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In my opinion, through these examples of linkage function, I think they defining and explaining linkage in the way of connecting social media with the people interest and needs.

regarding Instagram example it enables the users to be connected and linked with their friends and relatives which help them to communicate and interact easily with others by the use of this social media and posting photos, videos, and others

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1. Linkage media possibly can create new social or groups by linking together the people who have the same interest.

2. Linkage can be based on common interests, or on matching wants with needs.

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A linkage is a mass media that is able to link together different elements of society that are not directly connected by an interpersonal channel.

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Example of Facebook that buys Whatsapp ~

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Example of Facebook that buys Whatsapp ~

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Example of linkage internet outlet ( website) 

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Example of linkage internet outlet ( website) 