses with in the town would still gain their income.

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They are in the private sector so they make their money by selling their products/services mainly.

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Q4] What conflict would arise if a large Hilton Hotel was being developed in Tring High street?

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Q4] What conflict would arise if a large Hilton Hotel was being developed in Tring High street?

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With what sectors? How would they overcome this conflict?

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Q3] What market would a developing hotel be popular to in a town like Tring? Why do you think this?

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Q3] What market would a developing hotel be popular to in a town like Tring? Why do you think this?

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Q2] What would be the best way for an upper market Hotel Developer [such as Hilton Hotels] to develop in a local town like Tring?

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Q2] What would be the best way for an upper market Hotel Developer [such as Hilton Hotels] to develop in a local town like Tring?

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EG] All Inclusive? Self catering apartments?

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As Hilton Worldwide is a profit making company, they aren't worried about the destruction they can have on a location which they develop in yet the locals will usually have something to say about it.

Before all building constructions, planning permission is needed therefore giving an opportunity for locals to oppose to the developing hotel.

Example ~ Bournemouth Hilton Hotel (see article below) The construction of the Hilton Hotel in Bournemouth is said to take around a year therefore locals are arguing that this isn't what the locals or the tourists want to see when they visit the seaside town.

Big organisations such as Hilton, will always be able to win a conflict with the locals because they can have many benefits as well as drawbacks, when marketing to the Mayor / President of the city/state they will highlight the positives. Especially in the current financial market where most towns/cities wish to make more money therefore would wish to bring in as much tourism as they can.

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As Hilton Hotels is such a Worldwide organisation, not much information is broad-cast about their partnerships with other sector organisations. Many organisations who are as popular as the Hilton's will have there own mini organisations for everything such as, the laundry and hospitality needs.

Although, hotels will work in corporation with public sector organisations such as laundry organisations and spa treatments etc. This would cause the multiplier effect to happen but only with local hotel developers. Considering this, hotel developers are developing hotels therefore they are profit making big branded hotels so will mostly have their own organisations for most of the amenities.

- local transport

- local communities

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Q1] The Hilton Hotel branch has a 'Lady Hilton' feature,  why would they market to one specific gender? OLIVIA

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Q1] The Hilton Hotel branch has a 'Lady Hilton' feature,  why would they market to one specific gender? OLIVIA

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Lady Hilton was developed and designed exclusively for women travellers. Select hotels feature women-only floors and rooms, and provide special amenities tailored to women. This appeals to women because there are special types of activities they can do without men. - Olivia

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The first ever Hilton Hotel was built in Texas and the development began in this state. Mr Hilton then developed to NYC by taking over Roosevelt and Plaza hotels. The hotels began to expand internationally with the first international hotel being opened in Puerto Rico. Istanbul was where the next Hilton development took place therefore developing and preparing Turkey for tourism.

Most development from this organisation was buying out hotels in destinations and rejuvenating them with their branded image. This sometimes caused a negative impact on local business in the state or city because local hotels were bought out by Hilton Worldwide therefore making them lose business.

The role which the organisation plays in developing countries is that they offer them the named brand of hotel which attracts many tourists to the destination. In the early stages, this meant business was welcomed for many local businesses because an all-inclusive holiday wasn't yet discovered. Through helping countries develop their tourism levels, they allowed a lot more benefits to the local people because it meant that money was spent to improve facilities and people were gaining customers.

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This organisation is privately funded therefore is not given help from the government.

The hotels develop in order to increase the expansion of the business in order to increase their opportunity for profit. This means that the more hotels they have in different countries, the more customers they will appeal to and they will also be able to gain returning customers who may visit numerous branches.

Hotels will have numerous hotels in the same country, for instance in Dubai there is 16 hotels all of the Hilton brand therefore the market which they appeal to is wider because people can travel almost anywhere in Dubai and still be able to stay in a Hilton Hotel.

The organisation; Hilton Worldwide, focuses on branching out to developing countries and expanding on the 4,200 hotels they already own around the World. This allows them to make more money because the existing hotels are clearly successful because they are still in existence whereas if they weren't adding to the profit of the organisation as a whole they would be shut down.

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Article published; Sept 2014

By; Melanie Vass

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THE only way is up for Bournemouth's £60million Hilton hotel development, following the completion of almost a year's worth of extensive groundworks.

The Terrace Mount development - which will consist of a top-end Hilton hotel, a three-star hotel and a block of flats - is now making its presence felt on the town's skyline.

Contractors have spent almost a year digging down to create the space for a pay and display basement car park. Now this phase has been completed, they are building upwards, giving residents a better idea of what the finished development will look like.

Work is being carried out on all three blocks simultaneously and the three-star hotel is currently the most advanced, at around five floors high. The apartment block at the top of Upper Terrace Road is two storeys high and the luxury hotel, which Hilton hopes will be a five-star, is also about two storeys high.

Peter Tisdale, of the London-based THAT Group which is spearheading the development, said residents would see quick progress during this stage of the building work.

"Completing the groundworks for the car park is a significant milestone and it gets us through what's technically the worst part of the development," he said.

"For the local neighbours it's a significant step because it means that we've finished the stage where we need to have lorries taking away all the earth which has been dug up.

"This is the most exciting stage now. Every day you can see something being built that you can see from the pavement. We are now at the stage where the next three to four months will be the most quickly changing landscape."

The overall completion date is the end of next summer.

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Going up: the £60m Hilton hotel development set to transform Bournemouth's skyline

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THE only way is up for Bournemouth's £60million Hilton hotel development, following the completion of almost a year's worth of extensive groundworks. The Terrace Mount development - which will consist of a top-end Hilton hotel, a three-star hotel and a block of flats - is now making its presence felt on the town's skyline.

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As stated on the website, Hilton Hotels vision is:

"to fill the earth with light and warmth of hospitality"

This exemplifies that the focus is to provide the public with a good service as well as make a profit. This is needed for the organisation because they need to ensure that their product/service which they provide is appealing to the customers; without an aim like this, people will be lead to the conclusion that they aren't going to provide a good service therefore people won't be interested in spending money with the organisation.

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The primary aim for the organisation, Hilton Hotels, is to make a profit therefore this gives reason for their mass development.

They aim to make money and beat competitors therefore a lot of thought goes into prices for the specific product they offer. They have to compete with other hotels in destinations such as Dubai and London.

To make a profit the prices need to be high yet suitable for the product/service people are buying. The case study, Hilton Hotels, is an upper market organisation therefore they market towards people with the disposable income which they would need to be customers. The product they offer is suitable for the money which people will pay and the market they advertise to will allow them to keep up with the competition as well as make a profit.

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Hotel Developers are a member of the private sector therefore focus primarily on gaining profit. whilst providing the public with a service.

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Hilton Hotels is an international chain of upper market hotels located all around the world.

Originally founded in 1919 by Conrad Hilton, the hotel chain has become recognised world wide and is developing further with their flagship brand of 'Hilton Worldwide'.

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We work with you to create and construct extraordinary properties across the Hilton portfolio of brands. Our team of experts and professionals will support you in every step of the design and construction process.

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During the entire development process, you get a Project Director as your principal point of contact, who is focused on ensuring a smooth and trouble-free delivery of the highest-quality property. Our Project Directors are committed to increasing efficiencies, improving communications, and assembling reliable information for our owners, industry partners, and Hilton.

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Whether building a new hotel, converting or renovating an existing one, our standards, prototypes, design guides and other supporting information enable hotel owners, operators, developers, designers and manufacturers to better understand each brand within the Hilton portfolio. We provide this information too so that our developers can successfully execute their plans while ensuring the detail and quality of our brands render the best guest experience possible.

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Architecture, Design, Construction & Technical Services

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We work with you to create and construct extraordinary properties across the Hilton portfolio of brands. Our team of experts and professionals will support you in every step of the design and construction process. During the entire development process, you get a Project Director as your principal point of contact, who is focused on ensuring a smooth and trouble-free delivery of the highest-quality property.

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What conflicts may arise with this organisation? 

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What conflicts may arise with this organisation? 

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 What role do they play in developing countries?

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 What role do they play in developing countries?