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Weakness - not investigating competitors app to see how to differeniate  the Trendal app so it becomes more user friendly and adds value.

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Weakness - not investigating competitors app to see how to differeniate  the Trendal app so it becomes more user friendly and adds value.

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Maybe our question was a little limited as to how many live music events people go to a month. Maybe we need to know how many they go to a year. From my research the middle age 35-50 are the smallest market segment however they spend the most money on live events.

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Maybe our question was a little limited as to how many live music events people go to a month. Maybe we need to know how many they go to a year. From my research the middle age 35-50 are the smallest market segment however they spend the most money on live events.

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Trendel must identify a service not already fulfilled by Songkick or Bandsintown

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1) Live Nation's survey shows 39% of consumers were influenced to attend a concert by a Facebook post

2) Bandsintown and Songkick provide all concert information for free, both on the supply and demand-side

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Regardless of the influx of social media in our society, word of mouth dominates in advertising

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Trendel makes it easier for music fans to discover new and favourite bands

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Music fans must find a need for Trendel

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Millennial's use social media to follow their favourite bands

What is the need for communication with bands from a venue/band persperctive

From a behavioural segmentation perspective, and the majority of the demographic attending only 1-4 shows month is this app distinctive enough to compete with the market

Word of mouth is a large source of information for music

Why would a demographic pay for this app over the competition

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Live Music is becoming more important in the music industry

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App fatigue, users consolidating their viewing habits onto fewer platforms

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Single, fixed price source of revenue

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Box offices and ticket vendors can force Trendel to link into their apps, leaving the Trendel system

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Relies on buy-in from venues and artists to attract users, shifts locus of control solely to them

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Individual ideas already exist as standalone products: Live Nation app, Bandsintown, Songkick Concerts, *Google Maps*, Facebook/IG/Twitter/Snapchat

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No unique or proprietary technology, can be replicated easily

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Can partner with complimentary services like Uber and Lyft

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Can be absorbed into other existing apps like Live Nation

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App can be integrated with existing social media sites like Facebook

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Can partner with larger promotion companies like Live Nation to get better venue adoption

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“chicken and egg” dilemma, do not have an existing plan to subsidize or pro-rate venues to generate user base

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No qualifying market research to ensure demand exists

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Relying solely on outside developers

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Underestimate the threat of competition; do not believe any direct competition exists

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Both have a rapport with local artists and venues, as well as their own A&R company

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Randy has an extensive background in the music industry

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Aaron's Journey Map

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Survey Answers

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I think there are a few things we need to consider.

1. Revenue Streams: One of the key revenue streams that Trendell is from fans paying to get in touch with bands on a more 1:1 level. From our survey, almost all (96%) say they wouldn't be interested in paying to do this. While a sample size of 26 is not as significant, I think this is something we should look into a little more on a broader scale.

2. Attendance: 30% of respondents shared that they attend anywhere between 1-4 events per month. Is this enough of an addressable market?

3. Interactivity with Bands:  87% of  respondents don't interact with bands. I'm curious to see the underlying reason behind this. For instance, is it not private enough (i.e. facebook posts are public), are people not interested, or is there another unknown reason?

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Persona

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Through our survey many points have stood out for me:
1) By comparing the amount of people who eat out, and how much they are willing to spend - to the amount of live music events people go to.

2) Regardless of the amount of people using Facebook to keep up with their favourite artists, people still use word of mouth as the main source for bands their interested in.

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1)People enjoy talking about music; word of mouth is still a large source of information.

2)There a number of similar apps that have been varying degrees of unsuccessful.

3)Millenials are now the largest part of the workforce in North America.