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Group members

1. Cecile Timp from the Netherlands.

2. Lizi Kadagidhvili from Georgia.

3. Manisha Somnath from India.

4. Aya Abu Dayyeh from Palestine.

5. Akash Shaji from India.

6. Jedidah Evans from Nigeria.

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Here is a small introduction video about Cecile. The vlog is about our topic of the introduction vlog, MICA. In here we explain about the value chain of MICA; looking at the economic, social and environment.

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All the countries of our team!

India - Palestine - Netherlands - Georgia - Nigeria

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Today, we will divide the topics that need to be addressed before creating the vlog. We are working in Google Docs, where we will assign tasks and organize our ideas. Once all the content is written, we can begin recording the vlog and later compile the segments to present our final video.

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This is the cover of our Google Docs were we all work in for information we put in to eventually explain in our vlogs.

Using Google Docs is essential for our teamwork, as it allows everyone to see each other's contributions and offer assistance if needed.

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We have assigned tasks to each team member. Now, everyone can write their own section on mapping the value chain, allowing us to create a complete video for the final result. This division of labor was documented in our shared Google Docs, allowing everyone to collaborate, review each other's work, and provide assistance if needed.

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In the first breakout room, we analyzed our topic using the iceberg model, exploring both the positive and negative impacts of plastic bottle packaging. Later, we presented our findings in the Zoom meeting.

In the second breakout room, we identified the most significant negative impact—whether social, environmental, or economic. We collectively agreed that environmental concerns are the most critical for our topic. We then compared the environmental impact of plastic bottle packaging across our respective countries.

This post includes a link to our document, where we discussed these topics in detail during the breakout session.

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Each member has a specific role, contributing valuable qualities to enhance our group project.

Cecile Timp- Leader of the group

Lizi Kadagidhvili- Co leader

Manish Somnath- Organizer operation manager

Aya Abu Dayyeh- Content creator

Akash Shaji- Social media/ influencers

Jedidah Evans- Marketing manager

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Saturday (14:00, dutch time) Teams meeting

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Saturday (14:00, dutch time) Teams meeting

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On Saturday we are going to do a in between teams meeting to make sure can discuss what we want to explain in the vlog.

Also we want to make sure everybody understands the assignment we got for working on the vlog.

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Todo while meeting Saturday (29/4) online 

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Todo while meeting Saturday (29/4) online 

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Welcome to our second vlog, where we dive into the hidden abuse behind plastic bottle packaging. This time, we explore the problem of improper plastic waste separation, focusing on how it affects people and the planet. We’ll also introduce our iceberg model to show what’s really beneath the surface, and explain why the EU CSDDD is so important for corporate accountability. Together, we’ll look at the impact in India, Georgia, Palestine, and the Netherlands.

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This is the social media canvas the group worked on during our last Creathon meeting. This helps us for our social media post we are going to share this week. We have now thought about the strategy, content and engagement together.

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https://www.instagram.com/modelurpulpbottle/

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On the 7th of April we again discussed in the WhatsApp about the ideas for our final vlog. We all gave idea's and when we all came up with a conclusion we were ready to start filmping so the final vlog would be ready!

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This is the Instagram account we made and were we uploaded our vlogs for everybody of our target group to see!

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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This is our final vlog where we explain about new solutions for replacing plastic bottle packaging! Enjoy watching.

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Here is some nice information about Lizi, to get to know her!

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Here is some nice information about Aya, to also get to know her.

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Coca Cola accused of misleading eco claims

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Coca Cola accused of misleading eco claims

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Coca-Cola, Nestlé, and Danone have been accused of greenwashing—misleading consumers by claiming their plastic water bottles are “100% recycled” or “100% recyclable.” A complaint was filed to the European Commission by the European Consumer Organisation and environmental groups Client Earth and ECOS.

They argue that:

Bottles are never entirely made from recycled material.

Claims are misleading when paired with eco-friendly branding.

Recycling rates and infrastructure vary by country, making “100% recyclable” untrue in practice.

Client Earth stresses that companies must stop presenting recycling as a silver bullet, and instead reduce plastic at the source.

In response:

Coca-Cola and Nestlé say their claims are substantiated and transparent.

Danone emphasizes its investment in recycling infrastructure.

The European Commission may investigate further and coordinate national consumer action, but it cannot impose fines directly.

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"A '100%' recycling rate for bottles is technically not possible and, just because bottles are made with recycled plastic, does not mean they don't harm people and planet." "It is important companies don't portray recycling as a silver bullet to the plastic crisis - instead they need to focus efforts on reducing plastic at source."

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Coca-Cola and Nestle accused of misleading eco claims

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Consumer bodies say firms make misleading claims about plastic water bottles being "100% recycled".

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This is the ice berg we made in class, about replacing plastic bottle packaging were we looked at several aspects.

First of all we looked at the positive (visible) impacts of our topic, which is written at the top of the iceberg. In addition we looked at the negative impacts, that you cannot see but can feel. Second of all, we used three aspects for both impacts; environmental, social and economic.

Visible Impact (Above the Surface) – Positive Effects

Environmental Benefits:

Reduction in plastic waste and pollution.

Less reliance on fossil fuels for plastic production.

Decreased microplastic contamination in oceans and soil.

Social Benefits:

Enhanced brand reputation and consumer trust.

Growing eco-conscious consumer base supporting sustainability.

Encourages businesses to adopt greener practices.

Economic Benefits:

Boosts innovation in sustainable packaging alternatives.

Creates demand for biodegradable and recyclable materials.

Reduces long-term waste management costs.

Hidden Impact (Below the Surface) – Negative Effects

Environmental Challenges:

Some biodegradable alternatives still require energy-intensive production.

Increased land use for plant-based packaging materials (e.g., deforestation).

Potential increase in carbon footprint if alternatives require more processing.

Social Challenges:

Higher costs may lead to increased product prices for consumers.

Job losses in plastic production industries.

Accessibility issues if sustainable alternatives are not widely available.

Economic Challenges:

Higher initial investment for businesses in research and development.

Supply chain disruptions if alternative materials are scarce.

Possible resistance from industries reliant on plastic production.

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Understanding the Corporate Sustainability Due Diligence Directive (CSDDD) is crucial for businesses operating internationally, especially in the context of responsible corporate behaviour. This EU directive aims to ensure that companies identify, prevent, and mitigate adverse impacts on human rights and the environment throughout their global value chains. For professionals engaging with multinational teams and cross-border operations, awareness of the CSDDD is essential to align business practices with emerging sustainability and governance standards. More details can be found in the article added to padlet post.

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Fostering sustainable and responsible corporate behaviour for a just transition towards a sustainable economy.

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Welcome to our vlog, where we explore the value chain of plastic bottle packaging! In this video, we map out each stage of the process (from production to disposal) and examine the impact of plastic packaging on the environment. We also discuss more sustainable alternatives and their potential to reduce waste.