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More informative packaging. Good colour contrast

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Really innovative design
Good colour balance
Nice typewriting

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Jordan's is slightly more refined, uses rural images to evoke image of authenticity, shows product clearly
Kellogg's font looks slightly less refined, has appeal for younger audience. Brighter colours more eye catching

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Kelloggs uses as well brown colours, but it is more energy because the orange/yellow.
Also brings only real images.
The same product but completly different packges.

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The Jordans packge it is a mix of real images with a constrast of drawings. The colours follow some idea, bringing to brown. It is more serious.