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Here's what the experts say

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What Role Does Social Media Have in Education?

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Compass Learning recently interviewed 30 educators, including teachers, principals, superintendents, directors of curriculum and learning, and consultants, at the Texas Association for Supervision and Curriculum Development conference held in Dallas. Compass Learning asked the same question to everyone: What role-if any-does social media (Facebook, Twitter, You Tube, etc.)

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This presentation/video was posted in 2013 by NASSP (National Association of Secondary School Principals). The presenter is principal Eric Sheninger who describes his reluctance to "go social media". Three takeaways for school leaders:

Learn from each other, teachers are really the experts

Social Media is dynamic and a game changer

Change the public relations to positive

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Social Media Public Relations | Publicly Related

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Social Media , Technology & Professional Development

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Role Does Social Media Have in Education

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Webinar Preview: Social Media for School Leaders (Eric Sheninger)

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Eric Sheninger, NASSP Digital Principal Award winner, leads this dynamic, timely webinar. Effective school leaders know how to connect with students (and parents) in a relatable framework. Social media, one of the most significant technologies in the evolution of the educational landscape, provides an excellent opportunity to find this common ground.

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According to Mimi Ito (2013), an expert on digital media for young people:

Kids like their friendship driven digital spaces

Kids don't want adults in their space

Adults and kids in the same space needs to be safe

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For a district to be successful with social media use ponder these questions:

Who will run your district account? (Education World, 2012)

How will you ensure student privacy? (Couros, Jarrett, 2011)

How are students benefiting from the use of social media? (Finely, 2011)

Can you ensure student safety? (Ito, 2013)

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"Electronic communciation with students should always be TAPed:

Transparent- maintains openness, visibility and accountability

Accessible- consider all electronic communication to be a matter of record

Professional- use correct grammar and tone, choose appropriate subject matter and choose words that are courteous".

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One opinion on Professional Development 

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One opinion on Professional Development 

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Technology Leaders have the opportunity to help their staff adjust to education in the 21st century through social media.
In order for social media to be effective in the education, time will need to be spent training staff and continued with on-going development (Moran, Seaman, Trinti-Kane, 2011). Education World (2012) offers up virtual faculty meetings. An Acceptable Use Policy needs to be developed with staff trained at Welcome Back workshops each fall, also recommended by Creighton and Tareilo (2011) is staff, parents, and students sign this policy acknowledging they understand the risks and consequences of inappropriate use. Other issues teachers may need to be aware of is freedom of speech and student freedom of expression, as teachers DO NOT have freedom of speech and students DO have freedom of expression (O'Donovan, 2012).

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Doesn't always have to be students... showing before and after pictures is a great idea to keep the community up to date with changes in your district!

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If school's don't tell their story, someone else will! School's could always do a better job of selling themselves, and social media presents a great opportunity for this (Education World, 2012).

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Keep it professional, model professional

Reach multiple platforms using Ping.fm

PICTURES! PICTURES! PICTURES!

Journal blogs like E-News Letters

Wikis for public comment

On media platforms, leave open for comments

Use Youtube and Vimeo to create positive stories about your school

(Education World, 2012)
(Gallagher, Sujo-Montes, 2011)

(Hardy, 2014)
(Sheninger, 2013)

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School technology leaders can make social media beneficial to their institutions. With careful consideration, social media can be effective in the K-12 setting.