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How do cast albums, recordings, and social media advertisements of musical theatre impact the popularity of the show?

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-Weekly ticket sales

-Cast album rankings

-Popularity on social media

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Look at how accessible parts of musical theatre due to technology has impacted the accessibility of the production as a whole.

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Explain how technology can impact a musical's popularity and inform theatre companies on how they can utilize their online marketing to the fullest extent.

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Web Communication Can Increase Theatre Attendence

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Web Communication Can Increase Theatre Attendence

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Turrini, A., Soscia, I., & Maulini, A. (2012). Web communication can help theaters attract and keep younger audiences. International Journal of Cultural Policy, 18(4), 474–485. https://doi.org/10.1080/10286632.2011.625420

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Newman, A. A. (2009). It's Broadway Gone Viral, With a Musical Meted Out via Twitter. The New York Times, 1-3. https://jeffcolibrary.idm.oclc.org/login?qurl=https%3A%2F%2Fwww.proquest.com%2Fnewspapers%2Fbroadway-gone-viral-with-musical-meted-out-via%2Fdocview%2F434155753%2Fse-2%3Faccountid%3D1551

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Chandler, Clare, and Scheuber-Rush, Simeon. “‘Does Anybody Have A Map?’: The Impact of ‘Virtual Broadway’ on Musical Theater Composition.” Journal of Popular Culture, vol. 54, no. 2, Apr. 2021, pp. 276–300. EBSCOhost, https://doi-org.jeffcolibrary.idm.oclc.org/10.1111/jpcu.13013.

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Social Media Marketing and Digital Performance for Theatre

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Social Media Marketing and Digital Performance for Theatre

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Miles, S. (2018). “Do We Have LIFT-Off?” Social Media Marketing and Digital Performance at a British Arts Festival. Journal of Arts Management, Law & Society, 48(5), 305–320. https://doi.org/10.1080/10632921.2017.1366379

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D. Khaustova “Repertory Theatre Marketing: What Worked Yesterday May Not Work Tomorrow.” International Multidisciplinary Scientific Conference on Social Sciences & Arts SGEM. https://search.ebscohost.com/login.aspx?direct=true&db=asn&AN=149718571&site=ehost-live (accessed Sept. 24, 2023)

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Yasanthini, G. F., & Santharooban, S. (2022). Online Resources Utilization of Visual and Performing Arts Undergraduates. Library Philosophy & Practice, 1–20.
https://search.ebscohost.com/login.aspx?direct=true&db=asn&AN=161168138&site=ehost-live

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Javanese Shadow Puppet Theatre Going Online

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Javanese Shadow Puppet Theatre Going Online

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Meloni, I., & Allasso, E. O. (2023). Going “Viral”: Wayang Elektrik, Wayang Climen and Other Forms of Online Javanese Shadow Puppet Theatre in the Time of Pandemic. Journal of World Popular Music, 10(1), 36–59. https://doi.org/10.1558/jwpm.26376

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Evans, S. (2019). Broadway’s Golden New Age? American Theatre, 36(4), 26–66. https://search.ebscohost.com/login.aspx?direct=true&db=asn&AN=135620006&site=ehost-live

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Rush, A. (2021). #YouWillBeFound: Participatory Fandom, Social Media Marketing, and Dear Evan Hansen. Studies in Musical Theatre, 15(2). https://cris.winchester.ac.uk/ws/portalfiles/portal/13171994/11791515_Rush_YouWillBeFound_withstatement.pdf

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Charlesworth, H. L. (2022). Nightmare Time and a Case Study for Digital Theatre During the COVID-19 Pandemic. Networking Knowledge: Journal of the MeCCSA Postgraduate Network, 15(1). Retrieved from https://ojs.meccsa.org.uk/index.php/netknow/article/view/660

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Heathers: The Musical and Six Audio on TikTok

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Heathers: The Musical and Six Audio on TikTok

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Boffone, T. (2021). From Heathers to Six: Stealth musicals and the TikTok Broadway archive. Studies in Musical Theatre. https://www.academia.edu/86097015/From_Heathers_to_Six_Stealth_musicals_and_the_TikTok_Broadway_archive

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Craft, E. T. (2011). ‘Is this what it takes just to make it to Broadway?!’: Marketing In the Heights in the twenty-first century. Studies in Musical Theatre, 5(1), 49–69. https://doi.org/10.1386/SMT.5.1.49_1