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Vinamilk is the largest dairy company in Vietnam.

Formally known as the Vietnam Dairy Products Joint Stock Company, Vinamilk was established on August 20, 1976.

Vinamilk is involved in manufacturing, marketing, and distributing various products, including liquid and powdered milk, condensed milk, ice cream, yogurt, and fruit juice.

Entered the top 40 dairy enterprises with the highest revenue (Plimsoll Statistics, 2022).

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Mai Kieu Lien

A Vietnamese businesswoman and the CEO of Vinamilk

Been accompanying Vinamilk for 49 years up to now

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Employee Care:

Vinamilk is committed to ensuring a safe and fair working environment while encouraging career development. They provide attractive welfare policies, including insurance, medical benefits, and vacation packages, and invest in training and skills development programs. (Vinamilk, 2022b)

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Community Development:

Vinamilk focuses on improving the lives and social welfare of local communities. They participate in school building, offer scholarships to underprivileged students, and support nutrition programs for children in remote areas. (Vietnam News, 2020)

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Environmental Protection:

Vinamilk implements projects to minimise environmental impact, applies clean and advanced production technologies, minimises emissions, and optimises waste treatment. They invest in renewable energy, energy-saving projects, and afforestation initiatives. (Vinamilk, 2015)

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Vinamilk's community activities from 2009 - 2012 (Thuc Quyen, 2013)

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1. Education Support

Vinamilk Scholarship Fund for Talent Youth (since 2003) – Scholarships for primary-school students excelling in academics, arts, sports, or overcoming difficulties.

Sponsorship of “Do Re Mi” program – Supporting children’s talent development, cultural engagement.

2. Nutrition & Health Programs

Milk Fund for Poor Children (since 2007) – Providing free milk to improve children’s nutrition.

Arsenal-Vinamilk Soccer School – Encouraging physical development through sports.

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Vinamilk continues to support 500 million VND for poor children with heart surgery (Government Electronic Newspaper, 2025)

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3. Community & Disaster Support

Supporting Storm & Flood Victims (2009-2010) – Donations to affected areas in Central Vietnam.

Supporting Agent Orange/Dioxin Victims – Aid for those affected by chemical warfare.

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Conclusion: Success of Vinamilk’s CSR Initiatives

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Conclusion: Success of Vinamilk’s CSR Initiatives

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Significant Social Impact

Millions of children benefited from scholarships and free milk, improving education and nutrition.

The Milk Fund grew from 1 million to 8 million glasses of milk in just a few years. (Thuc Quyen, 2013)

Expanded from local projects to nationwide programs across 63 provinces.

Positive Public Perception & Brand Loyalty

Strong corporate image as a socially responsible company => Enhanced trust and loyalty among consumers,stakeholders and government authorities, ensuring long-term support.

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Nguyễn, L. (2024). CSR Vinamilk 2024 - UNIVERSITY OF ECONOMICS AND BUSINESS SCHOOL OF BUSINESS ADMINISTRATION BUSINESS - Studocu. [online] Studocu. Available at: https://www.studocu.vn/vn/document/truong-dai-hoc-kinh-te-dai-hoc-quoc-gia-ha-noi/trach-nhiem-xa-hoi-cua-doanh-nghiep/csr-vinamilk-2024/99544139.

Thuc Quyen, N.V. (2013). CORPORATE SOCIAL RESPONSIBILITY IMPLEMENTATION BY VIETNAMESE ENTERPRISES Case: Vinamilk Corp. [online] Available at: https://www.theseus.fi/bitstream/handle/10024/54543/nguyen_vo.pdf?sequence=2.

Vietnam News (2020). Vinamilk gives poor children opportunities to go to school. [online] vietnamnews.vn. Available at: https://vietnamnews.vn/brand-info/803693/vinamilk-gives-poor-children-opportunities-to-go-to-school.html.

Vinamilk (n.d.). Our leadership - Vinamilk. [online] www.vinamilk.com.vn. Available at: https://www.vinamilk.com.vn/en/our-leadership/.

Vinamilk (2022a). Vinamilk CEO Mai Kieu Lien: 30 Years of Leadership with a Mindset of ‘Innovation-Creativity’. [online] www.vinamilk.com.vn. Available at: https://www.vinamilk.com.vn/vi/tin-tuc-su-kien/2465/tong-giam-doc-vinamilk-mai-kieu-lien-30-nam-lanh-dao-voi-tu-duy-doi-moi-sang-tao.

Vinamilk (n.d.). Vinamilk towards sustainability - Vinamilk. [online] www.vinamilk.com.vn. Available at: https://www.vinamilk.com.vn/en/vinamilk-towards-sustainable-development.

Vinamilk (2015). Waste Management. [online] http://vinamilk.vn/. Available at: https://www.vinamilk.com.vn/phat-trien-ben-vung/bao-cao/2022/en/waste-management.html.

Vinamilk (2022b). Working Conditions. [online] http://vinamilk.vn/. Available at: https://www.vinamilk.com.vn/phat-trien-ben-vung/bao-cao/2022/en/working-conditions.html.

Vinamilk (2023). WE CARE WE DO. [online] Available at: https://www.vinamilk.com.vn/static/uploads/article/1732544595-c66a5514d6958ecf68666bb10cdea26498b5b812a828654be654e3f231dacaa2.pdf.