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https://padlet.com/qwe584443439/rlep3loqpie0

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Bold, B. (2014). Supermarket own-brands generate more than half of UK grocery sales. [online] Campaignlive.co.uk. Available at: http://www.campaignlive.co.uk/article/1324180/supermarket-own-brands-generate-half-uk-uk-grocery-sales# [Accessed 25 Jul. 2016].

Berry, T. (2008). What Is a SWOT Analysis? - Bplans Blog. [online] Bplans Blog. Available at: http://articles.bplans.com/how-to-perform-swot-analysis/  [Accessed 26 Jul. 2016].

Gyekye, L. (2012). M&S unveils basic Simply M&S food brand. [online] Packaging News | Jobs | Production | Design | Innovation. Available at: http://www.packagingnews.co.uk/news/ms-unveils-new-basic-food-brand-13-05-2012  [Accessed 26 Jul. 2016].

Ruddick, G. (2013). Marks & Spencer's position as Britain's biggest clothing retailer under threat as sales slide. [online] Telegraph.co.uk. Available at: http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9985388/Marks-and-Spencers-position-as-Britains-biggest-clothing-retailer-under-threat-as-sales-slide.html [Accessed 26 Jul. 2016].

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Ben, B. (2014). Supermarket own-brands generate more than half of UK grocery sales. [online] Campaignlive.co.uk. Available at: http://www.campaignlive.co.uk/article/1324180/supermarket-own-brands-generate-half-uk-grocery-sales [Accessed 26 Jul. 2016].

Jane Denton For Thisismoney. (2016). Aldi and Lidl draw in more shoppers as MPs vote on Sunday trading. [online] This is Money. Available at: http://www.thisismoney.co.uk/money/news/article-3481797/Major-supermarkets-sales-rise-sliver-Tesco-Asda-Morrisons-lose-market-share-Aldi-Lidl-draw-shoppers.html [Accessed 26 Jul. 2016].

Ruddick, G. (2013). Marks & Spencer's position as Britain's biggest clothing retailer under threat as sales slide. [online] Telegraph.co.uk. Available at: http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9985388/Marks-and-Spencers-position-as-Britains-biggest-clothing-retailer-under-threat-as-sales-slide.html [Accessed 26 Jul. 2016].

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PPT

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For TESCO, its strengths are the products had low costs, and TESCO has online shop and increasing growth of online sales. Its weaknesses are that it is still focus on the market of UK, and TESCO have suffered from bad debt, credit card arrears. The opportunities are TESCO cooperate with Tata Group, and the growth of online sales. The threats are the increased of fair-trade cotton clothing prices may lead to lower profits for TESCO, and TESCO has some competitors, like Asda.

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we went to M&S and Tesco to take a picture and look for some price in wednosday. Tesco is more cheaper than M&S. 

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we went to M&S and Tesco to take a picture and look for some price in wednosday. Tesco is more cheaper than M&S. 

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Talk about SWOT  and write down some Strengths, Weaknesses, Opportunities and Threats about supermarket.
The streng of Tesco are Multi- channel supplier and convenient shopping in online. The weaknesses of Tesco are rely too much on the UK market and debt problem. The threats is there are a lot of discount  stores more cheaper than Tesco.
The streng of M&S are have their own brand to supply their own products,  customer Services and shopping environment. The opportunities of M&S is healthy eating and marketing extending. The weaknesses of M&S is stock control  and waste store spaces.The threats of M&S is chemical pollution and the change of social environment.
Vito

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Learned what is the SWOT. SWOT analysis is to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture. The strengths and weaknesses are internal factors, the opportunities and threats are external factors.

For TESCO, its strengths are the products had low costs, and TESCO has online shop and increasing growth of online sales. Its weaknesses are that it is still focus on the market of UK, and TESCO have suffered from bad debt, credit card arrears. The opportunities are TESCO cooperate with Tata Group, and the growth of online sales. The threats are the increased of fair-trade cotton clothing prices may lead to lower profits for TESCO, and TESCO has some competitors, like Asda.

For M&S, the strengths are the products of M&S with high quality, and it always focus on the customers' need. The weaknesses is M&S needs to find some new products to stuff its extra spaces. The opportunities is the development of the internet is increasingly fast, it is good for online sale, and people may more attention to the quality of food. The Threats is M&S has some competitors, like in clothes, Topshop and other fashionable brands.

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From this website, we found the information about research group’s data found that 71% of UK consumers think that the quality of own-brands has improved, while 50% said they would buy more if greater variety was on offer.
At the other end of the scale, health and beauty was the least popular own-brand choice, at 18%, followed by confectionery (22%) and alcohol (25%).
nearly double the proportion of consumers who thought that four years ago.
nearly half (44%) would be willing to pay the same price or more for an own brand equivalent of a name brand, up from 28% four years ago.

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TESCO has premium own-labels, are becoming increasingly popular among shoppers – growing at 5.2% year on year in the 12 months ending 21 June 2014, four times the national growth rate of 1.4%.

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In M&S and TESCO, they all have clothes, foods, daily use. In TESCO, it does not have their own-brands clothes, but in M&S, it has their own-brand clothes. And we found that in these two supermarkets, there are many things belong to their own brands. And the price is different. Such as, broccoli, in M&S, it costs £1.70, but in TESCO, it only need £1.00. And potato, in M&S, it costs £2.00, and in TESCO, it costs £0.45. Moreover, we also found that TESCO has own-brands of fruits and vegetables, it raised vegetables and fruits cultivation requirements, acceptance criteria and forecast sales, and then, suppliers according that planting, quality control, packaging and distribution. The fruits and vote gables of M&S, 80% are from their own brand. This can control the quality of food and reduce profits.

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We went to Brent Cross first, the M&S is at the ground floor. In the M&S supermarket about food, wine & cakes. We find the food is fresh than tesco but it is more expensive in M&S. We find lot of own brand goods is not cheap but it looks very delicate, but in tesco we find the own brand goods it not very fresh and taste horrible, but is more cheaper than other brand goods. And we find lot articles of daily use in tesco and not expensive, but in M&S have less daily use goods. This two supermarket both have lot of wine from all over the world, but it easy to find the M&S is more expensive than tesco and much high-grade than tesco.

Simon and Bing

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Our group went to the Marks&Spencer and TESCO. We wrote some notes, and took some photos. And through this visit, we learn how to compare two supermarkets, and understand why the price of the same type of products of TESCO and M&S is different, and which products of these two supermarket have better quality. And we knowwhat different product categories of M&S and TESCO.

Shirley and Vito

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Location:
M&S Company Archive
Michael Marks Building
University of Leeds
Western Campus off Clarendon Road
LS2 9JT (LS2 9LJ for Sat Nav)

BING

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Tesco establish in 1919.
1930 Jack buy land and expend.
1940 Have a-self-service
1950 Own the  first supermarket.
1960 Put our stamp on thing
1980 Dudley give Tesco Moore
1990  Every little help us Tesco goes global.
2000 growth continues as we expend online
2010 A modern Tesco.
simon

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TESCO was founded in 1919.
Headquarters location in Hertfordshire.
Slogan is every little helps.
TESCO product: Food, daily necessities, financial services, telecom.
Number of employees 27,3000 (2008)
Turnover of 622 billion(2015)

Vito

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M & S Company from 1894 to the present, has set up 125 years in the United Kingdom.

Shirley

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TESCO is one of the world's top three retailers.

Shirley

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Because we can understand the consumer's purchase intention, the factors that affect the consumer's purchase intention. We can understand the differences between the same type of products in different supermarkets, like price, packaging, ingredients, quality. At the same time we can give some advice to Customer to analysis.

Simon Bing Vito  Shirley