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People follow along and do the same thing because other people are doing it.

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Because people see lebron, they want to buy the McJORDAN Special.

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People see a guy that appears to be sad and they choose to believe him and choose Nike because he looks like he has been through a lot.

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People want to buy cyanide because it is 100% ALL NATURAL.

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They see people laughing and it gets their attention to read it and follow it.

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They see BOGO which means buy one get one and they buy it because they get one free.