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Brief Handout 13th January (16 weeks until deadline)

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Brief Handout 13th January (16 weeks until deadline)

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- Make timeline

- Think about what specialism/theme I may choose

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Begin ideas for B2 project, create a mind map of chosen theme and mood boards to visualise ideas, and begin writing in project proposal.

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Blue Creative Project Research Mind Map Brainstorm  copy 2

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Brown Cozy Refined Autumn Collage A4 (4)

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During week one, I decided on my project theme (fantasy/Harry Potter) where I developed my initial ideas into a mind map and into specific specialisms. At the very beginning of this project, I was eager to develop branding and packaging which I have never experimented with before.

I created a mood board on my chosen ideas for this project

on the mind map – inspired packaging and illustrations for own redesigned confectionary from Harry Potter.

Overall, I am pleased with my chosen theme for my final project and am looking forward to expand my ideas for packaging and merging many ideas into a Harry Potter-esc collection.

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Theme research on Fantasy/wizards and witches. Start researching artists on packaging and branding.

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Ayelet Werner is a graphic designer, illustrator, and brand designer on the website Dribble, and she also has her own website consisting of her portfolio and original products. Her artwork consists of original brands, logos, illustrations, and mock-up designs of her products.

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Reannon Overbey is a graphic designer, and illustrator is centered on the website Dribble. Her artwork consists product design and illustrations.

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Cristina is a graphic designer and illustrator behind the creative studio, Studio Charmy. Her artwork focuses on branding, product design, and cute illustrations.

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During week two, I began theme research mainly focusing on the theme of fantasy, the Wizarding World, and witches and wizards. Presenting my research gives a clear indication of my project.

I then began to research other graphic designers and artists who create packaging and brand identity, choosing my favourite packaging for chocolate bars or sweets to give me ideas further along.

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Continue with artist research and analysis (relevant to theme) and examples of packaging. Complete project proposal to hand in.

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During week three, I began presenting my research of the popular candies shown in the Harry Potter film series and the history behind the most famous products as well as the aesthetic and style of packaging of the confectionary.

I have now completed my project proposal with a Fantasy project title explaining my chosen theme, initial ideas, and what I intend to produce as my final product(s). I have also been researching artists who do product design and packaging and have begun analyzing their work.

For the following week, I will be continuing artist analysis and began creating artist replicas.

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Artist Replica ⁓ Reannon Overbey Harry Potter Tarot Card

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Artist Replica ⁓ Reannon Overbey Harry Potter Tarot Card

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Reannon Overbey Artist Replica (Tarot) copy

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Complete analysis for 5 artists who do product design and packaging and began artist experimentation.

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During week four, I continued with my artist analysis of their packaging and branding illustrations, and how I could interpretate their style into my packaging work. I then began my first artist replica piece on one of my artist’s, Reannon Overbey, recreating her Harry Potter tarot card containing her modern style but changing the colour palette.

After half term, I will continue researching more artists and

experimenting in the artists styles and creating replicas of their chosen pieces.

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Artist Replica ⁓ Studio Charmy Little Pixies Clothing

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Artist Replica ⁓ Studio Charmy Little Pixies Clothing

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After half term, continue experimenting with artist replicas.

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During week five, I firstly continued completing my artist replicas for artists 2 and 3, changing the colour palette of the original designs and attempting to create an almost identical design. I have begun my thumbnail sketches of the Harry Potter confectionary. I have also begun researching minimalistic logo designs for bakeries etc. that are suitable for my brief and will give me inspiration for my design style for my Honeydukes logo and overall aesthetic for the products.

For the following week, I will be starting more initial sketches and hopefully into experiments in the style of my chosen artists and focusing my designs on packaging and branding on the confectionary products in Harry Potter.

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Honeydukes logo concept ⁓ Experimentation

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Honeydukes logo concept ⁓ Experimentation

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Complete Artist Research and experimentation (5th Feb - 17th March) 

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Complete Artist Research and experimentation (5th Feb - 17th March) 

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Start initial experiments in the style of chosen artists and focus designs on packaging and branding on the confectionary products in Harry Potter.

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Ayelet Werner Response Piece ⁓ Chocolate bar

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Ayelet Werner Response Piece ⁓ Chocolate bar

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Honeydukes chocolate bar - artist response copy

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During week six, I firstly created another response piece for my first artist Ayelet Werner, recreating her Honeydukes chocolate bar design. I designed a logo for the Honeydukes sweetshop and continued with my sketches for the artist response pieces and my confectionary thumbnails.

For the following week, I will be starting a recreated logo design for the Honeydukes sweetshop ⁓ sketches, thumbnails, and begin digital work on Photoshop.

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Start recreated logo design for Honeydukes. Sketches, thumbnails, and continue digital work on Photoshop.

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Ayelet Werner Response Piece ⁓ Chocolate bar

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Ayelet Werner Response Piece ⁓ Chocolate bar

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During week seven, I firstly created more designs for Ayelet Werner’s Honeydukes chocolate bar and completed my thumbnail sketches. I also began experimenting with a pastry/confectionary esc logo for Honeydukes sweetshop and incorporating the candy cane pattern from my previous logo experimentation.

For the following week, I will be refining my thumbnail designs and began experimenting with different techniques such as digital and water colour and testing design styles either digital or traditional.

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Thumbnail Designs and Refined Designs (17th March - 21st April)

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Thumbnail Designs and Refined Designs (17th March - 21st April)

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Use this time to start creating and refining your ideas

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Refining my confectionary thumbnail designs and began experimenting with different techniques such as digital and water colour.

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During week eight, I firstly began with my digital experimentations of a concept menu, chocolate frog, and stylizing the well-known symbols from Harry Potter to experiment with a minimalistic style and colour palettes. I will need to continue with refining my initial sketches of the thumbnail designs and begin more traditional experiments.

For the following week, I will continue with my experiments either digitally or traditionally and expand my confectionary/sweetshop concept.

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Continue with my experiments either digitally or traditionally and expand my confectionary/sweetshop concept.

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Simple November Mood Board Instagram Post

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During week eight, I firstly began focusing on inspiration for food and drink packaging designs for my final Harry Potter products. I created two mood boards on pastel and modern design styles from Pinterest.

For the following week, I will be beginning my thumbnails for final ideas and for my final products and began creating my pieces digitally.

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Begin my thumbnails for final ideas and for my final products and began finalizing colour palettes and fonts.

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During week ten, I firstly have begun finalizing my ideas for my final product(s) design by choosing colour palettes and an aesthetic for my final outcome. I began creating my experiments for food packaging, displaying the minimalistic style of packaging from my chosen artists. I have begun creating my mystical, fantasy experimentation prints on Photoshop with my finalized colour palettes.

For the following week, I hope to have completed all my digital and watercolour experiments and begun sketches for my final products for during the Easter holidays. This will give me the opportunity to focus on digitally designing my products after the two weeks off, with completed design ideas.

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Continue experimenting with design style digitally and testing chosen colour palettes before finalising my products in a few weeks.

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During week eleven, I firstly continued with my digital experiments including a redesigned, minimalistic Honeydukes logo, mystical prints for the packaging, and fantasy prints with elements of Harry Potter. This has given me the opportunity to finalize colour palettes and my design style I will continue to expand into my final design. I have also completed font experiment for my final products and have decided on colour palettes to us in my final outcome. The only experiment I have remaining is watercolour which I will complete during the Easter holidays.

The following week after the Easter holidays, I hope to have my final sketches completed for my final product design to began producing digitally.

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EASTER HOLIDAYS Monday 14th April - Monday 28th April

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EASTER HOLIDAYS Monday 14th April - Monday 28th April

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Start planning for final work

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Week twelve ⁓ April 14th (Easter Holidays)

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Week twelve ⁓ April 14th (Easter Holidays)

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Final sketches completed for my final product design to began producing digitally.

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During week twelve, I firstly began my sketches for my final product design of Fantasy-esc products and packaging. I have also finalized my style and aesthetic planned for my final designed fantasy packaging, made for confectionary/Harry Potter products.

The following week, I will begin digitalizing the packaging designs to explore a final design for this project.

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Week thirteen ⁓ April 21st (Easter Holidays)

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Week thirteen ⁓ April 21st (Easter Holidays)

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Refining sketches and finalizing my product identity.

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During week thirteen, I firstly refined my sketches on my final Harry Potter packaging product. I have now

finalized my product identity, deciding on a colour palette, fonts, and a fantasy-style pattern on the confectionary packaging.

The following week, I will begin designing my final product and presenting my final outcome(s).

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Combining my fantasy print into a packaging product.

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During week fourteen, I firstly began combining my fantasy print into a packaging product. I began interpreting my colour palette, font, and fantasy-esc objects that correlate with Harry Potter and my fantasy, mystical theme.

The following week, I will continue finalizing and designing  my product design and detailing explanations of the post-production and the process.

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Continuing with finalizing my product design.

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During week fifteen, I firstly focused on my final design for this project and what type of product my packaging design could be turned into. I mainly focused on combining ideas and fantasy details to create an aesthetically pleasing packaging that can relate to the Honeydukes sweetshop in Harry Potter and my overall wider theme.

The following week, my final product will be completed with a completed evaluation on the project as a whole and an evaluation of my final design.

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My final product will be completed with a completed evaluation on the project as a whole and an evaluation of my final design.

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Honeydukes Delights packaging front cover copy

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Honeydukes Delights packaging front cover copy

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Honeydukes Delights packaging front cover copy

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During week sixteen, I firstly began finalizing my final packaging design, detailing the post production, applying variations of the packaging. I decided on creating packaging digitally for a Fantasy/Wizarding World box set of special edition, mystical confectionary including original products labelled on the box itself and have completed my final packaging design with a front cover and back cover on the box with a colour palette that accompany each other.

After finishing designing my product, I placed my final designs onto mock-up boxes I found on websites Pacdora and Placeit to give a clear vision on how my Fantasy confectionary box would look displayed, with a completed evaluation on my final piece and the project as a whole.

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Monday 26th May – Friday 30th May – Half Term

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Monday 26th May – Friday 30th May – Half Term

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Printing and Producing final exhibition Pieces (6th June - 10th June)

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Printing and Producing final exhibition Pieces (6th June - 10th June)